Promising pitch falls apart after shocking revelation | Dragons' Den 

Jenny walks out her front door. “I’m no longer inside and for that reason I’m out.”

Legit starting to think Jenny only comes for the free water

I like how Deborah is the default 'look through the legal documents' person. She finds exactly what she needs right away

Dragons den RU-vid has found me again.... I was 7 months clean😔

Once Deborah asks to see the paperwork it's all over.

She's not an entrepreneur, she's an employee.

Love how Touka keeps eating the sweets almost quicker before she is rejected

"You ran over my grandmother" "I don't see it that way, she found herself underneath the molecules that composed my tires"

She believed she owned the company. It was real in her mind. She FELT it.

I don't actually have any money at all and for that reason, I'm out.

She actually believes she owns the business at 10%, kinda reminds me of how those MLM people feel.

Whoever Deborah spots something and makes an early exit, it usually spells disaster in the den. People mistake how much power and presence she really has in there, she definitely wears the trousers!

Love when Deborah and Peter exchange looks of disgust... Reminds me of my parents at my parents evening... 05:40

Amazon asks for an investment of 10 quid for 75% Jenney: I'm out

I love how Touker always looks so proud after declaring he's out

She was on Shark Tank and had same exact issue, she was representing a company with only 10% share holdings. She was denied by all sharks.

"something to chew on", "sour the mood", my god these puns lol

So basically she wants them to invest in a business that’s already owned by someone else and she’s just a pawn.

I loved that little glance between Peter and Deborah. You can tell they have a lot of respect for each other

"This is not the way it is in real life." What a telling thing to say.

📂 JENNY └📁Investments └⚠️ This folder is empty

They all look like they haven't slept since 2013

Referring to the true and hidden owner of the company as "the absentee Willy Wonka" lmao

I'm so suspicious of the supplement industry that seeing a candy company trying to get into it sets off sirens in my head.

Bill Gates: hi Jenny I'm offering you 50% of Microsoft, totally free Jenny : I'm out

Jenny’s father: push honey push Jenny’s mother: AHHHHH im pushing Jenny: I’m out

One of the Den's best, with great business lessons. Melissa's side of this Den episode is also worth reading, as I explain at the end. She was there for over three hours! The unravelling of the business structure first reveals a couple of serious problems in the pitch (ie. the ownership, and the absence of the majority shareholder), but as it's hammered in turn by each of the Dragon's, especially after Deborah's quick precis of the shareholder's agreement, we learn that the whatever a business does, and whoever is involved in the directorship and decision making, the business is under the control of the majority shareholders, and if the majority is a company, rather than an individual, then it's a "subsidiary" of that company. This explains Elon Musk and Twitter, and the "hostile takeovers" we sometimes see in the news. After watching the clip I felt that Melissa deserved to be destroyed as she was, but with a little research I found her side of the story, and now I'm not so sure it was really her fault. Primarily, the BBC approached Magic Candy Factory to appear, and the company provided full details of the share structure *before* appearing in the Den. Melissa also points out that 3 hours in the den was edited to 15 minutes. Lastly, she addresses something which has always concerned me - the amount of preparation required by a startup with a small team. I picture myself spending sleepless weeks preparing while also running my business, and then still getting roasted for missing something, or forgetting numbers which I must present from memory. ------------- “Obviously a huge amount of editing goes into each episode and they are only able to show around 15 minutes of each entrepreneur, when really I was in the Den for over three hours pitching and answering questions. Unfortunately my most memorable moments didn’t make it on air.” Snover says appearing on the show definitely raised her profile. “We have had a lot of enquiries through for both businesses as a result of appearing on Dragons’ Den, but I believe we could have achieved similar results had we focused the same time and resources into doing our own PR and marketing,” she adds. Would she recommend other companies, especially start-up, appear on the show? “For a start-up, the amount of due diligence and documentation you have to provide is extensive and can be a strain on a small team. The BBC approached us to go in the Den, and we provided all details of our shareholding before appearing on the show so I did find the way they edited the piece and the process overall a little frustrating. Having said that, it was certainly a learning curve and gave our brands some great exposure.”

When Melissa walked out of that elevator, I thought she was gonna pitch a new type of protein shake or some new gym equipment. Her arms are just glorious.

I’m out, and for that reason I’m Jenny

That lady wanted nothing but free advertisement. Katjes is a suuuper well known brand in Germany (it's actually third place behind Haribo and Storck on the sweets market here) and it has already branched into France, Belgium, the Netherlands, Italy and the US. This was obviously an attempt to break into the UK by establishing a bridge head in a niche market. The few thousand pounds are pocket money for Katjes and aren't needed if they actually have faith in their product, so the only reason to be on the show (with a 10% shareholder representing, no less, can't have the CEO of Katjes be in the UK for a day) is the free advertisement...

I love Peter and Debra's friendship

She is extremely confident and felt she could get away with it. The dragons are not gullible.

I’m a dark beer with a milky, malted consistency. And for that reason, I’m Stout.

My name is Barbara, i'm not even in this show so i'm out.

During her rather fast-paced presentation, she used her native tongue pronunciation of "vite - ah-minz". As soon as the floor was turned over to the dragons who quite naturally said "veet-a- mins", she replied in like kind before reverting back to her more familiar americanized pronunciation. I forgot to notice after her bombshell: "I own 10%, the other 90% shareholder is quite busy and didn't think he needed to come" proclamation if she bounced between the two variants.

Wonder if Mr 90% was going to drop down to 88% or if she was about to drop from 10% to 8% lol - besides the Dragons usually want far higher percentages than what they're originally offered.

Melissa killing it on arm day though. Edit: well this thread blew up.

I didn't pay the rent this month and for that reason i'm out.

I'm really surprised Jenny didn't jump right in, she's such a risk taker!😂

Jenny: I’m British so I don’t agree with you calling it candy, they’re called sweets. So for that reason I’m out

Don Corleone: "I'm gonna make her an offer she can't refuse." Jenny: I'm out

Dragons don't have dens. Lions have dens. Dragons have lairs.

I love Deborah. She might not be the wealthiest, but unlike the other basically ALL of her businesses are highly consumer beneficial and are highly ethical. That CANNOT be said about the others, especially Peter and Touker

The way Jenny nibbled that candy made me unreasonably angry

Entrepreneur: I have an invention that will make you millions. Jenny:. Can I just stop you there. I'm out..

Jenny *hears elevator* I'm out.

Entrepreneur: *starts talking about vitamins* *camera immediately pans to Tej*

Peter trying to do designer stubble... it just looks like he went out on Friday night and came home Monday morning 😅

The whole thing was just a free advertisement for Katjes.

Haha she tried to pull a fast one. She's just a saleswoman working for a company and has 10%.

Melissa: "Hello Dragons." Jenny: "Let me just stop you there, I'm out."

What she was here for is called shark tank effect. This is a great way to market products like these without having to spend a single penny on marketing.

Can't tell if that lady in the red is disappointed or having a stroke

Her company is owned mostly by Katjes? That’s a HUGE and popular candy company here. Why does she even need a dragon?

@3:57 😂😂😂😂 Jenny kills me with her facial expressions and then the absentee Willie Wonka comment had me rolling😂

Lol, Jenny was chewing like her dentures were gonna come out

Jenny: "... You're very naive" Melissa: 👁👄👁

She says “I don’t really see it that way” as if that rewrites the facts.

2:56 Oh that blush ☺😊😅

9:25 He looks so proud

Basically the product belongs to somebody else

I'm getting tired of all these comments to do with Jenny on dragons den videos... And for that reason I'm out

Not disclosing the sell price of her former company and only owning 10% of her current company makes me suspect that she may not have sold her company for millions as she claimed.

Perhaps the most impressive thing here was Melissa's arms. That some impressive toning right there.

I'm not even here to pitch anything today, I just want to give you £1million each and I don't want anything in return. Jenny: Yeah um, i'm out.

The producers really stuck to that "no cocaine on set" rule damn, they all bouta fall asleep.

11:11 insightful words for Tej

The hard ass walk killed it for me on first impression, she looked like she was going to roundhouse the wall as she stormed out.

So basically she went on the show for free publicity. This video is exactly what she wanted.

Crazy to see that. She was in denial and its sad to see. She got used by the major shareholder.

That's the best example of a snatching defeat from the jaws of victory you could ever see

I’m stuck between two tiles and for that reason I’m grout

_Jenny's friend comes over to her house, knocks on the door, and there's no answer. She picks up the phone and calls Jenny._ *Friend:* Hey, Jenny, it's me. I'm at your house. Where are you? *Jenny:* Sorry, I'm out.

These so called 'entrepreneurs' aren't very smart are they... Don't they know that you never accept candy from strangers?!

Katjes: Free advertisements wow thank you dragons den 😂

At 7:55, her “there we go”, really means “i’m screwed”.

The minute Melissa turned out to be a minority shareholder/junior partner/glorified employee in a business that is part of a global conglomerate based in Germany, the Dragons attitudes were collectively like "Well, what are we talking to you for?".

Entrepreneur: Hello, Dra- Jenny: I’m out

“This could further sour the mood in the den” haha these puns from the voiceover are actually too much 😂

It's like first half she scores 3 goals, second half she concedes 4

So she was offering a 2% stake of a 10% stake with no control over the product?

Elevator: *beeps Jenny: I’m out

Deborah was really getting into the sweets 😂😂

Jenny: I just don’t see it working for me and for that reason I’m out... Film crew: ahhh we haven’t started filming yet Jenny.

Tej, very calmly: I'm really, really annoyed about it

I'm in a nightclub and for that reason, I'm out out.

THIS IS BRILLANT

12:03 - Jenny straight up mouths "Damn!" haha

Jenny: I exist, and for that reason, I'm out

Entrepreneur: Hi I’m from the magic candy factory Jenny: Hi, I’m from the magic never invest factory

Toukers double take in the beginning is hilarious😂

05 seconds those arms and shoulders are lit!!!

Katjes got what they wanted from the start - national brand exposure.

It's so weird hearing an American woman asking for money in pounds! 😂🤣

"I feel disappointed the discussion focussed around the ownership of the business" - she got lucky with her first business.

Very, very silly to think that you could enter the den with minimal ownership of your own business and not be questioned and ruined on it. Weird at the end that she was upset that the main conversation was about the business model rather than the product... does she not understand the show and how it works? 😂

Jenny makes so many judgemental faces, is it really necessary..

Call me naive but I think she just came with the sole intention of getting a free 10 minute prime time advertising slot for "her" product. She obviously knew the ownership question would come up as she had the paperwork ready and as soon as it was raised nobody would invest in the product because they didn't have a clue what they were getting into. Not sure why you would cash several million in and then not invest more than a modest amount into your next idea ... something doesn't quite stack up here.

How could she seriously keep saying she didn't see it that way when it's clearly in the shareholders agreement?

They found her business bitter sweet