They do look good, so many oil filters I have taken apart to show badly deformed pleats. Uneven pleats make oil flow take the wider path than narrow, that's why some filters tear easily. Thanks for the comment.
Nobody pays $20 for a premium oil filter and unless they're stupid. You can buy them all day long at your Napa auto parts store for $14.99, and if you buy it online, you can get it for $12.99.
That's news to me. I was just at my Napa auto parts store two days ago getting a premium filter for my truck, and they never said a word about it, this is their top selling oil filter, I think somebody was blowing smoke up your ass.