In this free webinar, we'll cover case studies, how to implement smart optimization for search and targeting, and measurement tactics to drive business outcomes. Then we'll walk you through additional campaign types (PMax, LSAs and more) to dominate the SERPs and give you access to our key methodologies and tools!
(4:42) Case Study - National to Local Strategy for a Franchisee
In this segment, Ryan will dive into a case study of a 5+ year franchisee client who began with SEO and decided to add a national to local strategy.
(5:58) Smart Optimization of Search and Targeting
Next, Meghan will walk us through the importance of ad variants, search term audits, bid adjustments, geo-targeting analysis, and time-of-day analysis.
(11:46) Measurement to Drive Business Outcomes
In this segment, Ryan and Meghan will cover the importance of tracking in-store visits, how to become eligible for this type of tracking, and how Google tracks these types of conversions.
(16:04) Local Services Ads and Performance Max Campaigns
Then, Meghan covers the importance of lower-funnel hyper-targeted Local Services Ads, to help you build trust and credibility with your audience. She then discusses a different type of ad that helps you target the right person, at the right time, with the right message, through Performance Max Campaigns.
(23:31) Methodologies
In this final section, John will break down our tried-and-true methodologies to help you build your own paid media campaign for your local businesses to power you through the rest of 2023 and into 2024.
Want your own copy of our local paid media toolkit? Reach out to us at sales@ignitevisibility.com or contact us at 619-752-1955 and we'll help you ignite your local paid media ads today!
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Ignite Visibility is a premier digital marketing company based in San Diego, CA. Have questions or want to work with us? Reach out: opportunity@ignitevisibility.com
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14 окт 2024
