This edition of the Adobe Champion Office Hours focused on best practices for using forms in Marketo, with speakers emphasizing the importance of branching logic for optimizing form data routing and using at least one open text box for valuable insights. The group also discussed optimizing branching logic and tracking leads without using UTM codes, suggesting indirect methods and stitching between platforms. Later, the speakers discussed the importance of holistically re-evaluating Marketo scores instead of just adding to them, emphasizing the value of historical data and partnership with sales teams. They also addressed duplicate leads in Marketo and methods for detecting and handling them effectively. The conversation shifted to keeping a marketing database clean, specifically addressing duplicate data and unsubscribed contacts during migrations. Britney shared her experience in categorizing data for cleanup and using custom reports and smart lists to analyze and manage the process. The topic then shifted to language-specific personalization in Marketo forms, with Jimmy sharing tips on using Snippets, individual forms, and inpage personalization for multilingual forms. The most underused or valued feature in Marketo was also discussed, with Jimmy highlighting velocity scripting as a powerful tool for advanced personalization. Finally, the speakers encouraged those hesitant to apply for the Marketo Champions program to take a chance and apply, emphasizing the importance of passion and engagement with the Marketo community in the application process. They also discussed the necessary certifications, including the Business Practitioner Expert certification, and recommended resources for preparation.
Join our May Marketo Champion Office Hours, with our panel of Champions Chris Kelley, Sarah Ryan, Jimmy Spencer, and Britney Young, with Moderator Courtny Edwards-Jones.
22 май 2024
