This revision video introduces the concept of quality in business & emphasises the key link between quality, competitiveness and customer service.
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VIDEO CHAPTERS
0:00 Introduction
0:07 What Do We Mean by Quality?
1:25 Some Measures of Quality: Tangible & Intangible
3:02 Why Quality is vital in Business
3:56 Benefits of Greater Quality
4:52 Quality and Competitiveness
5:20 Quality as a Source of Competitive Advantage
6:03 Quality and customer service
7:16 Examples of businesses competing using BOTH low price and high quality
27 июл 2024
