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Product Licensing Sell Sheet Reviews Part 1 

inventRightTV
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If you want to license your product idea, an effective sell sheet will open the door and do the talking for you. But what makes a sell sheet good, exactly? How could yours be better? How much detail do you really need to include? If companies aren't calling you back about your idea, you may need to reexamine your marketing materials. In this new series, inventRight cofounders Stephen Key and Andrew are reviewing real-life sell sheets submitted by people licensing their ideas for you to learn from.
Want them to review your sell sheet? Email stephen@inventright.com.
Watch their initial request for sell sheets: • Are You Representing Y... .
Please note: If your sell sheet/marketing materials are chosen to be reviewed in a video, that means your idea will be disclosed to the public. Make sure you are protected to an extent you feel comfortable with, aka you've filed a provisional patent application. Confused? Ask us in the comments.
To become a member of Stephen and Andrew's one-on-one coaching program, inventRight, please visit inventright.com/.
inventright, LLC. is not a law firm and does not provide legal or patent, trademark or copyright advice. Please use caution when evaluating any information, including but not limited to: business opportunities; links to news stories; links to services, products or other web sites. No endorsements are issued by inventright, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.

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29 мар 2016

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Комментарии : 93   
@teresax.roberts785
@teresax.roberts785 6 лет назад
The biggest problem I have with that sell sheet is 'at a glance' it looks like the seat is a weird G-String. I agree that it needs to be a story board.. dude riding his bike, gets an important call, pulls over quick, reaches down, takes the call (maybe its a call from someone saying 'we love your product'! ;-)
@inventRight
@inventRight 6 лет назад
Thank you for sharing your insights, Teresa.
@daxolafson214
@daxolafson214 8 лет назад
Thanks guys. That answered many of my questions.
@tonyshulthise2472
@tonyshulthise2472 8 лет назад
That was helpful but I think showing a few A+++ sell sheets will help even more. They say they teach tellers to recognize bad money by making them so familiar with the real thing that they intuitively know when a counterfeit is passing through. Thanks for helping! Also, Stephen, your new background looks great. So professional looking and inspiring. Now every time you come on this channel you have a constant inspiration working for you (and us) in the background the entire time without having to spend any extra energy. A+ ;-)
@tonyshulthise2472
@tonyshulthise2472 8 лет назад
Something to consider might be to have some people that review sell sheets from companies that license products on the show. Have them talk about what they want to see in sell sheets and from product developers. The webinar where you shared feedback from the Oxo president was one of the best ones I've seen so far. Its all good though. ...just spreading some seeds.
@inventRight
@inventRight 8 лет назад
+Tony Shulthise We love the feedback keep it coming! That's a great idea, thanks for watching.
@TimBrennan
@TimBrennan 8 лет назад
Love this. Great way to teach. One of the best videos you guys have made.
@inventRight
@inventRight 8 лет назад
+Tim Brennan Thanks!
@arlmonesmith5978
@arlmonesmith5978 5 лет назад
absolutely excellent information, these guys are a blessing
@inventRight
@inventRight 5 лет назад
Thanks for watching! Have you read Stephen's book "One Simple Idea"? www.amazon.com/One-Simple-Idea-Revised-Expanded/dp/1259589676
@elliottkillian
@elliottkillian 7 лет назад
This is exactly what I needed. I am watching the sell sheet videos as I write mine. Thanks!
@inventRight
@inventRight 7 лет назад
That's great Elliot! Thank you for watching!
@JaselOrtiz
@JaselOrtiz 8 лет назад
Loving the quality of these new videos! 👍🏽
@inventRight
@inventRight 8 лет назад
+Jasel Ortiz Glad to hear that.
@rocketpark
@rocketpark 6 лет назад
Another great video, thanks guys.
@inventRight
@inventRight 6 лет назад
Thank you +rocketpark!
@thecitizenjoan
@thecitizenjoan 5 лет назад
Great Info Thanks for the Advice!
@inventRight
@inventRight 5 лет назад
Thanks for watching!
@nighthiker8872
@nighthiker8872 7 лет назад
A good smile is worth a thousands words, don't need to see a person back, unless that's part of the product their pushing. Focus clearly on the product with excitement.
@seanvanzant5446
@seanvanzant5446 4 года назад
How many words should a benefit statement be? GREAT videos guys by the way!! I LOVE this unconventional knowledge and wisdom!!
@inventRight
@inventRight 4 года назад
The shorter the better!
@veesoho93
@veesoho93 Год назад
Awsome video ! Gold !
@margaritaescobedo841
@margaritaescobedo841 Год назад
Thank you very important and clarity of sell sheet that will works. Grateful for your guidance and appreciate important information. Stay safe. Maggie
@Songs2SharecomVideos
@Songs2SharecomVideos 6 лет назад
I am making a sell sheet right now. Thanks so much for this video. Got your book.
@inventRight
@inventRight 6 лет назад
Awesome! We appreciate the love!
@KiriouSs
@KiriouSs 8 лет назад
cool stuff, helpfull advice :)
@scwallac
@scwallac 8 лет назад
Great stuff - thanks
@kamkaml
@kamkaml 8 лет назад
Keep inspiring!
@davidcohn8907
@davidcohn8907 Год назад
😂 I’m 911 like maybe I need emergency help from you guys, lol
@ericruiz6624
@ericruiz6624 6 лет назад
Great Info
@ghostshadow681
@ghostshadow681 8 лет назад
Thanks Guys
@janedoe5229
@janedoe5229 2 года назад
The sell sheet with the bike: it looks like he has no pants on.
@NursingLearningChannel
@NursingLearningChannel 5 лет назад
condensation from the water bottle will screw with your phone
@hydraelectricblue
@hydraelectricblue 6 лет назад
Thank you so much guys! I was so discouraged before I had all the wonderful information you've provided me through all your various videos. Also, that is an ugly sell sheet . Are you saying those are the kind of sell sheets these companies are seeing? If so I'll have quite an edge on visual excitement alone.
@inventRight
@inventRight 6 лет назад
You are welcome!
@bluedemonmiggs6057
@bluedemonmiggs6057 7 лет назад
How much should a sell sheet and video attachment cost? I have someone working on one for me but it's starting to stack up and it's a lot more than I anticipated spending.
@donburke9290
@donburke9290 7 лет назад
Great idea if you need to keep your phone close and safe while cycling. With all the Blue Tooth devices out now - you would not even have to stop to take the call! even safer! I would buy one!
@MolloRelax
@MolloRelax 7 лет назад
Just wondering if that would hinder the ability/ ease to safely grab the water bottle for a drink , if the phone holder is attached to it.
@mariagrassino7980
@mariagrassino7980 7 лет назад
Do you recommend any specific tool to create the sell sheet, (specially the drawings) for people who is not familiarized with AutoCad or other programs that require some expertise? It is worth to spend the time in learning how to use them? Thank you!
@inventRight
@inventRight 7 лет назад
Because freelancers have become so affordable, we recommend hiring a graphic artist to help you.
@soulpedal
@soulpedal 8 лет назад
Thanks, more examples! Review mine sometime?
@inventRight
@inventRight 8 лет назад
+SoulPedal Email us at stephen@inventright.com.
@Cyrus2569
@Cyrus2569 8 лет назад
Very interesting Stephen. So you just give advice on non-confident sell sheets,Right?
@inventRight
@inventRight 8 лет назад
+Cyrus2569 If you email us your sell sheet, SK and AK may feature it on a video - and that means disclosure. So, please have protected yourself to an extent you feel comfortable with if it's an idea you are working on.
@nolamikec10
@nolamikec10 8 лет назад
Does your sales sheet have to be only one page? or can it be a 4 page booklet say 5.5"x 8.5" or 8.5"x11"?
@inventRight
@inventRight 8 лет назад
One page.
@karentroise8584
@karentroise8584 6 лет назад
Thanks for these great videos! I’m new to this process and want to start contacting companies. Do I have to call first or can I just email them first? I will definitely create a sell sheet! Can I email them the sell sheet at the same time I ask them if they would possibly be interested in considering my product? Or should I first introduce myself by calling first? I do have a Patent and want to proceed with getting a licensing agreement. Sincerely, Karen.
@inventRight
@inventRight 6 лет назад
Hi Karen. Our ebook "Getting In" explains exactly how to approach potential licensees with your marketing materials. Check it out: www.inventright.com/getting-in
@theworkoutdiva2194
@theworkoutdiva2194 6 лет назад
Do I mail my sale sheet to potential retailers?
@inventRight
@inventRight 6 лет назад
For licensing, you will want to focus on companies that have distribution. Andrew made a great video about this: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-4aWukqfgSbU.html
@ghostshadow681
@ghostshadow681 8 лет назад
Does the video tell how to get one I Thank you for the info
@inventRight
@inventRight 8 лет назад
You must make your own - or hire a freelance designer on a website like Upwork to help you.
@ghostshadow681
@ghostshadow681 8 лет назад
Thanks Guys
@relax_nature8057
@relax_nature8057 2 года назад
So apparently the sell sheets need to be brief and clear but why do that sell sheet have more then one page if companies don't really have much time to read to understand the ideas! Can any product ideas be actually described brief and clear in just one A4 sized page? What if I wanna make a sell sheet of a more complex ideas like for example, a new turbo jet engine system that provides double times the speed of any existing jet engine system? I'm sure I can't fit the ideas in brief on a single page!
@inventRight
@inventRight 2 года назад
Stick to one page and set it up so that they want more. Then you know you have a fish on the hook if you will. - Andrew Krauss, inventRight Co-Founder
@ghostshadow681
@ghostshadow681 8 лет назад
what is a sell sheet and how can I get one for my invention
@inventRight
@inventRight 8 лет назад
A sell sheet is what you present to companies that you want to license your ideas - basically, it highlights the benefit of your idea. It's goal is to get people to want to know more. We have a playlist of videos about sell sheets: ru-vid.com/group/PLG-tVkiG-bLE7Annj4LvBar7t5nggbWlR.
@michael.schuler
@michael.schuler 2 года назад
In this tech age, would a 10 second video sent in an email be more efficient and effective than a paper sell sheet?
@inventRight
@inventRight 2 года назад
Yes many of our students send 30 to 60 second videos in place of or in addition to a sell sheet. - Andrew Krauss, inventRight Co-Founder
@twie6297
@twie6297 5 лет назад
Hi Steven, I have 2 versions of my product a kids and adults is it ok to make two sell sheets? thank you..
@inventRight
@inventRight 5 лет назад
Absolutely.
@twie6297
@twie6297 5 лет назад
@@inventRight Thank you..
@morganahoff2242
@morganahoff2242 8 лет назад
Isn't the product shot analogous to features, and the lifestyle shot on the left analogous to benefits? Isn't this the visual representation of selling the sizzle not the steak?
@inventRight
@inventRight 8 лет назад
+Morgan Ahoff Not entirely sure what you're saying, but our focus is always on benefits. Features change. Benefits don't!
@donnabeattiedreamerbydesign
@donnabeattiedreamerbydesign 6 лет назад
🌌🌠💞
@AdkismLaura
@AdkismLaura 8 лет назад
Do you recommend having a digital media pdf of our sell sheet to email to various sales mgrs?
@inventRight
@inventRight 8 лет назад
Having to stick to just one page (opposed to an entire website) forces you to be concise, which is important for your sell sheet to be impactful. Of course these days most people are emailing their sell sheets, not mailing them. So an electronic PDF is necessary. Does that make sense? Thank you for watching!
@AdkismLaura
@AdkismLaura 8 лет назад
Yes thank you. So I gotten my provisional patent application processing, now in the early stages of creating high impact sell sheet (Upwork) I was just wondering since we are so information age are print sell sheets still the rule of etiquette. Love and subscribed to the channel thank you for the info, hope I am successful in the licensing journey. Kind regards,
@inventRight
@inventRight 8 лет назад
Glad you found us! If at any point you're looking for additional help, consider setting up an appointment with us: inventright.com/contact-us-today.
@AdkismLaura
@AdkismLaura 8 лет назад
+inventRightTV Even if I live in TX?
@inventRight
@inventRight 8 лет назад
For sure. Our students live around the world.
@16cliff
@16cliff 8 лет назад
Is there anyone getting any response from any manufacturing companies?
@inventRight
@inventRight 8 лет назад
James Spence ru-vid.com/show-UCUo0XizEmruT3q5SvJ33B3g has left comments saying he's been communicating with manufacturers.
@16cliff
@16cliff 8 лет назад
+inventRightTV I don't see the comment posted
@sassilyn
@sassilyn 6 лет назад
Where is a "picture" of a sell sheet?. Everyone all over the internet "Talks" about them but does not show a picture, "clearly and large enough to see" :)??Or how about one that states "where" each part should be on the sell sheet? Ex.. PICTURE(S), HEADING, WHY YOU SHOULD BUY MINE,, etc.. Thank youDezlyn
@inventRight
@inventRight 6 лет назад
Hi Lynda. You can find a visual example of a great sell sheet in this article: www.core77.com/posts/55950/How-to-License-Your-Ideas-For-New-Products-Using-a-Simple-Sell-Sheet
@ac11dc110
@ac11dc110 7 лет назад
I still don't get why you are doing this? What is your company about?
@ac11dc110
@ac11dc110 7 лет назад
I know you help investors sell their ideas... But how do they charge you if they are broke already
@inventRight
@inventRight 7 лет назад
inventRight is a yearlong one-on-one coaching program for people who want to learn how to license their ideas. You can find out more about it here: inventright.com/contact-us-today. Yes, we charge for our services. We also write articles weekly about inventing and licensing, as well as create these videos - for free, so we can help people learn how to do this. Some people still need a coach, and we invite those people to check out our program!
@alexandrevaliquette1941
@alexandrevaliquette1941 2 года назад
There is a new update on this same topic: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-mIYtVNkAwXQ.html