Marketing is NOT Why Most Indie Games Fail 

Most polite way of saying " You're game is just not good enough " I've seen

"Most aspiring indie devs only have a very consumer level knowledge of their genre" - that one hit hard 😅

Sometimes lucky things happen that will gain traction for your game without any marketing. For example I have been developing a simulation game called Coffee Shop Simulator for almost 2 years and I only had about a little over 300 wishlists. Recently a game called Supermarket Simulator launched and it became very successfully due to low price and high streamer interest. The part that did benefit me in this situation was the fact that my game also featured in the "products similar to this" page of Supermarket Simulator. Since the launch of that game I gained over 1.2k wishlists within a week without doing anything extra.

I've seen it called curb appeal, like selling a house. Some games have such a good premise, great style, or interesting hook that you're already looking before they've done any marketing.

A common story I think about when considering marketing is Slay the Spire. It launched with no marketing and only made 1000 sales in the first year, before it was picked up by a popular streamer / influencer. After that other streamers picked it up and it rocketed to one of the most popular roguelikes in the genre and launched the deckbuilding subgenre as a recognisable property. Marketing does matter, but so does the quality of the game. I read endless post mortems about indie devs who complain about not becoming a hit on steam, only to review their game to discover the most boring, by-the-numbers, uninspired slop. It's like they lack complete self-awareness and understanding of what they are competing with and why their game is actually bad. Great video with fantastic insights. You've earned my sub and I look forward to your future videos.

I think a good question to ask yourself is if you would buy your game yourself and at what price.

But why should I listen to you, a successful indie game developer who doesn't hide his name or his numbers, when I can listen to the anonymous guy who posts every single day in /r/gamedev who makes it sound utterly impossible to plan for success and execute on that plan? Maybe I'll find out after I make Tetris and make Pong. In all seriousness you're underappreciated for what you do. It's just a breath of fresh air to see an indie dev who does the right things intentionally and actually talks about it. So many stumbled into success and so many others just quietly make their millions and never talk about it. Then there's the ones who aren't even real game devs, they just show up to all the events and get speaking fees...

I took an advertising class and one of the first things we learned is that the best form of advertising is having a good product.

Great video! The concept/hook is indeed the most important part to making a successful game (depending on what success means to you) All the marketing tips are simply multipliers on that base number, a game with a compelling concept is so much easier to market.

An adjunct point, via the quote I've probably posted more often than any other, nearly a decade old now, from a talk given by Tynan Sylvester, creator/lead dev of RimWorld: "The markets people know about are saturated, because people know about them. A big piece of advice I'd give is: look at the market and try to figure out where the _under-served parts_ are. [my emphasis] What kinds of games do players want but can't get? Entering an already-saturated genre is a recipe for death. I think I could make a decent military shooter FPS, but I'd make like no money off it even if it was objectively fun, because that market is utterly saturated by big hyper-polished AAA releases. [note - this is from 2015/6] RimWorld was really deliberately targeted at a market that had a need that wasn't filled. I know there are other markets like that. _So the real first challenge might not be making the game at all._ [my emphasis] It's very carefully and deeply inspecting and understanding the market to see where the need is."

I think farming sims are the best example of this. There are so many games in that genre where you can look at 5 seconds of a trailer (or often just 1 screenshot) and that's enough to conclude that it is exactly like every other farming game except with stiffer controls and a more generic art style. I'm not saying every game needs to reinvent the wheel, but if you don't do anything unique from the other games, and you don't do anything better than the other games, then I have no reason to bother

Honestly, I feel like this advice is gold for industries outside of gaming as well. One that comes to mind is writers. The advice is always "just write" but without knowing the market you are writing into you will likely end up with a flop that goes nowhere.

2:00 I've seen people say games like Celeste and Hollow Knight are hidden gems or under appreciated.

Lots of gamers are sort of arrogant - "It does not appleal to ME, so it appealing to lots of other people has to have explanation that does nothing with quality of game. Hmm, marketing..." and also "It appeals to me, why does it appeal to only small group of people? My taste is impeccable, so there needs to be rational explanation. Hmm, marketing..."

I mean, the things you're discussing are basically marketing. Making a product that's "easy to sell" is part of marketing, and market research falls under that umbrella too. BUT!!!! Im very thankfull for encouraging indies to do their marketing and market analysis. Us indies need voices like yours! Great insight! And while video is easy to watch, it's also super informative!

Sorry i couldn’t hear what you were saying because of your music, so my game failed.

one if the most overlooked issues i see is "how do i make something i care about successful?" as in, what do you do, if you just dont enjoy "marketable games"? nearly all of the biggest hits are just so unfun in my opinion, indie or not. people are giving such vague solutions like "just make good game" but i think the real answer to maximizing rate of success is to consistently open yourself up to feedback and earn early fans. most peoples creative vision of a great game just cant get as many peoples attention as undertale or stardew valley.

I think this entire argument rests heavily on there being a strong correlation between game quality and revenue, and through that website I can confirm that games I consider "hidden gems" are indeed underperformers. Dodgeball Academia was a great sports RPG, both Freedom Planets are the best action platformers I've ever played and Chicory is the best Zelda I've ever played, with story/music that rivals Undertale. The only "hidden gem" I saw claw its way out of relative obscurity was CrossCode. "Marketing" for indies is weird because it largely comes down to youtubers making content, which has complex variables like the algorithm, social media shareability, genre saturation and whatnot. Some games overshadow the entire indie scene because every game design channel will cover them. Genres like 2D platformers are so saturated in the eyes of the public that you need a crazy art style like Pizza Tower to demand attention, while the niche genre of level makers is monopolized by Mario Maker because creators have negative incentive to branch out. I think there's an interesting discussion surrounding what makes games "attention-grabbing" or "shareable" or "mainstream" or what makes a fertile subgenre like "Megaman-likes", where fans still look for new titles despite the broader apathy towards 2D platformers. There are definitely games that have all the ingredients of a "higher bracket" yet failed to reach that audience, and I think recommendation algorithms have a much bigger indirect impact on that than people realize.

I've seen people complaining that selling a game successfully is down to luck. It's cool to see someone saying otherwise. I guess that luck might factor in, but I believe the effort and decisions made by the developers play a much bigger role. Having control over the outcome feels more empowering and motivating, instead of everything being down to some luck you might get or not.

Note that free to play with in App purchases are not taken into account on game stats. They mark all of them as $0 of sales and as a failure for that reason. This makes some categories like multiplayer and coop which heavily use those features look disproportionately like they will be failures.

This is 100% true. I like to think of this methodology as "match and surpass." Match the quality and features, and then surpass the reference with your own unique features and ideas. Bit of a strange comparison, but MANY companies have tried their hand at creating a Roblox competitor...and all except for Fortnite (so far) have failed. Unsurprisingly it all comes down to the fact that none of their products were able to match Roblox in terms of features and abilities. At the end of the day...who really wants to play the inferior game?

Undertale looks bad but has amazing music, which is why it started selling. Music sells games, don't sleep on sound

The tragedy of art in general is that there will always be more passionate creative people than an audience can sustain. Any creative marketplace is oversaturated with competition. Doesn't matter if it's creative wrighting, painting, music, dancing, film, online influencer, ect. Every great creative success, will inspire a thousand others to fail in their footsteps....

I think Mario Maker's monopoly of the "level creation" genre is an interesting case because it's not actually a great creator experience. Nintendo is horrible at community/online features, leading to players wading through garbage and creators being frustrated that their levels get no plays or get randomly deleted. And yet, content creators are motivated to stay on that game because nothing else will ever get as many views as Mario. That creates a large group of people who don't actually like the game, they just like watching it. It also means that by using Mario Maker as a standard for this genre means you have a very low bar for a creator experience, resulting in many UGC games repeating its mistakes, and since nothing else will replace it the genre will remain stagnant.

people complain on reddit that their 8bits pixel art plataformer aobut anxiety made in godot over the last 12 years only made 100$ in sells... when in fact I'm surprised that it made so much...

I don't know why I am watching this. I'm never gonna develop a game

Great video but please tone down the music a bit (or a lot). It's quite loud and annoying.

Since I started my indie project I have convinced myself of a couple of things: I will know if I have made a good product, and if I make a good product it will (somewhat) sell itself. Great video, a nice break from everyone screaming promotion promotion. I had some revenue goals in mind, and now I know the tools to use to see what I need to shoot for. Thanks!

As my marketing chief said - "if you have a turd, no amount of good pr and marketing will make it not a turd"

This is great video and at the same time i want to say that many of indie games that I played are great at art, but very bad on technical level and usability. Many of indie platformers don't have proper jump system and I always stuck on some levels there. Many indie FPS shooters are good in shooting mechanics, but are bad in level design. I didn't see failed project that has everything in solid shape, I see mainly that failed projects has only one thing good and it's never gameplay.

I seem to remember hearing somewhere that; "You have about 30 seconds, more or less, to catch a potential buyers attention with your trailer. After that, it's all up to chance." Now I don't know if I heard that somewhere, or if that quote is even worded by me accurately; But it seems to make sense.

Some interesting tags: - Moddable: 48% >$100k, 26% >$1M - Games Workshop: 58% > $100K, 36% >$1M

Well good thing i plan on putting my game out for free and i don't want to make money making games

Your point about not looking like some "student project" is spot on. I ran a successful painting business for years and one thing I know for sure, whenever I went to sell a job to a customer, I know they thought my business was larger than just 2 guys. I never said it was, but they assumed this because I would come in with a hat/shirt with a logo, look the part, and I had a clipboard in hand. And it also helped that the name of the business wasn't something like "Joe's painting". A lot of things are just presentation. Take fancy restaurants, most of it is just great presentation and atmosphere, while the food isn't much different than anywhere else. If you look and act the part, you will be treated accordingly. The problem is, most people have imposter syndrome with most things in life. It's not a good place to be, you gotta spread your wings and fly.

Honestly when I saw the title and thumbnail I thought "Hmm... not sure about that, but I'm curious to hear his take" and yeah, I get your distinction between "marketing" and "marketable," it definitely makes sense. I'd still probably say that qualifies as "marketing", but I get the point you're making. Throwing a lot of money into ads and marketing for a game that doesn't present well visually won't get you far. It's one of the reasons why I think one of the biggest lies spread throughout the gaming community is the narrative that "graphics don't matter." They 100% do, *everything* about a game matters.

Great video! It’s so cool and insightful to see videos by an indie dev about topics like this. I never would have known so much about indie game marketing. Keep up the great work. Going back to watch your witch rpg dev logs now

So cool to see you doing vids sharing you experience that goes beyond your Dev logs. It's great to be getting so much interesting content from you.

tbh marketing done wrong would just make ppl hate it instead, like you know the social media site that already having bloated of ads, ppl first reaction seeing any sort of ads is block it immediate or ad-block it.

You're right it does feel very freeing. The fact that there aren't any games on steam that are of the same quality as the top sellers but aren't performing well, means that if we simply make a game that can compete with the top of the bracket, we can get to the top of the bracket. And if the only barrier is quality, then the only thing left to do is work. No point in hesitating.

I played your game through on my channel and enjoyed every minute of it. And your marketing was on point and what the game was like. What I see with some game devs is they start marketing the game before they have any idea of what final game is going to be like. They don't have a product, they have an idea. I'd rather see a trailer which has the final game play and wait for it, than see yet another trailer of a game "in process" where the final game looks nothing or acts nothing like that trailer. Or so help me, teasers. And you're correct. Most don't do market research. They have "I want this, b/c I'm a fan of this!" So right now in the horse game community we have 7 to 8 horse simulation racing games going and the only one that might succeed is the Ranch of Rivershine but you BETTER love horse sims. Because it is the same thing as every other horse sim lacking a story or anything meaningful that attracts players to say... Star Shine Legacy (and it's child Star Stable Online.) But it feels like none of the devs looked at other horse games from the past or what is in development right now. They just want to make a horse game.

Personally my game is a success if I finish it and I'm happy with it. If it makes money and other people like it? That's just a bonus, not necessarily the expectation. That's the answer to your lightning in a bottle.

I think you tweeted something about this a few years ago and how indie dev is not inherently "risky" or a "crapshoot" if you just fairly judge your product with other successes in its category and that stuck with me massively in the past few years. Thank you for making a larger video on the topic, I think it's SUPER useful!

As someone who also has a passive interest in selling tabletop games this also absolutely applies! Thank you so much for this video 😊

daaaaaaaaayum.... you didn't need to tell it like it is. basically, the question is - can you compete at the highest level? for the vast majority of people in ANY field or endeavor, the answer is NO.

This is an awesomely informative video! This gives me a great starting point and understanding of how I can market my current and future games, I thank you for that .

I'm working on a 3d parkour platformer with 2 friends in our spare time. We're mainly making the game for ourselves but I decided to spend a day looking into other games on the stats website you suggested. It's actually really helped with motivation! Of course, gotta do more research, but so far it seems we're clearly NOT in the low-range end of things. Currently in the mid-range but the high-range seems attainable with enough time. I'm talking about level of polish and visuals. We'll keep striving for more because it's really a passion project and we wanna make something that we're proud of! No guarantees but this has been a really nice motivation booster and its really great to hear advice from someone with experience!

Dude, this is amazing knowledge. Market research is something almost no one talks about, but its so insanely important. Definitely going to check out game-stats!!!

Hi! This is the developer of games-stats. Thanks for the great video! It's nice to see how indie developers use our services and get results. You have clearly shown the use of filters and tags, we hope it will be useful to many. Please tell us what features would you like to see in the service to make the research even better? We will try to implement them. And please send your email that you used in the service, I will make you a gift!

If your pure purpose of making game is money, this video is right for you. If you have other purpose than just money, then don't watch this video. Make game you'd like to play.

You sir, are a gentleman and a scholar! I've been struggling with marketing a lot lately and you opened my eyes to something that now looks so evident. This video is a genuine gem. I can now take a whole new direction with my current project. Thanks a bunch

05:50 often the Dev's who make these games don't fully know why they were so unbelievably successful, as evidenced by sequels that perform comparatively very poorly (not failures, but only hitting lower-mid bracket when the first was top).

In all my years this is the best and most helpful video I've seen on the topic with practical advice and a very honest way of figuring out "here's how to know if your game is good enough for what you want". Thank you so much for making this

Thank you!! I think your perspective is correct, and I added links and insights to my own to-do. If you have more quality nuggets like this video, highly loaded with concrete analytic workflows, please share. ..also: I appreciate that you share the workflow of making the analysis, and not just the result that you arrived at.

Good products always sell; even through adversity. I've watched around 400 hours of RU-vid game dev logs and the main thing I've noticed is a lot of their games just aren't good enough. They have very little to offer and little to no replay ability. A few of the channels I was watching were doing really well until for some reason they crunched an arbitrary deadline and rushed their game to completion then made videos on why game dev is a bad idea and the idea of becoming profitable is all luck.

I agree. Usually when I voice same opinion on r/GameDev I get downvoted into oblivion.

Could do without the super load music 🤕

Thanks for this video, it's really nice to hear an alternative to 'it's all about the marketing'. I find art, music, writing and the more creative side of development easy and though I love coding I am very slow at it. Therefore I chose the hidden object genre for my first game since it showcases all my art and is relatively simple when it comes to code. I am aiming to match or exceed Hidden Folks in quality as I fell that if I can do that my game will be a moderate success at least.

Great video! I can agree that the quality if the product that patters the most. I didn't do any marketing for my game and it get discovered by Steam. People are finding it organically and social media posts, online magazines posting about it, RU-vidrs playing it, having physical presentations on meetups all contribute very little compared to how it's discovered via just Steam alone. Also it had lots of refunds after release, but a few months of patching and updating resulted in basically zero refunds and positive reviews. I also see that huge updates with small sales give a boost to the numbers and I feel success directly correlates to the quality of the game.

The reason 90% of indie-games fail is because - 90% of indie games are really bad. They're not fun, they're not well made, and they're not interesting. Some historically super successful games can sit with

Can I turn off the music? :)

Couldn't agree more, it's a bit similar to how people on RU-vid complain about their videos not going viral because the algorithm didn't bless them for some reason, rather than having the self awareness that maybe their video wasn't as interesting as they thought.

Discoverability is a huge problem, mostly because of the huge piles of dreck. The two issues are complementary, not opposed.

While I find the video informative, I think the title is a bit misleading. Maybe we have a different definition of marketing, for me market research, making your game marketable is a part of marketing.

Love this take and really cool to hear someone of your skill level and experience set us all straight. I learned alot from this vid and I really appreciate you taking the time to educate us mortals...

Good video. Very good insight. I hope you can make more of these.

Wow, this is all fantastic info! That you so much - I'm definitely going to use this when I start my next game in a few months!

so the game-stats website that the video redirects to is mostly locked behind a paywall.... Any alternative to that ??

Very important video as it restores the belief in game quality having a monetary return. It would help if there where clear markers for quality, instead of it being intuitively known. Although compared to the Hollywood screenplay system the lowest bar is having used the right font and layout easiest achieved with using FinalDraft or CeltX. For the gamedev that could translate to using Unity or Unreal, but I hope gamedev wont become that stale. Intuitive judging for screenplays is done by by professional readers among others working in that system, but they can often also be hired to give feedback on a screenplay, so you know how good it is and for some extra coaching hours they tell you what they think could be better. Is such a service available for gamedev? Could gamedev's stand their game being criticized and even paid for the privilege? I feel quality isn't really that much of an issue with gamedev's, but I might be wrong. I do see the opposite trend in that gamejams are very popular and they cater to the fun of creating a game without the long and hard work of polishing it until it shines. Long hard work aiming for quality can't every be a guaranty for success in a creative endeavor, but it can sure give you an edge over the competition who didn't invest as much.

One big problem is growing competition and player boredom. There is game fatigue in the world due to the flood of new games in the last ten years. I'm starting to see people saying "Why do we need new games when the old ones exist" and "Has anyone asked for new games." It should be resolved somehow.

Someone know what the music/song which starts playing ca. 5:00 is called?

Purely listening to you speak is inspiring for some reason

Great points communicated succinctly. Is this RU-vid? It would be an interesting exercise to find some examples that are exceptions; a list of games that underperformed their potential even with competitive presentation, quality. I wonder if you might actually find more examples of such exceptions in the AAA space.

Fantastic video. Target customer analysis and market research are incredibly important skills to develop.

This is the best video I've seen on this topic - really informative, thank you for that!

This is encouraging. Thank you

Massive YES! I can't tell you how often I hear this BS of "many hidden gems". Almost as much if not more often than I hear the "make 10 small games" BS. The GAME is what matters. 💯

There's a gdc talk by the dude that produced Slime farmer that explains marketing things to keep in mind while making your game.

After watching this video I used the tool to study games similar to another one I was considering starting, and found out that there was no market for it. Thanks you saved me months or years already lol!

Hi! I wanted to give you an update regarding my comment from a few days ago. I started to try something in Godot, and all I've got so far is basic movement and some textures. And I agree with most things you said about marketing, people don't fathom the amount of things you are supposed to do (coming from a management student). And it's not only related to research...

That's the first sensible take I've seen on indie game marketing. Thanks for instilling some measure of rationality (and professionalism) in the debate.

Amazing video! I work with UX and these topics are amazing to cover. My mantra is that the best, highest quality peogram in CS is borderline useless if nobody likes/feels comfortable USING the rnd product. On that note though, are you able to turn down the music to about 70-80% of what it is currently lol. It was incredibly distracting to me

My first game sold like 100 dolars and to be honest it was well deserved in some aspects, i made a really poor marketing plan and maybe the capsule of the game wasn't ideal, as an artist i couldn'r change the gameplay, but i don't blame it, the game play was simple and nice, but when i see the whole cake i notice that the 100 bucks was what i deserved.

A lot of games that sell well in the primary genres I play (female oriented visual novels and cozy farming sims) are free, but they make an impressive amount of money by having artbooks, sound tracks, offsite 18+ DLC patches, merch, Koffi's and other ways to donate. Their marketing is telling the bloggers in the community that they exist, the rest of their traffic is from "games we think you'd like", "similar to games you've played", and the search bar on steam. They tag their games accurately, so they're easy to discover by typing in relevant words. Not a game dev, but those are my tips as a gamer. Most influential one up there is telling bloggers you exist. I guarantee for every category your game may fall into there is a dedicated base salivating in the corner, waiting for the bloggers to add to the database of related games. If your game is fairly generic, find a way to squeeze in at least one niche aspect, so you are guaranteed to have a handful of people test it out with enthusiasm.

The game that this video reminds me of is Manor Lords. It started with a simple trailer that showed off just enough of what the premise of the game would be and the very high attention to detail and quality. It then snowballed into one of the most wishlisted games of all time on Steam and the dev now has a publisher and releases a trickle of content in the form of screenshots and trailers (but sparingly). The product's apparent quality is what got people hyped and excited and then marketing did the rest.

I love the way that this video is also actually marketing for the dev/studio and upcoming game :) Nothing like saying everyone should make the best product they can, to also imply you are making the best product you can! (i don't mean this in a snarky way, it makes sense!)

Super helpful information for making my first commercial game. Thank you! I’ll be diving into game-stats TODAY

Interesting and thought-provoking video. And you can do so many things right and still kill a good game with some poor decisions. In particular, this video made me think of this really cute indie Chinese puzzle game called Bright bird (came out in 2020). It's gorgeously drawn (seriously, one of the most beautiful games I've ever seen), it's atmospheric, the puzzles are smart, fun and imaginative, it's got a very intriguing story (with multiple endings from what I've heard), it's very cheap for the hours and hours of content... and it's been largely forgotten, with only 16 reviews since January 2023. By revenue, it's ranked 976th on the game-stats Steam puzzle list, making about $140,000 - if you look at how the sales went over time, it saw quite a bit of success at launch and then quickly plummeted. It was an obvious underperformance given all the work and heart that clearly went into the game. So why did it "fail"? If you look at the reviews, a few people complained about clunky controls, which IMO were fine but whatever - but the bigger issue is, the game never really reached much of the English-speaking audience, and it's easy to see why. It's only playable in English and Chinese, which is already a fail for a game that's rich with story and limiting your audience by not-investing in translating to more languages. Worse, whoever did the English translations didn't put enough effort into it - sometimes, the phrasing was kind of awkward, and occasionally, the text would not fit into the "text bubbles" of the characters and you'd lose the last word or three of the text. The game's title with Chinese characters (pictograms, letters) in it probably didn't help matters either. Then you have the fact that some puzzles could apparently become bugged, and there was no way to reset the puzzles as far as I could tell - so, if you were *really* unlucky, you could lose your entire gameplay if you ran into one of those bugs. For a final bad decision, at the beginning of the game, the landscape is lightly obscured by a fog - which has clear story reasons and the fog disappears later on, but it diminishes the beautiful graphics that really shine through in remaining 90+% of the gameplay, and if Steam has a "free-return policy" of 2 hours, starting in foggy settings probably wasn't smart... It's a damn shame - I honestly think with just a bit more effort, the game could have been so much more successful. Instead, it faded into obscurity.

Very important and useful video. Thanks for sharing your experience and insights ❤

This is a great little video, and I'm suddenly very excited to go do some research. I'm making a horror game, and I'm sure the data on that is fascinating.

Man, I really like the background music, lol.

Great stuff. Started out as research and ended up breaking me thanks to finding all these new games just in time for the steam sale :)

That's the kind of video that I needed to see, thanks for that ;) It will most likely influence my way to market my games.

This kind of helps but also not very much. I'm making an Ocarina of Time style adventure game(but with cats) but what I've found is that its a hard genre to put a tag to. I'm getting roguelites, terraria and all sorts of other very different games popping up in my searches(but maybe thats my own fault for choosing this style of game) I also looked at JRPG(the genre I'm thinking of doing next) and the amount of rpgmaker games with default graphics that have made way more money than they deserve is shocking. I saw other peoples videos about how marketing didnt help them at all and I think you hit the nail on the head with that because if I saw their advertisement I would not click the link because their game did not look high enough quality to make me want to play it. Makes me wonder about the quality of my own graphics.......

Bro, Vampire Survivors and Undertale are mechanically revolutionary games. You should be able to know that without post-release information. I could see some skepticism about Vampire Survivors since its success is based in incredible simplicity, but Undertale?!?! I don't even like Undertale that much, but I can't deny its wide range of unique aspects. Graphics can carry your game, but genuinely unique mechanics and design are much more important.

The game-stats site sounds all sorts of useful, but gads, mine eyes!!! Where did you find the option to use a dark theme? I've poked around & don't see it, likely because I'm blinded by the default, lol. Thanks for the info!

This is a really hopeful message with some actionable advice on market research. I'd love to know what you think about when is best to start the efforts? For those of us wary of showing our work in progress. Thank you for the great video!!

I agree with this video, I myself study advertising and marketing, but I have never seen a successful game that had no advertising at all, but only a page on steam. Many good games already have a decent amount of advertising outside of the Steam.

I've heard most of this advice, but the way it's presented in this video, it's... uplifting. Heartwarming. The "you can do it" oozes off the script. Thank you!

I didn't truly understand what it meant to pick a good tag/genre, even after reading and watching countless advice pieces on this exact topic. I wish I knew this before publishing. Thank you!

The most realistic, honest evaluation of the market: You need to do your best to make a good product first. Here is another tip discovered by capitalists: In order to win, you have to be the best, or you have to be the first. Look at the games cloning other famous hits. They mostly fail. If you cannot do both of these, just do your best at all levels, as the video points out.