Pricing Design Work & Creativity - Stop Charging Hourly

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Confused about how to price creative services? Are you charging hourly versus value-based pricing? Is there a better way to determine what is fair to you and fair to the client? Watch this video and see how much money you are potentially leaving on the table by not pricing the client. Price the client and not the job.
In this archive classic cutdown, listen to Chris Do as he shares one important principle in how to price design services.
Watch the original full uncut video here: • Pricing Design Work & ...
#pricing #design #services #logo #ValueBasedPricing
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Опубликовано:

25 дек 2018

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Комментарии : 201

@wendycervera1637 Год назад

I literally just sent this to a client. :) I always do project-based billing. For all of the reasons Chris points out in this video. I just had a client ask me today (after providing them an estimate for a design project) "how long will it take you? If it takes you less will you charge me less?" I stuck to my guns and reiterated: "I am sorry, I do not do hourly billing, I do project-based billing." They asked again. I then sent a nice response and said that this video explains why in a more concise way than I ever could. They wrote back, signed my estimate, and now I am starting the project!

@prashantkunder515 5 месяцев назад

how did it go? what was the clients feedback after?

@CraazynBR 2 месяца назад

I'm curious alswell@@prashantkunder515

@randallk2556 2 года назад

I’m from India and a graphic artist and my rule has always been simple: 1. Good Work 2. Fast Work 3. Cheap Work The customer can have any TWO of the above, on the understanding that they will not get the remaining option. Fast + Cheap = Not Good Cheap + Good = Not Fast Good + Fast = Not Cheap

@Meskarts 2 года назад

The message in the video is - that you are WORTH it because you are doing GOOD work. Period.. Cheap and Fast are terms you should not use. (if youre good)

@odedfried-gaon2880 11 месяцев назад

well-put, @randallk2556!

@luizp1699 11 месяцев назад

good point

@luizp1699 11 месяцев назад

I think everybody needs an extra cash every now and then. I'm on this position right now, but I'm working to choose my clients and projects on future

@MattyCakez18 11 месяцев назад

@@Meskarts You're missing the whole point of what he's saying. He is right.

@JohnBeatty 5 лет назад

This is the edited version of the video that pulled me in! Nice to re-visit it from time to time... and in a new cut! Nice! :)

@jeansvanjeansington1794 5 лет назад

Same here :)

@squarology 5 лет назад

SAME!!

@masonlawlor8691 5 лет назад

Same!

@kennethtang810 5 лет назад

Same here!!

@arejays6701 5 лет назад

Same !

@elnorro 5 лет назад

This is like 3rd time I am watching this. Still golden. Chris gave me new perspective on how I run my business. He has amazing mentoring skills. I envy people who can work with him on daily basis.

@awaresiel1738 2 года назад

There is nothing amazing about what he just said. More hours should be paid more but no one in the real world comes to you and gives you 3 months for a job that takes a week or 5 minutes. Clients research the market and compare offers and proposed deadlines. This guy in the video makes money selling illogic under logic to naive people who understand nothing of how market and prices work.

@EdLrandom 5 лет назад

Yeeeees, hourly is so weird, it's might be a good idea for repetitive tasks but not for design.

@ED-kv9pq 3 года назад

It wouldn't be a good idea for a repetitive task either and I say this because if I'm getting $17 dollars to do a task and after a couple months I'm 5x faster at it I'm now giving the employer 5x more work for the same hourly rate. So no hourly rate doesn't work in any job. Know your worth. The world has made up a modern day slave system that people's minds can not even wrap around.

@EdLrandom 3 года назад

@@ED-kv9pq I agree, wage slavery is not a meme but a real term. So what you are saying is not an exaggeration, paying just enough to buy food and housing is comparable to slavery.

@ED-kv9pq 3 года назад

@@EdLrandom Your a smart man brother. Gives me hope that not all people are blind and dumb. Thank you.

@EdLrandom 3 года назад

@@ED-kv9pq Eds together strong

@isrial7 3 года назад

@@ED-kv9pq there is salary but you dont want that because sure it helps you out when you get less hours but when you get more instead of overtime you still make the same so hourly is better in some jobs that may require you to work overtime if you work 5x faster ask for a raise a little bit above what you think you are worth and negotiate down if they wont give it its time to start looking for another job

@TenoDaley 5 лет назад

Ah!The famous pricing video… never ceases to put a smile upon my face

@AfroVersity 5 лет назад

Straight from the archives. Where it all started for me.

@dominikspieler5308 3 года назад

I wish I've found this channel earlier than last week. Any videos your fav?

@tom3p0 Год назад

I’ve been a plumber for over 13 years and when I clean drains sometimes the customers aren’t happy with how fast I got the job done compared to the price charged, despite the fact that I run a camera before and after and run the largest cutter through the drain and ensure that all blockages are removed and flow is restored. I feel like I’m those situations, I am being punished for my experience and expertise when it comes to how quickly I assess situations and know exactly what tools are needed for the job and how to use them efficiently and optimally. Fortunately I work for a really awesome husband and wife who have explained something very similar like this to customers and helped them understand.

@stevenjobs6311 2 года назад

This guy explains just exactly how I feel dealing with complicated customers! Beautiful!!!!!!!

@ricanyp 5 лет назад

One of the classics that completely changed my perspective in charging my work. Esp when a client comes in for a logo

@depth.4025 5 лет назад

Love this short version of the a Futur classic. This kind of content is pure gold to people looking to update the way they price their projects and working lives.

@throwacnt7603 Год назад

This is exactly how it's done. I worked on animated commercials and I was in charge of all the 3D process. The offer was basically "I need X in Y time and it needs to meet these expectations." After that the question was "Can you match the goal, the time and the quality target and if so, how much do you charge for the final delivery?" Done, no questions about payment per hour etc. Asking hourly rate has to be one of the most awkward and ridiculous things in the industry. People still do it by the way, the vast majority. Almost no artist I know tracks their hours correctly and that method encourages "messy" work and even lies by both the one requesting the services and the artist.

@angelo_knf 5 лет назад

"Time is the most important thing I have" well said! Very useful video! 👍

@janedanison3846 5 лет назад

Yeah, especially these days that everything seems too fast and everything needs time, it is very important here too.

@SuperMalric 3 года назад

I am currently attending college to finish out my degree in graphic design and just wanted to say that this video truly captivated me, I have watched the full video but brought this up in class as well. I recently had my first client for a website design and setup. I charged an hourly rate but after watching this video I truly see the value in charging a flat rate.

@pauljackson171 2 года назад

Thank you for extending your education beyond formal academics! World could use more practicing this good habit 👍

@luciddgtldesignstudio8811 5 лет назад

I revisit this video as much as possible. This video has helped to create clarity in my messaging when these sort of discussions arise with potential client-partners.

@charles6685 5 лет назад

So short yet so meaningful, i gotta watch it over and over again just to process one big thing that Mr. Chris said... Thanks TheFutur

@marcfrederic1168 5 лет назад

That opener was just out of the world,and the questions that Chris asks 🙌🙌

@K_Moe 4 года назад

One of the first videos that introduced me to Chris Do and the futur. Highly recommend checking out the full video

@brandonbennett4615 5 лет назад

The Do-man at it again, dropping gems as always. Once again great content.

@tritonh5683 3 года назад

This type of meeting depends on what you bring to the table and what’s in your portfolio. Working fast and delivery amazing product worth a lot more to me. However, now it comes down to comparing all the designer I found that can also work fast and provide amazing work for less. Then the question become what makes you better than the other guy. This is where experience and portfolio comes into play.

@mountd3w289 5 лет назад

I love his mind, I 100% needed to hear him, I'm an older artist, I will use his teaches from now on, Thank you 🙏

@martyn5333 10 дней назад

Well that 2:30 video has helped me immensely on how to price a job. 4weeks of design and implementation will save a company hundreds of thousands of dollars. It’s out of scope of initial work and it’s a complex issue. What’s it worth? My hours or my experience? Hours it’s about 10k experience it has to be worth a minimum of 60k and even then I know it’s insanely cheap

@alquinnaa 3 года назад

Chris Do, you are my spirit animal.

@BackpackFilmer Год назад

When you lock your keys in your car, you call the lockout guy, he shows up in 30 minutes, unlocks your car in 30 seconds, and hands you a bill anywhere between $50 and $250, especially if it's 3AM in the morning. It may seem frustrating and even absurd to pay this price for what seems like 30 seconds of labor. But we have to ask ourselves two questions here: One, were we really actually hoping he would struggle to take longer or were we wanting quick service so we can be on our way? Two, what would we truly have done if the problem were left solely to ourselves? Break a window?

@Definesleep938 3 года назад

such an underrated piece of advice

@dhruvin-dave 5 лет назад

This is what we call old is gold! Not so old too though! But still ! GOLD FOR SURE 😍💪

@Rita_Johanna 2 года назад

THIS RIGHT HERE!!! - changed my life!

@great567 2 года назад

This was a defining lesson for a lot of freelancers. I have a potential client who once, ask me to create a logo with "just letters" and FAST. I hopped on a call and I told him what font and kerning to use. and Voila! Didn't even charge him and he never harassed me again

@BFnumber1fan 5 лет назад

WOOOOOOW Throwback!!! Great stuff

@Fauzan.Zahran 5 лет назад

old but gold

@thefutur 5 лет назад

Thank you.

@gfxlab 2 года назад

I’ve only been pricing by the hour. And now I definitely need to figure out how to price by value.

@free_learning3445 4 года назад

CHRIS YOU CHANGED MY HOLE LIFE! THANKS ALOT......😘

@thefutur 4 года назад

thanks a whole lot.

@Thirdfish 4 года назад

Spot on!!!

@manosalexakis 5 лет назад

Bits of content! Thanks!

@SonnyGreenwichJr 5 лет назад

Hey! Happy Happy Christmas from Ireland! ☘️‼️💯🎼🌈🔥🇮🇳🇳🇴🇬🇧🇺🇸🇮🇪🇨🇦❤️☃️🎄🎅☮️💪🏽🤠👍🏽☮️🎅🎄☃️❤️🇨🇦🇮🇪🇺🇸🇬🇧🇳🇴🇮🇳🔥🌈🎼💯‼️☘️

@homebusinessdad 2 года назад

I have to memorise this...or get the "thinking" and "logic" clear in my mind, so it roles off my tongue, the next time this happens...lol Great video, once again!!

@FreakTeno 5 лет назад

The killer! way too useful!

@antank5703 4 года назад

Okay I feel like this is one of the best pieces of advice you gave and i thank you for giving us this advice, but what if they say they can get it quicker and cheaper elsewhere then what you can do.

@hat7475 2 года назад

This is really underrated compared to when I see this video on other platforms (maybe because of reposts)

@gabrielcameron 5 лет назад

A Futur classic. Now, is there a basic formula for determining the value of a project?

@thefutur 5 лет назад

Yes. Next video I’ll show you.

@nicolaskorner9351 5 лет назад

@@thefutur great, would love to know as well

@M_E_T_R_O__9 Год назад

Love this... id watch more..

@Randi33p_20 Месяц назад

Bravo!!, Well Said!!

@dereksoup Год назад

CHRIS DO! G.O.A.T

@Lia-A-Eastwood 2 года назад

Finally someone right on my street. Thank you! ♫

@user-tl5uy7qb6g 5 лет назад

很不错的营销知识，学习了👍

@iTheNem3sis 5 лет назад

I want to see more contents like this please, amazing video. I want to see more about freelancing and the business of design. Eventhough you have. I want more.

@thefutur 5 лет назад

More it is.

@krissywitak3 2 года назад

I love this

@YoungHumanClub 5 лет назад

Master do has spoken again

@thunderbear0 6 месяцев назад

My father a AC technician, his clients ask him about his hourly rate, but my father never worked on that. He hated that thing, he charge according to the condition of job, since my father is senior and more experienced and his work is reliable, he charge more than the average market rates

@royalparvej9334 3 года назад

Awesome

@adrianaranas2751 5 лет назад

I really thoughtur gon put some dr Dre at the end. Always a classic, this one.

@antonio-demetrius3744 2 года назад

👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾😎💪🏽🙏🏽🤙🏽Like a BOSS!!!...You NOW have my ATTENTION.

@oscarsingh4662 3 года назад

Saw this clip on the stories and went and quickly searched for it cause it relates a lot. Im a painter who r ecently started working for myself. I feel like im punished for my production, experience level when these comtractors want to pay by the hour not value of the job. Its like people feel happier when paying someone to take longer to do a task.

@rajthedev 11 месяцев назад

You owe me for the value I create for you. Not how long it takes to complete the project.

@EricThomasBland 5 лет назад

Great video keep it up I just found you on here!

@thefutur 5 лет назад

Welcome to the futur.

@uncleanAlibertine1 2 года назад

superb!

@stinkleaf 2 года назад

It’s the Picasso parable. A person sees Picasso at a restaurant and proceeds to praise the artist. Then asks him to draw a sketch on a napkin and they would pay whatever he says it’s worth. He drew a quick gesture drawing of a bull in 1 minute. The person loved it. He said that will be $10,000. The person gasped and said why is it so expensive? it only took you 1 minute! Picasso replied wrong, that drawing took me 60 years plus 1 minute.

@DesMonDLee24 Год назад

this guy a genius

@GraphicJ 5 лет назад

I agree but it's not easy to convince this to many clients.

@sahilshahzad2318 5 лет назад

Like a boss!

@SnowdaysnPaintjobs 2 года назад

This 🔥🔥

@PuertoRicanBoi127 11 месяцев назад

Chris, question. I’ve been captivated by the models you teach. However does this only apply to the design/creation, marketing and AD space? Could the value based pricing instead of hourly still be applied to something like a business that is a “school” or professional education. Like say a sports camp for kids, 1 on 1 coaching, professional firearms training with citizens, to law enforcement & military peers, security consulting for schools/businesses etc: really different modes than say creation, designing, marketing etc: Any tips would be great!

@alexandrumarian6652 5 лет назад

Hey Chris, what do you think about doing a design school, that degree really helps me charging how much i want for a logo or that's just a piece of paper?

@dragonartgroup6982 2 года назад

Facts

@albratgaming2348 11 месяцев назад

I was hourly paid in a factory environment, repairing things. If I was paid by repair... I would have been on triple the wages of everyone else. I left un-booked jobs for the next shift all the time. (when the next shift was on nights.) So they could sleep during the night. I once left a list of jobs to book that covered the morning shift as well... The other two counterparts complained that I should never leave that much un-booked time again. It meant that they had a shift where they had to avoid doing anything and look busy, which is harder than just doing something. Your work shift always passes quicker when you have lots to do. When you have loads of time... Time passes slow. When you have no time.. its already gone.. ;)

@kirankumarmiddya8312 5 лет назад

Hey Chrish! from a client's perspective, When I can easily get hundreds of varieties of a logo from a logo contest website like 99designs by paying $300 to $500, Then why should I hire a freelancer to get 10 to 15 variations by paying $1k to $5k? As I am a freelancer I have to face this question very often.

@pmayh3m 3 года назад

I feel this idea applies to photography, and other creative fields easily.

@hat7475 2 года назад

of course! I think it's still buisness and takes times for both!

@Lisa_M_V 3 года назад

Yes 🙌

@donaldrcash8444 3 года назад

Hi folks. Totally new to graphic design. My question is why can't I quote a price in light of an educated guess of how long it might take to do, say, a logo. I will charge you more for edits, based on a diminished per hour charge, but there will be a cap. This would protect you from being screwed out of nonbillable hours working on the project, but motivate the client to get the logo just right through you, but also motivate the client to stop constantly revisioning of the project.

@FractalMannequin 2 года назад

It's like having black boxes doing the work. You give them money (the same amount) and they output a logo (say equivalently satisfactory). Would you prefer a black box taking longer or taking shorter? Of course the fast one.

@travelmoustache 5 лет назад

Would you be able to apply this to a freelance developer as well?

@leoanderson7872 5 лет назад

Look at ya'll going in deep in the backlog to make some of that micro content marketing ;3

@nibalassaadaldahouk4014 Год назад

Agreed .. except for the example on "a couple of interns" .. because it's more relevant to the outcome that any experience or talent or creative thinking can produce .. just to be fair

@joobei4646 5 лет назад

have they done any video that tackles about "Can a Good Design Sell a Bad Product"?Im just curious if anyone has experienced this.

@CheezhOfficial 2 года назад

Charging by the hour makes no sense at all.

@squdesigns1789 5 лет назад

Time waits on no one. Use it wisely~

@Yooooveeeee Год назад

Wow

@ravishankark4453 Год назад

Thats what happened when my colleague went on a maternity leave and i was also doing her work i worked super efficient and did both jobs in 9-5 but i was told by management that if it takes time then claim overtime otherwise it was conveyed that we are paying you for 8 hrs per day and work got done in 8 hrs so no extra pay

@LovettbalngoodsLLC 10 месяцев назад

Wow I have a cleaning business and people seem to want to pay more by the hour. But they want less hours for the quality of the cleaning so I have to charge more for less hours sometimes. It’s weird. Or I charge them less by the hour and they tip me more? 🤔. Can someone tell me what’s best in my situation?

@janisliepins 5 лет назад

I price for each work for each ig post or print or website layout.. price for h is not reasonable if you are pro.. i do beter something in 30min then someone will do 1 day with many updates..

@buskinglankans 3 года назад

Um confused, then what do I have to say to my client? I just got onboarded to a new project and he keep asking me my rates so now what do I have to say to him?

@boymonster2949 5 лет назад

you just had to put this in XD 2:35 trying to be a meme hahah

@antank5703 4 года назад

2:33

@MARIAMATV 2 года назад

YEEEEEEEEEEEEEEEEES

@colourpixelz Год назад

Curious how the impact of AI technologies such as Dalle-2 will have on professional graphic design.

@KerryBaynes-qi1sh 28 дней назад

There are two types of clients one who knows what they want from a style and design perspective and want to know how much it cost to achieve that. They require hourly rates. Clients who have no idea what they really want implemente a cost reduction strategy to limit their exposure understanding that they are unsure. Then there are other artists who just want to brag.

@Disthron 2 месяца назад

00:30 ... are we not in contact during those 4 months? I check up on people I'm working with.... just to see how they are going

@tanyasasportas5835 5 лет назад

where are the LAST WEEK IN DESIGN?? Where they at?

@thefutur 5 лет назад

We’ve missed a few weeks.

@abirahmed1292 5 лет назад

lol that thug life at the end :D

@vinrave Год назад

To put it this way, as a business owner like himself. He wants to find the best deal like faster but has quality but also cheaper.

@thatnoobhooker2993 2 года назад

Can somebody tell me where is the long version of this video

@henryking5436 2 года назад

I need it too please

@porteauloin 5 лет назад

I am wondering if this do apply at a larger scale. When you have many employee ?

@thefutur 5 лет назад

Even more so.

@porteauloin 5 лет назад

@@thefutur thx for the answer. Have you made a video about how to estimate, bill when you have several core of a project. Without hours rate ?

@nofsgiven3855 2 года назад

I tried getting a logo done last year I give the company my name my ideas what it represents and what its supposed to be.. they came back at me with a crappy logo that looked like they put together that day even tho they had been “working on it” for a week. I was upset with them and very disappointed felt like they did not even tried so I literally drew a logo my self told them the colors I wanted and then I was satisfied I felt like it was a waste of time and money the first time because I was paying them to get something together for me something unique and only I had and they delivered junk to me and I had to get my ideas going and brain storm what I wanted in my own because they couldn’t come up with an idea of a logo for my company oh and I also had to pay more because they had to make my idea happen on a PDF form and all other files.

@richard-leech 9 месяцев назад

Love everything about this, except for one thing - "clearly understand what it is that you do" Is this important for the logo? To clearly show the intention? Looking at the apple logo, it really doesn't say much about computers.

@matthewjohnson3656 8 месяцев назад

Its a bite from the forbidden fruit- the sweetest fruit of all. ;)

@bioniccorndog Год назад

When I take a step back and try to think from businessman's perspective... it must be that he expects to have to wait and have to wear his suits and go to meetings and discuss the progress of a logo and coordinate with a bunch of stakeholders and whatnot. Doing the whole businessman thing. When you take all those parts away due to you being so fast, they don't know what to do! Haha Almost like, subconsciously, that's truly what they think they're paying for. But in reality: High speed + High quality = High cost. It's the name of the game.

@JuanDiazSilvermyst 3 года назад

If I wanted to work by the hour, I could of just worked at a factory.

@DesignLead 5 лет назад

TIME IS MONEY for business owners. Why? because they have to execute their business idea/product first/faster than competitors. I hope this help you understand why time is so valuable.

@MoeezAhmed 7 месяцев назад

I used Chris's formula and here is the client's reply, "You are so smart my friend. We don’t hire people of your caliber. Good luck" 😃 I lost a client

@ulyssessait Месяц назад

that explains their standard. you dont need them

@R3SerialDreams2 2 года назад

In short the reason why commission to be a hard value not based upon time it's because commissioning someone for work is not far removed from buying a product on the Shelf, with the main difference being you're there for the entire development process and the end price you pay is based off of the complexity, efficiency and speed of that process.

@Webdogg 5 лет назад

Time

@user-eb3ec8rg6w 4 года назад

Dear Chris, I know what I will implement from you on daily basis - symmetrical logic analysis. Take thesis and make logical conclusions in opposite directions.