Personal Branding: Do You Really Need a Personal Brand?

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Does Personal Branding Matter? Yes. You need to know how to build a personal brand around your body of work, and accomplishments. Your Personal Brand is Your Reputation and the storytelling surrounding you and your work.
WHAT IS PERSONAL BRANDING?
Consider your personal brand and your personal branding the stories, resources and assets you utilize to communicate your value and identity to other people. My RU-vid channel is part of my personal brand because ti demonstrates and helps me communicate my value to various people, usually to my advantage and benefit. Self Promotion isn't a bad thing when done well.
GET THE FREE EBOOK 7 POINTS OF PERSONAL BRANDING BY
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3 PERSONAL BRANDING TIPS
1. Understand that even if you work a 9 to 5 a personal brand and understanding how to build a personal brand can impact your long-term career when changing positions, getting promotions or changing companies. Your personal brand is your reputation and how you leverage it in this case.
2. Have a clear understanding of your personal brand story. Know how you introduce yourself to people in different scenarios in an interesting and easy to understand way that communicates your value to them, based on who they are.
3. Always create opportunities to increase your personal brand value. Look for situations that put you in an advantageous position or give you a unique and interesting story to tell. Case studies trump certifications because results beat paperwork for those playing for real stakes.
HOW TO BUILD YOUR PERSONAL BRAND
How to build a personal brand? Understand what you are selling. Are you selling your creativity? If so then you build your personal brand by building your body of work and demonstrating your creativity in formats that play to your strength. If you're a photographer this may mean videos of the behind the scenes of a photoshoot and how you work with clients and create a unique experience for them and deliver beautiful shots. These are personal branding videos that can help you identify with potential customers and stand out from your competitors.
AUDIO MUSIC & SOUND FX
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MY RU-vid EQUIPMENT AND GEAR
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LISTEN TO THE PODCAST
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GET A CREATE AWESOME SHIRT!
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CONNECT WITH ME ONLINE
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Disclaimers: all opinions are my own, sponsors are acknowledge. Affiliates are: Amazon, BHPhotoVideo, MyFonts, 1and1, Bluehost and Lumoid.

Опубликовано:

19 дек 2016

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Комментарии : 117

@LonjeMarie7 7 лет назад

I'm always amazed at how clearly you speak and how thorough you present information you have a gift

@SylvesterMcNuttIII 7 лет назад

I was going to message you privately to network, but I have to leave a comment on this piece of art.. First, I used to work in upper management in corporate america. I quit to build my own brand as an author. That was in 2013. I'm a successful entrepreneur and have been simply because of exactly what you said, "outworking peers". If you google me name my books, my quotes and my writings will come up. I've only done that by putting in work every single day regardless of results. That really resonated with me because it is the only thing that has set me apart as a five self-published author. The second thing that I loved here was you said that being a a great student doesn't necessarily correlate to begin a great employee. When I was a hiring manager I looked for two things when hiring: would I enjoy working with this person and are they willing to learn. If you're not willing to learn new strategies, new skills and new ideas then you are not valuable to my team. I follow YOU because I see us as peers, but more importantly I know that you can teach me something. Iron sharpens Iron. This leads me to my last comment. I was using this method to create videos: shoot, edit, post. Well, writing is my primary media and I couldn't create the media at the rate I wanted to with that style because I refused to take time away from my writing. You said in a video that you will block off an hour or two and record video after video. I said to myself, "this man is a genius." It's simple, yet profound, and I thank you for that. I went to California this weekend with my assistant and recored over 60 videos in a four day span. I thank you for the idea and I hope to bring the same work-ethic I have in my writing, to youtube. I've been constant for the last year, but not at the level I need to be at. I know that you're going to be a big part of my success on youtube because you already have been. Peace and love brother. -Sylvester

@RobertoBlake 7 лет назад

+Sylvester McNutt III wow! Thanks so much for sharing the details of your story. I may have to reach out to have you share some of that on the channel or over on the podcast

@SylvesterMcNuttIII 7 лет назад

Let me know. Ready to work.

@HaleyHall 7 лет назад

It irks me when companies require a degree where the major does not even have to be related to the career field. Like really? And you won't even consider the experience, or the person? Their loss.

@MagnumVideos 7 лет назад

Thanks for calling us seniors "seasoned." I like that. You have some really great videos. Stay focused.

@CreateImperfect 7 лет назад

Man you are speaking truth! Whether we are aware or not we are always developing a personal brand. I never thought about this! This was a great video👏🏾👏🏾! Great video & Happy Holidays 🎄

@AgentDoubleOhSoul 7 лет назад

Create Imperfect, I like your name.

@RickyGarcia_Learning 7 лет назад

I learned "work your butt off for free" a little late in the game but I so agree with this. Getting those testimonials and having a body work for real businesses was so valuable for me. It really helped me overcome objects with potential clients.

@oksancia 7 лет назад

I definitely agree with your advice. I have been working on improving my personal brand and am shocked now how little I thought of it just 4 years ago. Thank you for amazing information! 😊

@FeliciaFollum 7 лет назад

haven't watched videos in a while...It's always great to hear what you have to say..I'm not really doing graphics anymore. Mostly fine art, right now A LOT of watercolor and I love how your design advice is still 100% relevant. Thanks again!

@Impactfulllife 7 лет назад

Thank you Roberto! I've been thinking about this a lot recently and the timing could not have been better. Very useful for a brand new RU-vidr. Keep up the good work.

@ChronicChristy 7 лет назад

Roberto, I think one of the hardest things to do in personal branding is to reflect honestly on your own potential liabilities. But once you do so, it really can help you gain self-confidence by framing it. How much easier will it be, how much less anxiety-producing will it be when you realize that by having your own brand, *YOU* are the one that is behind the wheel...LOVE IT!

@UniquedesignzNetHMKGroup 6 лет назад

What an awesome message Roberto! Biggest takeaway. Leverage and lead with your strengths! Thanks brother!

@Powlashvac 7 лет назад

Great video and very true information. A lot of people can read a book on how to rebuild an engine in a car, but very few of them same people can do the rebuild work.

@WhirlOmar 7 лет назад

Roberto, again, thanks for sharing these valuable points in such a clear manner. You are a great source of value for me. I have spent the last few months paying close attention to understanding what my personal brand is. And trying to fine tune that and seeing where I can provide value with it. It's a long struggle but I feel things are clearing up a bit. And you've been a big part of that.

7 лет назад

I love, when someone is passionate about what he is doing. Great video!

@LilOrange 7 лет назад

Watched and liked. GREAT stuff!!!

@DoingitWithjason 7 лет назад

I love your videos, they have helped me tremendously! I just started using RU-vid a few weeks ago and only because I started a channel. You have given me confidence and a lot of great tips!!

@JacobysJourneys 7 лет назад

Awesome video and advice Roberto, as usual. Thanks for sharing!

@DaWideosOnDemand 7 лет назад

This was right on the money for me today!!! MUCH APPRECIATED ROBERTO

@RakugaX 7 лет назад

Thanks Roberto. We're all soaking up the knowledge you're giving us.

@littleleafers 7 лет назад

Thank you so much for creating this video. I've been trying to figure out personal branding myself. In fact, you recommended me a book on it through Twitter.

@b.johnholmes4749 7 лет назад

Very good video and I agree with you totally. I myself as a season photographer/videographer have lacked in some departments that I definitely need to work on especially in the coming year.

@Mntdewmania1 7 лет назад

Hmmmmmm, you've made me rethink how I think. I am going to have to sit down and rethink how I think about myself. I've never really considered that everything you talked about was my 'Brand' I have been thinking of a Brand really only as an icon or logo and what makes you recognized across multiple medias. I really didn't consider this aspect of it at all. I think I need to work on my mindset a bit. Wonderful tips and a whole new perspective on how to think!! Thanks Roberto!!!!

@SarahJaneWeldon 7 лет назад

This is an incredibly useful video, thanks Roberto. Doesn't matter whether you are running your own business or not, because we always judge each other based on the way we present ourselves, consciously or subconsciously. Devil is in the detail as the saying goes - especially the language we use when we talk about ourselves. This is definitely something I need to think about for the coming year. Lots of great points to think on.

@diyrob 7 лет назад

Wow You have definitely open my eyes in the subject of branding yourself thank you for that keep up the good work.

@guthannight 7 лет назад

this is what im working on myself!

@swampdweller 7 лет назад

Thanks for sharing Roberto!

@libraryofthemind 7 лет назад

This got really good at the end - Excellent! Thank you!

@amiller1758able 6 лет назад

Hi Roberto ! Soo happy I stumbled across your channel, You are Amazing !!! I've been doing Music and Photography for Many years ,Never made a ton of money at either one ... Not because I wasn't good ,but because I didn't know how to market and sell myself. And because I'm from the" old school" I've been Beyond, on the fence when it comes to social media.( not one to blow there own horn ) It's even been a step outside my comfort zone just leaving a comment. I'm going to be following you and taking your advice. You have so much to offer, And I to think that I could create something awesome ! Thank you Aaron Miller

@summerjanette2124 7 лет назад

You make a lot of good points.. Thanks!

@LonjeMarie7 7 лет назад

I find everyone of your videos extremely extremely valuable that's why I subscribed this is incredible you are gifted everything you said was on point what do people say when you're not around whether you realize it or not that's your personal brand

@MartinBuckland 2 года назад

Some great tips. I love the conversation around ageism. Spot on!

@viralvidsonyt. 6 лет назад

Thanks as Always. Your Advice is always Noted.

@Leontinevanvliet 7 лет назад

hearing this i'm definately on the right way to becoming successful...that gives me a lot of courage. thanks!😄

@azormaliq 6 лет назад

Hush truth! Thanks Rob

@TrainTsarFun 7 лет назад

Reference to previous work is indeed much better than formal education. I think real world experience is always better though education certainly has its place. I've been more of an introvert most of my life so it was always hard building my personal brand but I guess I always was now that I think about it after hearing you talk about it

@sahnie82 7 лет назад

Valuable information, as always. Thanks for posting!

@nforbes 5 лет назад

Wow dude, I appreciate you.

@VegardThefilmmaker 7 лет назад

Thanks for the great advice Roberto.

@DaddyDayCareVlogs 7 лет назад

Well said Roberto always take away great points from your videos

@RoshSillars 7 лет назад

Good insight. I look at branding as your reputation (as you mentioned). In my opinion everything else you present leads back to brand = reputation.

@mr.tomatohead5648 7 лет назад

I like your videos. you're a positive guy that is really trying to help people.

@platinumpodcast3101 7 лет назад

damn that was such a great video! great info man! very helpful

@BikerNic 7 лет назад

Great advice Roberto. Thank you.

@simon2322 7 лет назад

Great advice! I've never thought that everybody has a personal brand, but I guess it’s true.

@AgentDoubleOhSoul 7 лет назад

Wow! You blew my mind. (That's Old Folks' lingo for "AWESOME") !

@Jarhead6 7 лет назад

Great video man!

@CivilGuy 7 лет назад

Great video, I'm in college now but that's not stopping me from creating.

@TridentLion 7 лет назад

Great video Roberto!! I have that same hat in beige!!! 👌 If anyone reads this, Merry Christmas 🎄🎁⛄

@zacharywilliams39 7 лет назад

Thanks for this video! :D

@MaryHardymsmary_h 7 лет назад

Really appreciate this video. I found this video helpful.

@thisisdk7859 7 лет назад

my favorite video so far *thumbs up

@msdeemonique 7 лет назад

This video was very helpful thanks for always putting out info to help others grow.

@F7GOS 7 лет назад

Thanks again :) another interesting video

@RosasBeautyFashion 7 лет назад

Great video thumbs up 👍🏼

@MUSCLEMANHOOD 7 лет назад

Thanks for another informative video. Solid advice and practical!

@webfam4ever813 7 лет назад

Thank you!

@dustinterviews8057 7 лет назад

Really good tips. Thanks!

@KellyWonderlin1 7 лет назад

Love it !

@adhoccreative9811 7 лет назад

God bless you Roberto am looking forward to start a graphic design entity here in kenya,Africa and your advice is timely and to the point

@Lensface 7 лет назад

Your videos are very informative and helpful. Thank you for sharing.

@BevBrookes 7 лет назад

awesome valuable info. Many thanks Roberto 👍

@Simarchy 7 лет назад

Great advice!

@alexanderworkchannel 7 лет назад

Good advice - Thanks

@kettlebellmusclegain 7 лет назад

Yes. Personal brands last a lifetime . I regularly get clients back to my gym who havent trained with me in years because i evolve to always add value , and stay true to what I preach. recently I have a girl start to train with me again after 6 years. She used to train with her family when she was younger volleyball player in middle school, now as an adult she is back to just feel better and deal with work more efficiently.This wouldnt have happened if had changed my brand and beliefs up. JOE

@ChrisEllinas 7 лет назад

Awesome video!! :D

@Began2011 6 лет назад

Great talk.

@RealisticFishing 7 лет назад

This personal brand stuff is interesting!

@cassandrageorgesturges9065 7 лет назад

Hi Roberto, thank you so much for a wonderful video. I don't have a question but I would like to briefly share my experience with trying to brand myself online. When I first started making craft videos, I used to talk and introduce the craft project- but then I quickly realized that my persona rubs people the wrong way-- so I no longer show my face and say as little as possible. I have been teaching Psychology & Sociology full-time at a Community College for over 15 years, and I have struggled with being liked online. I accept the fact that people usually don't like me right away for whatever reason, but after 20 minutes, sometimes a couple of class periods-- my students begin to like me. I have decided that I don't want people to confuse whether or not they hate the craft video or my personality.

@Kmarie2543 7 лет назад

I just started bing watching your videos because they are so awesome and relative to all of my questions and concerns I have right now. I just saw a video where you stated that you read all of your comments and answer all of your questions so here is mine: 1. I've started building a branding through blogging and now RU-vid but I don't know if it's the right niche for me. I've invested 6 months into branding my blog and IG but I think I might need to change it, is it too late. I just don't want it to happen again and start all over again. 2. Also should I have a separate IG account for my brand separate from my personal if my brand is essentially my image? Thanks so much in advance! Merry Christmas!

@kentvandervelden 7 лет назад

I can fully support the suggestion of working for free or for experience. It's a huge investment in oneself. Some supportive people stop being supportive once you leave their employment, so spread out your references as much as possible by "creating something awesome" for many, paid or not. Pay it forward.

@RomanCastroVlog 7 лет назад

Another great video Roberto! QUESTION: I have many interests and make videos about them all in the same channel. Am I diluting my brand by doing so many things?

@arboristBlairGlenn 7 лет назад

Roberto, impressed with your volume of video content. Question, do you outline notes prior to speaking or are you just flying by the seat of your pants? I'm impressed with your continued train of thought with minimal break away cuts.

@MinnieOnCam 7 лет назад

How many cameras do you have on that shelf .... :) very curious of what's in the book shelf.

@BeardedCoffeeMonkey 7 лет назад

Excellent advice. I come from a marketing background, so I've tried to keep my brand on point. Another thing I try to tell folks is not to use a name with a very specific branding (i.e. xyzGaming, xyzBeauty, xyzCallOfDutyVids, etc.) because many times you will eventually want to branch OUT of gaming, or beauty, or 4x4 maintenance, or whatever. Make your personal brand YOU, not your content.

@SERGE_Tech 7 лет назад

Very good content.

@ponderthatjack1415 7 лет назад

Thanks, never thought about it like a reputation. Using that, I think I'm starting to understand why some who are "good" at branding themselves actually loose out because they are inauthentic to who they actually are. Like a single person using we and us for a business.

@gleamingsands 7 лет назад

I spent about a month working on my FrazierDanger brand. Intro graphics, ending graphics, a hot tune to go with it, as well as behaving dangerously out of necessity.

@TurboBeads 7 лет назад

Having a personal brand is always a good thing, having a focus is just as important, Become Everything A Dream Should, [B.E.A.D.S.]

@Ultimate101 7 лет назад

I am someone who can be branded in a lot of different ways. I'm skilled in multiple activities and right now I focus mainly on one. However if I branded all of my skills together I would get a lot more reach. However doing this makes everything less focused/less clear. Do you have any advice for reach vs focus or for all rounders?

@micael2222 7 лет назад

It would be great to see more photoshop/Premiere CC tutorial from you sir ;) Great channel anyway and TY! ;)

@InTheGardenandTheBlessings 4 года назад

*YEP there was a day the education was not the key factor but get the job at low pay and learn as you go and real experience or seasoned* Work harder and shadow someone and learn as you go an apprenticeship type situation giving passion and energy. Roberto if you can let me know if you see this message in SPAM? I just got to 1K just got updates last night on my channel and this morning after none of my messages get put into the counts on any of your videos? I click the sort by and I am watching the full videos ? I am tring to learn all I can to do very well at this. YOUR style and format is very detailed and helpful

@NeppeHuib 7 лет назад

goood video even tough i didnt see it

@Domirot 7 лет назад

NeppeHuib Lol

@paulapoetry 7 лет назад

Excellent advice. Your videos are inspirational, and enjoyable to watch. :-)

@RevantarArts 7 лет назад

Hi, I create youtube content, in the area of my operation i have the best quality content and the competition is low, but i dont get as much exposure as others with lower quality content, should i just keep going consistently and progressively i will become bigger ? Thank you :)

@elaineharvey5983 7 лет назад

Hey Roberto, I've been following you and see your advice is very helpful. Is there a sight that allows someone to simply, Load works of creativity first, then figure out the rest, upon seeing the great number of different works in store? Open Source comes to mind... But You know?... the battle and Politics... it just seems that there might be something ... on another level of the willingness to stick with creativity without .... making us buy new hardware to keep up ... or getting rid of software packages, was one of the worst thing ever, for some of us. New and Faster is fine, The ability to work with both is even better. We love our old machines and software ... Do they bother to include the actual people that are using the Hardware and Software? Slow and Steady Wins the Race. The world has room for both.... In Life, there are things you can ask your Great-Grand Parents that your Parents never experienced. Wise grand children should learn all they can from their elders, because once that advice and experience is taken to heart, it can never be taken away. Same thing... with older Generations of Computers. There are thing you can do on the older computers, you'll never access or do on the newer models. Old folk called it Common Sense. So it would seem that common sense might be what's missing in the development of new technology ... common sense people see and know the difference. Not all will agree... My comments are simply "FOOD FOR THOUGHT."12212016 AllAtOneHeart Videos

@iamkellij 7 лет назад

What if your previous 9-5 work isn't in the creative field but you have experience from high school, church, etc?

@famitory 7 лет назад

do you think it's worthwhile to differentiate between "personal brand" and "personal aesthetic"? the way you use the former term is more about perceived value while i usually hear it being used to describe things like, for example, a creator having a certain distinct fashion, or structuring/designing their thumbnails, headers, website, ect. in a particular way (for example, you colour coding your videos about different topics)

@melissateats8748 4 года назад

I’m a hard worker, and I take pride in my work, but for the last 6 years my health continues to ruin my reputation. I’m afraid to get a job because my health issue are ruining my life, and is making me look bad. I’ve had a few good paying jobs, but the company would fire me for being admitted into the hospital for two weeks. My hard work and dedication to these employers was all for nothing. I’m really not sure what to do? I’m in so much pain, and seeking treatment did absolutely nothing, except adding more hospital bills. It has ruined my initiative to want to work for any employer because I end up being just a number to them, and easily replaceable. I feel like I’ve accomplished nothing and I’m back to square one. I’ve decided to go back to school, but what do I do if my health holds me back?

@TetonsFone 7 лет назад

gud 1

@FunWithTheBugs 7 лет назад

So how does branding translate to RU-vid? We recently redid our channel to target a specific audience where before it might have been harder to see who we were targeting as we had a range of different videos. We removed a lot of videos from our channel and redid all of our artwork and are really targeting a specific group of people on RU-vid and social media. I like to say we have rebranded ourselves but not sure if I am using that term correctly as to what you consider a brand.

@TrainTsarFun 7 лет назад

Fun With The Bugs I see what audience you are targeting. Challenge in that field is dealing with all the comment spam. So many people trying it that many just go to similar channels trying to get people to subscribe. You can tell by the generic comments.

@FunWithTheBugs 7 лет назад

Train Tsar Fun When we first release a video it gets all the spam comments. If our video starts doing well the views will go up and the comments will stop. That is when wet know the video is getting out past other channels and to actual viewers.

@HowDo-YouDo 7 лет назад

Question: Do you type in the subtitles yourself using the auto-sync option or do you buy them?

@RobertoBlake 7 лет назад

+How Do You Do Rev.com

@HowDo-YouDo 7 лет назад

Roberto Blake Thanks!

@jk-ou8tw 7 лет назад

Can you please review AdSense and how it works, also can you explain what are those ad codes and how to use them and AdSense in general? THX :)

@michaeljuzwick8827 7 лет назад

Hey Roberto. Can you do some vids on creating uploading video projects from Smartphones? Branding is surely important. Thank you for covering the subject.

@RobertoBlake 7 лет назад

+Michael Juzwick plan on that and some Adobe Premiere Clip stuff

@michaeljuzwick8827 7 лет назад

Great! Thank you for your professional expertise.

@JazzyAmbitions 7 лет назад

Good afternoon!

@NenesEats 5 лет назад

I am your student! Teach me!

@A2YTravellers 7 лет назад

We've been researching a lot about developing our personal brand and struggling to find what that is. We are a lesbian couple that make travel videos (vlogs at the moment but soon to include tip videos). We want to entertain people as well as inspire them to travel. We've read a lot about when developing your brand it should be unique, a niche to fill the market. I was wondering if you have any advice on whether we need to make ourselves even more unique than this, I feel if we keep narrowing down our channel it will soon become a very small window and maybe not something true to what we want to achieve. Thanks Roberto. Amy & Yas

@RobertoBlake 7 лет назад

I would say to start with very intentional search friendly content as a focus. Think about everything that goes into just preparing to travel and how you can help people with the anxiety associated with that. You can build from that as you find what you're most comfortable with.

@A2YTravellers 7 лет назад

Thank you Roberto! Really appreciate the response!

@justgreenn4938 7 лет назад

Tips on starting a business

@GhostSamaritan 7 лет назад

Very interesting but I think you should upload these videos to SoundCloud. I don't think the video adds anything to this so I just had it in the background while playing a game.

@phill2 7 лет назад

I still want a degree because it's hard out here in LA.

@F7GOS 7 лет назад

Degree Can help for sure, but take it from someone who worked in a professional capacity from 16 and studied for my first degree in my spare time... when I went to get another job after completing my 4 years as a Structural Designer AND my Engineering Degree, it was the work experience that got me the job. Don't neglect real world experience for a piece of paper.

@phill2 7 лет назад

I'm not saying you're wrong, but I already made my bed and gonna remain committed. Thanks for the input

@F7GOS 7 лет назад

For sure man, didn't mean to sound like I was downing the idea and apologies if it sounded like that. Absolutely I wouldn't be where I am work wise without the qualifications, but it's neither the first stage, nor the last of personal development. Wish you all the best in your studies 😊

@milochamp1586 Год назад

Actually no, you don't always need to use your personal brand to start a business and succeed. You can invest in other people to work in the business without using your personal brand. In every other occasion you will need to use your personal brand.

@RobertoBlake Год назад

Would you say that is an exception or a rule?