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Mastercard Brand Identity Evolution 

Mastercard News
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Mastercard unveiled a new brand mark and design system. Evolved off the company's iconic red and yellow interlocking circles, the new design takes Mastercard into the digital future. The most comprehensive design system ever introduced at Mastercard will begin to roll out in the fall.

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8 сен 2024

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Комментарии : 38   
@roory84
@roory84 8 лет назад
This kind of music is usually reserved for heist movies. :)
@stefanrosquist
@stefanrosquist 8 лет назад
same though here..
@user-se4tn9cq9m
@user-se4tn9cq9m 8 лет назад
Yes, let's rob MasterCard!
@xpez
@xpez 8 лет назад
As in being ripped off from high interest ratES AND LATE FEES!!!!
@simonbone
@simonbone 8 лет назад
It's veeeery similar to Roy Budd's theme for Get Carter (1970).
@HSetOSCAR
@HSetOSCAR 7 лет назад
Then don't pay late?
@idaleciojunior963
@idaleciojunior963 8 лет назад
Great change. And it keeps the same good spirit the brand has always had!
@henrywindsorrurikovich
@henrywindsorrurikovich Год назад
#Mastercard 🔴🟡 awesone ⚪
@PackedguymikeComdorecomputers
Had the log n thing recently. Did mention desk Departments counters and reco4ds groups.
@RomboutVersluijs
@RomboutVersluijs 6 лет назад
What wonderful presentation!, Not sure what the link to the black and white images is though. Also the thin white line surrounding the yellow circle is some what distracting. Other than that, very fresh new style. PS putting the mastercard outside the circles so its horizontal possible is also nice, thought could be done before. Its readability is just way better now
@blakenbush
@blakenbush 8 лет назад
Not seeing any evolution here, just animated application transitions… I was hoping for a history lesson.
@alexthegreat7989
@alexthegreat7989 8 лет назад
It's a great redesign, kudos MasterCard, however it seems like it's a little too late. Most banks and credit unions just spent millions reissuing new debit and credit cards with EMV technology with the old MasterCard logo. Looks like they missed a window of opportunity to have a seamless rebranding if only this was done a year earlier.
@NazriB
@NazriB 2 года назад
Lies again? Everybody Knows
@AviPars
@AviPars 8 лет назад
Pretty sweet
@Helcim
@Helcim 8 лет назад
Love the change. Very cool transformation.
@justingoldman2523
@justingoldman2523 Год назад
I don’t usually care for overly simplified logos, but this one just works
@mariussantos94
@mariussantos94 8 лет назад
I Love it!
@user-kf4jz8pz8z
@user-kf4jz8pz8z 5 лет назад
First to see the good video, thx.
@alexdegraaff
@alexdegraaff 8 лет назад
Misleading title
@henrywindsorrurikovich5203
@henrywindsorrurikovich5203 Год назад
#mastwrcard thank you 💛❤️
@edwnx0
@edwnx0 8 лет назад
Love it.
@zer0prproj
@zer0prproj 8 лет назад
Why is this trending and why are there only 2 comments?
@zacheryfraser9011
@zacheryfraser9011 5 лет назад
🤗
@buderyaliotte9242
@buderyaliotte9242 8 лет назад
Not seeing any evolution here, just animated application transitions… I was hoping for a history lesson
@xpez
@xpez 8 лет назад
so boring! This modernist design approach suffocates all of the life out of everything. Reducing everything down to simple geometry. It seems unimaginative. If you look at contemporary architecture you will find modernist visions through advanced tools and the aesthetics are 21st century. Whereas a design development like this feels trapped in some Bauhaus mentality and never fully realized how to move into the 21st century beyond platonic shapes, grids, and basic arrangements...
@pfcrezende
@pfcrezende 7 лет назад
Very predictable indeed. So many possibilities with a logo, but they choose reducionism. Just flat out everything. Duh. What happened to great logo art/artists?
@sized4spills
@sized4spills 7 лет назад
In my opinion the newer simple and flat geometric design style is very pleasing to the eye, and I'm glad to see the rebrand, but your points are valid!
@miniena7774
@miniena7774 7 лет назад
Agreed, Justin.
@lomparti
@lomparti 7 лет назад
The new logo is soooo ugly. Its looks like they went backwards instead of evolving forwards.
@alanbareiro6806
@alanbareiro6806 8 лет назад
The new Mastercard logo is awful. They could actually put the word Mastercard on the middle to make it look like the prior 90s logo. The way logos are becoming overly simplistic is annoying me honestly. Long live to the 90/96 is logo design!
@BBHSN98
@BBHSN98 8 лет назад
no one cares
@alanbareiro6806
@alanbareiro6806 8 лет назад
***** You do care, despite your statement
@BBHSN98
@BBHSN98 8 лет назад
Alan Bareiro nah
@alanbareiro6806
@alanbareiro6806 8 лет назад
***** yah
@RomboutVersluijs
@RomboutVersluijs 6 лет назад
setting the text outside makes the horizontal version much more readable! They even opted for just 2 dots, but that was a bit to bold for now!
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