Meet The Ghanaian Women Who Are Fighting Skin Bleaching 

being black is a blessing be proud yourself.

Colorism is real! I'm glad this woman found out she was beautiful the way she was. Also don't hate on those people who want to be lighter because they don't realize how harmful it is. They were most likely told they were ugly and all kinds of insults even though they are all beautiful people and their darkskin shouldn't matter it only makes them more gorgeous. 🇬🇭🇬🇭🇬🇭

Black is beautiful!

It is absolutely SAD, this is not limited to Africa , it happens in South Asia, Far East , Carribbean. Those innocent boys and girls are made to believe that something is wrong with their skin and they have to keep lightening it.

Lighten my chocolate brown skin? And have the people miss out on it? Oh honey, no!

This is a problem many people here in Nigeria face. A large number of people are obsessed with being lighter, they believe lighter is pure and better. Sometimes when i talk with my cousins and friends about their ideal woman, most of them gush over a light skin girl with long hair. They don't even care about the personality, how pretty she is or if she's smart. Once they see a fair light skin girl, they are completely sold. This in turn affect many people that are darker. You grow up with the belief no one cares about you, you are constantly thinking about how ugly you are and if it was a cruel mistake you were born dark. Some family friends and aunts have told me to marry a light skin girl, so when my kids are born my dark skin can be diluted and make my children lighter and prettier. I shrug it off and don't listen to what they say but i know a lot of people can't do that and as a result become desperate to turn white while ignoring any effect the creams will have on their body. We need more people like Comfort and countries like Ghana to stand up and speak against the dangers and effects of this deadly belief.

Black women you are beautiful the creator didnt make no mistake he was pleased after he created you and as a black man so am i

I'm beautiful... I'm black 💙

The attitudes that allow this feel like they have colonial sources tbh.

I purchased one of these skin lightening creams years ago around 2007 and it appeared to have side effects. My skin started to itch and the label said it actually reduces the melanin in your body as it lightens up your skin. I don't remember the name of which product I used however I agree with the women at the end of the video you have to learn how to feel comfortable in your natural skin complexion.

That’s so sad to hear about Ghana skin health. Bleaching is a big problem in Africa. God bless my homeland Ghana 🇬🇭🇬🇭

Its a sad reality, loved this...new sub

So happy people from ma place are actually starting to realize this!!!

I Absolutely LOVE it!!!! I love being dark skinned. We black women need to love ourselves!💖

Great work.

Dark has always been beautiful look at these ladies who take care of their dark skin looks beautiful it’s very smooth

I love Ghanian woman, their real color and the way they are. They are unique 💖 One love from India 🙏✌

Her skin is beautiful and I adore her speaking voice.

Healthy skin is beautiful - no matter wether it‘s black or white!

Great video

Channels like these i want to see more of.

i have never tot about of bleaching my skin even wen pple tell me i'm too dark i just take it as a normal joke. i love my skin colour its even less expensive to maintain,lolz

I'm a Ghanaian and I've never heard that white man saying. Is it only me? That saying is not popular our generation don't know of it.

Im very thankful for this lady.

Big up for breaking taboo topics like that, I'll check out her documentaries

It's so funny how this works. I have pale skin and constantly told to get a tan but why can't I have skin I was born with? Why do I have to look like a leather handbag to be accepted by society? Love who you are because I do.

We should always learn to accept ourselves for who we are and from where we belong.Everyone should respect themselves and accept them selves.

Thank you so much for this!! But I'm having a difficulty, what of naturally fair skinned girls that are also battling with bleeching. What natural creams can I use?😭

It's wonderful to see her loving her skin. It's sad that most want what they can't have. For example, I'm very pale due to some Celtic heritage I have. I would love to be black, Indian coloured/ Arabic coloured or Olive skinned! In the past I've felt so much pressure to have tanned skin. I really damaged my skin on my hands when I was in most of my teens from deliberately burning my self repeatedly, as I felt like an outsider where all my family tan and because of the pressure from the media. Now every winter my hands chap and bleed lots when it's cold from all the sun damage and they look like old lady hands when I'm only in my early twenties

The thing is she is beautiful. Her skin glows. For so many Africans the shackles r still around the mind

I love the natural beauty.

Those billboards are Subliminal Messages . It's telling you subconsciously that you must be lighter . Even if there conscious mind doesn't pick it up there subconscious does. That's why Commercials work! Why else would they spend millions of dollars on it? They wouldn't make commercials if they knew it didn't work

Yes thanks so much for this video. Actually i ues skin light cuz am fair in complexion.but can you please show me any cream that maintain my natural fairness without becoming more white?

I am a Catholic sister and for my thesis am writing on skin bleaching.(1st degree) would love to connect with you Comfort.

So these women never read what the man they call Christ looked like? Hair like lamb's wool, feet as burned brass. Man the conditioning is real!

you are so beautiful and i am with you our black man and woman should be proud of our color

I appreciate your honesty Comfort👏🏽 It’s so weird to see how divided black people are regarding our ethnic acceptance. There are so many people of color, men and women, who embrace their complexion and hair texture, but there are just as many, if not more, who bleach their skin and hate any wave, curl, coil or kink in their hair. White supremacy has really done a number on us….our cultural and ethnic division is irreversible🤷🏽‍♀️

You have two beautiful accents.,both British and Ghanaian accent..

Love you skin deep no matter what color

Did she say cement water ??? Jesus Christ

Yes they need to fight this and heavily fine the pushers of this dangerous product.

I’m glad she advocates agains skin bleaching

nice this Africa market

Africans we are dark and beautiful. I would never change my skin color for anything

For the Sun ☀️

Exactly Say It Loud, I Am Black And lm Proud, The Godfather of Soul Music 🎶, Mr.James Brown

your choice

I don't want to use skin light anymore cuz sometimes it makes me more white than before

sad that these ppl dont realize how beautiful there skin is

How are the legal variants of skin bleach any different from make-up?

Darker the berry sweeter it is

Fight the color bias, sisters and brothers. Dark skin are beautiful.

as a YT American, i find this so sad...black people should love the skin they are in just as much as YT people love theirs...

We need the fight against weaving too... And a lot more where "black" is concerned

If you love your skin you love your skin leave other people alone

My home country 😚😚

everyone tell the truth, being very dark you get judged and treated differently so i understand why some people bleach. i never have and never will but respect someone's wishes if they want to be lighter then let then fulfill their dream, it the world we live in that is the problem, if the people treated light skins and dark skins the same then there would be no bleaching

Personal choices are fine, it's moreso the notion that people are being heavily influenced to think that dark skin is so bad it's leading people to disregard cancer. These products cause an alarming increase in cancer risk. I wouldn't have a problem with people who want get rid of a summer tan or hyperpigmentation or whatever a safe lightening cream, people should still be allowed to make decisions for their own body. But the dark skin demonization, light and white worship, and extremely dangerous products definitely have to go.

Oh my God. I am a white guy, who likes black women and I like them natural. Please ladies. Stay naturally black. Don't change your colour for me. You'll just waste your time, money, dignity, self-respect and even my respect too. So be true to you. By the way, I am not God either. I am just a servant.

Black is beautiful

I hate that this is an issue in African countries and the Caribbean as well as America. But this is why I get upset when Caribbean black people and Africans speak down on Black Americans with all of our problems as if it's all on us and they don't have some of the same issues as well. I think there are certain things that are more common among Black Americans due to chattel slavery, Jim Crow, and segregation stripping us of our roots and foundations at every turn, but we're not the only ones that have been effected by colonialism. Denying pain doesn't protect you from it and definitely doesn't heal you. You don't have to be a victim to address issues either. Single motherhood does exist in African societies, marital infidelity, "ghetto" mentality, and colorism are also issues in global black communities that need to be addressed and focused on as much as poverty, job security, political corruption, and immigration. We are so much more than these issues yes but they are hurting us as a whole. Acceptance, then change and mindfulness is needed. I hope that one day these issues become so much smaller or ideally are eradicated.

so heartbreaking that these women hate their beautiful skin colour so much that they bleach it. their complexion is beautiful, black girls need no makeup to look beautiful!! if only they knew.

Someone asked me are all my children light skinned like me? I replied no they are Skittles pop and I love every last one of my 5 Skittles. That was a black person who questioned me. Smh.

I blame Eminem's bleached hair :D !

And wigs?

2:45 Just be white theory confirmed lol

Why doesnt manufacturers make a Safe skin bleaching product.

Please i need am

Sad thing is, this wasn’t a thing in Africa before colonialism. African were happy with their complexion. Brown skin wasn’t just the norm, it was beautiful. Africa has been tainted by the “light is right” mentality. 😞 Now, your complexion (how light you are) is connected to your chances of getting a job or a spouse. So I get the desperation to become lighter to increase your chances of survival and having a family. This is so sick and so sad.

the producer of this chemical they r in business. their purpose in the end of the day is to gain money .not to change black to wite

Im cool with the skin im in, im brown i kniw how thay happened. Seems like darker complexioned ppl especially i. Africa would be extra proud. Same time if colorism exist thays sad idk if it happened bfr colonization, but am sure it got worst if it existed after they came. It happened here after slavery smh.

Tanning, Caro white, never satisfied some people. Im Nubian black and im of no self hate when it comes wit it. Just be white ( to the blacks ) just be black ( to the whites ) is u happy?

This practice and industry has to end! This belief needs to be overturned. We must relearn to love our skin, our people, our culture, of history, our ancestors. Ultimately we must decolonize our minds, bodies, and societies. #DeColonizeYourSelf

It started with their religious beliefs worshiping white white mother mary and the saintsm in the Catholic church

😭😭😭😭😭

Idk why she stopped bleaching but that story was a lie. Try again!

Its so dumb why tanning is ok but bleaching is not ?

Damn I thought this was just a myth

jehs

Solarium? Racist?

"My body my choice"

African are the children of Israel and need to appreciate who they are why the hell would you want to take away your beautiful melanin and leaves us with all pale women....

Lmao don't worry urself !! It won't stop today nor tomorw ! It's a useless campaign 🤣🤣

🇬🇭🇬🇭🇬🇭🇬🇭

asians do this to.before colonization there were allready methods for whitening skin in Africa

As long as it's safe, i see no problem with this.

Why would you skin bleach when you can drink bleach?

smh ppl fighting skin bleaching but not fighting tummy tucks, breast lifts, butt implant etc. they are all the same thing u not pleased with something about yourself so u change it

Who cares? It's their body. Let them do whatever they want to it.

You're not going to win this fight, you need to educate the people about the natural ways they can lighten their skin without using these crazy chemicals that eventually will give them cancer.🙏🏽

Light skin is desired the world over. Even before modern marketing it was still desired. Products were made to fill the niche market. No biggie.

blah blah blah. there's nothing to fight here. if u don't love yourself that's your fault

Oh for the love of, you people do realize that skin whitening products are used by people with vitiligo, right ?

if someone wants to lighten their skin it's none of your business it's their choice and they decide to do so knowing the risks involved. mind your own business

Darker the berry sweeter it is