Pusha T's Feet to Rihanna’s Closet, Outerwear Brand Salomon Is Pushing Boundaries | Behind the HYPE

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With roots in performance apparel, Salomon has bridged the gap between function and form as its sports-oriented silhouettes have been reimagined in an array of high profile collaborations.
Beginning in 1947 with father Francois Salomon and son Georges in the heart of the French Alps, production initially focused on saw blade and ski edge fabrication. Later, after becoming the top manufacturer of bindings worldwide in 1972, Salomon would enter the alpine boot market in 1979 with immediate success. Fast forward to today and the brand remains recognized as a major entity in outdoor sports while recently stepping foot into the world of fashion with the emerging gorpcore trend.
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#outerwear #gorpcore #techwear #salomon #ski #skiing #hypebeast #streetwear

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Опубликовано:

24 июл 2024

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Комментарии : 81

@artiebucco9660 2 года назад

I think Salomon has tapped into the goldmine that is the explosion of eco conscious, outdoor, technical multi use gear that has been popping off for the last 10 years. Not to say it’s anything new, but this further proves the idea of “ahead of its time.” Think NY graff writers in TNF, Robin Williams in LL Bean and speed cross, or RL in Salomon’s and baggy distressed blue jeans after a runway. Trends are pretty funny to observe, but at the end of the day style dominates. In 15 years, I hope Salomon’s and funky colored all terrain ASICS hit the sales rack once again.

@silas5889 2 года назад

lmao

@lopsidedlemon11 2 года назад

Asics!

@Devananta-Rafiq 2 года назад

Salomon went nuts with the colorways every season. The Boris collab is jenius, object dyed on hiking shoes? Cmon!

@Davidtime 2 года назад

jenius

@dylives7667 2 года назад

If there's something I've learned in my whole 27 years of existence, is that trends cycle. What yesterday was sales rack material, tomorrow could be sought after. And Salomon is the solid proof of that.

@thedaveiknow. 2 года назад

who knew new balance would ever be hot

@dylives7667 2 года назад

@@thedaveiknow. Before the Aime Leon Dore collab, you could easily get 550's below 100 at the outlet. Now you can't get any of them.

@1308JJ 2 года назад

I still remember when we here in Austria made fun of people who casually wore Salomon trail runners - what trend is going to be next? Engelbert Strauss?

@dylives7667 2 года назад

@@1308JJ Is just like I already said. Remember when Dr Martens boots were hot? They're not anymore, but they will once again one day.

@xnotmarcox 2 года назад

@@dylives7667 DMs are a classic tho

@gws_productions5170 2 года назад

Great video, as always.

@manimoneytv 2 года назад

i remember when hypebeast made their vid on arcteryx i was like 'whats next salomon?'. Now its also a trend 😂

@30m3 2 года назад

Salomon also manufacture and co-design Arc'teryx footwear.

@polarbeer2625 2 года назад

Bcs amersports owns both

@citizendan6390 2 года назад

just discovered that there is a giant playlist of these types of videos! I know what im doing for my rainy Sunday! amen and thank you all. also, the gentleman who does the voice work here has a wonderful buttery voice, give him a raise!

@julesgraebling1679 2 года назад

cool vid!!!

@lamborgini86 Год назад

yea the new trend will be outdoor tech , i love both camping and the wondered how fashion and outdoor will collide

@glambertnathan 2 года назад

Everyone sleeping on XT Wings 2

@alcv1583 2 года назад

this silhouette imo is even better looking than the xt6.

@afraidofdrowning 2 года назад

they have done some really cool collabs

@vameee 2 года назад

Been seeing these shoes everywhere pretty cool

@maximvidricaire 2 года назад

Nick Martini in the '09 Salomon G-Suit... that was the true beginning

@zerocochrane1713 2 года назад

don't forget about salomon ST Street and FSK, aggressive skates and urban skates and XSJADO !

@Dushk0o 2 года назад

Can’t wait the collab with Margiela

@Flatbedcruz 2 года назад

Glade I’ve been able to scoop a few at the thrift

@xxxsugoitacion 2 года назад

I need all black xt-6 so baddd

@ianblackburn2645 2 года назад

I've been into salmon for years due to the comfort and my feet problems glad that my favourite shoes (along with new balance) are now fashionable

@soyellowsoviolent 2 года назад

"form follows function" it's a formula that never fails.

@josephpa05 Год назад

I'm a huge fan of new balance now. I just discovered salmon

@picanha694 Год назад

Salomon is too tight, i like New balance more.

@hioxd 2 года назад

Hidden has the best colorway probably

@atlehangmohono905 2 года назад

Can you please do the "New Balance 2002R" .

@Mydreamsaremydreams 2 года назад

I’ve just heard Jacob talk about these

@bstrouble 2 года назад

I am a runner & I didn't know that these were "trendy" in fashion. I actually have a pair for trail running haha

@bristothomas3526 2 года назад

Whose behind this sound ❤️👌🏾

@ChiChiMaLani 13 дней назад

I want the soloist in bumble bee or rosa

@areebsyed3662 9 месяцев назад

Need a new balance 990 vid yall!!!

@Dragon-Slay3r 10 месяцев назад

Sorry you cant come under my umbrella make a flat circle one 😂

@benjibarros3905 2 года назад

Robin Williams!! He rocked the shiiii out of em

@luisgarod 2 года назад

🔥🔥🔥🔥❤️❤️❤️❤️❤️

@33ajjose 2 года назад

Are they comfortable though? Never had a pair.

@platoscavealum902 Год назад

Salomon constitutes a part of Amer Sports, owned since 2019 by the Chinese group ANTA Sports with sister brands Wilson, Atomic, Sports Tracker, Suunto, Precor, Arc'teryx. - source: Wikipedia

@Elizabeth_MTY Год назад

is a chinese company and here in china they say it's a French company LOL

@PPKFilms Год назад

@@Elizabeth_MTY Well, it's a french company, owned by a finish company, owned by a chinese-canadian consortium....

@brettfavresnephew8591 2 года назад

vfiles sold salomon in 2014...

@xnotmarcox 2 года назад

Do you think this shoe will still be here 5 years from today? We know trends will come and go like Supras, Y3s, and Ultraboosts. But there is a proof that some can stand the test of time like Yeezys. Yes, they’re not that hot anymore, but they still sell out (at least from I am).

@jacintofernandes2907 2 года назад

They've been here for 9 years. Let's see for how long more

@xnotmarcox 2 года назад

@@jacintofernandes2907 But as fashion (dunno what else to call them to separate their functional outdoor identity) brand, it’s just more recently.

@Art-lm4ik 2 года назад

They sell out because they make less pairs every release to keep the demand high

@alexeie.6187 2 года назад

Yeezy stocks have only been going up.... no they sell out because millions want them

@wikedwun 2 года назад

I still rock my Osiris D3s lol

@elliotclowes3475 2 года назад

I can't wait for every damn shoe brand to be unaffordable because "hype"

@Freebase6 2 года назад

Damnnn y’all had to ruin Solomon too

@toomuchppl 2 года назад

0.21 beware those are fakes

@valle1418 2 года назад

Hahahaha 3:46 einfach artsyblumkohl bisschen Train surfen

@rodrecusadams 2 года назад

I was wearing Salomon before the hype

@websters8665 2 года назад

Didn't even know it was a hype till this video showed up... now I'm worried they'll make the shoes more expensive

@rodrecusadams 2 года назад

@@websters8665 facts they already 200 dollars

@J.0.E. 2 года назад

Y’all always late as hell

@rafsimonsbackpack6821 2 года назад

damn bruh i rmb getting shit on for salomons in hs

@parlimentjenkinsiii6658 2 года назад

I should of stock up on these corny ass shoes

@thomasmiller3398 2 года назад

Trend come and gone already hypebeast are late af

@whatfleshmeanstoskeleton 2 года назад

Chur

@mdkhurshid1664 Год назад

Lu ga..

@barivlone2684 2 года назад

Common mayn don’t put em on😩

@locojet6174 2 года назад

If they send me free pairs or pay me I'll wear it but other then that I'll pass!!!!

@rawsanity27 2 года назад

I don’t think I’d rock Solomon even if they were free. They that ugly to Me.

@chablos2831 2 года назад

who cares about you..

@sophisticatedluna6503 Год назад

L for you

@jeonlyxoxo 2 года назад

It’s simpler than all this b… explanation. Normcore has been on the rise for nearly a decade now. Balenciaga Triple S just sealed the return of the 90s ugly shoes. Which for 90s people is hard to digest. Solomun is just jumping on the bandwagon of ‘fashionistas’ yet again wanting to be so different, reclaiming this look. Can’t we just move forward? Looking back in the past is just so lazy and lacks creativity and design. But I guess this is what society is in 2022 and beyond-just boring and repetitive.