Propensity Modeling to Identify Behaviors and Attributes of High-Value Customers 

On Feb. 3, 2021, the Retail summit brought together the brightest minds from some of the top retail and eCommerce organizations in the world (SPANX, 1-800-Flowers, Ecentria, Estée Lauder Companies, Tailored Brands, and White Cap). We shared best practices and learned how to advance organizations along the digital maturity framework. Watch this session on "Use Case Presentation - Propensity Modeling to Identify Behaviors and Attributes of High-Value Customers (Wynne LaBounta and Sam Chu of Google)"