Real Talk with Nivoda EP3: The Importance of Diamond Traceability 

Another very informative video, the majority of customers start the journey to buying the perfect ring with research, to ensure they’re making the best possible choice. The question of origin is being asked more now, and diamond certification is a big part of the sale. But listening to the customer and delivering an unforgettable experience is what leads to customers returning and creating that ‘customer for life ‘ ethos.