OTHERS by Hypebeast - Self Edge's Japanese Denim

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Denim designers at Self Edge create bespoke jeans for their clients, often with rare and hard to find fabrics. Owner Johan Lam talks about the beauty of imperfections he learned from Japanese culture.
Watch more OTHERS by Hypebeast here: bit.ly/OTHERSbyHypebeast
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Director - Jauretsi
Producer - Bethany Gould
Director of Photography - Gabriel Stanley
2nd Camera - Giangabriel Dobles
Gaffer - Frank Mobilio
Sound Recordist - Evan Menak/Amir Imraan
Editor - Gabriel Stanley
Music - Gabriel Stanley
i am OTHER:
Executive Producer - Pharrell Williams
General Manager - Caron Veazey
Creative Director - Mimi Valdés
Executive Producer - Robin Frank
Producer - Bethany Gould
DoP/Editor - Gabriel Stanley
Assistant Producer - Alexandra DePersia
Digital Marketing - Aviva Yael
i am OTHER Motion Graphics by Syndrome

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Опубликовано:

26 июн 2012

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Комментарии : 60

@hubertkolka3107 10 лет назад

I can attest to what has been said, as an 18 year old college student I have never been treated with that much respect and individual attention at a store as I have in Self Edge. It was a great experience.

@Enzempiro 12 лет назад

That store is insanely beautiful. That guys desk, the singer, the arched window. I want to apprentice in a place like that...... *sigh* this is one of the best videos I've seen on the channel so far. Just amazing. JAPANESE PRIDE!!!!

@vinnyrivera485 7 лет назад

self edge always treated me well, even I was just trying things out. They know to treat customers well!!! I have nothing but love for the place. I would gladly pay 200+ to keep unique places like this alive!

@Masedigity 10 лет назад

Much respect. Love how you've brought Tokyo to the U.S.A. I've only purchased denim in Tokyo the last five years. Excited to check out your store in L.A. soon.

@Shack504 12 лет назад

Totally Love This Channel !!!

@lisacell 12 лет назад

This is lovely. It's great to see people who are so dedicated to and in love with their work. If I were rich and a man, I'd totally get on a plane and get a pair of jeans there.

@CH-bp3bj 6 лет назад

Self Edge and 3sixteen are awesome. My favorite jeans by far. From the way the fit, to durability to the philosophy of the company I will always be a fan of 3sixteen.

@MrDannyFactz 12 лет назад

Great video

@JoeTheSamurai 12 лет назад

Definetely beautiful!! thinking about getting it tattooed ????

@psumiz 12 лет назад

more OTHERS please!

@BlakLotus 12 лет назад

Can we have more of these OTHERS videos? They're really good!

@lavelleandrae27 12 лет назад

I live in Japan and he is so right they really do care about every detail that's why I love this country. I love this channel youtube is the best thing to ever happen since social networks like facebook.

@MissGrandeko 12 лет назад

Wabisabi. I don't know if i spelled that correctly, but that idea is beautiful and should definitely be incorporated more into life.

@Cstyle41 12 лет назад

THIS IS DOPE

@joao88 12 лет назад

ok whats the track name? that shit was beautiful.

@JatibonicuTaino 12 лет назад

WHAT IS THE NAME OF THE TRACK IN THE BACKGROUND!!!!!?????

@tommyg345 12 лет назад

Song name?

@hrrsie 12 лет назад

I want to go to Japan so bad

@elffrog 12 лет назад

dope dope dope

@Jenn_ngs 12 лет назад

Sht is inspirational

@xbradx11 11 лет назад

i aint buyin my jeans at walmart no more!

@heraldiwesibiondino 12 лет назад

cool

@StanleyCubed 12 лет назад

Phill from WongFu productions?

@sandyyazier28 5 лет назад

Wow!!! Makes me think and realize why em I doing here in abroad working like a donkey... instead make my own business and pursue my dreams back home...😔

@AjeenahAutumn 12 лет назад

these subtitles lmao

@davidr6026 5 лет назад

👍👍👍👍

@pianolight5 12 лет назад

So do I

@Jjf109nine 10 лет назад

man i can feel what he is sayin

@Zen5656 12 лет назад

Is there more evidence of this quality perfectionist minded people coming? I am one and really interested what we can expect of this idea.

@4091740 11 лет назад

Skull !!

@Ivan-ug3xp 12 лет назад

What is this song!!!!!!????? Amazing!

@InspiringDiamondz 12 лет назад

Don't complain about the price, just get your paper up.

@schemed1 12 лет назад

got my nudies 5 years ago from their store in sf ....still looks good

@kwfown 5 лет назад

The LA store looks so much better than NY’s

@thomaseatspomus 12 лет назад

fades on fades on fades

@Rtistbouque 12 лет назад

This is very inspirational!!! Just encouraged me to take my line to another level!! Thank You!! check me out when you can!! Bless

@TheCharliebeats 9 лет назад

YA KNOW,I UNDERSTAND THAT JAPAN IS VERY RICH,QUALITY STUFF,EVERYTHING MADE,BUT THEY NEED TO REALIZE..EVERY-BODY WILL BE ATTRACTED BY NICE THINGS,AND ITS ALMOST LIKE THEY TRY JUST AS HARD TO HAVE THINGS OUT OF PEOPLES REACH,CERTAIN ONES

@TheCharliebeats 9 лет назад

TheCharliebeats THEY JUSTIFY BY SAYING "WE CARE"..WE RESPECT"

@dang8961 8 лет назад

+TheCharliebeats I think you're missing the point. It's a very minimalist approach. It's about buying ONE pair of jeans that will last you a long time versus buying multiple pairs of sub-par jeans that will blow out over time. It's quality over quantity. No one said you're expected to have an entire wardrobe of their denim.

@MrPocketfullOfSteel 6 лет назад

You are EXACTLY right. This fella doing the video 'may' be a fine fella. But he's "trying to hard" in this video and I had to stop it at the 3:42 mark. I think he really likes to hear himself talk honestly. Many do.

@fromdusktodawn509 5 лет назад

I can state unequivocally: Leather jackets made in Japan are the BEST in the world. They easily surpass the quality of leather jackets made in Italy. Japanese are the Gods of leather and denim.

@geraldiscool24 12 лет назад

$340 for a zip up jacket 0.0 thats crazy, i get all the cool are rare materials, but at that price....

@mattashley04 12 лет назад

There's always that one person that hits the dislike button...just to do it...

@jimmymerc5212 11 лет назад

Wasabi!

@sicdave 11 лет назад

whabi-shabi

@CertifictJones 11 лет назад

Well, it sounds very fucking similar to an album I have called Deathconsciousness Link: /watch?v=9Pp9DC56hh8 very similar.

@SIRGAGA123 11 лет назад

yeah, I'm done with cheap, low quality ..

@MrAnymeansnecessary 6 лет назад

nothing comes without hard work. except being born rich. every single person born rich got rich without hard work. i didnt say became successful without hard work. so know that hard work is the key to success is NOT the opposite of nothing comes without hard work. or. your hard work is probably not going to pay off. realistically you're going to work hard as fuck and die poor.