Music Videos Are A Waste Of Money

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Music videos can cost thousands of dollars, and they don't necessarily perform well organically or as ads.
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8 окт 2024

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Комментарии : 63

@omarafunitv Месяц назад

Making music videos does take a lot of money, effort and time. I personally like them because they’re a form of self expression.

@LokiBeckonswow Месяц назад

content has no room for self expression imo

@AndrewSouthworth Месяц назад

Yeah making music also often takes a lot of money, effort and time. But we all do it for free for years before making any money from it. If you make music videos because you love making them, 100% keep doing them if you can pull it off.

@MeadowsatNight Месяц назад

As someone who has spent a lot of money on his music videos, I can confirm that it doesn't make sense from a marketing point of view. You can quickly spend a few thousand euros here and end up not reaching anywhere near as many people as you would like. The money can be spent much more sensibly elsewhere. However, I really enjoy doing it because it gives me the opportunity to give my instrumental songs a story. I also grew up with MTV and that's why music videos are somehow part of it for me. 😅

@INTER.NET_TONY Месяц назад

He doesnt make any sense whats his point

@AndrewSouthworth 28 дней назад

Yeah, totally agree. If you enjoy doing it, do it. But ideally do it affordably so you still have a marketing budget. Spending $3k on a video and then only having $1k to market your song and video makes no sense. Better to spend $1k on the video and then $3k on marketing to gain more fans.

@LokiBeckonswow Месяц назад

sure, music videos are a waste of time... if you don't care about making art... content is the new priority, didn't you hear fam? no one has time for art, it's all about profit and clicks

@INTER.NET_TONY Месяц назад

Videos are not a waste

@AndrewSouthworth 28 дней назад

Sounds like maybe you didn't watch the video? There is a lot more subtlety in there that you're missing.

@zakdavismusic Месяц назад

I love this Andrew! You don’t just say it’s not advisable, but give examples of what you can do instead to help artists. Good stuff.

@PocketVinyl Месяц назад

He has a lot of other videos exploring other things to focus on. Just look through his videos and see what catches your eye!

@AndrewSouthworth 28 дней назад

Thank you!

@k0d4m4 Месяц назад

music videos are art and art in a world of ai bullshit is more important than ever

@AndrewSouthworth Месяц назад

What about when music videos can be completely AI generated?

@Dihmarko 29 дней назад

@@AndrewSouthworthKanye is already doing that

@Warriors_En Месяц назад

These days, creating a professional music video is way more accessible, and it gives the audience a visual experience that complements the lyrics and the overall feel of the song. More powerful experience and cheaper than ADs in my experience 👍

@christopherthornton2092 Месяц назад

Andrew you have helped me and my team tremendously!!!! Thx so much for all you do.

@AndrewSouthworth 28 дней назад

thank you! glad to help :)

@Lasrymusic Месяц назад

Loved this one Andrew! btw title suggestion- "Why Music Videos Are a Waste of Money (And What You Should Do Instead)" hope that helps.

@specialforcesofliberty1615 Месяц назад

I disagree with this one. Having a music video is better than not having one. Make music videos. Don't spend a lot of money on it, but make it look like you did.

@ten2123 20 дней назад

cheap thing will always look cheap unfortunately

@priceofsilver Месяц назад

Some would say there is an intangible reason for doing a music video, the argument being it can "legitimize" an artist in people's eyes. But overall I completely agree with you on this one.

@AndrewSouthworth 28 дней назад

yeah it can totally help from a branding / PR perspective. It's more so weighing where the best use of funds will be. Most of the time early on the money can be more effectively spent elsewhere.

@DaneBryantFrazier Месяц назад

Good stuff as always man. 👍

@anythingspossiblemusic Месяц назад

Creativity doesn't have to cost the earth but unless you are established, I don't see the point of wasting your budget on a music video. The music video example I always liked was Low by Foo Fighters wih Dave, Jack and just a video camera. Simple but classic.

@maxboostandthepowerups 24 дня назад

I agree with this mostly but I think it’s worth defining what you mean by “music video”. What I think people usually mean is a bunch of shots in different locations with a narrative element, props, extra etc. Those definitely don’t seem worthwhile but I think long form full-song horizontal videos can still be important for artists for building deeper connections with your audience. For example Alanis Morrissette’s video for Ironic. She’s basically just lip syncing the song by herself in a car. I’ve been focused almost exclusively on short form content for audience building but I recently did a fan survey of my email list and the number one thing people asked for is full song official music videos. And I noticed in my own habits that while I’m more likely to “find” an artist through vertical video, all the bands I actually became a fan of recently i found through full song videos on RU-vid. Yeah, don’t spend too much money on highly produced story focused music videos, but I get creative and find ways to make full song horizontal videos diy style for fans to dig into and then just crop and cut for some social media video

@WillBrahm Месяц назад

So well put. Thank you

@tazchevelle4506 Месяц назад

Great advice Andrew. We’re about to shoot a $1k video with a cast instead of our usual cheap iPhone videos, which always look great, curious to see how they compare.

@jasonstallworth Месяц назад

Thank you Andrew (dude, our names are so similar we may be related!) My most recent music video was just a lyric video and I used footage from a live show with a mix of video and images, and several clips my wife took during the setup and all. That’s gotten over 1k views (posted a few months ago). And to your point, my guitar lesson and gear videos get way more views than that. So another strategy I’m trying to pointing folks to that video from my main videos (ex: you could give a lesson on the song and point to the video in that video). I realize that’s not going to grant ad-like results but it’s an inexpensive way to get folks over to that music video (and as you said, spend $ on the actual ads to your music - great point you made on keeping the focus on one thing…I’ve always struggled with that!)

@dutchi15 Месяц назад

I think what you said in this video makes a lot of sense. I get caught up with the artistic part of it and think it’s a means of gaining followers and people to buy your music. Then again people can steal your song through an MP3 converter. So it’s hard to know what to do, down the track I’d be interested in getting you to help me promote my music. How could we start that?

@loublackvideo Месяц назад

I love to create music videos, BUT I don't spend any money on videos, and this is why I delivered a couple of presentations this year on how to create "How to Create Zero Budget Music Videos"

@AndrewSouthworth 28 дней назад

Great way to do it! It costs me $0 to make my music because I do it myself, which means I can justify my marketing budget much more easily because I don't have $2k in production costs.

@Dylu-13 27 дней назад

In other countries music videos do way better than in the US. It can be worth it.

@bradtanabe4958 Месяц назад

There is rarely a time when I choose the “official video” over a lyric video when I’m searching for music. But a lot of times when I’m writing I have an idea for a music video for the song. I’m from the mtv generation and I’m still stuck on stupid.

@JoshWestoverMusic Месяц назад

Great vid as usual Andrew, and I agree with the principle of what you’re saying. That being said, if anyone does wanna film a full music video you can absolutely do it on a modern iPhone and you’ll get incredible quality. You defo don’t need to spend a lot (if anything at all) - and great video editing software like DaVinci Resolve is also free

@nuffjah Месяц назад

Im gonna be honest, I got a bit of a youtube following and in almost all cases lyric videos fullfil the same role as a music video but there are some cases where its worth it It pays to have a clear goal for what you're hoping for with a video. Are you posting it for streamers to react to? Are you hoping a label will sign you? Do you have or want a youtube following?

@aRRRaiS Месяц назад

Great insights, thx ✌

@jaymoussamann Месяц назад

Investing money and time in one of my own music videos got me a paid job making videos for someone else. I don’t think making good art is ever a waste of time and I don’t think music videos should be viewed as a marketing asset. They give another view as to who the performer is and can build the world of the music. If you see it as just a marketing method yes it’s not a good use of that money. But I think they can be a lot more than that

@quadrant2012 26 дней назад

Live performance videos can get you gigs. Remember gigs ?

@AndrewSouthworth 25 дней назад

Live performance videos perform quite well, and since they're cheap they make a great replacement for a music video.

@skaidimusic Месяц назад

Creating a professional video doesn’t necessarily mean it will get more views than a simple video. Music videos where the artist(s) perform live or do playback generally perform much better, and these can even be filmed with a mobile phone. Videos without live performances typically do far worse. Yes, making videos is smart, but you don't need to invest a lot. It can also depend on the genre.

@Thanoz. 10 дней назад

I shoot and edit my own vids. So I think it's important. And I think it's worth the money regardless if you edit your own vids or not , if you blow up that's double the streams over just audio

@MattRockman5077 Месяц назад

Doing our pro video was a great experience, but definitely poor ROI compared to the green screen videos I did for our other singles for basically no money. Pro music video: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-FLw8xxNx62c.html DIY: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-DqzJhpdROVE.html

@AndrewSouthworth 28 дней назад

The pro video looks amazing! But I think if a new band were asking, i'd tell them to stick with the DIY route until they had enough of an audience to justify going the fancy route. I've seen so many people make amazing videos like yours, and have it get less than 1,000 views because they blew their entire budget on the video.

@LibertyMediaArts 22 дня назад

Your telling me lol. I feel like I spend so much time making them just to get choked out by the algorithm... 😂

@Marlon_belcione 29 дней назад

I’d stay away from Distrokid visualizers, they degrade the audio.

@AndrewSouthworth 29 дней назад

I’ve noticed that too. Every time I’ve made them I re-export them with the master audio to make sure it’s perfect again.

@HOLLASOUNDS Месяц назад

If your not signed to a label or have not much of a following and are not part of something bigger then you, then don't bother trying to pay for a Dua Lipa, style music video its a waste of money and time. Dua Lipa only gets views on a music video because her record label pays about 20k to 50k to even 250k to get played on all the mainstream TV channels and Radio shows. With technology and software its pretty easy to make a great loking video for like you said 1k to 2k or less, infact there are money singer song writers on RU-vid performing htere songs in there home Studio and getting 100k or more views.

@invitia901 Месяц назад

I see the music videos as an extension of the the art of making music. It’s a visualisation of the images in my brain when I write the track. This is my latest track, I saw a man/guy looking back on his life and the errors he did to loose the love of his life. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-rYed-NVHwuY.html

@dialectik Месяц назад

What a surprise. Anything fulfilling and creatively rewarding is a waste of time. Don't try to stand out musically or visually as people nowadays probably won't care. Stick to the cliches of your sub genre or niche and carry on feeding bite size snickers type content to the algorithm with cheap lip sync videos and the like..

@AndrewSouthworth 28 дней назад

From a marketing or business perspective as a new / small artist, music videos are often a waste of time. That money could be put to much better use elsewhere. But if you can make a great video for cheap or free, and enjoy making videos, it's great. I just hate to see artists dropping $5k on music videos and having less than 1,000 people ever watch it because they have no money left over to market it.

@UB.S Месяц назад

But what percentage of artists can spend $2K on marketing, plus recording, mixing, a cover art, etc.? I don't understand the ROI: spend $3K+ on a song that will make $20 in a year? (Luckily, because most people make cents out of each song). Not to mention that you're supposed to release like a song a month, so spend more on making music a month that what you actually make at your job... or either making music is for rich kids, or I'm the only broke musician, which I doubt, or the math doesn't make any sense at all. Or maybe I don't understand a thing and some nice guy will explain it to me right now.

@dennisvh Месяц назад

@UB.S If you want to make money as a musician, what they aim for is the exponential growth. It's a marathon not a sprint. So you spend relatively more in the beginning to get the growth in motion. Look it like this: release a song and it will gain people listening to it, release a second and a percentage of the first song will listen to your second. And it will also again draw new people to you listeners base. The third song gets listeners from the first two songs plus new ones etc. This leads to an exponential growth. I believe it's around 500k listeners per month you can live from it in most countries at minimal wage. Just from streams. Then there's merch and performances etc.

@UB.S Месяц назад

@@dennisvh I know the theory and I've been doing that, but there's no room for everyone. I appreciate your comment though🙏🏻

@Bexgotthebounce Месяц назад

@@UB.Sif you look for roadblocks you’ll find them. Make great art, believe in it. If you go a week without telling someone in person about your art, then you are too reserved. Use an iPhone for all videos. Make the beats yourself. Mix it yourself. Edit the video yourself. There is way to your dream.

@UB.S Месяц назад

@@Bexgotthebounce that's what I try, I made $24 this year and spent around $8,000 lol great business model

@Zanzainfo Месяц назад

I am a Suno prompter and so far I have created two music videos (Life, Vitamin song). I posted them in an AI music related Facebook group and they have reached 150-200 views so far. Since they are AI generated music videos, they were cheap to create. I am satisfied with their performances so far but I know it would be much more difficult to promote them to a wider audience. I did RU-vid music video promotions in previous years and the results were not convincing at all. One of my videos ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-xBElv1pdkOY.html