Could a brand refresh be the key to growth?
In any competitive operating environment, maintaining the loyalty of your audiences is a constant challenge. There are many factors to consider but amongst the most critical is ensuring you have a brand identity and positioning that is fresh, desirable and effectively conveys your proposition with clarity and consistency.
We work with our brand partners to navigate and overcome this very challenge, helping them understand the current perception of the brand and answering the question, ‘is it time for a refresh?’.
In the latest edition of our Think Tank series, MTM associate director Richard Broughton and senior designer Mike Clewer explore why a brand refresh or revitalisation should be less about your logo and more about understanding your audiences.
Want to find out more, start a conversation with us today: tinyurl.com/mt...
28 авг 2024