COFFEE & A GOOD VIBE - O Positiv (@opositiv) with Bobby Bitton (@bobbybitton) & Brianna Bitton (@briannabitton)
This week, we are joined by two special guests - Brianna & Bobby Bitton, co-founders of O Positiv (@opositiv), a women’s health brand that is on a mission to make effective, fun & 100% natural supplements to address health needs that have been historically overlooked.
After dealing with multiple health issues - from PMS to PCOS - Brianna partnered with Bobby to solve a problem that affects 3 out of 4 women in the world, yet is chronically under-addressed by the healthcare industry. Starting with the launch of FLO - an all-natural, hormone-free PMS vitamin - O Positiv is now continuing to help women feel their best through every stage of life by expanding their product offerings.
O Positiv’s mission statement is “From your first period to far beyond your last, we're with you every step of the way.” which is reflected in each of the brand’s core values:
- Empowering women to feel their best
- Proactive healthcare
- Powerful ingredients with results
- Little moments, major outcomes
In this episode, we chat on different pillars across the board:
- A story behind O Positiv - how a personal struggle led to the creation of a leading women’s wellness brand
- Building a team around O Positiv & utilizing each other’s unique strengths to grow the business
- BTS of having a family-owned business - having trust in one another & finding balance
- Content marketing strategy - how being authentic on social media makes women feel heard & seen
- Instagram vs. TikTok & how each platform resonates with the audience in its own way
- How establishing a connection with customers early on & letting them be an R&D department directly impacted product expansion
- Events, brand activations, IRL experiences & why “How To Break Down Taboos” is the main theme connecting it all
- A personal meaning behind the exclusive retail partnership with Target
- The power of manifestation, setting goals & consistency behind taking steps towards those goals
- A deep dive into morning routines - from movement to mindful practices
- A sneak peek of 2024 plans & continuous product innovation
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23 авг 2024
