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Crazy to think that back when I watched racing every week, Dale Sr basically had the exact same black Goodwrench #3 from 1990-2001 (only a handful of exception races), Gordon was the DuPont #24 from 1992-2012, Johnson was the #48 Lowe's from 2001-2018....and the only really consistent driver/sponsor deal anymore is Hamlin in the #11 FedEx (since 2006). They've more-or-less become rotating billboards through the 2010s and 2020s.
Yeah I understand what you mean but nowadays it’s SUPER expensive to sponsor a driver for the whole season. Especially nowadays with the number moved forward because now teams can charge these companies more for sponsorship.
