NEW Hasselblad 907x CFV 100c Review - 100MPX MEDIUM FORMAT CAMERA 

Great to see a review video by someone who actually uses and knows the system. I got a lot out of that, little things like the power button thing. As a long time Hasselblad photographer, both film and digital, no camera company does colour better than Hasselblad. Great video!

Stoked to see this from you, Sam. I watched your original 907x videos so many times

This is the most useful review I have seen since launch.

I've watched a few videos coming out about this camera and so far you're the only one to point out the button differences and to directly compare the storage system on the older model. Thank you. I appreciate that you actually talk about the product thoroughly and have real long term experience and opinions versus just doing this because Hasselblad contacted you for a video.

Finally a review that is not just a spec sheet in video form. Nice that you went over those small improvements like the buttons, for example.

Love your relaxed and somewhat funny style in this review - highly appreciated! Thanks for sharing your experience!

One of the best solid reviews on this camera. Thank you Sam.

Great review! Well done Sam!!

Ditto on so many. I'm a 50c lover and wasn't interested in the upgrade version. Until now. Sheesh. Well done. Keep making videos!

This is the only "review" video which speaks to me, as your first 907x video did as well (basically what got me to actually buy it). Good job, Sam and good job Hasselblad. Great improvements to a very special camera. I look forward to more videos, I really like your aesthetics and your style, you're a big inspiration.

I just got recommended your channel and this video made me really happy. I work as a retoucher and seeing some good compositions and nice digital colors on youtube is honestly a first for me.

Excellent video, very nice images! Your channel is great and deserves more subscribers. Keep up the good work, Sam!

Referring to your recently released rant: from all the 907X CFV100C reviews released, I enjoyed yours the most! You are actually showing the camera in action, have a lot of experience already with the system, the quality of your video production is inspiring and your content is honest. The others mostly do the typical RU-vid video script and format (camera reviews for me all follow a similar pattern and story), whereas you have talked naturally and freely. Thanks for this welcome change!

Found you originally from shorts and glad I did Keep up the good quality 🔥

I like the fact you give the little improvements over the 50C version. Thanks

great work, Sam - top quality stuff look forward to seeing where 100mp will take you

So nice to listen to a review from someone who actually uses the product and has spent his own money to buy one. 👏👏

Superb video. love how it's shot too. got that Arri look 😍

This was beautiful.

Today I've watched many photographers lucky enough to test this new camera but ONLY YOU show us the modularity of it; the hot shoe adapter, side door for battery and memory card, hand grip...and problem with buffering from previous models, button placement, controls etc. This is the review we want (I want) about the camera. I do not care about image quality it produce. Thank you!

The most important addition to this camera - I have the CFV50 - but not for long - is the addition of not just the 1tb of internal storage but new contacts between the frame and back that allow use of a strobe trigger (wouldn't want to put a strobe on it) - Hass listened and I heard their response!!! Right then Clifton Cameras lets talk about trade in's - and use a very sharp pencil!!!

Thanks, Sam (and I do believe we went to the moon back in '69, when I was fourteen years-old!).

Thanks Sam! Very good review. I’ve had my 907x 100c body sitting on my desk for 2 weeks cause there hasn’t been any lenses available 😢 finally I got a shipping notification tonight and I’m stoked. Glad to see all the upgrades in this new body. - have a question for you- how much of your shooting is handheld and how much is tripod with it? Seeing a lot of people complain about no ibis. I’ve been shooting on a digital M body for a bit and have never had ibis. Does this stop you from some shots? Appreciate your time

Best review on the new Blad I've seen. I just tipped a ton of cash into an Leica M11P and several lenses. Not gonna be happy till I have the 907 now. Been a while since I shot on a Hasselblad. I dumped my entire kit in favour of the Canon 1 DS back in 2001. Was a great decision at the time as I was in my main street studio and the switch to digital resulted in a huge increase in profit. Now, it's just for pleasure... and the Hasselblad looks like it will deliver big time!!!

Fantastic review, Sam. I owned the X1D II previously and now own the X2D, which I love! Between the massive, beautifully detailed files, IBIS, HNCS (love it more than I loved what I used to see in my Leicas) and, I believe, more robust weather resistance of the X2D, I don't see myself switching to the 907x, but I absolutely understand the appeal to you and others of that body style. If I had money to burn, though, I'd grab the 907x as a back-up to my X2D ;-)

Nice video, i was desperately searching for the comparison video, this has answered a lot of questions. One thing i read is they also made improvement to reduce the rolling shutter with eletronic shutter. Could you also talk about using the new lens on the old body ? Obviously the focusing speed won't match the phase detection , but is it fast and accurate enough over the or is it only marginally better ?

Yes!

Hello. Where do you get a cold shoe for the CFVII50 C??? Hasselblad does not sell any, thank you

Sam, you are the first to highlight the rubber button issues Color fading! It’s been annoying to say the least (I have the same 50th anniversary) the rest of the review was helpful, ordered it and can’t wait to receive the camera! In regards to the lenses, lucky I was able to add the 38mm, as most of the time it’s sold out! Nightmare! Yet, I love the format, your review was helpful! Appreciate the way you share the knowledge & details! Keep your videos coming! Always enjoy them! 👍🏻

How is the image with hit hand held? Do you struggle with shaky images if you lower the exposure?

How do you meter outdoors with digital back on legacy body and lens??

Nice review! Does the new hot shoe attachment come with the camera? Or it needs to be purchased separately?

Sam. I love using vintage glass on modern sensors, which I do often with my Leica gear. Have you experimented with that a lot, or are you committed to the new lenses?

Is the hasselblad 907x 50c and 907x 100c are interchangeable?

I have no (money) reason to buy this camera, but I like the way you talk about it!

I swapped few months ago from 907 to X1D II, can’t wait for spring and use it properly P.s that last sentence killed me hahaha “when hasselblad ask you to beta test, of course you do”

I don’t have a Hasselblad camera, but hope to have a few (film & digital) in the near future. Does this new camera have higher capacity batteries, or is the camera body more energy efficient?

If I may ask a quick question, can that hot shoe connect to a 3rd party electronic viewfinder? Thanks in advance

Does anyone know if Hasselblad, or any 3rd party, is making some kind of shift mount for this back? As someone primarily shooting architecture, this would be an amazing all in one system.

Great video, of course, we have been to the moon, if you mean a set on an air base in Nevada, then yes we have been to the "moon".

I notice you mentioned the issues with the older model hassy. You shouldn’t have these issues with the buffering. I believe your problem is your Sony cards. I shoot with an x1d, I began shooting it with my sandisk extreme sd cards but wanted more storage and purchased these nice Sony cards made of metal. But I noticed right away they were slower and would buffer. Went back to the sandisk cards and no problem. If you are really interested in what model sd cards I was using I’ll let you know. Now I don’t shoot with it much as I have an x2d. Keep up the great work.

I totally agree with you. if I could afford one of these, but never ever would be able to, it would and should be used for print only. I have always believed either film or digital, the final result should be a printed image, only then you truly see the photograph.

Great to see they've gotten you involved! Did you have any issues with the focus on the 500 body? Think you mentioned that on one of your 50c videos and that put me off a lot from taking the massive plunge!

How much does it cost?

Just if we believe we went to the mo.... ;-)) 1:50

I just said yes, now waiting for Hassy to drop off the camera 🙂

Beautiful camera but I'm not sure why you would get this over X2D. Doesn't even have viewfinder.

Sam, stop exaggerating the size of the camera. IT IS NOT A BIG MEDIUM FORMAT SENSOR! IT IS IN FACT A SMALL, CROPPED MEDIUM FORMAT SENSOR! The older full size Hasselblad, Phase One, Mamiya, Leaf cameras have the "BIG MEDIUM FORMAT SENSORS" NOT these newer mirrorless cropped sensor medium format cameras that are much cheaper to buy. You youtube guys are always gassing up this small, cropped medium format system. Maybe you guys are paid to say that, because all of you youtube reviewers lie about the size of the sensor in these cameras. Cut it out.

to bad no IBIS

I am so disappointed by this 100c not correcting the 50c main flaws: - backscreen cannot be seen in normal sunny daylight - sensitive resolution loss on handheld V-System cameras when not using the mirror pre-release on tripod, an ibis correcting V system cameras mirror shake is really necessary. Rubber buttons fading was only an issue on the first moon edition, and first standard edition batches, the buttons were replaced by Hasselblad without charge by the sturdier.

What about no IBS, what the reality.

no live histogram????????????????? this was the feature I wanted the most!

except for the form factor and cool design and for CM owners, hard to justify over the X2D. No IBIS is a big lack for me.

Don't sell, keep it forever...

The infuriating downside is the inexplicable absence of video recording capability! Why on earth would they strip such a basic function from a device meant to capture moments? It's utterly mind-boggling! And the reason? Apparently, it's because of all the incessant whining and nitpicking from RU-vid critics. Instead of addressing the issue like rational adults, they've opted to eradicate the entire video function altogether. It's absurd! These self-proclaimed "experts" have thrown a tantrum over minor inconveniences, and now we're all paying the price for their immature behavior. It's a disgrace!