Media Industries: Teen Vogue is a commercial media product but could also be seen as fulfilling a public service through its political reporting and social campaigns. The website also demonstrates the way that publishing institutions (in this case Conde Nast) have developed their reach through new technology and convergence.
• Teen Vogue’s web and social media sites show how institutions respond to changes in consumption
• The use of digital platforms to expand the output and reach of the products demonstrates how institutions have responded to the impact of new technology.
The Voice is a commercial media product but could also be seen as fulfilling a public service through its targeting of an ethnic minority audience. The website also demonstrates the way that news institutions have had to respond to new technology through The Voice’s bi-media presence and use of convergence.
• The Voice provides a case study for the specialised nature of media production, distribution and circulation within a regional and national context.
• The use of digital platforms to expand the output and reach of the products demonstrates how institutions have responded to the impact of new technology
17 май 2020
