Mielle Organics PISSED BLACK TIKTOK OFF...Again. 

As a person who has used the hair oil fairly recently, way before the TT train derailed. I mean congratulations to her for “leveling up” but did anyone else find it ironic that a YT TT with a huge following JUST SO HAPPENED to list it as a favorite right before the merger is announced? I stopped the video at 11:02 so I don’t know if this was addressed. Major companies like this don’t make these kinds of Marketing moves by mistake. I’m just saying. 💅🏾 They we’re building the “other” community up for support after the “merger.” So we ALL know the formula will change, its only a matter of time. They have to be “inclusive” to the needs of the new demographic that they serve. 🙄 And yet another one of our brands no longer serve our real hair needs.

I'm a corporate tax accountant who has been part of many M&A endeavors. When a large company acquires a small company, the larger company does not let the smaller company dictate what they will or will not do. In order to scale production and take advantage of the larger companies' contractors and supply chain, they change the business. The odds of Mielle being able to stay the course are miniscule, and the product will change over time. Especially if Mielle's sales begin to cannibalize the sales of any other black hair care products under the P&G umbrella. Trust me, I've seen this play out many times. They are swimming with sharks now and they, like most small companies, are not prepared. Or at least that's been my experience. I wish them luck with all that.

Not only has the product been gentrified, it was moved to a different neighborhood in the store. I guess they wanted to take it out of the “hood” so that other folks won’t have to look for it. This reminds me of Carol’s Daughter. Y’all let me know if the formula changes because I’m not going to bother. At least the previous owners got paid. The popularity of that oil will dissipate just like that Popeyes chicken sandwich.

It really doesn't matter for me since I stopped going out of my way to source those big name brand products. I've started supporting my own from my little island 🇯🇲🇯🇲 all natural handmade products. They work for me so I'm gonna support my own.

Exactly, we need our own! I've been saying this for years as a black chemist who has been working in manufacturing for a decade with companies close to the size of P&G and Unilever. This is why I never celebrate acquisitions of black brands because I always think that could have been acquired by one of our millionaires. I don't get what she was saying when she said another glass ceiling broken. I'm like what you've done has been done before, multiple times...so what ceiling are you breaking exactly? Please clarify.

I think at some point we're going to have to acknowledge the difference between being Acquired and being the acquirer. Every business wants to scale. And given the opportunity to grow is always met with celebration because it's typically hard-won gains. I think our community is looking for our own Procter & Gamble. We're out here celebrating and supporting these brands with the hope not just that they become great hair companies but with the hope that they go on and they scale to become Global dominant players in the world so that we no longer are dependent on the Procter & Gamble distribution channels. But we have our own distribution channels and resources.

She was been on my IDFWY list from the last debacle, and her products never worked for my hair. So her selling out like most have done thus far is no surprise. She’s full of it to think they are going to keep her vision going and they will be CHANGING THE FORMULAS in 5…4…3…2……..

Guess we’ll see what happens. All I know is that once carol’s daughter got bought out, the products got remixed and stopped working on my hair.

Isn’t that what Shea Moisture did? Joined with P&G or the other big company beginning with U. Shea Moisture then went onto change their formulas and stop catering to Black hair needs. Oh well another one bites the dust for the mighty dollar

Thanks for this fair analysis!! Mielle gonna be alright and we gonna be alright too. End of story lol. Thanks for sending your folks over. All my love.

I agree with the concerns, I do however find it bizarre that black women are mad that a different ethnicity is purchasing a product. As a licensed cosmetologist, products aren’t based off your ethnicity, they are based off your hair texture,density, and porosity. Oils aren’t meant for just us y’all. One of my favorite products is Paul Mitchell because it WORKS. Yes, we need more black owned companies but educate yourselves on the structure of hair.

Nope! Let’s mind our black business. Use it or don’t but don’t go low with it. Let her make her money. Moving on.

Ladies if mielle changes the formula make your own rosemary hair oil! I make mines, u can also grow your own rosemary as well.

You did a good job breaking down everything without being messy.

Mielle isn't the first Black haircare company to sell & its a successful business so its only fair. I just think Mielle is the first 'high-profile' sell we've seen cause of TikTok hence the 'backlash' 🤷🏽‍♀️

What are your thoughts? 👀 Here's the Oil that caused the uproar: amzn.to/3WtoLVB @shereadelsol has a wonderful take on Capitalism in the Black community that you should check out. I’m like halfway through the video and I align on many of her points so far.

To be honest, I started using Olaplex in November and never looked back. It doesn’t bother me

I’m happy for the mielle founders for getting their bag but I weep bc the formula will change and it will no longer work for my hair. It is what it is, I’ve been through this before with shea moisture😢

Btw, they dropped Organics a while back. The products are no longer primarily Organic

I hope that the focus is still on black hair globally. I know there are plenty of black women around the world who have difficulty getting access to great quality products and that it would be wonderful if they truly are planning to expand to a global market that focuses on black hair. Time can only tell, but good for the company.

These companies don't care about anything but money. History is repeating itself. I have never used Mielle but for those of you who do, prepare for the changes.

I’ve never used this brand and now I definitely don’t want to use it. LaToya I agree with you. If it’s only for black people these big companies are not interested. Let’s see what time will tell. These black owned companies need to band together to make themselves into a Proctor and Gamble.

I'm upset that black women said buy black-owned and then when white people did we got mad. HOW?

As someone who works within the industry if people believe those formulas won't change, let me tell you, they will!!!! But for very good reasons: 1. U.S regulations are weak and if Mielle wants to sell in the EU or Asia they will need to use more complaint materials. P&G will make the formulas globally complaint so the brand can grow to other markets. 2. Small companies like Mielle usually lie on their ingredient list; to the point of being illegal and unsafe (shea moisture did it ALL THE TIME before they sold out to Unilever - who fixed it). P&G, by law, will have to go in and fix the formulas for compliancy so they won't be sued by their competitors and by their newly wider audience consumers. The formulas WILL function the same with the changes...they will run comparative test to make sure of that so they won't lose business. Change isn't a bad thing.

Also this happened with shea moisture one day it just worked differently and felt differently on my hair and I had to go back to Cantù

I tried this oil a few weeks ago and lost my edges. At this point, I’m done with Mielle.

We need a black owned version of P&G would be great.💯

Hi LaToya! Happy New Year 2023! I've always wondered about correct pronunciation of this brand. Thanks for that! 🙂 I'm happy for the CEO and COO of Mielle. My favorite item is the Babassu Oil & Mint Deep Conditioner. I do have concerns though. Because of this news, I will try to purchase a few more of those conditioners than usual for the next few months. Mainly because I feel that P & G will take charge and eventually change the ingredients to accommodate a larger customer base.

this is so frustrating and just shows me that the biggest “why” was not black hair care that works for us. It was on making a solution for a problem, having success and then seeing what happens. basically we get something that works for about 5 years if that, gets gobbled up by someone like P&G, the products and messaging usually change and the burden is on us to find another diamond in the rough. this isn’t hating, it’s just the truth. 😔 it’s exhausting and one of the reasons in the back of my mind behind just getting a relaxer and using what works for “everyone else” because those products are usually left alone. 😑 I’ve been natural for 3 years now, love my hair but I’m so tired. And it’s only been 3 years.

I’m learning about all this controversy over Mielle’s products via YT influencers like yourself. This is the only positive video I’ve seen so far. I don’t no nothing about the oil, but I have used their edge control to grow edges. That actually worked for me after wig glue ripped them off. I hope they don’t change the formula their products on us, but like you said “only time will tell” 🤷🏽‍♀️.

Today was the day I made my own BW rose marry hair oil with added stuff as well. I’m not playing with these people. It’s so hard finding great products that work on our hair. I’m still learning my hair and I’ve been natural for over 7yrs

Didn't this happen with Shea Moisture? The ingredients changed and their new formulas became geared towards a different consumer audience.

Lol y’all gotta go to Target and see the comments. Blk folks leaving reviews telling Dwight’s not to use because it’s for blks only 😂. White folks leaving reviews saying it’s for everybody 😂. Then blk ppl thumbs down all the it’s for everybody reviews 😂😂

Damn and I just bought some Miele deep conditioner, one of my go-tos. I am conflicted about this; I have seen too many companies let the quality of their products lapse once they entered into such partnerships. I am glad I have other go to options.

Thank you LaToya for this video🥰💙..I’m also hoping that the focus will remain making products that work for African - American hair types 💙

I only recently finally found deep conditioners that my hair loves! Mielle's babassu mint and their mongongo oil hydrating conditioner. It took me so long to find the right ones for me every since Shea moisture discontinued my favorite back in 2018 or 19. It seems like every time I find a holy grailproduct it either gets discontinued or rhe formula change. Ugh. Smh I'm annoyed. Let me go stock up just in case.

First of all, you look gorgeous!😍 I have only used one product from Mielle in my life (a deep conditioner), so I have neither an affinity or negative opinion about their products overall. What happens with the company post acquisition makes no difference to me whatsoever. I can understand why people are concerned about formula changes now, but companies change formulas all the time (often without notifying consumers) even without being acquired by another company. Sometimes it's due to supply chain issues or fluctuations in the prices of ingredients. I am more concerned with a product that I use continuing to perform as expected and to be safe/not trigger any adverse reactions than a formula remaining 100% unchanged. The majority of my hair products are from companies that aren't Black owned, so I don't feel any way about Black business owners selling their companies personally. I also don't have the mindset that the success of a business owner who I don't know and whose products aren't integral to my life somehow benefits (or harms) me.

I'm with you sis! Never used Mielle a day in my life...welp, only time will tell how the brand does !

I do agree with your speculations lol. I’m not surprise. When I heard about this frenzy about this oil in large audience I knew there was something up. Since other big black owned companies have been bought (Shea Moisture, the mane choice ) we have since products formulations changed, collection no longer available.. So even if the owner intentions are to keep things like they are , PG is a huge conglomerate ( with investors) with all the dynamics it imply. Personally I don’t rock with Mielle (since their debacle with an influencer ) but they choose this route so good for them. I still believe that we need blackowned companies…

Chile I never used mielle I think I only used their deep conditioner the moisturizer/protein treatment one

I used one of mielle s products and the product I used made my 4c hair feel like glass so I had to wash it out before it broke off

Welp, The search for my hair journey continues...

I'll be stocking up on the coil sculpting custard just in case the products don't work the same for me in the future.

Aw man! I can't blame her for that merger. Money talks!

You know, I started out my natural hair Journey 15 years ago scouring RU-vid 4 recipes and techniques from African export and naptural85. So in the past decade when I've seen lots of black hair care products merge with Major Brands, and I've seen continued appropriation after appropriation of black hair, I have slowly been formulating a plan to go back to my roots and start making my own stuff. The way I have a distiller in my Amazon cart so I can make my own oils. I already have a source for raw shea butter and cocoa butter from women-owned companies, in their countries of origin. I'm about to start ordering soap nuts from India. By the end of this year I hope to be making all my own hair care products so I don't have to worry about these people's ups and downs anymore. So far I've been able to hang on to Melanin hair care and Imma check out Miss Tab, cuz that's my business. 🤷🏿‍♀️

Reasons why I make and sell my handcrafted hair and skin products..I know everything that's in it,it's created for my natural gals like myself with natural oils & butters.

I can't believe I'm alive in a day and age where black people are trying to gatekeep some oil. I've never heard of this oil like that until now. I feel no ways about this, honestly. The social media behaviour of some black women telling this white woman that they "need" this oil to grow their hair comes off embarrassing. I've watched so many black hair content creators demo products and have codes for discounts for their audience to go buy them and I never hear about those products flying off the shelves but people are mad that this white woman told her followers to go do the same and they actually did it??? All I gleaned was that it's been put on blast once again a certain group of people are willing to spend the $$$$$ to support their faves without complaining about it and I'll leave it at that. SN: You are so pretty! You remind me of Tessa Thompson. I like the Royal Oils collection too. I used it when it first came out but forgot about it. I liked e co-wash and the scalp elixir.

Once a company sold out I stop using they’re products.

I have no problem with Mielle being acquired by P&G. To me this is no different than when Carol's Daughter was acquired by L' Oreal. Her formulas have changed a bit, but she still managed to offer a good product. The bigger problem to me is that we do have black companies that are trying to become the equivalent of P&G for black products, and we complain about the cost of their products. When they do things like offer the opportunity to buy shares we aren't exactly willing to invest. How are our companies going to have a chance to compete with the likes of P&G, L' Oreal, J&J, etc. if we as a community aren't supporting their efforts?

I just went into Target over the weekend and they have plenty of Mielle's rosemary mint oil and other products in the line stocked on the shelves.

There’s also Kreyol Essence’s rosemary and mint oil. It’s more expensive than the Mielle one but the company is still black owned.

Girl, I’m just here looking at your hair! I love it! Okay, now back to the video 😊

Every time a black entrepreneur collects a check an angel gets new rims. So, I'm happy about that. I feel like in a lot of ways we've done our jobs. This is good for the black community as long as they keep their promises and put it back into the community. That said, I'm on a mission to support Black-Owned Businesses. Black-led means very little to me because of our history with tokenism and who is raking it the dough behind that black-led labor. So, as far as I'm concerned, my support ended for Mielle as soon as ownership switched over. There are hundreds of other BOBs to support.

I've never used it before but I am looking forward to part 2 😉💜🌹

They are not “acquiring” Mielle for growth, they are eating them up. The toad is being cooked slowly. Why aren’t we seeing at least one black owned *beauty* company on a major scale, acquire another? They never make it that far. This is what the American beauty industry has always done. Same for tech. It’s all about consuming your competitors for longevity.

I’ve never tried the oil but have heard good things about it. I guess we will have to wait and see about the formulas

I really do despise when black companies feel like they have to go to a white company for more exposure. I pray they read the fine print and their Attorneys did them justice. I’ve never used Mielle but my daughter does. I hope they don’t change anything.

Companies sell every day. It's just strange that Mielle is getting all this backlash when they're following an expected trajectory for high-growth companies. Formula changes don't mean bad news for the consumer if they work and the price is fair. I believe black women especially in the natural hair care community need to unlearn many things about hair care and how targeted hair care products are not always necessary. Lots of mainstream products work just fine, some even better for black hair. So if this means we get better formulas, better products, distribution, and customer service, I'm here for it!

Rosemary oil is a commonly used oil for hair growth and health - all hair types. I make my own using fresh rosemary that I grow. There’s lots of recipes on RU-vid and I think pretty much any will work. I didn’t know about Meille’s oil until last week 😂 but I have used their leave in conditioner and it was great, but too expensive. I wish the company all the best and hope they ramp up production to fill demand. The oil is really good for all hair types.

I use what works for my hair, if it’s a Black company good if not and it works I use it.

I have been Natural since 2012.....and one of the best things that has come from the Black Natural Hair movement.....is the delvelopment of Black hair care products....owned by Black people....meaning that we dont have to go without or are left behind because we were not considered.....I see this as a sell-out....they P&G dangled the carrot...(money).....and Mielle took the bait.......its sad...P&G object is to collect those Black dollars$$$......they never gave a sh*t about black people hair care until we started making big money.....my money is to help Black people who own their own products....the moment they sell-out...is the moment that my Black dollars go support other Black hair care products...we have to help our own people....for the most part..."others" run in not to save the day...but to take over

So glad I spend my money on better quality products. Mielle products just aren’t that good to fuss about. I absolutely feel like the formulas will change to make the company more profitable to these new shareholders

Hey Latoya 😅 love you sis❤

THE HAIR LOOOOOOKS GOODT!!!!!!! Ok let me watch

LaToya! You are informative AND entertaining! 👏🏾 I saw the funny "battles" on Twitter with Black women saying how the oil makes hair fall out, go blind, and make them unable to walk and other foolish fibs to discourage non-diverse women from buying it! And that turned into white women kissing the bottle of oil saying the oil changed their lives and causes them to levitate! Hilarious!! 😂 It seemed like good fun! 😁 Thanks for the scoop! 😘 Stay beautiful. 😍

I congratulate them and hope things work out the way they think it will. In the meantime, I need to run to the store to stock up on my deep conditioner! I'm not pressed about that oil though, wasn't a fan.

To be honest I didn't even know about the product until about 4 months ago. I ordered online for my daughter who is into hair care. I did a search on it and it seemed to be fine so I said let me get it for Christmas. I'm not one that goes crazy over hair products I like a good oil and a shampoo and conditioner that's not to heavy. But I didn't have a problem ordering I got about 5 different products in a kit for my daughter. She likes it. But she also has about 4 other black hair products she swears by.

As a black Saudi I would love to have access to the product easily finding this product is really hard we can only order it online and it’s so expensive but the idea of changing the formula is scaring me or replacing the ingredients with a cheap copy

I enjoyed new subbie. Ready for part 2 I'm a diy girl and I love making my own products. However, I can understand how black consumers are upset. So many companies have taken over brands that were essential built of the black consumers dollars and support. My advice is for black consumers to learn how to make your own products or support smaller black owned companies. I understand people's concerns about the formula changing and it may. What works for black consumers hair isn't the same for white consumers. Some how when money is involved companies cnan start to favor a different side which is unfortunate. The hype over this oil is crazy. You can make your own oils at home buy some quality oils like neem oil, jbco oil, almond oil, jojoba oil and add rosemary essential oil and there you go. I hope that more black owned companies will become well known so that black consumers will have a safe space to shop with quality ingredients that will promote healthy hair and growth.

Congratulations. I tried the product yrs ago and it did not perform well with my hair. Sis securing her 💰 and creating wealth for her family. I wish her well.

I like the way you put your opinion out there...Same here, but I have not used "it" consistantly. Happy that she has leveled up though. Can't be mad at that.

I can understand the concern about a big company purchasing a smaller company and changing products that you love. But all this race-based outrage over the oil needs to stop. I think it is very possible they worked with a popular white tiktoker who could introduce this product to more people. It is simply marketing. She had the numbers. And a large company like P&G didn't get to where they are by targeting only a small group of people. That oil, while I didn't like it, can work for all kinds of people with varying hair types. It is fine for others to use and a good money move to reach as many people as you can. The reason why a lot of black owned businesses struggle, or at least not reach the success levels of other companies, is because they are targeting a relatively small group in relation to the population. It's fine to make products meant for black people, but stop getting mad when a black person does well and also reaches a larger audience. We can all use the oil. Most of the things we use every day are used by people of all races. Give them time to up their production and stop trying to limit black people's businesses while other races are allowed to level up without their race being thrown in their faces. That's just my two cents.

Good for her. Don’t like the brand, her products are everything but *high* quality. Hopefully P&G will elevate her brand , the formulations and make the products better/high quality now that the main target has changed.

Whatever, I recently tried their honey and pomegranate gel, paid $10 for this, used it in a wash an go and it gave me flakes, tried it again same results. Threw the gel in the garbage, but it did smell good. Just doesn’t work for my 4c hair. Wish them the best.

I actually make several hair growth oils ( an ultra Ayurvedic one, a herbal rosemary and mint one, and an Italy inspired one that I made when I researched how effective common herbs used in Italy are for hair growth) as well as body butters with Shea and mango butters and a great blend of oils ( so far I have made lavender, citrus, and rose scents). I make my own hair grease too (2 of them now). I make my own rose hair and face mist and hair teas inspired by my oils ( rosemary/mint hair tea and Italy inspired hair tea that I store in the fridge for maximum freshness). They are things that I love creating and I recently bought these cute bottles and containers to store them and I made cute labels to go with them. If you all would like, I can start selling them, maybe on eBay. I’ll try to make them affordable for sure. the grease and body butters containers that I bought are 8oz so half a pound and the oils and mists are 100ml (3.4 oz). So yes, if you all are looking for alternatives, I can supply them, especially since I have used them and I really have noticed improvement on my hair and skin and my mom and sister’s. Hi everyone 👋🏾 this is the link to some of my products on eBay, including the rosemary and mint hair oil and hair tea set, my Ayurvedic hair growth oil, my red onion and garlic hair oil, my moisturizing lip cream, and my Italy-inspired hair growth oil. You can also just look up God’s Beauty Blessings on eBay to find them. Please make sure to do scalp massages with your head down as you apply these oils for faster hair growth. Also, you can spray the rosemary hair tea on your hair and then seal with the rosemary oil. I will try to list all of my products by the end of today including my hair grease (2), hair and body butters, and rose hair face and body mist. Shipping is free. Thank you all for your support😊 www.ebay.com/sch/i.html?sid=dorobi75&_pgn=1&isRefine=true&_trksid=p2349624.m3561.l49496

The company's social media account responses are formulaic.

So true! Mielle has a faithful client base so now all of a sudden, P&G wants a partnership because of …. ‘Crossover’ 😮🧐🤔

Not the Lawry's 🤣

Yes, expect formulas to change, price to change, packaging to change! Mielle had Berkshire Partners as their investors and Berkshire sold their stake to P & G. This happens all the time! The thing to see is what was the agreement between Mielle Organics & Berkshire Partners when they became investors. Lisa Price, Carol's Daughter founder sold to L'Oreal and Richelieu Dennis sold Shea Moisture sold to Unilever. Is Ebony/Jet magazine still owned by the Johnson family? Who owns Essence Communications? These people were and are still visionaries! Small businesses have short term and long term goals. Did you think that when Mielle brought on investors that they didn't have long term goals of where they want to be? What do you think Shark Tank is about? Do you remember Curl Mix refusing their offer? However, they did go to them for financing! Ask them what their long term goals are? We all should have short and long term goals! Our support of the product should not just be in the buying of it alone. Have we invested in the company? Have we researched to start or continue to have a portfolio of wealth? We have to look at the company as investors and not just personal attachments. Marketing feeds on our personal attachments! Again, it's about the $$$! One can invest in DRIP (Direct Reinvestment Programs) or some thing like them for long term growth! Financial Literacy proves to be important! Wealth is built on long term investments! Even though Mielle may have agreed to stay on as advisors (or whatever the negotiated), the original owners are building their wealth for their families (even those who helped them get to where they are), for the next generations to come. They've earned the voice at the board table! Our voice needs to be at the table too! Our people are being represented in the R & D labs, the marketing areas, they finance areas too! Berkshire Partners was not investing in Mielle for the good the Black Community just as P & G knows we spend boo coo $$$ for hair, personal care, and other beauty products. We tell them what we want and they know we'll make them rich. The rich don't wear their products, they invest in the products people buy. Someone shared a story with me about a Rockefeller who was wearing a Timex watch. Someone asked him why he wore it since he could afford a Rolex. His answer was, "the only thing a watch needs to tell is time." Timex and Rolex does the same thing, why pay more? Do you think Warren Buffet wears everything he invests in? No They look at the spending habits of people! Yet, we get caught up in new products, their fragrances, how "bomb" our hair and body look, and spend so much money on Black Friday deals to the tunes of hundreds of $$$ only to have them in the closet! We could have taken a vacation, paid for college tuition, books, saved toward a down payment on a house, paid off current debt, invested for our children's futures, put some money in the bank and establish wealth (or its beginnings) to boot! Get what I'm saying here? If we want to make a difference in P & G or any other company, we need to be in the position to change it and not have it change us! I'm not sure what the problem is here! I feel that this is going to invoke feelings that we don't need to have just to boost statistics. At the end of the day, these feelings aren't going anywhere! Hmm...advertisers are on RU-vid channels, why? What do you think? We are in a capitalist economy! This is business! This is the world we are in! No it's not fair. We have to learn how to work within these walls!

Best start buying up the current stock now before P&G, sorry, 'Miele', release their new "improved" products and formulas 🙄🤦🏾‍♂️😏

I had this one bottle for awhile and now ima about to use it ...based off the reaction

Am i only one who doesn’t care? The fake woke outrage of the black community can be very annoying. At the end of the day, it’s business. She’s gonna do what’s best for herself and the brand. Come on y’all.

i've only used mielle organics for years...i just told my family because we only used mielle...that i hope they don't come out with a lot of non greasy formulas. I am torn because mielle is the only brand that works on my family as well

I am sitting this one out

I only started using Mielle Organics hair products last year August n so far i only use four products from them cuz where i live there hair care products aint cheap in my local beauty supply store.

is it only this product that may change formula or all mielle products

I’ve never used it but business is business.

Yall better buy before the product change . I just ordered 3 bottles from target im done after this one. Got mines from target .

Well I just bought 5 bottles of the oil before the formula changed :< the oil is amazing

That’s why we need to stop praising them and Make our own .

Timing 🤔🤔🤔 You’re on it!!

We are angry at the wrong people. As a founder that has been hustling for 6 years, my biggest dream will be to get acquired by a known brand in my industry! Deep pockets and resources to drive all the things I want to do but can't afford. Access to finance is a real struggle for black business owners. Mainstream financiers are the ones coming to our rescue unfortunately. Because black investors are so risk averse that they want your father's blood sample in the term sheet!😫 Just kill me and take my business 😂😂😂 But again, I don't blame them. Black wealth is new, and so there's a need to protect is at all cost!

im sorry but i couldnt focus on the topic because ur hair is ssoo beautiful u are lovely girl !

That good for them...because I was the fist one who made this oil...and they never bought it..I gave it to my daughter it grow her hair.

I just wish to have black and black owners.. let's make it together and become a billion black owner companies***

That's why I use products that produced by a wholly Black-owned company. The company has been around for 30yrs!

Honestly, people of a different race/ethnicity don’t do all of that when us black women use products that are “made” to gear towards certain races or ethnic backgrounds.

I would say my main issue with a lot of these black-owned businesses selling out is that despite the huge milestone being hit: 1. The money is being funnelled back into white companies whereas if we keep scaling up with our own, we could create legacies. That's one reason there are so many wealthy white corporations: they keep it in the family. 2. We KNOW that the formulas and products will change, what a bald-faced lie! 3. The original owners will have very little say against a massive corporation like P&G and then likely be pushed out of the picture! 4. It's human nature to belong to a particular culture, coupled with always being told that there's no space for us only to turn around as vultures and decide that they want a piece of that pie. 5. It's basically industrial colonization/gentrification which wouldn't be as much of a problem if everyone was allowed EQUAL parts of that pie. 6. As for white vs black creators, we know who truly has the power, they tend to buy up black products and complain that it doesn't work for their hair, tanking good reviews. Products might not work for a certain ethnicity but black hair is fundamentally different to white hair and there's no shame in that.

The brand acquisition that hurt me the most will always be the mane choice. I literally fell to my knees with the formula change of that peach black tea DC💔

Hello Latoya, how are you and Happy New Year! I agree that, hopefully, p&c will not change the formulation to mielles rosemary scalp treatment oil because this would be disappointing. I'm not sure if you have tried this oil yourself, but in my humble opinion, it would be great if you would please try this amazing oil and market it in such a way so that the sisters will have the upper hand in the sales! Love your content and keep up the good work!