NHL PROTOTYPES 3: Gone But Not Forgotten

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Get ready for another peek at rejected NHL logo and jersey designs! The third installment of this series uncovers prototypes and concept art that have rarely been seen.
See what the New York Rangers considered alongside the Lady Liberty third jersey. What a Minnesota North Stars jersey could have looked like in Dallas. And Florida Panthers gloves with claws!
▪️ CHAPTERS ▪️
00:00 - Introduction
01:24 - The ’90s Revisted
04:21 - Name That Team!
06:08 - Landing a Logo
10:53 - Rebranding With Abandon
13:15 - Designs to Celebrate
14:41 - Bonus: Mysteries to Ponder
This video showcases a variety of unused designs created under the guidance of NHL franchises and follows up on the NHL Prototypes series:
Part 1: What Might Have Been ▸ • NHL PROTOTYPES 1: What...
Part 2: Designing the ’90s ▸ • NHL PROTOTYPES 2: Desi...
Special thanks to Joe DeLessio for sharing his thoughts on rediscovering a video by MSG Networks about the Rangers’ third jersey design.
Featured teams include the Anaheim Ducks, Atlanta Thrashers, Buffalo Sabres, Columbus Blue Jackets, Dallas Stars, Edmonton Oilers, Florida Panthers, New Jersey Devils, New York Rangers, Ottawa Senators, Phoenix Coyotes, Pittsburgh Penguins, San Jose Sharks, Vegas Golden Knights, Washington Capitals, and Winnipeg Jets.
Includes original artwork by Jacob Barrette, Fanbrandz, Greg Fisher, ProPlayer, Reebok, Dave Scheponik, Terry Smith, and Valentine Design.

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Опубликовано:

8 июл 2024

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Комментарии : 347

@jayp.6166 2 года назад

I've said it before and I'll say it a million more times....the Reebok Edge cut was the WORST thing to happen to NHL sweater design in league history.

@VictorDiGiovanni 2 года назад

These are simply top-notch produced videos. I know you're a professional video production person, and as a fellow video production professional, I can see just how much work and care you put into these. I also know that as a professional video producer, the last thing you want to do in your free time is more video work, so the fact that these are so beautifully-produced is even more impressive.

@icethetics 2 года назад

Haha, you get me. 😅 That's exactly why I've gone such long stretches with no new videos on this channel. Those are the times when I've been busiest at work. And the last thing I want to look at when I get home is another Premiere sequence. But I do have a fun time making these!

@janwerthwein820 2 года назад

Love the motion graphics as well. Cheers from a fellow motion designer 🍺

@achildr1 2 года назад

As a videographer…completely agree. Well done, Icethetics!

@AmokCanuck 2 года назад

@@icethetics we really appreciate you man. You have a great talent.

@henrymanzano9168 2 года назад

The Dallas Stars would have looked amazing in the current look with the 90s colors. That gold really popped! Also, that logo in the upper left for the Atlanta Thrashers at 8:02 ? Just FIRE!

@scootscootriot1020 2 года назад

I was just about to say that about the Thrashers logo at 8:02. Upper Left looks bad @$$.

@TheYaegerjeusmc 2 года назад

@Lesco Brandon it’s an exact copy of the North Stars logo, replaced with a D.

@chiefkeef74 2 года назад

We will not mention the Mooterus.

@odin1311 2 года назад

the Thrashers logos are my favourite thing about this video

@pens87668 2 года назад

That Dallas throwback to the North Stars is gorgeous!

@williamyokum9802 Год назад

I do love it

@SaskStarsFan 2 года назад

Thanks for featuring my 2 Stars jerseys!!

@icethetics 2 года назад

Thank you for sharing your photos!

@estellegrignon 2 года назад

Imagine being a kid at Halloween, going door to door and, when you get home, every single candy you have is one you've never seen before. That's how exciting it was watching this video 💙

@mrao9068 2 года назад

This channel is so underrated. Hope to see this channel grow in the coming years.

@icethetics 2 года назад

You and me both. Thanks!

@a8m345 2 года назад

I don’t know how this guy hasn’t Blown up, these videos are awesome and really don’t have anything wrong with them, they’re clear, concise, and easy to watch and the voice fits perfectly with the feel of these videos. Keep it up man

@icethetics 2 года назад

Thank you for the kind words!

@dontletherspeak7575 2 года назад

Disagree on the Stars jersey, that prototype at 11:12 is exactly what they should have gone with instead of the lawn green rangers jerseys.

@singlewalkrun 2 года назад

totally agree with you. I think it looks so much better in the dark green and gold

@Billnyethebattlebotguy 4 месяца назад

Yep

@hockeynut178 2 года назад

I love seeing the prototypes. As a winnipeg fan I’d love to see more of the options they had when they came back in 2010 but it is amazing to see all the teams histories like this

@willmccoy13 2 года назад

The Panthers jersey at 7:27 also has blue numbers instead of the white ones that made the final cut. Another prototype discovery! Also, I feel like the Oilers mystery jersey might have been a Reverse Retro prototype, with the retro colors and all. It was probably scrapped because of the obvious similarity to the regular home jersey.

@silverbeach85 2 года назад

Good that finally released the white and very interesting the gloves prototype LOL

@MosesKenobi 2 года назад

It's interesting that this video dropped today, because the 3rd Gladiators' Atlanta Hockey Heritage game was last night. I have a picture of those concept logos from when I went to the first Heritage Night 4 years ago.

@icethetics 2 года назад

Ah, I didn't even realize. Lucky timing!

@MosesKenobi 2 года назад

@@icethetics BTW, thank you for acknowledging the Thrashers. There are more than a few people that would like the Jets 2.0's history in Atlanta under the rug.

@icethetics 2 года назад

I'm with you. You'd think Winnipeg fans, of all people, could empathize with a city losing their team.

@Natopower 2 года назад

@@icethetics I'm a DIEHARD jets fan and miss Atlanta like crazy. That fanbase deserved better.

@henryca03 2 года назад

So many hockey traditionalists want to write off Atlanta as a lost cause, but if the right opportunity presents itself, the Peach State will get a third shot in the NHL.

@BruinsFan-qk2zt 2 года назад

Honestly seeing these unused designs makes me want Adidas to make a “what if” jersey set. Something to resurrect some of the better ditched designs in the NHL.

@MyDadsYouTube Год назад

Right?

@sportsnstuff5557 Год назад

I feel like the issue with this is not every team has a ton of prototypes to fall back on, but I'd love Adidas to make these since we can see these abandoned styles

@icethetics Год назад

I think what you mean is many teams don’t have prototypes that are widely known about. Those are rare. Every team has a ton of unused work that’s never seen the light of day.

@Tech_-on1ou 2 года назад

Preds having clawed gloves would be 🔥🔥🔥

@miketaylorID1 2 года назад

This video of yours checks so many boxes for me! A Hockey fan for life Who cut his teeth as a newly minted designer in 1992. They were wild times for sure. We had front row seats to the digital revolution. Corel painter. Adobe illustrator and Photoshop unleashed a tidal wave of creativity! A lot of the style you see in branding from that time was a direct result of artists pushing these new applications for all they were worth. Choices were infinite. It wasn’t so much a matter of getting the job done as it was to knowing when to stop! Many a night I would get lost exploring concepts and realizing it was two or three in the morning! Thanks for putting this series together. A Herculean task. Especially if you’re working by yourself. Mega kudos!

@VictorDiGiovanni 2 года назад

Awesome video. I was literally today wondering out loud, "Hey! Did I miss some Icethetics videos?"

@JerzeyJimmy 2 года назад

man, the Stars _really_ should've kept the dark green and gold.

@CrescentCitySweaters 2 года назад

Thanks for showing off my Sabres 50th. Was my first prototype in a collection that now includes 12 and I’m always looking for more!

@salisburythefox8324 2 года назад

4:12 BRO THAT Coyotes logo is sick. Sadly, was not used. I would of bought one

@bretcompton8518 2 года назад

i really like that logo. It has a minor league feel which i like.

@tryan83 Год назад

Keep these coming, please! Fantastic work!

@Shr1mp0 2 года назад

Really wasn’t expecting an Atlanta Gladiators shoutout in this video! We actually just had our hockey heritage night though it was spoiled by some really bad refs.

@willthatcher9686 2 года назад

That Rangers Jersey at the end was so sick. Thanks for the videos. As a graphic designer and hockey fan this is the perfect channel for me!

@filipnassen9076 2 года назад

The Thrashers prototype logo was amazing.

@duckattak 2 года назад

YES! I love these videos keep it coming. You have no idea how excited I was seeing this pop up on my feed just now

@scottsaffran2550 2 года назад

What can I say - incredible as always, Chris! Keep 'em coming!

@rileykazama3145 2 года назад

The coyotes logo concepts were lit

@SportsFan-vq9kk 2 года назад

Little did they know after this they same people went on to do the Odessa logo in 1997

@johnm3902 2 года назад

So great to see a video from y’all. It’s like Christmas came early!

@davidstraub7295 2 года назад

Thank you for making this video!!! This is incredibly researched and sampled!!!

@cameastonphotos 2 года назад

Blown away by the quality of your videos. Feels like a well developed documentary from a studio. NHL Network should hire you!

@crabsaw213 2 года назад

this is such a great vid man, would love to see more in this style for sure!!

@Sad7Statue 2 года назад

These videos are fantastic! True story: I didn't notice the 'V' in the Golden knights logo until watching this lol

@DropthePuckHockey 2 года назад

So cool seeing all these different prototypes and all the work that goes into figuring out a teams jersey and logo! Amazing video man!

@icethetics 2 года назад

Thanks so much!

@HellScream107 2 года назад

Stellar work and research!

@abyssshriek7631 2 года назад

These videos are so good. I’d love to see a series for each team, and their history of jersey and logo design

@MrAidanLising 2 года назад

I'll never stop marvelling at the production quality of these videos. A1 stuff

@philipl5458 2 года назад

Such good videos. Great quality, great series

@nickpaquette4657 2 года назад

I remember that Sens logo survey! I was torn between the old 2D logo or the =O= but I can’t recall which I eventually voted for!

@quasimoto7662 2 года назад

That Dallas jersey with the north stars colors. Something they need to wear. I’d buy it in an instant.

@drewtobia 2 года назад

These vids are awesome!!

@massivecumshot Год назад

Impressive production values and rarely displayed information. You guys are definitely on the right track. Subbed.

@TheJremple 2 года назад

Always love your content! Great video

@icethetics 2 года назад

Glad you enjoy it!

@stopmakingeyesatme1290 2 года назад

As someone who lives in Ottawa, I feel like only this city could have preferred that awkward and lopsided Peace Tower logo to the pretty nice crest the Senators actually got

@tobyrigby7 2 года назад

Bloody good stuff as always mate!

@icethetics 2 года назад

Thank you, sir!

@Zattk94 2 года назад

What's really worth digging to try and get more info on is the original Kings rebrand prototype. Before black, silver, and white where chosen royal blue and silver were supposed to be the colors. Luc Robitaille has talked about it before.

@brendanmarchand835 2 года назад

I am simply astounded by the production on this video; this belongs on network TV my friend. Keep up the good work!!

@icethetics 2 года назад

Thank you, sir!

@sebastienboisvert8561 2 года назад

Stumbled on your channel, and you now have a new subscriber. Thanks for the well-made, informative, and entertaining video.

@Swoop187OG187 2 года назад

I have a Chicago Wolves "concept/prototype jersey" in my collection.. It's pretty cool, I have no idea why they didn't go with it .. Instead of the Maroon, it's a white jersey with "light-powder blue" traditional striping - nothing too "wild" still, it's cool to own a concept jersey - I mean there were only a handful of them manufactured, and I get complements all of the time on the rare occasions I do wear it, which is almost never because it's obviously irreplaceable.... Also, I really liked that Coyotes concept logo in the video - I think it looks way better than what they went with... And to be honest, I think had these teams gone with any of these logo's/designs I think the ones they wear today would look weird in hindsight so it's really just a matter of perspective.. Oh, and let me point out the worst jerseys of all time are the Kings "Burger King" jersey and the logo/jersey Seattle settled on - that thing is hideous, lol.. I collect hockey jerseys, I have well over 500 at this point BUT I'm in no rush to buy a Seattle jersey anytime soon, lol.. Tho I do have a Gretzky "Burger King" jersey in my collection - "reasons", lol..

@FightingForceSoulless 2 года назад

I was thoroughly entertained throughout this series. Thanks for making it!

@icethetics 2 года назад

Glad you enjoyed it!

@tintinsimon 2 года назад

Best video series on the topic available. Master work

@icethetics 2 года назад

Very nice of you to say. Thank you!

@kane10238 2 года назад

Can’t wait to see this one!

@Howlingburd19 2 года назад

11:25 that is AMAZING! How have they never used that?!?!

@JimmyGotDishes 2 года назад

Amazing videos!

@5holeproductions690 2 года назад

Quality video as always!

@joshfedoruk9062 2 года назад

I'm very happy i stumbled across this, your videos are perfectly produced, and interesting!

@icethetics 2 года назад

Thanks for the kind words!

@SMA2343 2 года назад

9:45 nostalgia hits hard. As the RU-vidr Rebel Taxi said “today’s bullshit, tomorrow’s nostalgia”

@icethetics 2 года назад

Man, there's some truth to that, isn't there?

@silverbeach85 2 года назад

Always loved your existence. I'm very interested on NHL logos

@AdventuresofaGeek 2 года назад

Awesome video! 👍🏻

@lakebay972 2 года назад

I love the Ottawa Senators prototype at 14:26, it would be perfect if Dos Equis were a premium-brand malt liquor or a bottle of gin.

@j_scumbag1762 2 года назад

Just watched the last two, and I had to get a super like. This is not content that should be available for free. Thank you so much for putting in so much effort into these videos, the quality won’t go unnoticed!

@icethetics 2 года назад

Thank you and I'm glad you're enjoying them!

@joseppi1121 2 года назад

those red/white/blue stars concepts hurt my eyes but the north stars nod and the new logo/old colors options are great

@the_chandler 2 года назад

That Dallas North Stars jersey is absolute fire.

@nathanmendoza8802 2 года назад

you do such a fantastic job at these!

@icethetics 2 года назад

Thank you! Cheers!

@jamestrexler6329 2 года назад

I remember that Penguins 50th logo well. The first thing I said to my mum when I saw it was, "That's going to be outdated before the season even starts." I was thrilled to be correct.

@FullOfMalarky 2 года назад

Ottawa completely got rid of the O logo now lol. I never wanted the O to be the primary logo. I never hated the 3D crest, but I also like the 2D

@ce6311 2 года назад

Your channel is a hidden gem. You got a lot of talent!

@gabuz672 2 года назад

Love this channel

@johnf6063 2 года назад

Chris, fantastic work on the videos. I get that you don’t want to do work on your down time but I do hope the prototype videos keep coming when you can. I’m a huge fan of these specifically and they’re always done with such perfectionism and precision it’s impressive. One thing I would love to know is if you found any other prototypes for the Islanders rebrand to the fisherman during your research. Either different prototypes in the 90s and/or for any other time they changed their jerseys if they considered revisiting it. I’m in the minority but I love that jersey. Would love to see it come back as a full time alternate. At very least a reverse retro 2.0 or something. It’s exactly what the 3rd and 4th jersey is meant to be - a break from your traditional branding and the exploration into another potential brand or just to have fun with an alternate. Would love to know if you found anything, fisherman or even not fisherman related. Just islanders related, haha I hope you’re doing well. Great job again!

@MagicalBread 2 года назад

Every video is top notch

@Yellow_belly777 2 года назад

Keep up the good work!

@EliteGoalHorns 2 года назад

Cool video!

@Bends95 2 года назад

Fascinating video

@zhrimb 2 года назад

Man that Northstars-inspired Dallas jersey is sick

@sjdrifter72 2 года назад

11:25 Honestly, I feel the Stars should have used the throwback uniforms with the NorthStars look and colors. As much as I like their 2020 Winter Classic jerseys, this was much better and would have been a perfect tribute to their roots in Minnesota. Hopefully Dallas will use this design for another Winter Classic or better yet wear it as an alternate third jersey.

@20somthingdrifter11 2 года назад

Thats kind of like screwing a married mans wife, convincing her to divorce him and mary you, then saying you want her to wear the same wedding dress and ring as acknowledgment to her orginal husband.

@christopherrobinmarriott7218 2 года назад

Gloves with claws?!?! Yes please!!

@robertcop8825 2 года назад

Read stuff about Reverse Retros coming back next year. That Oilers jersey might be it to go with the white of last years.

@Sanchezy804 2 года назад

Some of these logos are better than what they have now imagine the ducks with the sky blue and orange Color scheme that would be so sweet

@Meloni_88 2 года назад

these are by far the greatest hockey videos on yt

@DevilFish69 2 года назад

You know. I really liked those Senators prototypes.

@levantjbean2712 2 года назад

Missed your videos!

@edwardburek1717 2 года назад

What a great video! I would like to take the opportunity to say that the Rangers Lady Liberty alternate is one of my favourites, and the shoulder logo shown at 3:13 or thereabouts should be their main logo. Their current shield logo is way too boring. And yes, you're right Chris, it would have been weird to see them in red shirts.

@surpluszach 2 года назад

Love the kachina jerseys for the coyotes! So glad they brought it back! Go yotes!!!!

@StingWrayMedia 2 года назад

Been waiting for her for another video

@Bordelll 2 года назад

Just saw the thumbnail and subscribed right away. Wow!

@StormTheWolf96 2 года назад

Interesting seeing some of the logos the stars could have used. Glad we chose the one we have now

@anthony...... 2 года назад

how does this channel only have 8k. production quality is insane 🔥

@g.d.simpson7563 2 года назад

Thanks!

@salisburythefox8324 2 года назад

7:30 That is new and honestly would buy

@0yal569 2 года назад

YESSSS THEYRE BACK

@-Subtle- 2 года назад

The Ducks rebrand is the worst. Oh and Buffalo, what is wrong with you? Everything doesn't have to be cows. "We're the Sabers, please make a logo." "Here's one with a cow. "

@isaacwallace2172 2 года назад

This channel is going to blow

@OfficialKiwiFrankencop 2 года назад

0:40 That goalie made absolutely no effort into stopping the shot

@icethetics 2 года назад

😅

@MatthewLitwinMTL 2 года назад

The stars concept with the blue at 11:03 looks almost identical to the Canadiens reverse retro

@howardbaxter2514 2 года назад

It looks odd, but it definitely looks very Texas color wise.

@christopherrobinmarriott7218 2 года назад

Oh gawd that rejected coyotes logo looked like a bargain bin videogame mascot for the turbo grafix 16!

@Flarroyo95 2 года назад

¡Gracias!

@hockeyknight 2 года назад

I think maybe they should have tried the "gloves with claws" look for the Nashville Predators. AND That Dallas nod to their Minnesota heritage was very cool. I wish they would've used that for their Winter Classic look instead.

@jetsnationradio 2 года назад

Just commenting to help the cause these videos are so good

@silverbeach85 2 года назад

3:25 loved its comeback... I was wauting for it long, the red "fox" released a few years ago sucked. I found it very original and cool.

@crowblade211 2 года назад

i would do anything for a part 4!!

@ediaz951 2 года назад

Glad to see your vids again!! Also the golden knights is probably still the worst current name of an a NHL team

@JerzeyJimmy 2 года назад

it's weird because the name kinda blows, but all of their logos and jerseys are great

@howardbaxter2514 2 года назад

An over the top name for a very over the top city. As bad as the name may seem, it is fitting for a city like Las Vegas.

@Wexter0083 2 года назад

Interesting story about the Ottawa =O= jersey I don't think you know about. But, the local artist in the video actually submitted an idea online with the concept before being approached by the Senators and was slightly different from the finished product. The sleeves had four thin bands similar to the 3rd jersey Ottawa was using at the time, the body did not have the two bottom stripes. I have not seen that mock-up in years, but might be fun to hunt down if you do a future video. Speak of the devil I found it!!! And it was on Icethetics! Might be fun to show this piece of history off if you ever do a concept video again as the =O= is by far one of the most popular jerseys ever made! You know you've made it when Rihanna wears it as a dress ;) And it even showed up in O Store mockups so it seems Ottawa seriously considered the design as is before changing it to the classic barborpoll inspired design we love today. EDIT: Removed the links from my post as RU-vid seems to be deleting it thinking I'm an add bot... but, it is on your old blogspot site

@icethetics 2 года назад

Yes, I know what you mean! I even did a full interview with Jacob on the website when the jersey was released: www.icethetics.co/blog/2011/11/4/the-jacob-barrette-interview.html

@icethetics 2 года назад

And for anyone else interested, I believe this was the link you were trying to include with the original concept: www.icethetics.co/blog/2011/3/2/senators-confirm-new-third-jersey.html