Using The "Pipes" Methodology To Scale Your Facebook Ad Account 

I can't believe this video only has 49 views. I also can't believe this stuff is free. Unbelievable.

Very good video and explanation, exactly what I was thinking to try! Thanks for the video and keep up the good work!

@Taylor Holiday - would you attempt a cbo campaign like this for your whole site directing to your main home page and so set your cost cap at a total CPA? eg. overall AOV is 250 - target spend is 20% so cpa cost cap is £50? I appreciate it is probably better to set up "pipes" for product types/single products, however, to consolidate the number of campaigns in a Facebook ad account (which FB recommend), and simplier campaign management, do you see many companies take a broader, full inventory approach and create pipe campaign ads focusing on company benefits opposed to product benefits? Keep up the great, insightful content!

Hello! Thanks for such a great video! Wanted to understand something: let's say the product is for a 100 USD - and i break even at 50. Would you set the cost cap up till the edge of profitability like 47, 48 or should one try to set it at 20 and see if that works with the right creative. I was watching one of Taylor’s Q&A and someone had set the cost cap for a 60 usd product at 25. To this Taylor said that this was an extremely difficult constraint.

Nice work CTC! I have a question around setting up multiple 'pipes.' When creating different campaigns, do you also change the audience or just the creative / offfer etc. If you don't change the audience, would your campaigns be competing against each other? Thanks in advance!

Really helpful CTC ! Appreciate. One question : Let's say we are using 2-3 pipes for same SKU's but with different creative concept (but same landing). Do you put a remarketing ad set in each pipe ? As it will be the same audience between all the pipes.

Hi guys, i´m starting in the media field and this tuype of content is really appreciated. Can you help me with a this major question that i got? the thing is what if we are just starting and don´t have any past data of old campaigns and don´t have quite the intel to implement a CBO because the lack of prospect intel of behaivors. Do do you recom to build a pipe metholody follow up with a split testing to secure the right niche ? any tips are really appreciated. Thanks guys.

What should you do when you are only getting $100 per day out of the total ad account and it doesn’t seem to be able to spend anymore and it’s been weeks. Daily budget for 5 campaigns is at $1000 each. I know you mention to change creative but won’t that just reset the learning phase ? I’m loving the set up it’s just the deliverability that’s a little frustrating

I built my first pipe using a winning audience & creative from an ABO campaign. I set the COST CAP at my Break even CPA to start and it is not getting any sales. When this happens what are areas you look to improve or change?

Great videos! Thank you so much for sharing. Question... You have only one interest ad set in one campaign. Do you test interest in another campaign and cycle them in this one? And another... I create an ad, change the format in the ad creation based in IGpost IGstory FBpost etc. When I change the creatives like this the "clean" post url get`s to something like this 10158566883127904?dco_ad_id=23844845286620376 and when I duplicate it the social proof doesn`t carry over. If I do not change creatives. That means I upload a video and doesn`t change it by placements the post url is "clean" and I can duplicate it and then social proof carrys over. This makes it easier to keep track on comments and also building the social proof. Any suggestions?:)