Personal Brand Secrets W/ Beats & Dr. Dre $3 Billion Sale To Apple

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Chris Do delves into the pivotal differences between personal brands that flourish and those that falter. Using iconic examples like Beats by Dre and contrasting performance marketing with brand-building, Chris uncovers the essence of long-term brand value and emotional connection. He explores real-world success stories, and fables, highlighting the crucial balance between immediate gains and lasting impact. Whether you're a budding entrepreneur or seeking to elevate your personal brand, this video offers indispensable insights into crafting a brand that resonates and endures.
In this episode:
00:00 - Intro: Beats by Dre Story and Power of Personal Branding
02:45 - Performance Marketing vs. Brand Building
05:30 - Examples of Successful Personal Brands in Popular Culture
08:10 - The Fable of The Grasshopper and The Ant: A Lesson in Preparation
11:00 - Contrast between Brand Building and Focus on Sales
14:20 - Importance of Emotional Connection and Community in Branding
17:40 - Choosing Community Over Immediate Revenue
20:30 - Building a Brand That Outlasts Product Superiority
22:00 - Outro: Value of Building a Personal Brand
#PersonalBranding
#BrandSuccess
#MarketingStrategy
#Entrepreneurship
#BrandBuilding
#LongTermValue
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media

Опубликовано:

11 июн 2024

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Комментарии : 604

@LorenzoDeWilder 2 месяца назад

Chris Do is the ultimate online mentor. No fluff, only gems.

@KathyBochonko 2 месяца назад

“ Moving from transactional to transformational” PLEASE make this video!

@claudialovefrausto9802 2 месяца назад

Yes!!! I am so feeling the transformational transaction. It feels more aligned to my soul. I am in the helping profession so by nature I want to help others not ask for others to do something for me. ❤

@TheFizziologieNetwork 2 месяца назад

I think ‘Transactional to Transformational’ pinpoints what everyone is looking for - branding and selling that doesn’t feel slimy but ACTUALLY provides value. I‘m listening.

@chrisewers 2 месяца назад

I've always tried to define what the difference was in how western and eastern companies work and you nailed it. Branding versus sales. Long term thinking versus short term. Great stuff.

@MyDesignService 2 месяца назад

A great example of this is .. Japanese Cars .. Toyota’s and Lexus’ .. as opposed to German Cars .. Volkswagen and Porsche .. Volkswagen & Porsche have smaller catalogs and strong brands. Toyota & Lexus have larger catalogs and decent brands.

@HopeMadeAWay2 2 месяца назад

Make the video Chris, because I should have gone to bed an hour ago but here you are at the exact moment I am establishing what my personal brand is all about. I need more 😅

@noahwessel4020 2 месяца назад

Couldn't have said it better!

@sanvision2009 2 месяца назад

Would love to see the Part 2 - Applications and Tactics for Personal Branding.

@johnnyroc 2 месяца назад

I’ll save you 23 minutes: become a celebrity instead of focusing on selling. Aka the old saying “first you work for your name, then your name works for you”.

@mohgraph254 2 месяца назад

"Someone was saying AI will replace creatives. Even with AI, the success or failure of your business is 100% dependent on people, not technology." Chris just affirmed that winning in branding is winning in relationships. If your brand strikes a chord with your audience, you are golden. Thank you for the video Chris, looking forward to the implementation video.

@MrJenningz 2 месяца назад

My man Chris, PLEASE make the video. This video changed my mindset. Let’s do this.

@komaldino8 2 месяца назад

looking forward for the part II, thank you so much and all the love 🙏🏼

@doubleornothingtwostep 2 месяца назад

Make that video!!

@alexanderjimenez3665 2 месяца назад

I'm literally sitting here reworking my employer's brand guidelines and Chris Do is fueling my creative vibes!

@JeetJoshi-gu1tx 2 месяца назад

The best mentor I'd found. And honestly because the relationship built here with Chris Do, that emotional connection, I always (always) go to him for all the value I need. The best. And seriously? The video is muchhhhh needed, please make it Chris.

@adesolalaolu-akinola3053 2 месяца назад

Do it already Chris! We are waiting! Thanks so much for pouring into us. I will appreciate if you can talk about how to know one's niche as regards building a personal brand.

@MoonflowersEclectics 2 месяца назад

Please make the video!! I love to watch your videos daily, no matter how long each one might be. For years, I've had an issue in remaining focused for long periods of time, however your contents always keeps me engaged and wanting more. Thank you for all that you do to educate the rest of us. Your guidance and wisdom is priceless❤

@thefutur 2 месяца назад

appreciate you

@AlexPresa 2 месяца назад

TLDR is relationship-building > results-building

@Astraea4674 2 месяца назад

YES! 🎉 Please make that video!!! I'm a creative, stuck in the healthcare/business sector. I've got story. There's room for personal branding, but I don't know how to do what you just described. Please share. And thank you for all you do. Your content has helped me grow actoss multiple life domains. I look forward to continuing to watch and grow as you continue to create!!!

@timovanwyk 2 месяца назад

This video helped me to clarify my plan for what I want in life. Short term seems so tempting, but the long term is going to be much more fulfilling... Thank you Chris for taking your time to make this video

@abel_ohh 2 месяца назад

Thank you for always dropping gems, Chris. I would love a part 2 on how to build a personal brand for decades to come.

@marcapparatus 2 месяца назад

Brother Chris. Anh Chris ơi. Em have following you for years and your guidance has been always welcome. Your content is so informative for a low level videographer like me, full of helpful context, case studies, role play and QA with audiences. Thank you for your hard work and consistency 🙏🏽🙏🏽🙏🏽 We would of course love if you made the video. That being said, there’s always the chance that none of us will truly follow through day by day. Wish us luck 🙏🏽

@timdemoss 2 месяца назад

We want it! I started watching you in college and it was remarkably transformational. As a teacher now I love sharing your channel with my students. Thanks Chris!

@Kokanimanusofficial 2 месяца назад

Hello Chris, literally i wrote down every single word that you said in this video, it took me about an hour to complete a video, I get your point that building a personal brand does matter, but how can we do it? What the actionable steps we should take? I am asking about point to point roadmap of building a personal brand! Please make a video on this solution. Thank you for such valuable insights from this video, keep going my man💙 I am that person who dm you on instagram for showing gratitude for adding value in life, and my thinking.

@theseyikayode 2 месяца назад

Here to grow again. Let's go.

@Astraea4674 2 месяца назад

🎉 I love this comment so much. 👏

@amrassaid 2 месяца назад

You know Chris, i love these the most; you streaming with the library behind you :) it's the most personable. Big fan and follower for a couple of years already 👏🏽

@thefutur 2 месяца назад

Glad you like them!

@Areeb_Irshad 2 месяца назад

Will absolutely love to see that video on personal branding you mentioned towards the end, Chris.

@Bdubya38 2 месяца назад

This is what I needed to hear. I understand relationships are needed to grow. Love to learn more from another video Chris.

@cheneejoysocuano4773 2 месяца назад

Please, we would love to know more about personal branding. I've been watching your channel for so long! And all of your teachings made a great impact in my life and in my business. Watching your videos has been part of my routine! Thank you so much Chris!

@theadamzainudin 2 месяца назад

Chris you've definitely leveled up your storytelling as you said you would! I've been building my brand for 5 years across multiple channels, but only recently have I been building the short-term revenue. Finding that balance can be tricky.

@loganjacobs1763 2 месяца назад

Dude don’t keep us waiting man - you know we need you to do that video. You know the value you bring!

@maximbudeanu3846 2 месяца назад

Chris never stop to inspire and give hope to people. I’ve bee following him for 2 years and he helped understand so many things . I appreciate your work 🎉

@thefutur 2 месяца назад

Thank you

@lemaartist 2 месяца назад

I been deep diving into the Chris content, and I have know his channel for many many years, but I just wasn't ready to hear his message. Now i do, and his info have always been gold, but as he also say, this is not for everybody. i get it now, and thanks for all the great work you have put over the years to create such a deep library of free content.

@thefutur 2 месяца назад

When you’re ready we are here

@elleesse1521 2 месяца назад

Yes, please make a deep dive video on building a personal brand!!! You bring so much wisdom to the space and your style is so dope. Ready to eat up what you dish out! 🍽

@microdosingcoach 2 месяца назад

I love this ideas: "Moving from a transactional model to a transformative model" What a great video. Thank you Chris 🙏

@perpetualartsstudios 2 месяца назад

Dude, I was talking to an accountant, and I was discussing how we could help grow his company's brand online. So what you're mentioning is exactly how the conversation panned out. Learning from Master Chris we have a new account (see what I did there😉) starting in May. Amazing content always!!

@barelyshaman6298 2 месяца назад

I’ve come to enjoy how y’all put videos together and how you seem to put things together almost perfectly. Thanks for another cool video.

@thefutur 2 месяца назад

Our pleasure!

@artofjiro 2 месяца назад

Please make the video. for a couple of weeks I've been thinking about how to move forward with my personal brand. Your video about 2-word brand put me in focus. Thank you.

@ednmic 2 месяца назад

My goodness, you have a gift for making crystals CLEARER. Thanks for this brilliant breakdown and PLEASE bring us part 2!

@thefutur 2 месяца назад

That’s why my name is Chris Do Clear.

@tilsgn 2 месяца назад

Definitely do make that video, Chris! Love everything you put out there on personal brand building!

@SunnyOfficialYT 2 месяца назад

I've listened to many speakers talk about brand building, even the Hormozis (which I love) but have yet to feel inspired and connected to the message in a way that makes sense to me..I would love to see a video or enroll in a course taught by Chris Do and The Futur team ❣

@john.thwaites 2 месяца назад

Don't keep it to yourself Chris, not when you could help so many of your subscribers level up. And, think of the ripple effect, the impact they'd make on the world. Love your content, you're a beautiful human. Thank you

@mizbuganon 2 месяца назад

Chris Do and this channel is a goldmine. It’s given me so much knowledge and inspiration. Thank you ❤

@nathanbaker5736 2 месяца назад

Yo, thanks so much for making this video Chris. Love your content. This really struck a cord with me. Would love learn more about personal branding.

@davidchirwa673 2 месяца назад

We definitely need that video Chris!! Life-changing, as always. 🤝

@nidiaperdigao1244 2 месяца назад

Love your content! I'm changing careers and getting into product development, sales and marketing. I learn A LOT from you. Every single video has something new for me to takes notes and put them into practice. Thank you so much 🙏🙌💯💯

@BrowningBoy28 2 месяца назад

Loved hearing this reminder Chris. Some great and simple analogies to make this really make sense. Would love that next steps vid my dude🙏🏼 also shoutout to ampersand studios for the Miami workshop! Can’t wait to have you back in FL.

@johnny_hugo 2 месяца назад

You are absolutely right. The brand is essential as it speaks for yourself before you enter the room.

@rcasillas00ify 2 месяца назад

Yes, please create further content on application and tactics on long term brand building! “Choose a good reputation over great riches; being held in high esteem is better than silver or gold.” Proverbs 22:1

@Trentenjoel 2 месяца назад

Give us the next video Chris! We want it! Thanks for all you do for the creative community 🙏🏼

@nixx_ed 2 месяца назад

This is soooo needed. Looking forward to the vid! Thank you Chris, as always, you are the best mentor!

@TheStefanie47 2 месяца назад

Yes, please. I'm not a designer or even have my own business yet, but I've learned so much from your videos. I'm very interested in personal branding. I feel I might have some wisdom that other people might me to share.

@ByronSynthaSocial 2 месяца назад

YES PLEASE [make the video!]. I can't believe I'm just now discovering Chris Do. I've seen him on videos and just never watched any until today. The least I can say is I am very glad to have discovered him and I look forward to embracing your methods, knowledge, and perspective. Bless

@thefutur 2 месяца назад

Welcome to the Futur

@nirubansatchithanandakumar3266 2 месяца назад

First time in a long time I paid attention to an entire Chris Do Video. This is Do doing OG Do things. One reason I stopped listening to some of Chris's more sales-related advice was I felt that it wasn't as applicable in the market I am (Asia) - and I could be wrong. But in this one, his content is a notch above, and can be applied, in whichever market you're in.

@chasethesunriseportugal 2 месяца назад

I'd like to take my channel and have it be a place of inspiration to others. I'm a wannabe graphic designer, long-time musician and producer. I used to teach music theory, but have come close to giving it all up to become something else. A permaculture farmer. I want to buy a small property cash, stay as debt free as possible, make our own food and build our own home. I would like this channel to be inspiration for young people (anyone who wants to do this kind of thing, really) because I believe the world needs this more than ever. I want to give people hope and value through what I learn and share with my audience. So that video... would be wonderful. Your channel is awesome and I love the value you bring to my life. Thank you Chris!

@seowithkm 2 месяца назад

Loved each moment of this video. I would request that you please create the next part of it. Thanks ❤

@anonkhat 2 месяца назад

The amount of value in this video is absolutely INSANE

@gil9848 2 месяца назад

We want part 2. Thanks for your work. I started watching you as a student now I am Graphic designer. Great tips as always.

@adamdipaolo8092 2 месяца назад

This was amazingly relevant to me and my start-up. Thank you Chris… I’ll take any opportunity to learn from you my man 🙏

@marvviesamuel-rl1bz 2 месяца назад

Let's get it.💥 Already super pumped,waiting on the video. Thank you for this awesome masterpiece Chris.

@prhasn 2 месяца назад

I heard you say about the cake division mechanism before, but this is the first time I get the deep meaning of it. It is truly a marvel that should be passed on.

@silviamunozsantana9081 2 месяца назад

Hi Chris! You're so inspirational. Please keep making content🙏 I looking forward how to make your personal brand properly to be able to build that emotional relationship with the audience (not that easy).

@deanodelpleash 2 месяца назад

Make that video....I'm not even a designer but I consume chris content so religiously that it make me want to learn graphic design.

@davidouellette5504 2 месяца назад

You are an incredible teacher! Thanks for this breakdown. Your flow and examples really help people understand the true differentiation between both sides of the marketing spectrum.

@thefutur 2 месяца назад

You are so welcome!

@vox-pop-marketing 2 месяца назад

The case for why branding for small business is important is so well explained here. Great work!

@Gustrago 2 месяца назад

Chris, first of all, I would like to thank you for bring this type of content to us. I work with music and video and was get into bad moments struggling with confusion of how to build my brand in a way to develop my values and creative whithout losing myself into the industry process. You helped me to visualize a heathly and smart path to get through this. Thank you so much! And yes! I want the course. By the way, its possible to The Futur bring subtitles to the contents? Im brazilian and I understand everything you say and the AI subtitles of youtube help a little bit, but I think it could be even more dope if the subtitles come with the videos written more close to the human language. And, last thing: it worth bring your book to global delivery? Cause, I would like and would be a pleasure read your work.

@FilWMedia 2 месяца назад

so good! one person cuts the cake the other decides which part to take

@the_jumpstar 2 месяца назад

Please make the video Chris! This video was definitely an eye opener for me. Loved it ❤

@michaelkings509 2 месяца назад

I love that part "Do you understand this concept?" Yes, i understand this concept.

@hellkeyproduction 2 месяца назад

I would really love to watch that video, Chris. You and Alex Hormozi are the only two main people that made me love business, marketing, brand, and everything related to these topics. Seriously, thanks to what you teach, I am getting wonderful results and every time I see your face on a thumbnail I click even before reading the title.

@thefutur 2 месяца назад

Wow, thank you!

@bkvagnini 2 месяца назад

Dear God, yes please. Make that video. Your thoughts on business for creatives is pure gold. As an aside, the idea of making your own brand will help you (the audience) in the event of a round of layoffs (because THOSE don't happen in this day and age), as you will have a tribe of people that know you and engage with you. You may even be able to avoid the entire "talk to a recruiter" process and just get a meeting directly with the person doing the hiring, based solely on your reputation from your brand.

@stewartholland4036 2 месяца назад

Until yesterday, I hadn’t a clue who Chris Do was! But then I watched Sean (Think Media) podcast with Chris and my immediate reaction was WOW this guy makes a lot of sense! No fluff. So having now watched this video , this 76 year old hippy is hooked! So I’m telling my son to keep building his FREE community of singer/songwriter/ guitarists because it will all help in the end!

@Adrian-wd4rn 2 месяца назад

99% of what he says IS fluff. "Dre sold beats for billions"..Dr.Dre was one of the biggest names in hip hop...ever, Apple is one of the biggest names in tech. None of this applies to individuals or small companies.

@kendranelson642 2 месяца назад

Building my personal brand the last two years. It's worth it. I see opportunities growing bit by bit.

@winstonsmith6204 2 месяца назад

Me too. It's work, but man, the more I build the more I see opportunities

@yeahjason7226 2 месяца назад

Hi Chris! I'm a 20-year-old student in Taiwan!! It's totally correct the way you compare the western company to the eastern. It's shocking to me and because I'm quite aspiring to start a bussiness. And now I understand that, I'm inspiring in a wrong way. I just want to experience the sense of making money. Your content is valuable! We need your knowledges!!!!!!

@toregresdal Месяц назад

Pure wisdom right here. You just got yourself a brand new fan!

@martin.sculpture 2 месяца назад

Hell yeah, we want that video :) I’m currently building my personal brand and I’m in the beginning stages. I’m still trying to figure out how to make good content and how to make it consistently. So a video showing us tactics and strategies is just what I need. Please make such a video brother. Thank you ❤

@springnicole 2 месяца назад

This is phenomenal content! I have recently joined the long game realizing that years of chasing a dollar here and there only got me farther away from what I intended to do.

@trapshtein 2 месяца назад

Thank you Chris. Yes, please make that video! A few days I’m thinking about this question: Is it necessary for someone to have specific needs from a relationship? In order to make a decision around investing time in building it Thank you

@themercado210 2 месяца назад

Wisdom in a slice of cake. Legit!

@hobodivine5776 2 месяца назад

Hello Chris, thank you this is pure gold; please make that video. 🙏🏾✨

@vasilisvasilakakos3050 2 месяца назад

Make the video Chris. It is going to help a lot of people. Thank you for all the great content you and your team put out there!

@bigunhettiarachchi853 2 месяца назад

😮 I never thought how powerful a personal brand could be. I’m doubling down on it now. ❤

@Sthandwamntungwa 2 месяца назад

Notification gang checked in.

@tarryl.m 2 месяца назад

Chris! Of course! Of course we want that video!!

@shakedakrish1 2 месяца назад

Always helps me think and evolve! Thanks for the great video Chris, would love to see this next video!

@liyaminiyelshewa6532 2 месяца назад

Thank you so much chrisdo, i surely need more videos about building a personal brand. 🙏🙏

@lwazihlophe8955 2 месяца назад

Yes please make the video. The taken away was seeing the difference between the superior relationship compared to a product. Not that we should not build great products

@adhameladham9136 2 месяца назад

i wasn't really interested but hearing chris talkin about it made me interested

@thefutur 2 месяца назад

Glad to hear

@ANDYMKOSI 2 месяца назад

Damn. Power. That ending was so profound! Shoutout, Chris!

@ttar895 2 месяца назад

Very well explained. We're humans, so we naturally tend to value personal branding more, because of or thanks to the emotions we have towards that brand. If we were robots, we would've simply chosen the best product on paper from a synchronized global database and called it a day.

@thelifewithnate 2 месяца назад

That's marketing 101 in a nutshell from what I have learned with emotions and tethering those to branding. Cheers!

@user-cu5jx3su6r 2 месяца назад

Thanks for sharing your gift of knowledge to the world. You've completely changed my life. Looking forward to the other part. Please, keep doing what you're doing and God bless you ❤️

@ddnationmedia3262 2 месяца назад

Game changer, redirecting the focus from selling a product to building stronger relationships. Thank you for this, and yes we NEED that video about the applications & tactics... MOVING FROM TRANSACTIONAL TO TRANSFORMATIONAL! *subscribed* *all notifications turned on*

@BryonBlack1 2 месяца назад

Interested in the follow up, and also in which circumstances building a "personal brand" vs something different makes sense - if there are any.

@thelifewithnate 2 месяца назад

Can anything be a "personal brand" or can it be just a regular brand? I don't really a lot of the differences between both distinctions. Cheers!

@MKLee-xv1lv 2 месяца назад

building a personal brand is a super great idea, the problem is how do we balance this with our daily expenses ? the stress coming from outside the world or inside ourselves never stop. people are desperately looking for money to sustained their life everyday. I just started a new business for months and the sales is bad and im starting to think about doing some part time job to maintain my daily expenses.

@jlrowe 2 месяца назад

Yes, please! Many, many of us (myself included) need to learn about transformative branding instead of transactional branding.

@Itsrenedee 2 месяца назад

Watching this was a great way to start my day. Love the Beats analogy.

@YukieEverywhere 2 месяца назад

An accounting graduate and you make that example with so much relevance. Make the video chris

@WarrenPeaceOG 2 месяца назад

There's a Netflix doc series on Beats: The Defiant Ones. I enjoyed it. Dre and Jimmy created the headphones. They hired headphone companies to design headphones they liked. They listened to 100s. Jimmy was both a music engineer and a music producer (which is like an album director). So they are experts, really. And entrepreneurs. This doesn't change anything to do with personal branding

@thefutur 2 месяца назад

Did you know it was will.i.am’s idea? Which he made money from in the shadow?

@thatguyzen 2 месяца назад

People wouldn’t buy it as much as they did, if it wasn’t for Dr Dre personal branding. The relationship he created with the audience especially the black community, and they were the ones also playing sports especially basketball and who owned the fans? The musicians and the athlete’s.

@thatguyzen 2 месяца назад

They listened to his songs, which had his message and his life theory. There are some people who even grow up being an emulation of Dre because of his wordings they heard while growing up.

@LiLDWill8 2 месяца назад

Yes I’d like to know the next step. Thank you for bringing so much value to the space of marketing and branding. And even on a spiritual level whether you know it or not. Huge salute to you

@mariogutierrez1019 2 месяца назад

Really useful content man, I’ve heard the importance / power of having a personal brand from various sources, but your video by excels. The graphics, references & your explanation are really good. At the moment I’m trying to build a one so it’ll be useful another video like this! Thnx

@DisruptorAlliance 2 месяца назад

Actually initally HTC bought Beats in 2010 I believe , then sold it back to Dr. Dre in 2012 since it could not leverage the beats brand. Dre and Jimmy bought it back reestablished the brand, and then sold it to Apple. So they sold beats twice. Genius move! Love your content brother...