Please STOP sponsoring your videos… 

I love this message! And thanks for the shoutout :) Definitely worth the cash I sent you for it!!! 🤣 I'm really looking forward to speaking with you. I think it's going to be a blast!

The intro is exactly the kind of satire I was hoping to see from you since your "music industry deception" video. You really came through 😂 Keep up the awesome work.

Staying true to yourself is a luxury which isn’t a considerable option for the majority of people, but we definitely should be aiming towards it

TL:DR - your videos have completely changed my methodology. all the tips n tricks videos that saturate youtube are snake oil for people trying to find an easy solution to a hard problem. keep up the great content. cheers i really appreciate your videos. out of all the informative "music making" videos i've watched, none have given me more insight and inspiration that yours have and for as long as i've been watching, i've noticed that my attitude, motivation, dedication and expectations have completely changed. for over 10 years i suffered with that mindset that you've referred to on numerous videos; the "what piece of gear do i need? what tip or trick do i need to learn? what thing do i need to do in order to avoid the work that needs to be done?" mentality. and that was it... that's what i was avoiding. i (and i assume many others) was trying to circumvent the process that needs to happen in order for me to create the thing i wish to create. it seems so obvious now, but like you've said, when we're bombarded with new gear, hardware, software, vsts, updates, effects, patches, tips, tricks, how-to's and how-donts, it's difficult to see that's not what's going to solve our problems, reopen the creative floodgates and allow us to effortlessly barf out a masterpiece. (honestly, i cannot recall a single piece of gear i've bought that magically allowed my creativity to re-flow - which is why i will now only buy gear when im having success in the studio and not when im at a roadblock). what i was failing to see, was that i wasnt putting put in the work. being 42 yrs old with a wife, kid and full time job, it was hard carving out what i felt was adequate time for myself and my music, but you said something a few videos ago that kickstarted me back into successful sessions; "putting in 20 minutes one day is nothing, but putting in 20 minutes everyday for a few months is fucking something" and thats what i did. i started putting in 20 min everyday... and just doing that for a few consecutive weeks and with the attitude that i have to put in the time, was life changing. i cut my drinking way down and replaced it with studio time and the effort is showing, i've already finished 2 tracks this month... i havent finished an actual track in over 8 years. are they great tracks? i dont know and i dont really care to be honest, i'm happy just creating again. youtube is saturated with videos and people that your video above parodies... its just distraction and noise for clicks. that's not to say there isnt good content out there (like people reading the fucking manual to you, lol) but honestly, i've gotten more out of someone (you) telling me that "a piece of gear, or the latest vst isnt going to solve the issue of me not putting in the time." i'm also willing to bet that barely anyone watches tips n tricks and gear reviews when theyre dripping with creative ideas and kicking ass in the studio ;) who the hell's going to watch that shit when youre having success doing the thing youre trying to do? i highly doubt bob ross was reading "Top 10 Tricks To Painting Kickass Landscapes" when he was cranking out beautiful paintings. anyways, i think your format and length of video is great. i look forward to them every week. thank you

Well said mate I wish I would have started my music channel back when YT wasn't so frustrating to get anywhere It has taken me 3 years to get to 381 subs and out of that only 50 ever comment or come back on a regular basis and the A.I is messed up I hear many creators are getting notifications 6 days late and some comments are even being deleted its weird. I most likely won't ever make to 1000 the way things are now I have over 61 original compositions on my channel and 3 months ago I went from 1000 views to only 100 in a week so something is wrong with the A.I Many big content creators I know are leaving YT because it just not fun anymore. YT makes money from my music videos and I get 31 people with a like that is it. It is very frustrating to say the least when you spend close to 26 hours mixing and mastering then another hour rendering a video and making sure you don't get hit with any ID claims or strikes due to some loser record label trying to pawn your music as there own I have had 2 original songs hit with an ID claim and my song was nothing like the record label that put the claim on me. They hit me up because of 1 single chord C7 that was all....now the last time I looked one chord is not copyrighted it takes a progression of 3-4 chords and a melody to make such a claim. I had to pull those 2 songs down because YT would not do anything you only get a bot to talk too its cold and theft right out of the digital box. I try to post good content 2 times a week when able and I never ask for money don't need it I have enough trust me. YT is not the same platform it once was sadly and I can see many creators fading into the dust bin of YT no mans land. That's my beef for today mate thank you for the great content and commentary well done and spot on keep it going cheers

Oh man, this needs to be a “How to launch a RU-vid career in 2022” tutorial. :). Seriously, though, it touches on one of my pet peeves. I specifically subscribe to YT premium to avoid ads, support creators, and yet I’m now bombarded by not so subtle ads I can’t skip. First world problem I guess. But thanks for providing a sensible, ad-free clip I can watch at my leisure!

Best advice and guidance youll get if you actually want to make music. Motivational, honest and a fucking great human. Buy this man a coffee

I enjoy your channel because it's deep rooting in reality. My reality, jobless, living on no money, busting my balls off for almost 18 months doing something I have wanted to do for 25 years, all for 1 listen on Soundcloud this week.

I can’t count the number of times I’ve clicked onto a RU-vid video, and just seconds later clicked off due to shameless self-promotion, sponsor intrusion and/or ads. Thanks for keeping it real.

This>>>>

That intro made me chuckle, it was too accurate 😂. As for the contents of the video, amazing points you shared, and I really appreciate that you did so 👍

I wasn’t ready for this intro … my ribs too… thanks brother I need to stop laughing now ! Nice video as always and I love the choice of the intro to this subject

6:05 "content conshuming" Mr. Ed Rollo did it again! 🤣Love your content!

You got me with the whole intro extravaganza.

Brian Funk is one of the rare creators you were talking about who seems to put purpose first.

Ed's mredrollo+ is such a great community, I'm on holiday right now and actually missing the Tuesday 'ask me a question' and Friday's 'submit your music' sessions

I knew I'd like this! You are crazy 😂❤️

You forgot the "need a sweet chord progression? I got you" line.

That some savage music at the beginning 🔥🔥🔥

Definitely feel like we have hit a fever level of people preying on independent artists and musicians. I have a channel about songwriting, but definitely don't fall into the ultra hustle content creator mold. Glad I found this video.

I frickin' love u mate! You say more in that pause - sip coffee than most talking heads do. These watch totals make RU-vid inaccessible to someone like me, because, like you - I am a musician & artist who creates what flows from or through me, not clickbait. I haven't even Monetized my own tracks (yet) due to outperformance of my expectation. But on a given day, when I sit down to work, I simply serve my Muse. I joined BMaC due to your vids. My goal is to channel what revenue comes into fixing the problems I can. 😂Also I'm an ex pro Rugby player at the highest level & I'm so selfish I won't even go on a date as I know I'm too selfish to sustain a FAIR relationship.

I definitely love the transparency, honesty and integrity behind what you do with this channel.

Digging your philosophy sir, reminds me of me, only more motivated, talented, and successful, very entertaining thank you.

Thank you for hitting us with hard truths we need to hear.

Haha finally someone who's poking fun at and pointing out a state of the current "music production culture" and/or "producer mentality"! Honestly, even at the beginning of my music creation path, when I, like many others, had to search for useful information on production to try and learn it from the ground up, I really hated the way most of these channels were presenting it whilst shoving endless useless products down our throats. Your channel is so refreshing, as I really resonate with your values and everything you say in your videos, so glad YT has recommended something useful for a change, as it's becoming more difficult to sift through all the bullshit noise! Thank you for what you do, Ed!

this is class

Your honesty is refreshing. One thing I hate is marketing, particularly internet marketing. It's 100% bullshit. Giving me something for free so I give my email address out to get that free gift. The price of stuff - usually ending with a '7' such as $37 and the phrases like "A value of $199 but for you it's $97 blah blah blah." These people think I'm as thick as pigsh*t, that I'm falling for their bullsh*t and I'm not, never have and never will. I'm so glad you don't treat me like the rest of the internet does!

Wonderful

totally.

oh yesss quick tips, my favourite :O

LoL, great introduction to, this man has klas 👌🏻

Another great great talk and always refreshing. whilst i agree totally about what you'[re saying i also have to say that as long as you have discipline then there's an awful lot of good pro knowledge out there that can actually help. For instance, i watched an in depth tutorial by Baphometrix on the clip to zero method. This has changed the way i mix forever and gets me massive loud cyrstal clear well balanced mixes every time. It was like a college lecture. I think if you choose carefully the people you watch and can then put that into practise and not let it stop you prodcuing, but rather the opposite, then it's a good thing. I have gained a huge wealth of knowledge from some of the most decerning channels and then get staright into the daw and get on with it. It's about really learning something and then getting on with the work and there are some very good professional people out there with channels that a lot of knowledge can be gained from. It's making sure you pick the right ones. :-)

I just found out about your channel and I would enjoy the podcast thing. You're very authentic and it's hard to find people like you in this sea of shit that "RU-vid producer" is

Loved the intro ❤️❤️

Hi and thanks for all the amazing videos, you have inspired me to get creating more music and stop watching endless hours of synths that I am not going to purchase and tutorials I'll no doubt forget before I put them into practise. Its been refreshing to watch your channel. Also a shout out to Oscar at underdog electronic music school who has the same vibe! I have just signed up for your membership and about to fire up the push 2 for a few weeks. Keep up the good work.

Loved the intro - I have an MPC Live and a lot of MPC channels are like this!

Didn't RU-vid update their T&C stating that they will place ads on videos, regardless of monetization? Or is that just for those of us under 1000 subs?

Refreshing

Well, there's selling one's work and there' selling oneself. The latter is also called the second oldest profession... Anyway, stay that way, mredrollo!

Oh God, the airhorns.

I really admire your values and integrity because there are definitely plenty who have sold their souls to the paid promotions thing. For me, though, I think I'd be prepared to engage with sponsors if I genuinely believed in their product and was related to my channel (e.g. music gear). It would require me to get past 18 subs though 😀

Hahahaha, love the Intro. Thanks for the advice, I will have to think about this for a bit. Cause your videos definitely worked as advertisment for your business! Also I didn't realize buying coffe was something you set up, lol. Not buying you a coffe through youtube next ^^

😂 loved that intro

The satire is strong with this one. Full marks. Love the intro.

Legend

Funny intro. Really like your videos. Really love your channel. It gave me the inspiration to create and grow as a new artist.

K...fan of that intro. I do like some sarcasm, mixed with irony, saturated in facts.

I chose not to monetize my channel because it's impossible lol. Covering songs can only ever be for fun or to gain a following. If you have a huge channel then you can possibly split the profit with a 3rd party agency. That's about it. My $1.65 bank balance is glaring at me though.

Another good vid. Yeah, Im not sure what ppl are chasing with monetising videos. This isn't a "real" business, Google can take it away from you anytime they like. You cant scale it or sell it. If you spent 20% of the time on actually building a real business as you did facking around with RU-vid, you'd be a millionaire in 10-years (btw, by 'you' I dont me you, I mean people in general)

Wait. Does this mean no midi pack?

if ableton gave you a referral link or something i'd use it if i ever make the switch from FL, just saying.

What you were saying about professional athletes reminded me of how people (usually artists) constantly misuse the term "humbled" when talking about their tracks getting signed to huge labels or playing a big tour etc. I've never understood how that could lead to someone being "humbled". It's kind of the opposite.

Your video chats are really thought provoking. Its an awkward thing for creators especially if just starting out. We don't have an income from a label or from record sales. Patreon as I understand it is a huge time investment and takes its cut of audience money, plus it gameifies the tier system, but even with a small subscriber base Ive got a couple of keen people asking for a Patreon. For the moment my entire offering is free - my audience appreciates it but ultimately RU-vid is the financial winner in that case. Is that a good outcome in the long run?

Hi ! How do you explain the gap between the number of your subscribers and the number of views you get. I saw this gap on many channels (about music producing) that I follow. Does it mean that people subscribe to "everything" without engagement ? I personally only subscribed to a few channels, and watch (almost) every video that they publish. Cheers from France !

I'm not shoulder deep into online stuff, nor a content creator at the moment, but I've had my thought about it. And for the same reasons you mention in this video I'm less than giddy about it. Now it's been over a decade with this video platform we watch your videos at and there are millions of content creators. What if a niche of all of those, like the "media production" tribe IYKWIMAITYD got together and spread the world that it's time for a roaring majority of those to go elsewhere and upload their stuff on another platform, run for other reasons than this one. Some companies are too large to notice, maybe, but it would be a great new start for content creators?

Dude !!!!! Where have u been all these years

So we'll said🤘🔥 🥀🥀🥀🥀

Hey I am interested in your course but I don't use ableton. I use studio one.

Hahahahahah. Did you actually make that intro trap track 😂

Pitbull would love this jam!

You kinda owe me a new keyboard after I launched my cocktail all over this one...🤪

Is this... 😱 real authenticity? Can't be. Ulterior motive for sure. Once he reaches 100k subscribers that's when he busts out the Pizza Hut box, bag of Doritos, and can of Pepsi while saying 'contract or no, I will not bow to any sponsor'. But seriously... it's like people only do things because they get paid, and that's just really sad.

Haha 🤑🤑🤑🤑🤑 Keep rocking 😘

can i repost this intro on my Instagram. As a producer this is the exact thing I hate about the current producing culture

what song ia that playing in the intro?

I believe your follower count is as "small" as it is (hey, I'm @ 0), and undeservedly so, is simply due to human nature. In short, your content deeply appeals to those select few of us that're actually "about that life", in short. We're obviously about the ups, but also more than willing to accept the downs. I strongly suspect (I could he wrong, hey), that the "influencer" tyoes are allergic to your message simply because it's brutal reality. Something that people who have no real interest in music/production are averse to. To them it's a cool fad for a bit, and the energy, loud noises flashing lights and "prosperity" gospel appeal to their fleeting attention spans. God bless, saint 👼🏼

I couldn't monetize my channel even if I wanted to - not enough subs, but then again I don't upload much and these days! (actually I don't upload at all) Basically my channel is still up only to write comments and to keep the one Buckethead interview video available, which continues to draw views and it seems to mean a lot to many! Now there are of course some real reasons, besides making money, why it might be beneficial to monetize your channel! For example RU-vid might decide to start to mess with a channel that is succesful, but doesn't make money for them. The algorithm could, in a case like that, shadow ban the channel and then not even the subscribers are notified of any new content!

Kill bill siren ftw

Set vpn to Russia and no more ads guys, yee haw brother

You regularly can’t say regularly? That could have been a segue to an advertisement. 😂

You will have to monetize your videos

haha this is total my way. I debunked and reacted recently to a bs short video speaking about frigian Mode in Mozart, as he were The Guy of this mode (...). They underrate who is watching . You may be interested in my recent podcast about CIRCUS in music, because it is exactly about this perverted framing of new musicians. I cant post here because it may not appear the comment to you

I'm just happy you don't support Raid Shadow Legends ;)

I think My comment got blocked, it was just a joke bassed of your intro.

Not for me to say but please devote the rest of your life to making fun of production/gear videos