Ragebait has been a thing for a while - and there's studies about rage/doom scrolling and how its overall contributing to a lot of nasty feelings that people have, about themselves, others, the world, etc. It's cool of you to address this, because it's not something "everyone" knows. I have to remember that I grew up BEFORE the internet so I remember when a lot of these things were transferred into the digital space. But a 15 year old? They were born when it was well underway. Same thing with filters, etc. If its all you've EVER known, how do you spot them?
That's such a good point. I think for younger people there's not really a degree of separation anymore from your "real" life vs social media. It's such crazy uncharted territory with the internet, things are changing all the time for better and for worse, and we are all just along for the ride!
Yeah, hahaha, I saw this video and had the reaction of the "first time?" meme because I use reddit and falling for ragebait is basically a rite of passage 😂
A good point...bullying has always been around and now the kids cannot separate themselves, it's in their face 24/7 with internet....the first 8 yrs of my life had no TV, best years.. we read 'real books' we played family games (snakes and ladders, even scrabble was back then.. card games, and I feel like family was more connected) if you had a nasty bully at school, you left them at school, they couldn't attack you on the internet. 10yr olds committing suicide because of internet bullying is just terrifying!!😢😢😢
Rage bait is so heavy right now. I think that's Mikaylas how gig. She knows the accent is fake, the makeup is very basic, and the over filtering herself into a different person gets people talking and gets her the views and engagement she wants. Even if it's people hate watching. Such a strange trend.
I think what bothers me is: the world already has enough anger, enough frustration, and enough outrage. Adding more to it through these kinds of videos is disappointing. (So glad you don't do this, Kelly!!)
I refuse to engage with those sorts of accounts that are just so unabashedly wasteful. Nope and nope. I have a respect for my wallet, the environment and I refuse to just mindlessly scroll on a never ending overconsumption journey. But also if this is a thing when I was 20 I would have liked and commented and put it on Visa.
I 100% agree with you on this. At 49 years old I am much wiser and contientious of the content I watch and what I choose to buy. But I was more inclined to impulse buy when I was younger.
@@nikkismith2858It used to be mostly for personal entertainment and they just record it for their channel or the like, like Jenna Marbles and SimplyNailogical. But now the ones doing them are literally purely for whatever type of engagement and also to get sponsored by a specific brand. OR also just to get that 15minute virality moment. Unfortunately.
Hi Kelly, I did enjoy this video you brought up an interesting point that I can't say that I have heard anyone else talk about. It did make me laugh although I honestly don't seek out those kinds of videos and I'm not too much of a tiktok fan even though I do follow a very few select people on tiktok, I'm more of a youtube kind of person.
the whole WORLD is wasteful. does it matter if the makeup goes on your face? or if the food gets eaten or rots? supermarkets throw away more than you ever will. what's the difference? you don't own makeup you'll never wear?
Not really because facebook/ Instagram is highly censored. Lots of worldwide news u miss by not being on tiktok if ur interested in that type of information
Thank you for calling this nonsense out. Fame used to come to those with some sort of talent, now it comes to those who act the most like fools… it’s exhausting…
Tbh, there always has been a subsector of the entertainment market for "fools of the week". A clown doing dangerous stunts, outlandish stories in a Victorian magazine, etc. But it's only ever 15 minutes of fame; the ones with real talent (and luck and connections!) are the ones we still talk about today.
To me, all ragebait is clickbait but not all clickbait is ragebait. Clickbait could be something that piques curiosity- like "making my own foundation?!" As an intro for a video where they use colour theory to mix pigments into their skin colour. Ragebait is the Duxbury foundation method lmao.
Clickbait used to only refer to a misleading hook to draw someone in. If the video delivers or doesn’t lie at all, I don’t think that should be considered clickbait, unless the definition has changed into something not so bad. When the first term was first created, it was always something bad.
you must be lucky, blocking only does 1 thing for 100%, it makes it so they cant respond to your videos. they still have a chance to be recommended (although lower, especially if you also hit "dont recommended this") id know, blocked a few channels that were popular and they just kept showing up, daily, every time id open the app. all because they were "similar to your subscriptions"
As someone who has sort of been pressured by the beauty community into like "neutralizing" my pinkish undertone I'm near insulted by the intense blush underpainting technique 😆
Example of click bait….”Leaving RU-vid…” Literally 99% of time a video is titled that, they are NOT leaving and have no intention of leaving. I refuse to click on those. If they DO leave, then I’ll know to go watch that video if I wanna know why. But, haven’t had to do that yet…
Yeah, I’ve seen this just in the last week or so from Tati (Tatibeauty whatever). I had only recently begun to watch her and her personality is engaging and funny but I immediately unsubscribed.
@@magpiesneedle2575 yep!! I’ve seen it from so many lately! Even people I’m not subscribed to, I’ll just see it as I look through my feed or something. It’s definitely someone I won’t watch though if I see they’re doing it!
Tbh I prefer when content creators acknowledge the algorithm and ask you to comment to help them do better within it. Like Robert Welsh, always says something like “comment to help me with the algorithm”. if you like a creator, and if you like their content, you want to help them, however you can help them, and posting a simple comment is not a lot of work to help a creator whose content you enjoy. Like this 😊
❤ Robert. And agree! I always take the time to write a quick comment and like the videos I appreciate and the creators I want to support. I hope my favs never feel like they have to sacrifice their integrity to earn a living.
Robert Welsh is great, and you're right-- He's always super upfront with ads or asking for engagement and the people who comment on his videos or on the Welsh twins videos are some of the funniest, nicest people. I think we all appreciate a content creator who is transparent and acknowledges the other kinds of things going on in the beauty space.
My husband gives me headlines as if they’re facts 😂 recently he told me a celebrity has split from her fiance. I read the article (he did not) and they did split up FOUR YEARS AGO .. before getting back together. He was like, “why would they say that in the headline??” He is 40 years old. People just believe things and it blows my mind but I do think being in the creator space has made me SO skeptical that I don’t believe things now til they’re irrefutable. Even then I’m waiting for someone to tell me it’s just a joke
I think it’s super unsustainable because there’s just no way you can create content that constantly goes viral or sparks a kind of rage. You can’t make a full platform based on it, but I think that’s why makeup is a decent ragebait platform because you can do crazy makeup all the time and be consistent with the “insanity”
I think you’re spot on with all of this. Rage bait is also fueling all of our news as well. I would also like to point out that creators are also using lying and negative attention to make lots of money… like Mikayla N with her mascara scandal. She was able to profit from that whole thing, never addressed it, never apologized, but benefited greatly from lying and I see it more and more with creators. It’s super sad.
This reminds me so much of people who make videos saying their kids said “the wildest thing” when everybody knows that they in fact did not say that thing.
@@maryeckel9682 I don’t mean to say that it doesn’t happen, We all know that it happens, but the things I’ve seen posted are so incredibly staged. It’s very much intended for the creator to gain attention!
And kind of in an exploitative way, I mean that’s a whole can of worms on its own, but I think a lot of that started with people posting stuff like this.
The only way I’ve seen the algorithm stop showing me certain content is to use the reporting options, usually “I find this irrelevant” or “Don’t recommend this channel”, or “I’m not interested in this type of content”
This is exactly why I'm glad i just watch beauty content on RU-vid, and not tiktok. I avoid the ragebate nonsense, I had no clue these "trends" were even a thing! so wasteful
I just watched a TikTok last week of a family claiming their newly built house is haunted and it's so obvious that it's fake and everyone is responding as such and calling them out. It literally never occurred to me that they likely did it on purpose for engagement but it makes total sense. Thanks for the video!
I do not watch Tik tok. I spend enough time on other platforms and I refuse to add another 😆. I have enough rage, disappointment and so on in my own life trying to make it. I want thoughtful educational content not stuff that makes me rage. I’ll let the ones I do follow keep me informed on it 🙂.
The phenomenon on its own is very scary to me because it teaches people to not empathize with someone because “obviously they’re lying like everyone else”
The minute somebody made me aware of rage bait, and the fact that a couple of the influencers I used to enjoy had created a video with that purpose, I immediately unsubscribed from them both and stopped watching them. And I stopped buying products from the one who has her own brand. That is disgusting that influencers do that.
This whole thing is what made me start commenting on videos and photos of people that I like! I didn't use to comment at all online but it's very frustrating to see the rage bait being more "praised" (by the algorithm) than people that create stuff that I actually think is cool hahaha I love your videos Kelly, you talk a lot about stuff that goes through my mind!
I’ve also seen videos where people rip out book covers and replacing them with prettier covers the content creators made by themselves. My heart drops a little every time I happen to come across those videos
I agree with everything! I stopped commenting on videos like that because I knew I would just see it more on my feed! Also - your earrings, pleaseeee link them. I can’t find them for the life of me! 😩❤️
Something I can't stand is when content creators ask questions when you know they have no intention of actually looking at those comments/responses. They'll ask random questions in the middle of doing something else to try to get people to engage and leave comments but those creators are always the people that never ever respond to comments. It feels really obvious and transparent. It's like they have a post-it note in front of them that reminds them at least twice during the video to ask some mindless question they don't care about the answer to. Definitely prefer it when content creators say, "If you'd like, please leave a comment, it really helps the algorithm." That kind of honesty is refreshing. I always leave comments or thumbs up for the creators I genuinely appreciate because I DO want them to get credit for engagement.
I actually have a friend who doesn't wear shoes, but to my knowledge she hasn't cut up her old shoes to wear into stores, lol. She just doesn't wear shoes. Sometimes she wears "soleless sandals" which basically look more like jewelry but sort of look like shoes if you're not looking closely enough. She does carry a pair of actual sandals with her in her purse, though, in case she needs to go somewhere where she absolutely has to wear shoes, like a hospital or something. I think cutting up shoes is ridiculous if that's what those TikTokers actually did, but some people actually do not wear shoes. :P
Rage bait is all over the internet it's so annoying and I feel bad for the people new to makeup seeing Meredith and thinking they should do the same and just waist expensive product
16:52 Re: hand gesture for talking on the phone ☎️. I am Gen Z (23) and I use the 📞 🤙 to gesture calling on the phone. But I bet that some Gen Alpha kids do the flat hand to represent a cell phone 📱 Very interesting phenomena!
It reminds me of people destroying expensive makeup palettes. Wow it was 4 years ago. The James Charles palette drama, and now I know which channels to block.
This is to a lesser extent but I've also noticed this phenomenon in fashion videos- the creator will put together an outfit and then pick a jacket or a pair of shoes or something that doesn't mesh well at all and leave a "better" option out.
For content I don't like I don't engage at all. I don't even report rage bait. I just go click not interested and don't recommend channel. I'm not on any other social media.
The Clionadh Stained glass shimmer/glitter ✨ eyeshadow singles are so incredibly beautiful on the eyes! I love that shade you used! Very beautiful look ☺️
One of the MANY reasons I prefer RU-vid for beauty and Tik Tok for recipes and information sharing. I prefer old school long form unless its a quick recipe, gardening or complaints about the economy and sharing opinions.
This is why I don’t scroll TikTok. I will go search a certain creator I enjoy and that’s it. When TikTok first came out I was scrolling then wham it was 2-3 hours later. I don’t want to stare at a screen that long. What kind of life is that. I’d rather be outdoors and/or enjoying family and friends.
2:31 this reminds me of when popularMMOs made a video about where Jen is. The thumbnail STRONGLY implied that she died. She’s doing fine and has a kid now
omg yes thank you for talking about this!! ive been noticing this increasing the last... i dont even know, maybe last year or two and so many people fall for it too and i'm like ...PLEASE see through this omg
i think the first time i saw this was the entitled girl who would be disrespect to 'service staff' at upscale places and they would always be off camera and tell her very normal things, and she would be like oh what do you mean I can't return this pasta dish just because i don't feel like eating it?
I think it’s important to look at it as consumerism all around - I’m consuming content BUT how are they benefitting from my time? If it’s content I enjoy then I’ll engage if not I just keep scrolling. Love the makeup look - I might have to replicate it today!
I wish people were half as smart as you are. So far I've stayed away from Tiktok and all these other things, besides YT, and you've just convinced me to continue to stay off. I'm not missing anything. Blessings. X
Exactly!! I see this so much and its infuriating and i immediately scroll away. Ive also been seeing weird videos that have no context and then people commenting for context and ive also seen people purposely misspelling/mispronouncing certain words for engagement 😪 (omg i just reached the part where u started talking about this haha) Anyway i always love how you talk about different aspects of the beauty industry instead of just product reviews(which i love too!) and different perspectives too 🤗🤗
I think youre right about the clickbate stuff, and that woman slapping on excessive make-up and the sponging it all off and calling it "blending!"😂😂 had us all commenting!! And I remember the shoe crap also, But I was over it all by then and I just flicked past, and I'm starting to watch things, find them stupid and flick past without comment these days. I have favourite content 'creators' people like yourself who put in real effort, research, try products, give honest opinions, not paid for BS to suck up to brands!!! And not just click bait with rubbish content... thank you, keep up the good work. ❤
Algorithm feeding words Love your look today, and this is important content to help people consume social media content more warily (or just scroll past).
Tbh I think a lot of viewers became fascinated with Meredith’s content because a lot of people view it as satire or - if you have no understanding of applying makeup - genuine curiosity in learning how to apply makeup and thinking that applying that much foundation is good. We don’t learn how to apply makeup, it’s something we have to teach ourselves which is why we are seeing teens, tweens and pre-teens sharing skincare and makeup routines. I think it’s worse with skincare because they learn the hard way that some products are not meant for their skin, hence why there has been so much backlash from parents and dermatologists. And I think that these platforms are trying to get us to watch more but we’re not consuming video content like before because there are too many platforms now. That’s why they’re incentivizing creators that create a video longer than a minute, using influencers like talent that is repped by the platform like an agency would.
Stitching a video is a way that people “reply” to a video with one of their own. So part of original video will play and then the person who is stitching has their own video tacked on (sometimes one after another, sometimes side by side). I think that’s it at least!
Thanks for this deep dive!! ❤ this is why I gravitate towards RU-vid and instagram primarily. Those things still exist on those platforms but not to the extent that they do on TT…I was on there for a few months and found it very draining.
