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PNTV: The Effective Executive by Peter F. Drucker ( 

Brian Johnson
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Here are 5 of my favorite Big Ideas from "The Effective Executive" by Peter F. Drucker. Hope you enjoy!
Peter Drucker is considered the father of modern management. This book was originally published in 1967. It’s remarkably well written and lucid. And, of course, packed with Big Ideas on how to optimize our effectiveness. We cover the 5 key practices/habits of the effective executive: time (first things first; second things never!), contribution (what can you contribute?), strengths (make yours productive; make weaknesses irrelevant), concentration (the secret to effectiveness), decisions (boundary conditions help).
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3 июл 2024

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Комментарии : 108   
@rocking1313
@rocking1313 3 года назад
Excellent insight from a timeless classic Brian, thank you! "If want new ideas read old books. If you want old ideas, read new books" - Ivan Pavlov. A million books have been written from these ideas with fancy names.
@HeroicBrian
@HeroicBrian 3 года назад
Love that! :) Optimize is now free! Sign up/tell your friends! www.optimize.me
@jigneshdarji9104
@jigneshdarji9104 5 лет назад
You summaries are so high quality and easy to remember even a few days later. I've started watching them before reading a book so I know what I'm getting into and after finishing a book so that I remember all the important things I learned from the book. Thanks, Brian! :)
@TGIBBSPGA
@TGIBBSPGA 5 лет назад
Half days to two weeks of consolidated time. How insightful!
@Passive_j
@Passive_j 6 лет назад
You have no idea how much I appreciate using the blackboard ( it shows commitment). Cheers.
@Passive_j
@Passive_j 6 лет назад
Great set up too by the way
@user-jb3lb2og8h
@user-jb3lb2og8h 4 года назад
Thank you Brian! You've made my morning! You did really huge and extremely demanded work. I'm gonna follow you.
@HeroicBrian
@HeroicBrian 3 года назад
Thank you! -Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@angiecarter4934
@angiecarter4934 3 года назад
I thought your video was so insightful that I sent it to my 2 children, several colleagues, and to our CEO! Great job summarizing these valuable concepts!!
@HeroicBrian
@HeroicBrian 3 года назад
Glad it was helpful! Thanks for sharing! -Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@EngineeredTruth
@EngineeredTruth 6 лет назад
First time checking out a video of yours Brian. I loved it and I'm amazed how long you can talk without messing up. Amazing
@khalidflynn5548
@khalidflynn5548 2 года назад
i know im asking the wrong place but does any of you know of a way to log back into an Instagram account..? I was stupid lost my login password. I love any assistance you can give me!
@aidanbryce1745
@aidanbryce1745 2 года назад
@Khalid Flynn instablaster =)
@khalidflynn5548
@khalidflynn5548 2 года назад
@Aidan Bryce Thanks so much for your reply. I got to the site thru google and I'm waiting for the hacking stuff atm. Looks like it's gonna take a while so I will reply here later when my account password hopefully is recovered.
@khalidflynn5548
@khalidflynn5548 2 года назад
@Aidan Bryce it worked and I finally got access to my account again. I'm so happy:D Thank you so much you really help me out!
@aidanbryce1745
@aidanbryce1745 2 года назад
@Khalid Flynn happy to help :D
@ZulfaRasheed
@ZulfaRasheed 5 лет назад
Great effort, thank you.
@eepower
@eepower 5 месяцев назад
Nicely done! Your work and time is much appreciated. Thanks. 🙏
@HeroicBrian
@HeroicBrian 5 месяцев назад
Thank YOU eepower! We appreciate you, have an awesome day Hero! ❤️ - Team Heroic Get the Heroic App and start Activating your Heroic Potential, TODAY! Join free: heroic.us/join
@ericofosu8065
@ericofosu8065 5 лет назад
Thanks for sharing this with us. 🇬🇭
@enthusiast0
@enthusiast0 6 лет назад
Yes Brian! Welcome back baby! I've been a subscriber to you for a couple of years but recently after watching few videos back to back like black hole focus and peak I realised exactly how awesome you really are! My mate and I are currently half way through a marathon to listen to and make our own notes on all 347 videos. It's changed our lives tremendously! Thank you soo much. We're becoming members soon.
@HeroicBrian
@HeroicBrian 6 лет назад
Wow. That's amazing. Honored and sending love to you and your mate!!! :) Optimize is now free! Sign up/tell your friends! www.optimize.me
@HeroicBrian
@HeroicBrian 6 лет назад
Wow!! Thank you for sharing. A marathon eh? ---> www.optimize.me/interview/the-road-to-sparta/ Keep optimizing! Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@groundedinfirstprinciples383
@groundedinfirstprinciples383 3 года назад
Would love to get in on that project. PM me directly.
@jacobsmith5669
@jacobsmith5669 4 года назад
Awesome video. I like throwing one of these videos up when I random problem comes up that I need to solve
@HeroicBrian
@HeroicBrian 4 года назад
:) Thanks Jacob -Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@debabrataray4744
@debabrataray4744 6 лет назад
awesome presentation.thanks a lot
@HeroicBrian
@HeroicBrian 6 лет назад
As always, thanks for your support Debrata! -Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@AppleEscobia
@AppleEscobia 3 года назад
Thank you sir for sharing this video!
@HeroicBrian
@HeroicBrian 3 года назад
Our pleasure! -Charlie & Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@omaryahia
@omaryahia 3 года назад
great video, you helped me Brian, thank you.
@HeroicBrian
@HeroicBrian 3 года назад
Thrilled to hear it, Omar! -Charlie & Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@ganesanls8723
@ganesanls8723 8 месяцев назад
Awesome- possibly among the best book excerpts I ever heard- thanks for this ✅❤️💕💕
@HeroicBrian
@HeroicBrian 8 месяцев назад
Thank you for your kind words Ganesan! We appreciate you, we hope you'll love the PNTVs and other content on our channel as well 😊 - Team Heroic Get the Heroic App and start Activating your Heroic Potential, TODAY! Join free: heroic.us/join
@amauta5
@amauta5 4 года назад
Thank you for this video.
@HeroicBrian
@HeroicBrian 4 года назад
Glad it was helpful! Optimize is now free! Sign up/tell your friends! www.optimize.me
@roboreilly8151
@roboreilly8151 3 года назад
Excellent video Brian, very pro...
@HeroicBrian
@HeroicBrian 3 года назад
Thanks 👍 Optimize is now free! Sign up/tell your friends! www.optimize.me
@Taco-jitsu
@Taco-jitsu 3 года назад
This is the best review for this book.
@HeroicBrian
@HeroicBrian 3 года назад
Agreed! Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@oswaldocruz8883
@oswaldocruz8883 2 года назад
Good stuff. Thank you
@HeroicBrian
@HeroicBrian 2 года назад
Thanks! -Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@rafaelrosa3895
@rafaelrosa3895 5 месяцев назад
excelent class!! congratulations from Brazil
@SanjayAhujaSuccessCoach
@SanjayAhujaSuccessCoach Год назад
Great Presentation Thanks a Lots.
@HeroicBrian
@HeroicBrian Год назад
Thanks for watching, have a great day! 😀 - Team Heroic Enjoy a free trial of the Heroic app, Today! www.heroic.us
@AaronBuley
@AaronBuley 4 года назад
Thanks!!!
@HeroicBrian
@HeroicBrian 4 года назад
Thank YOU Buley Builds! -Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@caponeyboy
@caponeyboy 2 месяца назад
Amazing video Thank you very much
@HeroicBrian
@HeroicBrian 2 месяца назад
Thank you for watching caponeyboy, have an awesome day! 😊 - Team Heroic Get the Heroic App and start Activating your Heroic Potential, TODAY! Join free: heroic.us/join
@thelasthourgetready
@thelasthourgetready 10 месяцев назад
Thankyou!
@HeroicBrian
@HeroicBrian 10 месяцев назад
Thank you for watching, we appreciate YOU! 🙏❤️ - Team Heroic Get the Heroic App and start Activating your Soul Force, TODAY! Join free: heroic.us/join
@jiziz5751
@jiziz5751 5 лет назад
Brian you make awesome videos.
@ACoupleNurses
@ACoupleNurses 5 лет назад
Subscribed. Glad I found your channel. Great video, super charismatic lol
@HeroicBrian
@HeroicBrian 5 лет назад
Glad we're connected and thanks for your kind words!! :) Optimize is now free! Sign up/tell your friends! www.optimize.me
@user-hf2bp3qq8w
@user-hf2bp3qq8w 5 лет назад
Thanks m8!
@sanchopanza7004
@sanchopanza7004 4 года назад
Brian, I don't know if you have stopped to produce content, but just want to let you know, that what you have already created is more than awesome, it is immensely helpful, and I am so much grateful on the other side of earth. Thank you so much.Stay safe & healthy with your family during pandemics.
@HeroicBrian
@HeroicBrian 4 года назад
Hey Sancho! Check out all the new content here: www.optimize.me/trial Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@elaineanderson4891
@elaineanderson4891 5 лет назад
I'm going to restart Trucker's book.
@geopopos
@geopopos 4 года назад
I love this channel!
@HeroicBrian
@HeroicBrian 4 года назад
We love you right back! -Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@geopopos
@geopopos 4 года назад
@@HeroicBrian Appreciate the love! Look forward to diving into more of what you all have to offer!
@nanaklekh
@nanaklekh 9 месяцев назад
Appreciate 🎉
@HeroicBrian
@HeroicBrian 9 месяцев назад
Thanks for watching NANAK, we appreciate you! 😊 - Team Heroic Get the Heroic App and start Activating your Heroic Potential, TODAY! Join free: heroic.us/join
@ExploreLearnEnglishWithGeorge
@ExploreLearnEnglishWithGeorge 4 года назад
good stuff
@HeroicBrian
@HeroicBrian 3 года назад
Cheers GG -Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@RaxLakhani
@RaxLakhani 5 лет назад
Hi Brian I just discovered your channel whilst searching RU-vid for Peter Drucker videos. I've just returned from a short vacation in Tokyo where I attended a brief meditation course led by a Buddhist teacher. One of my questions to him was how to practice mindful introspection within the context of everyday life, taking in personal and professional pressures and applying a productivity framework that balanced the self with the outside world. His recommendation was to look up Peter Drucker. Having looked at his books, I was concerned that they would be a bit outdated and wouldn't be relatable in this modern age. Your video has really helped to put things into context in a relevant way. I took a lot out of this video and wanted to thank you. I've subscribed to your channel and will definitely be checking out your other clips. Let me know if you're ever planning to be in London (UK) for work. I owe you a pint!
@gaubacho
@gaubacho 5 лет назад
Very interesting comment. I am a HUGE fan of Drucker, but I had never really thought of him as Zen. Your Buddhist teacher hooked you up with a great suggestion! To you, Rax, and all seekers of wisdom, please DO NOT sleep on Drucker. It breaks my heart to see so many people "hacking" problems that Drucker solved 45 decades ago 😜
@RaxLakhani
@RaxLakhani 5 лет назад
@@gaubacho thanks Courtney. I completely see your point about Drucker's work now being duplicated and passed off as new paradigms that solve modern productivity malaises. His principles stand true today and don't need a massive stretch of the imagination in order to be relatable to contemporary life in 2019. Any other authors that you would recommend looking up?
@gaubacho
@gaubacho 5 лет назад
@@RaxLakhani Good question about authors. Do you have any specifics areas you are focused on? Drucker is, of course, known mostly in the business world. But, his story is much more wide ranging. Born in Austria, he fled after reading Mein Kampf, because he could tell Hitler meant business. He first went to London, where he worked in finance, and did very well, but he quit, because it did not match his value system. He says values must be our guide. And, he saw no point in being the richest man in the cemetery. Drucker valued people, and spent his life studying them. And, since most people work jobs, Drucker studied business, but that was secondary to his real interest. He even ended up working with a lot of non-profits and churches. I think Drucker's book "Managing the Non-Profit Organization" is one of the best leadership books in existence. You might also consider reading Drucker's autobiography, it is titled "Adventures of a Bystander." Side note: The only person that may have bested Drucker, with the title of their memoirs, would be his wife Doris. She called her autobiography "Invent Radium Or I'll Pull Your Hair" 😁 I love what Brian is doing with Philosopher's Notes. He did a particularly great job here with "The Effective Executive." One thing that caused me a fair amount of grief was identifying my strengths. To sort out your strengths Drucker recommends something called "Feedback Analysis." Additionally, I would recommend the test created by Martin Seligman and Chris Peterson. You can take it, for free, at Marty's site: www.authentichappiness.sas.upenn.edu/ (it is called the "VIA Survey of Character Strengths") Seligman, of course, initiated this whole Positive Psychology movement, alongside Mihaly Csikszentmihalyi. One book I believe EVERYBODY should read is Csikszentmihalyi's "Flow." And, I will leave you with a fun little anecdote. Csikszentmihalyi is a professor at the same school Drucker was at. One time, while doing a study of creative people, Csikszentmihalyi asked Drucker how he was able to be so productive. And, Drucker responded, "By not participating in time-wasting surveys." Heyooooooo!! P.S. For anybody who has thrown it into neutral, and might be coasting in life, because you think you are too old, ponder this. Drucker wrote 39 books in his lifetime. And, two-thirds of those books were written AFTER turning 65 years of age!
@RaxLakhani
@RaxLakhani 5 лет назад
@@gaubacho Oh wow! Just wow! That's incredibly helpful. The recommendations you've made look spot-on for what I'm looking to find out more about. Drucker's business management focus is what initially interested me, but I'm particularly looking for productivity tips that also apply outside of work. You seem to have given me the right links and I'll definitely be investigating further. Thank you so much! Goes to show that RU-vid comments are places that good things happen too! Have a fabulous week. Rax
@gaubacho
@gaubacho 5 лет назад
@@RaxLakhani I think great things can happen in the RU-vid comments! Let me just mention one more thing... Brian has a great Philosopher's Note on "The Philosophy of Cognitive-Behavioral Therapy." In the note, Brian talks about how CBT is deeply rooted in Stoic philosophy. Think of it, CBT is the state of the art in psychology, and much of CBT's wisdom was derived from the ancients. Though I embrace both, if I had to choose between timeless wisdom, and modern hacks, it would be an easy decision. I wish you only the best, in your journey, and hope to someday meet in a pub for a pint 😃
@iloveyoulord9086
@iloveyoulord9086 3 года назад
I used this video to complete an assignment 😁😁
@HeroicBrian
@HeroicBrian 3 года назад
Ha! Which assignment!? - Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@iloveyoulord9086
@iloveyoulord9086 3 года назад
Our teacher asked us to write a book report about the effective executive
@dicksonchinongo4221
@dicksonchinongo4221 2 месяца назад
Thank you for sharing
@HeroicBrian
@HeroicBrian 2 месяца назад
Thanks for watching Conman, have an awesome day Hero! 😊 - Team Heroic Get the Heroic App and start Activating your Heroic Potential, TODAY! Join free: heroic.us/join
@nishanthrao4956
@nishanthrao4956 3 года назад
Iam using this book FOR MY ASSIGNMENT THANKS MAN...PLZ GIVE LINK FOR SUMMARY
@HeroicBrian
@HeroicBrian 3 года назад
:) - Zak from team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@groundedinfirstprinciples383
@groundedinfirstprinciples383 3 года назад
Brian, excellent work. Today, I decided to do some light brushing up on the effective executive for a book report / training meeting tomorrow. I was pleasantly surprised at the order, depth and understanding you presented on the book. I read this book 20 years ago due to the recommendation of my management professor during freshman year. I probably read it a hundred times since. I especially liked that you pointed out the source of the popular seven habits 1st things 1st being Drucker. One of my favorite business book trivia facts! Excellent presentation. You've gained a subscriber. I'm sure I'll find in subsequent videos my answer, however I'll ask here as well. First is there a dedicated list on a website etc of all of the books you've reviewed? Second how do I contact you to request a book that has not been reviewed to date?
@HeroicBrian
@HeroicBrian 3 года назад
Thanks!! You can hit us up here and check this out: www.optimize.me/philosophersnotes/the-books/ Optimize is now free! Sign up/tell your friends! www.optimize.me
@biller2000
@biller2000 5 лет назад
Time counter 09:30
@Bee-id6nv
@Bee-id6nv 3 года назад
5:14 “You can’t be paper cutting yourself”. What does that mean?
@HeroicBrian
@HeroicBrian 3 года назад
It just means that you need accountability and help! -Charlie & Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@janiprime
@janiprime 3 года назад
Half days to TWO WEEKS of Focus time.
@HeroicBrian
@HeroicBrian 3 года назад
This is awesome! Keep up the great work, my friend! Optimize is now free! Sign up/tell your friends! www.optimize.me
@mymedicovlogs...5536
@mymedicovlogs...5536 6 месяцев назад
Nice video❤
@HeroicBrian
@HeroicBrian 6 месяцев назад
Thanks for watching. We appreciate you Hero! 😊 - Team Heroic Get the Heroic App and start Activating your Heroic Potential, TODAY! Join free: heroic.us/join
@mymedicovlogs...5536
@mymedicovlogs...5536 6 месяцев назад
@@HeroicBrian i ordered ur new book. I am from India
@getledinyourhead
@getledinyourhead 6 лет назад
I absolutely love this video, but I am confused with the Ulysses S. Grant example, why did Abraham Lincoln give whiskey to the other generals?
@gaubacho
@gaubacho 5 лет назад
I agree! This book (and video) are great. To understand the whiskey thing, you need to know that Lincoln had a great sense of humor. You might know that America can be a bit Puritanical. Meaning, a lot of people look down on those who drink too much alcohol. What Lincoln knew is leadership is about achieving the objective. And, you might say one key objective, for military generals, is to win battles (which requires a fight.) A string of generals had let Lincoln down (perhaps, most notably, McClellan, who was overly friendly with his soldiers, and was hesitant to send them into battle.) While most Americans would say excessive drinking is a problem, Lincoln knew he was not looking for a pastor to preach abstinence. He wanted generals who fight and win. And, he would rather have fighters who were drunk but successful, rather than generals who were sober but did not do their job. If whiskey is what it takes, to make a man fight, than whiskey it is!
@Gili0
@Gili0 4 года назад
Okay, so the TLDR is the alcohol was believed to be the reason USG was down to fight.
@mohammedAhmed-bb1dh
@mohammedAhmed-bb1dh 6 лет назад
Please make one for 1st things 1st
@HeroicBrian
@HeroicBrian 6 лет назад
Great suggestion! Feel free to click below to share any recommendations you might have! optimizehq.typeform.com/to/CJcoJO Cheers, Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@J_Saiyan
@J_Saiyan 6 лет назад
you made a lot of gains lol well done
@HeroicBrian
@HeroicBrian 6 лет назад
We appreciate you EliteJase! :) -Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@ruchiinegi369
@ruchiinegi369 6 лет назад
PERSONAL PROBLEM PLEASE HELP BRIAN Hello Brian I am one of yours subscribers there are some rumours going around my college which are defaming me amongst all for what I haven't even done and it's literally pissing me off how should I deal with this what should I do i am really disturbed please reply I shall be very thankful for that.
@roughnek201
@roughnek201 6 лет назад
Don't know if Brian will get to your request, but as a fellow subscriber I would say you need to learn not to care what others think about you. Even if you laid on the ground for people, there's always gonna be that person that complains you didn't lie down flat enough. Any one who has ever accomplished anything of particular note had people talk bad about them. An innovator complains by creating something better. Go out there and create something better, even if it is only yourself.
@HeroicBrian
@HeroicBrian 6 лет назад
Well said RoughNeck! A few extras worth checking out: Antifragility www.optimize.me/search/antifragile Self-worth 101 (coming 2018!) Stimulus / Response (Viktor Frankl style) www.optimize.me/philosophers-notes/mans-search-for-meaning-viktor-frankl/ Keep optimizing, Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@reynolds1013
@reynolds1013 6 лет назад
"bust out a peeper" -b.j.
@HeroicBrian
@HeroicBrian 6 лет назад
:) Keep optimizing, Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@theruggedscholar1544
@theruggedscholar1544 6 лет назад
Is Guru Swole wearing a different shirt? I must have fallen on my head!😁
@HeroicBrian
@HeroicBrian 6 лет назад
Hi Kenneth! Nice to hear from you! Hope you're doing great!! Awesome blue shirt, eh? :) Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@francis_n
@francis_n 6 лет назад
45 decades of experience?🤔
@HeroicBrian
@HeroicBrian 6 лет назад
4 to 5 decades* :) -Zak | Team Optimize Optimize is now free! Sign up/tell your friends! www.optimize.me
@theprofmusic
@theprofmusic 6 лет назад
Didn't you know? Drucker has been doing this for almost half a millenium.
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