Meta Pixel Tutorial for Beginners (2024): How to Set Up a Pixel for Instagram Ads

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Don’t know where to start with a Meta Pixel for your Instagram and Facebook Ads? Well as requested by you we are doing a Meta Pixel Tutorial for beginners!
⭑ GET YOUR FREE COPY OF OUR ULTIMATE INSTAGRAM ADS CHECKLIST: bit.ly/InstaAds... ⭑
Learn how to set up a Meta Pixel and maximize the impact of your Instagram Ads with this beginner-friendly tutorial. In this video, we'll walk you through the process of installing a Facebook Pixel and show you how to set it up for your Instagram advertising campaigns. We'll explain what a Meta Pixel is and how it works, making it easier for you to get started with Instagram advertising. Whether you're new to Facebook and Instagram advertising or just need a refresher on setting up a pixel, this tutorial has got you covered.
Thanks for watching: Meta Pixel Tutorial for Beginners: How to Set Up a Pixel for Instagram Ads
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This video is all about Meta pixel, instagram ads tutorial, instagram ads for beginners, Facebook ads tutorial, Facebook ads for beginners, Facebook pixel, how to install a Facebook pixel, how to set up a Facebook pixel, how to set up a Meta pixel, Facebook advertising, instagram advertising, meta pixel explained, Facebook pixel setup, fb pixel, Facebook pixel tutorial, Facebook pixel setup, meta pixel tutorial, meta pixel setup
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Опубликовано:

8 сен 2024

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Комментарии : 100

@Highseasonco Год назад

Hope you all found this Meta Pixel tutorial helpful! Every website is different, but the process is just an easy "paste" once you've followed the steps we shared. 👉 Don't forget your FREE copy of our Ultimate Instagram Ads Checklist here: bit.ly/InstaAdsChecklist

@cindyparker.realtor 11 месяцев назад

Perfect tutorial! Thank you. I even passed it along to my website management team to pass along to other clients. :)

@Highseasonco 11 месяцев назад

Thank you so much, Cindy! Very glad to hear that and I hope it helps the team install pixels a lot easier :) - C

@smartsoftwarehub 3 месяца назад

Finally , found a video that explains in simple and straightforward terms what Meta pixel🙏🏾 for the video

@Highseasonco 3 месяца назад

Love to hear it, thank you! - C

@kaiol2 Год назад

Thank you so much for the content!!!

@Highseasonco Год назад

You're so welcome! - C

@ralphiedee Год назад

I have to say you are one of the easiest people to understand as I see you know your work well, I've been looking all over for an answer to a question which I believe you can help. It'a about FB and IG adds and if I need to use a meta pixel or not. I'm not a newbie but just want to make sure my adds which are mostly to follow me. Is there a private contact for you as I do not want people to know my business. Thanks so much hope I hear back from you soon.

@Highseasonco Год назад

Hi Ralphie, thanks for the kind words. You can reach out here: www.highseasonco.com/contact - C

@MylesFaulkner-z2u 2 месяца назад

These tutorials are excllent. Thank you. I have a quick question if you have a sec to answer, I'd be grateful. I have a short term rental that I'm just starting to run ads for. I currently have a linktree in my profile that connects to the rental website (squarespace) and then AirBNB, Vacasa and VRBO. I'm beginning to realize that perhaps I should have just one link as opposed to multiple options. I was thinking I would just add the AirBNB link but obviously I wouldn't be able to add a Meta Pixel to their site. In terms of removing barriers to conversion would you suggest forgetting about the Meta Pixel and just send folks straight to the AirBNB link or would it be worth building that warm/lookalike audience via the rental website's home or booking link page? Thanks again!

@Highseasonco 2 месяца назад

So happy you found the tutorial helpful, and thank for your patience with this response! To confirm this is one rental with subsequent links to the booking platforms? In the perfect world, all traffic goes through a page you own first (for example, your own website/landing page that links off to each booking platform). That way you have full access to the data and can retarget your audience with other relevant ads. With that in mind, I’d consider skipping the linktr.ee and have your website be the only intermediary (also involves less friction which is most ideal). I would also consider checking out our videos on Manychat, because I can definitely see you setting up an automatic system where you can also get people to comment/DM a keyword that automatically sends them the link. Hope that’s helpful! - T

@FinanzasconRey 2 месяца назад

This is great thank you. My only question is how to Remarket using the pixel? I put a first ad with the pixel and it grabbed the info of the target audience. How do I remarket to that audience?

@Highseasonco 2 месяца назад

You're welcome - happy you found it helpful! To retarget the audience you'll first need to create a custom audience from the pixel, linking the instructions here: facebook.com/business/help/1474662202748341?id=2469097953376494 and then when you create an ad you can target that custom audience in the ad set (as opposed to using interests). Let me know if you have any other questions! - T

@PoorviRoongta 3 месяца назад

Love your videos! I am a new luxury womenswear brand and because of your videos, I started running Insta ads through the meta platform. I have noticed that both of my ads are doing well in terms of reach & views, however, since I am a womenswear brand I want to reach only women, however my ads are being shown to men too who are engaging which in turn is leading to more money spent on men. I specified my gender audience as women but it is still showing to men. What do I do?

@Highseasonco 3 месяца назад

Thanks for the kind words! When you ran the ad, was it with the Advantage Plus audience? They are suggestions that you give to Meta, but a hard constraint will need to use Original Audience settings. Just a thought, let us know! - C

@wakeg40 8 месяцев назад

Great job simplifiying!

@Highseasonco 8 месяцев назад

So welcome! - C

@DallasSan1 11 месяцев назад

Thank you for this! ❤ I’m subscribed 🎉

@Highseasonco 11 месяцев назад

So welcome! And thank you for subbing, appreciate you :) - C

@marthe4943 4 месяца назад

I was looking for you

@Highseasonco 4 месяца назад

Hope this helped! - C

@BoostmyWebHosting-ww8re 10 месяцев назад

I LOVE your content! I am looking forward to your video on how to create the perfect audience for my Instagram ad. Could not find it if you have already created one?

@Highseasonco 10 месяцев назад

Thank you so much! We haven't done that video yet, it's on our list! - C

@CanadianFinancePro Год назад

I wish I had this tutorial months ago :'( FB updates the pixel/website/process so often, all the other tutorials were outdated.

@Highseasonco Год назад

Things can change pretty quickly, but this is the latest and greatest so hope it's a big help for you!

@SamiaLarhrib 4 месяца назад

That was really helpful Thanks

@Highseasonco 4 месяца назад

You’re so welcome! - T

@cheflaifa 5 месяцев назад

Thank you for this videos. Do I need a pixel if I don’t have a website, no?

@Highseasonco 5 месяцев назад

So welcome! If you don't have a website, you can't use a pixel as they exclusively are to be embedded in your website that ties to your FB pages - C

@cheflaifa 5 месяцев назад

Thank you

@raynsocial Год назад

Hi! This video was super helpful; thank you! Did you ever record the Events video you mentioned?

@Highseasonco Год назад

So welcome! Not as yet, we have a long list of videos to shoot but it's on there! - C

@marthe4943 4 месяца назад

Thank you

@Highseasonco 4 месяца назад

So welcome! - C

@JosephValentePorter 7 месяцев назад

This is so helpful ❤

@Highseasonco 7 месяцев назад

So happy to hear, thanks for watching - C

@mariachristofi2308 3 месяца назад

Thanks for the video: For example, if my website has 4 different languages and I want the landing page for my ad to be in a different language each time, do I have to change my Pixel, or just the URL I put in the ad section?

@Highseasonco 3 месяца назад

So welcome! You just need to switch the URL in the ad section :) - C

@mariachristofi2308 3 месяца назад

@@Highseasonco THANK YOU

@adedejiileriayo2517 5 месяцев назад

Perfect tutorial, Thank you. Is it possible to run conversion ads on Facebook without a website, using a landing page instead? I want to use a landing page built as a replacement for a website, and then use the landing page link for the Facebook pixel to track the results of the conversion ad. I'm aiming to ensure that the conversion ads lead to sales, even without having a website, by utilizing a landing page for tracking purposes with the Facebook pixel.

@Highseasonco 5 месяцев назад

Hey - you're so welcome! Glad the tutorial was helpful. Great question, you definitely can install a pixel on a landing page site, as long as the hosting platform allows it. We used leadpages.com in the past for this, and I'm sure other similar platforms would allow that too. - T

@yupiasa Год назад

Jus t want to say, you are great... I follow you on /insta and here on YT.... I visited your site.. nice SHOP...

@Highseasonco Год назад

Hi! We appreciate you, thanks for the follow and for checking out the store :) - C

@Kimberley9 7 месяцев назад

Loving this tutorial... I don't seem to have any option after clicking 'connect data' then 'web' and then 'connect' It just takes me back to 'Welcome to Events Manager' I've tried everything :( Any help would be amazing!

@DJCRYSTL_OFFICIAL 7 месяцев назад

hi fantastic info. having trouble with few things . in ads manager , ad set , pixel - it only shows a very old unused pixel that I cannot seem to get rid of on the drop down. I created a brand new pixel however it's not showing up on the drop down in Ad set. incredibly confusing ive tried for days and can't select a new pixel for my new advert . ive assigned myself and it looks connected to ad account but not sure . any help would be incredibly appreciated if possible . anyone ?

@Highseasonco 7 месяцев назад

Thank you so much! It sounds like there may be a missing piece here that is causing your pixel not to be attached to your ad account as a connected asset, if you haven't already, try these steps and see if that helps! - T facebook.com/business/help/622772416185967

@narimanbadri8334 3 месяца назад

Is it possible to run Meta ads with only a Facebook and Instagram presence, without a website?

@Highseasonco 3 месяца назад

Hi! For sure, it's just you can't use a pixel and can't push traffic to a website, but there are other options that keep traffic to IG/FB - C

@janelucio638 Год назад

Thank you for this content . Can you do events

@Highseasonco Год назад

So welcome! Like a tutorial on how to use the pixel for events? - C

@KirstenBenson-o1z 14 дней назад

I am trying to complete this for my website, I also use Squarespace, but that partner is not showing up in my options. Do you happen to know why?

@Highseasonco 4 дня назад

Hi Kirsten! Are you still having an issue locating the partner details? Sharing this guide with you just in case! support.squarespace.com/hc/en-us/articles/115015760107-Using-Meta-Pixel-with-Squarespace

@Blesszedeyemi 6 месяцев назад

Is this for website only ?

@Highseasonco 6 месяцев назад

Correct, a pixel needs to be embedded on your own website - C

@michaelangellstudios 7 месяцев назад

Thank you for the help here: went through all the steps and Squarespace is saying the Meta Pixel code is invalid... Back to the drawing board

@Highseasonco 7 месяцев назад

Ah so weird - did you contact Squarespace? Their support is pretty impressive, we're using the Pixel with Squarespace too so there may just be a piece missing that is causing the error. - T

@michaelangellstudios 7 месяцев назад

@@Highseasonco ~ Thank you: at first SquareSpace did not show up as a choice platform to click on, then it did (go figure). I tried to do a test and it's needing me to be a FB Developer to run it... Still not sure: I'll wait some time and check on things... TBC

@FFBwithblessingjohn 7 месяцев назад

Thanks for sharing! What website are yiu refering to in this video?

@Highseasonco 7 месяцев назад

Hi! So welcome. When we're talking about the website, it's your own company website where the pixel needs to be installed - C

@FFBwithblessingjohn 7 месяцев назад

@@Highseasonco In essence a website has to be created other than Instagram page. Thanks for sharing

@Highseasonco 7 месяцев назад

Correct, you'd need to have a domain name and independent website running to use the pixel, as it "follows" people from your website to Facebook/Instagram. So welcome! - C@@FFBwithblessingjohn

@Starlord_333 8 месяцев назад

Events manager is not letting me past web selection. I select web then connect then nothing

@Highseasonco 8 месяцев назад

Sounds like it could be a glitch, you may need to reach out to FB Ads help - C

@Starlord_333 8 месяцев назад

@@Highseasonco Thank you

@hutiyappaunlimited165 7 месяцев назад

Same Issue bro. Did u got solution? Let me know as well

@Kimberley9 7 месяцев назад

Same here. Any luck?@@Highseasonco

@Ajsowaavy 8 месяцев назад

web option does not show up. only app option

@Highseasonco 8 месяцев назад

Hi, could you clarify more what you're referring to here? - C

@babecreativebrand 3 месяца назад

where do you put the code for the pixel in the website!?

@Highseasonco 3 месяца назад

Hi! Here are the instructions: facebook.com/business/help/952192354843755?id=1205376682832142. It needs to be placed in the header section of the website - C

@babecreativebrand 3 месяца назад

@@Highseasonco i know, that is the part i was having an issue with. i have spent all afternoon looking to figure out where to integrate the code. Thank you for sending that. Do you have any videos on Conversions API with Stan Store? Thank you.

@Highseasonco 3 месяца назад

@@babecreativebrand Sounds like you may need to reach out to the web provider. We use Squarespace and it's simple, plus there's a ton of great Help links available. We don't have anything on Stan Store APIs, that might be a little too niche for our audience :) - C

@yadunandanagowda Год назад

hi i have an ads agency so if i want to add a pixel for our clients ads how should i do it?

@Highseasonco Год назад

Hi, you'd need access to your client's FB pages to acquire the Pixel, or they can get it to you, and then you'd need access to the client's website so add it to the back end. How to do that would all depend on which host they use. - C

@greysa1303 Год назад

Can I add a metal pixel code to a website that isn't necessarily mine? For example I have a Shopee shop, that'll be my landing page/website. Is that possible?

@Highseasonco Год назад

Hi, you should be able to because you can do it via Wordpress, Squarespace etc. You'd just need to find the tutorial on how to do it with your specific host - C

@maheshgil2146 Год назад

I copied code to my website developer and they installed it but its still showing my pixels no ready. Any suggestions what could have been wrong?

@FaunaFlirtation Год назад

Hello dear Please how do I recover my mistakenly deleted Facebook pixel code

@Highseasonco Год назад

Hi, do you mean you deleted it from your website and you need to find it to add it again? - C

@Realthinkerishere Год назад

Should i use meta pixel for my Amazon product

@Highseasonco Год назад

If it's possible then for sure - C

@preiamac1538 Год назад

Hi! My website was provided to me through a MLM company. How do I go around this as I do not have any access?

@Highseasonco Год назад

Hi Preia, the only way around that would be to talk to the MLM to request access, you'd need access to the backend to be able to use a pixel. - C

@theonlineearningengine Год назад

I couldn't Get FAR. So The first thing si that I have not been able to get past the first step. It does not appear that the Page I need a pixel for is managed by me. I just created this today? Can you help me with that?

@Highseasonco Год назад

Hi, this is pretty tough to diagnose and fix via the comments. You could either reach out to Meta support or book a consult with us to go over it all - C

@SadeeqPakee Год назад

The events manager website is not working on my laptop and phone

@Highseasonco Год назад

Sounds like you'd need to contact support for assistance. - C

@rsstnnr76 Год назад

What if you have multiple domains and each domain needs its own pixel? Can you set up multiple pixels from a single Facebook account?

@Highseasonco Год назад

Hi Russ, yes you can set it up via Business Manager. Make sure you verify all domains. - C

@jasonmccammon3608 Год назад

Is this outdated? There is no events manager.

@Highseasonco Год назад

Heyy - no this is the most up to date based on the current platform, you can find details on accessing events manager here: facebook.com/business/help/898185560232180?id=1205376682832142 Let me know if you have any other q's! - T

@marthe4943 4 месяца назад

good girl

@Highseasonco 4 месяца назад

Thanks for watching! - C