The same reason why on Pawn Stars they will show Pepsi or Coke if the seller is selling the item. but blurr it out when they are outside the shop because they didn't pay them.
Worker a: hey man I got the paprika bottle Worker b: but, the paprika is over here... wait the paprika is in a red bottle Worker a: what. You mean to tell me that this bottle is NOT full of paprika? B: nope B:that bottle has liquid Carolina reapers A: why is there a bottle of Carolina reaper juice B: it's not reaper juice B: it's pure reapers, seeds and all
This isn't how an actual pepperoni is made, you added sodium nitrate which is a preservative so this product is most likely not what a quality pepperoni
It is just a crying shame to not be responsible enough to drop a link to this company after getting everyone all hot and bothered over their meat stick!
Its nitrate for this amount of time and temp. Nitrate will convert to nitrite given time and conditions and here as an example. For the product being in med temps for as long as they describe, nitrate would be used especially with the use of cultures to add flavor to the product. Smoke considered and smoked and then aged again as mentioned. They mention flavor and this is key for this product. #2 is my bet.