Quick Take: Using  

Host Greg Kihlström talks with Tara DeZao from Pega about using #predictiveanalytics to simulate campaign dynamics on the latest episode of The Agile Brand with Greg Kihlström #podcast
Don't miss a thing. Hear directly from leading brands and platforms about the challenges and opportunities facing marketers today. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
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