Omega's Secret? 

Definitely not a mistake or poorly received watch, Bruce. This is Omega FINALLY playing to their strengths by digging deep into the history books and releasing near perfect watches in limited runs to stir excitement. I bought one and it's my first Omega!

It's beautiful. I would consider buying one if I could afford it. It's short run will make it ultra collectable. Congratulations to anyone who bought it.

Absolutely love mine, which was purchased from Brent Miller. Yes, I already owned a Speedy and a Seamaster, so this one completed the Omega Trifecta for me.

I must watch too many videos, but I saw a review of this just after it was released. It was done by some guy, I think an expat in Hong Kong or the UAE. He was super excited to buy it, and it was more of a purchase and wrist shots with a friend out and about. The dial is made of silver, which is pretty cool, though who knows how that will patina/tarnish. I can’t bring myself to buy luxury watches over the years , but if I were to buy an Omega, this would have been my first choice. The dial is elegant, and the movement is beautiful.

This is the model which would draw non fans’ attention to Omega. Such a lovely dial and the blue hands are so beautiful

I have one and love it. A classic heritage design that doesn’t immediately look like an Omega. I’ve seen numbers close to 4000. Mine is just over 2000

the production number is 2939 pieces on the card is written limited edition with your watch number out of 2939

I just bought one at my Omega Boutique last week and absolutely love it. Mine is numbered in the low 2400's.

I find this an absolutely stunning watch, the most visually appealing Omega I’ve seen

I don’t see the debate - you see, you love it, you buy it. Or you see it,don’t like it, don’t buy it. I saw, loved and bought it - simples.

You don’t sound crazy Bruce. They’re doing that to create fidelity for some enthusiasts. That’s a nice Omega but no the best.

Still available quite easily in the UK, I think it didn’t sell Bruce and they’ve cut their losses. Most people looking to purchase a watch at this price wouldn’t go for this in my opinion. Longines do this style of watch at half the price or less

Around 3,000 were made - I literally bought it the 1st day it was available. I can tell you with relative certainty on the 3,000, because I have a close relationship with a AD, who has a close relationship with an Omega contact. This is what was disclosed to him. The secret release makes sense. It's not marketed on purpose because they knew they will only make a small number of these. My AD sold his batch in a few days quick. The numbered edition that is not "1 of X" is a big clue. This is a great reward for the true Omega enthusiasts, as people who truly appreciate this watch have a chance to own it without the scalpers snatching it up if they knew this is meant to be a limited release. As it turns out, this might be the shortest Omega production run in history.

I think the answer is right there on the case back "Numbered Edition" they aren't really discontinued; they were only ever going to produce 1,200, 1,500, or whatever. They did that so now it's done! This watch was never really anything I was gonna buy anywayz, but I would bet there will be another slightly different model coming very soon! Copper or salmon dial maybe?🤔

Absolutely stunning watch in person. I've got a couple of Omegas in my collection, and if I had been in a position to buy one I would've bought one.

I bought one today - my grail watch. Just incredible. A classy throwback to a bygone era of heroes.

Hmm my AD said it was always slated to be a limited number run. 🤷🏼‍♂️

Conspiracy Realist, Bruce! The watch is beautiful.

This wasn't a secret release. It was launched within days of the Moonswatch and nobody could possibly have a successful launch in the post Moonswatch craze. The media ignored this release because it was preoccupied by lineups at Swatch stores. Customers never even heard of this watch until months after it's actual release. This botched release killed any hype or excess demand that Omega might have expected from what is arguably their best new release in years. I haven't heard about any waiting lists for this watch. Dealers aren't begging to get stock. It's really just a failure on Omega's part to properly launch this model. It's not a failure of the watch. It's a failure of marketing and it's Omega's first casualty from their collaboration with Swatch.

Its testing the market. This is the sort of thing Longines usually do, but Swatch wants to see how well the same concept (releasing "heritage" inspired watches) will do a price segment up. That trial goes less well if PR and advertising is affected by it - as that would distort the market response.

I was hot for this watch when I first learned about. Three reasons: I loved the vintage calatrava sector dial aesthetic, I also collect silver so the ag .925 dial appealed to me and Omega quality and heritage. I called my AD to see if they had one to look at but they did not. Two weeks later the AD called me to let me know they just got one in so I could come in for a look. Unfortunately sometime along way I became disenchanted with the lack of availability and price. I also thought there were other sector dials that were also appealing for a fraction of the price (Longines). Too bad for me...I could I have bought something beautiful and scarce.

Sounds like a very reasonable analysis, sir. I liked this watch when I first saw it, but the price was eye wateringly high.

It might be a strategic move. Sector dials is a classic design for niche enthusiasts. Patek JLC have come out with their sector dials and discontinued their references within a few years of production. Longines and Baltic have their sector dial variants which are available but not readily available. This was Omega’s turn to release their classic reference. I saw a few of them on display a few months ago. Very nice watches but it doesn’t do it for me personally.

This is the kind of watch that omega should be making rather than the endless samey watch with Just a slightly different colour option

I purchased the CK 859 two weeks ago, adore it! I didn't know it existed, nor if it was discontinued...but saw it and was instantly in love. I must have looked at 10 watches that day, but kept going back to this one.

What a beautiful watch - would really love to own it 👍

This watch will double from its MSRP within two years. Already trading a bit above retail. Beautiful timepiece

when I first saw these I was definitely interested. I went to 3 different ADs to get a look at one of these and the 3rd one finally had one but it was already sold and I could only look at it and not touch it. Never got a real chance to buy one before they were discontinued. You're right very weird release.

Blued hands are beautiful. Movement looks amazing. Weird but strategy? Hum....

I love this time piece!

My understanding is that this piece was a limited run from the get-go, so they'd always planned to discontinue it...

This was a cool thing to see. I hope they keep up this kind of low hype, secret-menu-esque approach moving forward. What manufacturer on this scale offers niche, exclusive products at this price point?

It's a beautiful watch.

I thought that they had extra 925 silver dials from the Snoopy and wanted to do something with it, and once they ran out they stopped

shortage of goods was always a successful selling method. Perfumery world has embraced this method by inventing reformulations and different batches with different qualities ,I guess watch industry is following with "limited editions ".

Its in the 2800s i think 2854 if im not mistaken. I can confirm this 👍

I have recently Purchased This Beautiful watch I Have #260, I have seen 2700’s at my AD so maybe they went up to 3000. I fell in love with sector Dials, I am Waiting to get the Longines Heritage Sector Dial . They Are very Unique and nostalgic. Definitely one of my Favorite Watch’s in my collection.

I love this watch. I would love to have one. However, I picked up a Rolex instead. As for omegas strategy, no clue. It’s strange for sure.

I did see it coming, but not the sudden discontinuation. Pricepoint seemed ridiculous for a three hander to compete with Longines Heritage line. Did not think their was anything special about this arguably otherwise beautiful sector dial. Even aquaterra got the small seconds treatment. I think they just decided to wisely consolidate.

This one definitely has the potential to become a collectors item in the future. It is a beautiful watch after all. The first time I saw this piece, I thought they put the wrong hands on it. They are beautifully made, but the shape and size of them just seems odd looking on this watch.

Lovely watch, very strange business strategy

I have other watches but no other Omega's. As soon as I saw this I put an order in for it though. I thinks a belter of a watch

Love the watch. Hate the childish games Omega / Swatch play.

It's a bonus to Omega die hard, if u look at the martial use n design, other brand r pricing such watch at less 15k-SGD range. So they just make a small production for real Omega fan n move on... Not for the flipper n not for random buyer.

Yeah, I had the same questions, seems strange to put so much effort into a new release and then not really market it and discontinue right away. Maybe there was a production issue? Maybe just testing the waters? Someone's pet project? Using up parts they somehow how laying around? I have absolutely no idea.

It says "Numbered Edition" on the back. It's a limited run niche model. Looks classy to me.

Well… It’s a beautiful watch… I love the fact that it’s different than the other two Omega’s that I own in every way… you may be onto something with a conspiracy theory… Just enough out there that true collectors can get a hold of them… Not so many as two fuel mass produced like my speedmaster and Seamaster… Thanks for the fun video Bruce. p.s. your coming up on 100K! Nice!

I think it’s a gorgeous watch. Your analysis might be correct.

I am not sure, but I think it's amazing. Would love to see it in person.

It's not the best looking sector dial for me eventhough it's truly homage to the past. But it's worth every penny considering the movement and dial material being used

Gorgeous. Didn’t know it existed.

Someone posted a video of a watch numbered around 2500 so I think they probably made 3000 of these and they have not appreciated at all at this time. I think I'd rather have a Globemaster but this is still an excellent watch.

What an incredible and beautiful watch.

Beautiful watch…

The ag925, does it mean it's made of silver?

Omega has a problem with releasing watches with seconds hands without seconds indices. There is not point in a seconds hand without seconds indices.

If you look at the dial it is exactly the same of the 1939's.I believe the idea was to have an Omega watch that in 2-3 years (few will know that this is a new watch) will look like a 90 year Omega watch in a mint condition.I also believe that is the reason that they put a real silver dial to this watch, the patina will come very soon,which will make the watch look older. Thats something that will give great value to Omega as a brand. I feel very lucky and happy to own this watch.

Lovely looking watch

It even says numbered edition in the case!

What’s most remarkable is that Omega would invest so much time and money to produce this beautiful watch - then pull it 😢 Great video, thanks!

You could be right on the strategy, but I think they failed to execute it properly. They needed to hype the shit out of it if they wanted that to work. When I see this watch, I see a watch that appeals to a whole lot of people getting into watches now who are maybe in their early 30s or 20s and who are not into the big sport-watch thing that has been so dominant. I think if this had a conventional dial and was priced essentially as an entry-level Omega, it would have sold quite well. The silver dial adds expense, but it doesn’t really yield a whole lot over a conventional one. If they wanted this to be a premium/expensive release, they should’ve gone for a solid gold case. Instead it was sort priced in no mans land for a 3 hander. Super odd. And a big missed opportunity to draw more people in at a more entry-level price

It's a very cool watch (I saw it, tried it on, and it felt good on my wrist), but for the money, I didn't find it extraordinary enough to purchase...and I happen to really like vintage style watches. I imagine others of us felt similarly.

Definitely not a secret release, this hit headlines with everyone from Teddy Baldassar to Hodinkee reviewing it.

Where did the watch come from?!? Looks awesome

I like time and time related stuff 🕰️

It's not a watch that most people want, so it was a mistake. don't even know why they made it.

Informative thank you

I like it I stupidly canceled the sector dial order I had from jlc a few yaers ago then got the superocean heritage instead love the breitling as you know but regret not getting the jlc sector dial

It says numbered edition.Maybe it's their way of mark it as a limmited edition?Beutiful watch

As an older guy, I can’t read that dial. Would never purchase a watch with a dial that I could not immediately tell the time. Omega makes some other dogs like the Seamaster diver 600m. The manual helium valve is an ugly component of the watch. I’m surprised how long they have had this model. I love the look of the Heritage model and the Planet Ocean 6000. I hope that look takes over the Diver 300 model.

Just ordered the new Seiko Prospex Alpinist Rock Face 🤪

It’s beautiful and unusual. Of course it won’t sell to the dive watch crowd.

Nicee watch

Hi, may I know the name of this model ? tks

Its a beautiful watch and I like it very much but Omega watches are just out of my price range but that is the type of watch I like and would buy if I just had money to blow. I will also admit that I am not an average consumer when it comes to taste lol since I dont like a lot of "popular" watches so I guess that makes me the outlier collector

I think it will go better with a blue alligator

This is my first omega… conspiracy continues😂

I missed this watch by 1 hour. My AD had 2 and sold the last an hour before I walked in. Gutted.

Maybe Omega released it and pissed Swatch Group off because it is hitting too close to Longenes' turf.

I think it’s all of the above

This is a nice heritage watch but I agree that is too expensive.

They are on Omega website, and a limited edition. OMEGA OMEGA SPECIALITIES CK 859 STEEL

Its a limited edition basically

Should be 36-38mm

its beautifull.

This watch is nice, but overpriced when compared to what we can have for less in the Omega's catalog.

Where is the time zone feature?

OMG why do you all claim it was discontinued. IT HAS NUMBERED EDITION STAMPED ON THE BACK. IT WAS A LIMITED RELEASE

Always a strategy.

That strap looks shite.

I love it. Too Bad, it's going away now.

It needs a bracelet.

Gorgeous peice

Nice watch but it reminds me too much of longines

It’s truly a great watch but the silver dial looks kinda dark in person. If it’s enamel, it will be a no brainer for me.

It is not strategy as this could work or not

They wanted to keep it on the DL to see how it would do. It didn’t do well, so they took it off the market. IMO

In my opinion, the design is awesome. I just wish it was a "champagne" dial instead of white.

I don’t like it cuz it’s manual wind 😭

Pretty boring watch to be discontinued. Only reason ppl are talking about it is that is discontinued.