Тёмный

Philippine Airlines - Shining Through (1980's) 

K. Espino
Подписаться 229
Просмотров 230 тыс.
50% 1

In 1986, AVIA Communications launched its integrated marketing communications campaign "The Beauty of the Philippines - Shining Through" via television spot placements in PAL's key overseas markets. This was supported by an intensive print ad campaign as well as posters, brochures and other point of purchase materials in travel agencies, Philippine embassies and consulates and other channels. The beauty of the campaign could also be seen in the awards it reaped both locally and internationally. It was a finalist in the TV advertising and jingle category of the CLIO Awards, considered the 'Oscars' of the advertising industry.
The video is courtesy of Abcom, Inc.

Опубликовано:

 

7 сен 2024

Поделиться:

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист
Посмотреть позже
Комментарии : 208   
@baltixxnco
@baltixxnco 11 лет назад
I am with the Director of this advertisement right now. He, Dr Trevor walked us thru the whole commercial! What an honor!
@victoriasecret9732
@victoriasecret9732 Год назад
may he rest in peace
@Fabmuchada
@Fabmuchada Год назад
Who sing this song?
@JustTiisLeague
@JustTiisLeague 6 дней назад
@@FabmuchadaJaime Blanche
@rcdy8791
@rcdy8791 8 лет назад
this is the best Philippines airlines ad. the director of photography, the cinematography was on point. grabe ang ganda!
@robertprin554
@robertprin554 4 года назад
RC Dy kasabay niya yung Thai Airways na “fly in the wings of thai”
@robertralphamosprinrehrig2084
@robertralphamosprinrehrig2084 3 года назад
Ngayoon China airlines na dapat name ng coompany kasi chino na may ari hindi na filipino. The might and power of China piercing through, at last its true, the power of China shining through....China province airlines shining through!!!
@hchen2513
@hchen2513 Год назад
@@robertralphamosprinrehrig2084 racist mo.
@skyant3030
@skyant3030 Год назад
@@robertralphamosprinrehrig2084 Pinoy, parin. Filipino citizen by born si Lucio Tan, so meaning native sya ng bansa natin.
@zzzzxxxx341
@zzzzxxxx341 Год назад
I think this is the best commercial I have ever seen about the Philippines, let's go!
@LarryChaseSolangGayaga
@LarryChaseSolangGayaga 5 лет назад
The best Philippine Airline commercial and jingle. One of the best commercials in the Philippines. It never failed to give me goosebumps and shivers. Perfectly done. The lyrics, the musicality, the direction, the cinematography and concept we're all in point. It digs the Filipino pride in me.
@benedictexconde4422
@benedictexconde4422 3 года назад
Some of the places featured in PAL's "Shining Through" ad, which is, hands down, of the best Philippine TV ads ever: Manila Vigan Pagsanjan ("Shooting the Rapids") Boracay Zamboanga
@DeepIntoMySoul
@DeepIntoMySoul 8 лет назад
This song should have been revived, instead of the new song from Sarah, Lea, and Bamboo in my very humble opinion. Mas feel ko ang pagka Pilipino sa kantang ito.
@chloehotness
@chloehotness 5 лет назад
hindi na kasi "shining through" yung catch phrase nila e... heart of the Filipino na yata or something - so the connection would be lost kasi shining through yung theme nung song.. but i totally agree with you. i would always wait for this commercial on the TV when i was a kid.
@robertprin554
@robertprin554 4 года назад
Gillian Wyatt Turner pinoy pero pangalan mo?
@DeepIntoMySoul
@DeepIntoMySoul 4 года назад
@@robertprin554 Pinoy po. Screen name lang yan. Hehehe!
@bien.mp4
@bien.mp4 3 года назад
tama
@jhul3648
@jhul3648 12 лет назад
one word: Nostalgic
@romeooliva3555
@romeooliva3555 6 лет назад
This was by far the best catchy true-to-heart PAL commercial ever produced! Bring it back with a nice modern twist!
@boovoo66
@boovoo66 9 лет назад
I remember this running in the u.s and Canada in the late 80s great ad love it!
@samsace9667
@samsace9667 6 лет назад
Wow.. It reminds me of my younger days.. I still remember this PAL commercial. It brings back my childhood memories. Kakaiyak. 😅
@zoilosumayang459
@zoilosumayang459 4 года назад
nakaka miss yung commercial na to. parang dadalhin ka niya ulit sa pagkabata, 5x ko ata inulit.🥺😍
@chloehotness
@chloehotness 14 лет назад
This commercial reminds me of the era where Philippine Airlines is one of the leading carriers in the world... even topped cathay, singapore, and all other carriers that boomed lately.. such a waste for an airline which made filipinos proud for a while. :(
@nenitareyes9223
@nenitareyes9223 7 лет назад
chloehotness remember the sky bed? they pioneered it
@airplaneplustrainguy8143
@airplaneplustrainguy8143 7 лет назад
This must be the Tourism video and current comercial for PAL It is like a Tourism commercial ng First World na bansa kumpara sa commercial ng isang airline
@mail4jz
@mail4jz 15 лет назад
i'm filipino american. i've never been to the philippines, but this brings a tear to my eye. it's really done well.
@ricachona4095
@ricachona4095 Год назад
Whenever I feel homesick, I just watch this ad. It's nostalgic and speaks what the Philippines truly is. I've been living abroad for nearly 3 decades now. Gone are the days when everything was simple.
@changni
@changni 11 лет назад
its a smartiest tv ad of all time! 2 thumbs up to the director.
@rj12783
@rj12783 6 лет назад
Beautiful country beautiful people.
@hempcleto7521
@hempcleto7521 2 года назад
Deep in our heart There's a light that shines Brighter than it ever dear before Warm as the sun And the whole skies are blue Real as the smiles that welcome you At last it's true The beauty of the Philippines (It's shining through) And the freedom of the Philippines (It's shining through) At last it's true The beauty of the Philippines (Shining Through) Philippine Airlines, Shining Through
@Fabmuchada
@Fabmuchada Год назад
Who sings and composes the song?
@dennisjrcadag1815
@dennisjrcadag1815 8 лет назад
mas maganda pa to kesa sa commercial ng PAL ngayon
@lanielibunao3455
@lanielibunao3455 8 лет назад
+Dennis Jr Cadag yung kay Bamboo, Lea, and Sarah: oonga....
@DeepIntoMySoul
@DeepIntoMySoul 8 лет назад
Agree din. Sana ito na lang ang ang in-air sa commercial. Mas dama ko pagka Pilipino sa kantang ito.
@dennisjrcadag1815
@dennisjrcadag1815 8 лет назад
+DeepIntoMySoul diba?may konting nostagia?haha
@dennisjrcadag1815
@dennisjrcadag1815 8 лет назад
+DeepIntoMySoul diba?may konting nostagia?haha
@MikhaelAhava
@MikhaelAhava 7 лет назад
Dennis Jr Cadag Height of their operations. Arguably, they're coming to rise again.
@reinamaria5817
@reinamaria5817 2 года назад
…… memories of my childhood!!!!! ❤️❤️❤️
@ricachona4095
@ricachona4095 Год назад
Oh so true. Whenever I feel homesick, I just watch this ad. This is the epitome of what the Philippines truly is. I've been living away from Pinas for nearly 3 decades now and there are times when I feel homesick. But there's nothing much to go back to anymore. My mom's gone, my lola's my brothers have their own families, my cousins are away, our neighbors have migrated to US, our helpers are gone... Basically, all I have are just memories to reminisce. This ad reminds me of my elementary years. They were the years of simplicity, pure joy and love.
@Enriqueking
@Enriqueking Год назад
NOSTALGIA
@mcrazza
@mcrazza 12 лет назад
That.Was.Awesome! My first trip to the Philippines was in July of 1989 for my 4th birthday when I met my mum's side of the family for the first time. It's something that I have not forgotten. Since then I have travelled back a further 5 times, most recently in Jan-Feb of 2011. The Philippines is my eternal second home and I can assure you the Philippines shines through my heart. :)
@jhul3648
@jhul3648 10 лет назад
great TBT (throwback Thursday) and Flashback Friday moments. This commercial will work or click even this generation. One of the best Philippine ads. Shining Through! :D
@kuyaichan7932
@kuyaichan7932 4 года назад
I was born in 2003, but everytime i listen to this song, it feels like i'm born in the 80's.
@oceanofficial6550
@oceanofficial6550 2 года назад
I was born in 2009
@rexemmanuellaurelasuncion2984
@rexemmanuellaurelasuncion2984 11 дней назад
I miss this adverisement....i miss PAL flights to Marinduque during the 70's 80's and 90's
@dominicanrep7699
@dominicanrep7699 10 лет назад
ito lanf talaga ang alam kong tv commercial ng PAL... i was born in 83 and it really made a mark in my childhood memory. World class na nga ang peg ng commercial na to!
@alainpresillas
@alainpresillas 8 лет назад
I grew up watching this commercial. And i sing with it, brings back memories. I must say one of the best commercials then.
@BoracayADMIRER
@BoracayADMIRER 14 лет назад
I love this. They should put it on TV all over ther world again. If not, Cebu Pacfic should do it :-)
@tagabukidph
@tagabukidph 14 лет назад
commercials like this were made from the heart, unlike today that only lures the consumers to the point of false marketing and dirty strategies... looking back, "the beauty of the philippines is shining through; and the freedom of the philippines is shining through..." but are we as proud today as we were yesterday? sad to say, we filipinos are partly to blame to the philippines that we are currently living today; on the contrary, only we ourselves can bring the glory back to her...
@stepuptothemike9603
@stepuptothemike9603 Год назад
This takes me back to 1989. A flight to Manila in the classic 747. I loved every moment of that 15 hour flight.
@MikhaelAhava
@MikhaelAhava 7 лет назад
Saludo ako sa 80s!
@Enriqueking
@Enriqueking Год назад
God I LOVE THIS PHILLIPINES AD SO MUCH
@juramgorriceta9267
@juramgorriceta9267 Год назад
The 1980s advertisement by PAL displayed the splendor of the Filipino populace and made a substantial impact on the country's tourism business. This initiative stimulated globetrotters to visit the Philippines, thus providing them an opportunity to encounter its matchless allure upfront. The campaign also instilled pride and a sense of self-reliance among the locals by endorsing their inherent attractiveness and culture's wealth.
@lanielaurio4336
@lanielaurio4336 11 лет назад
the beauty of the phil is shining through
@christopersambeli6566
@christopersambeli6566 Месяц назад
ito na yata ang pinaka magandang palatastas na nakita ko sa buong buhay ko
@DJDragonDad
@DJDragonDad 3 года назад
Still the best PH ad I've ever seen. So nostalgic. So beautiful. 👍😊
@jtak945
@jtak945 12 лет назад
i booked at PAL this week and i'am going back at my birth place and my own hometown.....PALAWAN
@BastaLang
@BastaLang 5 лет назад
Grabeeeee!!! Nami-miss ko ang Pinas!!!! I've been away for 19 years na.
@arnelcanlas3382
@arnelcanlas3382 2 дня назад
Eto ung panahon sarap magka girlpren kaso Ang bata ko pa nun awww
@bibonagy
@bibonagy 3 года назад
Beautiful cinematography and music. Waaaay better than the over-sensationalized commercials by Bamboo and Sarah Geronimo.
@jobrillhunter477
@jobrillhunter477 4 года назад
Nang bata pa kami isa to sa paborito naming commercial, 6 yrs old pa lang ako niyan and now I'm 39 yrs old... Praise GOD in Jesus Christ name, celebrate life!
@ForelliBoy
@ForelliBoy 5 месяцев назад
moved to seattle in 2011, and they're launching a SEA-MNL route in october LET'S GOOOOOOOOOOOO
@edsiloveopm3510
@edsiloveopm3510 5 лет назад
Ndi mawawala ung pahulaan ng commercial nuon. Enjoy ka na sa pinapanuod mo, pati pag commercial ganun din. Kabisadong kabisado😊❤️
@buknoyin04
@buknoyin04 13 лет назад
commercial that i grew up with, great song
@Enriqueking
@Enriqueking Год назад
THE BEAUTY OF THE PHILIPPINES SHINING THROUGH!!!!
@jorgealava2664
@jorgealava2664 2 года назад
Nostalgic ❤😊
@denzfortz88
@denzfortz88 7 лет назад
ito lagi ko sinasakyan pag nauwi ng probinxa namin..
@jacintobeltran3831
@jacintobeltran3831 2 года назад
This ad is timeless.. really makes you love and proud of Philippine Airlines as our national carrier :)I dont mind if they will show this in this time ;)
@ernestobatuampoiii4594
@ernestobatuampoiii4594 6 лет назад
Ito tlga ang pinaka memorable n comercial ng PAL ramdam mo ang pilipinas walang halong p cute at kaartehan kundi true beauty of the Philippines alamat no to.
@tambayngisla3563
@tambayngisla3563 Год назад
Thank you philipines airline sa video noong maliit pa ako.
@atomicafussion5880
@atomicafussion5880 4 года назад
I love this commercial ,PROud to be citizen of this country...
@keangomez7272
@keangomez7272 9 лет назад
Everytime I see this commercial I miss those days when where travelling to Palawan with PAL.
@brianbarrios5542
@brianbarrios5542 2 года назад
Bakit may kurot sa puso tong commercial nato😢
@pinoybalut5222
@pinoybalut5222 8 лет назад
Ang ganda talaga nito! ❤
@chrissemilla1232
@chrissemilla1232 4 года назад
Brings back fond memories, childhood days during the 80s
@regrobvmagtibay
@regrobvmagtibay Год назад
Sana'y magkaroon ulit ng commercial ang PAL tapos ang bigyan ito ng bagong version ng SB19 along with Bini
@athena2822
@athena2822 15 лет назад
philippines is philippines..i love my country..like no other in the world..the happiest people in the world..bcoz they love simpe things..they always smiles.. love it..
@martinbamba8681
@martinbamba8681 Год назад
Hoping for a remake. Please shine through once again
@AlexisMartinez-mu1pv
@AlexisMartinez-mu1pv 8 лет назад
look at the still unspoiled Boracay
@amihan99
@amihan99 Год назад
I was a kid when this aired. The philippines was just coming out of 20 years dictatorship.
@mikemulto2378
@mikemulto2378 Год назад
DDB Philippines, this is how you make promotional tourism video!
@andyjourn
@andyjourn 2 месяца назад
I note this promotion also happened a few months after the Philippine Revolution that toppled Ferdinand Marcos, and his family from power, an event praised around the world, because it was bloodless, and historically unprecedented. With everything Filipino having the touch of gold now, (to encourage them foreign investment was at an all time high) did Philippine Airlines capitalize on this new interest, thinking it was now time for a brand new global promotion? I remember the ad in Australia very well in 1986 and as I've said elsewhere, the theme song "Shining Through" is my favourite one of all time, in an airline TV advertisement. They did themselves very proud.
@docmike11
@docmike11 15 лет назад
I love this ad... makes me wanna go home real bad. thanks for the long version, mandrakesMD!!
@marthacastillo6508
@marthacastillo6508 5 лет назад
parang naiiyak ako panoorin at pakinggan na miss ko nung kabataan ko😭
@BastaLang
@BastaLang 5 лет назад
Oo. This commercial does the same to me. This reminds me of my childhood and the beauty of our country. Naiiyak din ako. There's something beautiful and very patriotic about this ad. Kaya siguro I love sunsets and sunrises kasi this ad has an excellent cinematography. I've been living abroad for nearly 2 decades now. Where I am is beautiful but I still miss Pinas.
@emir0721
@emir0721 14 лет назад
Sa wakas, na-upload din yung full at high quality version nito. Salamat!
@mvccarlos
@mvccarlos 4 месяца назад
I wish they could revive this song.
@Omiboshi
@Omiboshi 2 дня назад
They did indeed 'revive' the song titled "The Heart of the Filipino," performed by Lea, Sarah G, and Bamboo. The new version has a more upbeat, modern, hip-hop-like theme. While it's well-produced, it seems to lack the 'soul' of the original song. There's something about the original that I can't quite explain - it has a way of touching your heart deeply. The new version, despite its quality, doesn't quite capture that same emotional resonance.
@changni
@changni 14 лет назад
Philippine Airlines is the original holder of this slogan!!!
@bluecollardownunder3616
@bluecollardownunder3616 Год назад
The sound nostalgic ❤
@JACOTV.
@JACOTV. 4 года назад
The whole video is setting a different mode for a Filipino who's working abroad and is missing the country so much! 😭
@clarkestevegil4085
@clarkestevegil4085 Год назад
Bally Sports Philippines on RPN-9, Starts new year, in 2024!
@amielreyes6435
@amielreyes6435 6 лет назад
i love this ad
@LarryChaseSolangGayaga
@LarryChaseSolangGayaga 4 года назад
Hands down. The best PAL advertisement. The shots, the song, the vocals, the musicality is all just perfectly placed. Should create one again. Who sang this by the way?
@TheDreamanilaNetwork
@TheDreamanilaNetwork 3 года назад
Jaime Blanch
@rcr008
@rcr008 14 лет назад
this is nice...gives a nice feeling...
@ccdroelnolasco
@ccdroelnolasco 15 лет назад
this commercial makes me proud being a Filipino
@DeepIntoMySoul
@DeepIntoMySoul 12 лет назад
Yay! Will be shining through "Uniquely Singapore" this Thursday. Thanks PAL! ;)
@robertprin554
@robertprin554 4 года назад
Gillian Wyatt Turner catch ya? Singapore pala naman ang mahalaga sa iyo, doon ka na lang. Huwag ka na makialam sa PAL at sa aming mga Filipino.
@DeepIntoMySoul
@DeepIntoMySoul 3 года назад
@@robertprin554 Ngek. Hindi mo na-gets context ko. I meant I went to SG via PAL kaya I was so happy. Hahaha! Peace out.
@forchun88arrereh50
@forchun88arrereh50 5 лет назад
The best commercial way back 80s
@jesiemmanuelbuensuceso183
@jesiemmanuelbuensuceso183 7 лет назад
very classic. by 2020, our flag carrier and Asia's First Airline will be a five star airline. new airplanes and the great inflight service plus new destinations.
@mps28
@mps28 6 лет назад
JESI EMMANUEL BUENSUCESO impossible pa po sa 2020 yang balak nila
@heavenbeleno243
@heavenbeleno243 6 лет назад
windtalker meron na po silang 4 stars😊😉
@drfate781
@drfate781 7 лет назад
wow reminds me of younger years
@Iamlegendtoo24
@Iamlegendtoo24 2 года назад
Naiiyak ako, nakakamiss! 😪
@danallansarthou7
@danallansarthou7 2 года назад
Finally, Look what I found PAL airlines flight icon?
@Strauss1269
@Strauss1269 2 года назад
If this song be revived be like: when people missed the country they call home.
@lucascalma605
@lucascalma605 2 года назад
I personally like this version better than the current jingle!
@DeepIntoMySoul
@DeepIntoMySoul 12 лет назад
I booked in PAL going to Singapore next year! Shining through. ;)
@denisedee3303
@denisedee3303 8 лет назад
super ganda,,makes me proud to be filipino, by the way..who is the singer? and composer?
@Redseptember21
@Redseptember21 4 года назад
Jaime blanche was the one who sang this
@DjDandalandan
@DjDandalandan 4 года назад
Mabuhay!
@Enriqueking
@Enriqueking Год назад
N O S T A L G I A!!!
@mariotrance6379
@mariotrance6379 5 лет назад
bb pilipinas u 1984 n bb pilipinas maja 85 both runners up Desiree Verdadero and Iza Gonzales
@nenitareyes9223
@nenitareyes9223 7 лет назад
i believe the one responsible for this campaign/ad died of cancer...eto legacy nya sa philippine advertising
@classicalguitarbasics7437
@classicalguitarbasics7437 3 года назад
Bobby Caballero. He's a former boss of mine
@ronalddeguzman3790
@ronalddeguzman3790 6 лет назад
best filipino commercial ever. ginawa ito nung year 1986 after ng people power kudos pres cory aquino isa ito sa program ng dot nung cory admin great commercial
@claven1845
@claven1845 15 лет назад
wow.. remember the days
@nelsonoliver4591
@nelsonoliver4591 4 года назад
Wla pang covid.19 sarap.balikan ang nakaraan
@lingfung335
@lingfung335 4 года назад
Like it so much
@519Yuki
@519Yuki 4 года назад
Reminds me of my younger years..
@lingfung335
@lingfung335 7 лет назад
A very nice ad
@uploaderphils8363
@uploaderphils8363 10 лет назад
sana meron pang commercials of pal... :)
@Poverty631
@Poverty631 2 года назад
Love it
@mcrazza
@mcrazza 12 лет назад
Indeed it is.
@changni
@changni 14 лет назад
flying with my best PAL is so comfortable
@ironian
@ironian 12 лет назад
Man, this was one of the ads that made me decide to work in advertising. Somewhere along the way, local advertising lost it's soul, and I had to let go. :(
@marktapalla3049
@marktapalla3049 6 лет назад
siguro mas magandang ibalik to sa tv ngayon sana ipalabas ulit sa tv
@lumiyabka914
@lumiyabka914 15 лет назад
Sana may ganitong klaseng advertisements ulit ang PAL by the time may 777-300ER na sila.
Далее
The Most Elite Chefs Ever!
00:35
Просмотров 2,9 млн
Friends
00:32
Просмотров 914 тыс.
Best Putin jokes
15:28
Просмотров 10 млн
Boney M. - Rasputin (Sopot Festival 1979)
4:30
Просмотров 593 млн
14 Old UK Ads With The Greatest Jingles! 📺🎶
8:50
PAL B747 Farewell Queen of the Sky! Tribute Video
4:02
Steve Jobs introduces iPhone in 2007
10:20
Просмотров 45 млн
Philippine Airlines, Shining Through
1:09
Просмотров 5 тыс.