Packaging Research-Based Information to Make it More Palatable for The Public - Data Hub Tech Talk 

Presenter: Jason Thomas, University of Idaho, Extension Educator
Presented: 3/19/2024
This session will delve into why format and narrative matters when disseminating research, and how non-traditional dissemination can lead to broader audiences and better engagement.
Drawing from CALS Extension Educator Jason Thomas' real-life experience, we'll discuss the journey of his educational Insect Hunter RU-vid Channel, which boasts over 65k subscribers and millions of views. Attendees will learn about the motivations behind its creation, the strategies employed to generate captivating content, and insights on connecting with a diverse audience.
Thomas will also present the educational Pest Friends board game. He will discuss the rationale behind its inception and the process for creating this type of gamified curriculum.
Audience participation will be encouraged throughout. This talk aims to provide practical wisdom for effectively communicating research-based information in an engaging manner. Join us to learn about captivating public attention and fostering meaningful engagement with your audiences.