Agile Product Ownership in a Nutshell

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This is basically a 1 day product ownership course compressed into 15 minute animated presentation. There's obviously more to product ownership than this, so see this is a high level summary.
For translated versions & translation guide, see blog.crisp.se/2012/10/25/henri...
Do you want to contribute subtitles to this video? Here is the community translation link:
ru-vid.com_vide...
Special thanks to Alistair Cockburn, Tom & Mary Poppendieck, Jeff Patton, Ron Jeffries, Jeff Sutherland, and Michael Dubakov for providing many of the models, metaphors, and ideas that I use in this presentation.
Download the complete drawing here:
www.dropbox.com/s/ph3spbc3evg...
Downloadable version of the video here:
www.dropbox.com/s/h3fzydsss7s...
PS: The intro & outtro song is just me jamming in my home studio. I bought a cool half-acoustic guitar a few months ago and was looking for an excuse to make use of it :o)
Tools used: Artrage (drawing program), Wacom Intuos 5 (drawing tablet), Screenflow (screen & audio capture).

Опубликовано:

24 окт 2012

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Комментарии : 1,4 тыс.

@knotwilg3596 7 лет назад

You should get a million dollars for this video because viewing and reviewing it is worth days of expensive agile coaching and that for many customers all over the world. Almost everybody doing agile coaching has this video included in their session, because it is better than what anyone else can come up with, in terms of applicable theory.

@henrikkniberg 7 лет назад

Thanks!

@darrenhalford805 5 лет назад

Just found this and I'm adding it to my toolbox - fantastic work! thanks! Also subscribed so hoping there's more to come!

@majoromer 5 лет назад

I Agree!! :) Gr8 style and gr8 coverage..!!

@Bimp_Lizkit 5 лет назад

Great pace as well. Bravo.

@PabloAriznabarreta 4 года назад

Well said. Totally true.

@knightgoggles 5 лет назад

"If your organisation doesn't like truth and honesty, it probably won't like Agile". Nailed it!

@cutflow2 2 года назад

I have a question for you: Is agile PO and scrum PO the same thing, or two different things or is one term invalid? I ask this question because I have seen both agile PO and scrum PO in job titles and am curious to understand the difference between the two?

@darrenbryant9769 2 года назад

@@cutflow2 Product owner is a role in scrum, strictly speaking there is no such thing as an agile product owner (as its specifically a role in scrum). However, many organisations will advertise for an agile PO out of simplicity or because they don't use the scrum framework but still want at PO behaviour. I think PO is the most misunderstood role in many organisations so just make sure during the interview that what you think you're applying for, is what you're applying for. Enjoy your journey!

@carstenbkoch 2 года назад

9 years old, 15 minutes long. Pure gold. Why did it take me so long to come across this video. Really good and super condensed explanation of what agile development is about. Thanks so much for your work. Really awesome!

@Stopinvadingmyhardware Год назад

Thanks for letting us know that you’re holding on illicit materials with admissions of criminal activities and of assault.

@MarkLochrie 10 месяцев назад

F😢

@Machide. 9 месяцев назад

10 years old video and still applicable today. Thank you for such an amazing visualization to simplify complex Agile process in product management!

@AlexisChateau 2 месяца назад

Amazing explanation. Google recommended watching this as part of their Project Management professional certification.

@Babynate1000 Месяц назад

yep that is why I am here

@AlexisChateau Месяц назад

@@Babynate1000 Awesome! Congrats on nearing the end. I'm just starting the capstone.

@Babynate1000 Месяц назад

@AlexisChateau how are you feeling about the program so far?

@AlexisChateau Месяц назад

@@Babynate1000 I'm also doing project management in grad school and the Google program is much better than my school program. It's more practical, easier to follow, and just overall makes better sense. I will say though, that if you plan to attempt the CAPM or PMP, you'll need to get familiar with the terminology used in the PMBOK. My grad school class mainly focuses on those and they're a pain in the you know where. 🥲

@AlexisChateau Месяц назад

@@Babynate1000 What about you?

@henrikkniberg 11 лет назад

Tools used: Artrage (drawing program), Wacom Intuos 5 (drawing tablet), Screenflow (screen & audio capture).

@blessythomas709 3 года назад

Thank you for this info.

@sarithac3462 3 года назад

Thank for the info on the software used. It helps.

@jqhaysrhrhyrjeususeu6931 3 года назад

ضضضضضضضضضضضصضض

@prashantsharma1637 2 года назад

"If your organization doesn't like truth and honesty, probably they dont like Agile"-- Wow!! What a decisive and tested indicator!

@gladyl8291 Месяц назад

Was hesitant to watch it bc it’s an old video but I was so wrong!!! Best explanation of agile. Hands down!!!!!!

@aswinimahadev4357 Год назад

This is pure gold ❤️ Instead of wallowing through hours of blah-blah on agile, this 15 minute video provides so much clarity and depth. So much grateful for this gem 🙏🏼

@josephmckevitt9757 8 лет назад

This video is gold. To distill the nuances and complexities of product ownership into a 15 minute cartoon is remarkable. Aside from the awesome content, its one of the best examples of using visual communication to explain concepts that are really difficult to communicate. Great work.

@cutflow2 2 года назад

@Niesha266 9 месяцев назад

Lightweight is good and what did I use it for it’s a lawnmower ru-vid.comUgkxTPN04aT-Qdjr_KS3ql7ng8wnU3wwsCqk also recommend Yes it is lightweight so hence not as robust as our old one. But if you take care it does the job really well.

@RupKBK Год назад

I'm here because of Google's Project Management Certificate course. I loved this video. Very interesting, informative, and precise.

@genctasbasi 8 лет назад

Haha love the ref to MS office clippy at 04:50!

@charleslindberg9077 7 лет назад

Genc Tasbasi of

@sizons 6 лет назад

Wow, nice one picking up on this. I miss those though.

@mindyanderson2650 6 лет назад

sizons

@Dlit99 5 лет назад

I liked Clippy....and Globe....and the other MS Office helpers.

@rashmiambedkar5143 4 года назад

Me too. About to comment.. happy to see ppl likes for this. 😊

@deepshikha1293 4 года назад

This was mind blowing. This easy, this short and to the point. Did not waste time at all, and all the concept are crystal clear. Saved me from hours of agile training and the boredom of it. Simply brilliant.

@priyaadhikary6179 4 года назад

Even after so many years, the video hold such great value for POs. Presents a single snapshot of almost everything that is important for a PO. I really liked the special emphasis on 'NO', single most valuable lesson.

@Comrade2k7 2 года назад

Just commenting that this video is still the best thing ever created for agile/learning. Always refer this is a first step/introduction

@mo_uduh3961 Год назад

Your video was 9 years ago but this is still valuable to a Scrum Master and a Product Owner. Thank you so much 🙏

@sonnie6633 Год назад

I agreed as well.

@PoliPWorld 2 года назад

This is such a great video! Just FYI- Google gives you so many props for this via their PMP certification course as a a great recap of some of the key terms and concepts for project management :)

@femiquaitey6668 Год назад

I am coming here from the Google PMP course. Impressed with this guys explanation

@danielnyman1098 6 месяцев назад

Still the best video (of all videos) on RU-vid. This is pure gold!

@aliaydn7102 3 года назад

I came here from Google Project Management Certificate Course and I would like to thank you very much! An amazing video to understand how an Agile world looks like!

@jairo.cabello 7 лет назад

This short explanation is pure gold, thanks!

@catgirl8202 Год назад

CSCI 4/5448 OOAD Quiz 9: Right answers: Types of risk impacting development efforts include business, social, technical, and cost & schedule The key tool a product owner uses to manage product backlogs is to say "No" to requests when appropriate It is hard to find the balance of building the right thing, building the thing right, and building it fast

@kalyanbasak5344 2 года назад

These 15+ mins can change an entire organization's mindset and culture. You spoke in 15)+ mins what others are still exploring to achieve for years. I wish you all the best.

@arnoldchoycawen428 3 года назад

This is the yet the best video regarding agile methodology explanation, it is concise, direct to the point and very easy to understand. Others are too long, going around the bush and so boring.

@rohansingh7720 8 лет назад

Who ever made this video, you are the man!! This is cut, clear, and to the point.

@henrikkniberg 11 лет назад

Thx for the notification! I had no idea that there were subtitles. I'll look into correcting it when I have time.

@keito01 11 месяцев назад

10 years old and it explained agile better than most videos and courses I have watched. Thank you!

@SuryaAdiWiguna 3 года назад

Came here because this video is featured in the Google Project Management Professional Certificate Program. This video covers everything on the Module 5: Agile Project Management. Such an awesome explanation!

@TheHelloWorldz 5 лет назад

I love to have a poster like this on my office wall, this gives a full vision of how to manage a project by being Agile.

@janstucke5777 10 лет назад

Hey Henrik... thank you so much for your great work! I read "Get Agile" and it was very cool but focuses an Scrum in general. You showed me the most important spots to look at and the things I want to learn like the trendlines and dependencies while developing a product or features. Thanks a lot, Jan

@alecorderocrc Год назад

Explanation of Agile Methodology and great samples resumed in a simple way, gold info

@MacCWB 10 месяцев назад

Then I'm doing this online 6 months Google Project Management Course and they tell me "Right, now you go there and check all we have said in 3 weeks in just 15 minutes. This guy knows a lot". And gosh, they were right. I'm impressed by the clarity and quality. Thank you for putting up, you saved my life!

@howardwiener7458 2 года назад

Excellent: concise, understandable. This should be required watching for all Stakeholders and POs.

@kanchanchaturvedi09 8 лет назад

This is one of the best video on Agile. so simple and easy to understand and implement it. Good work Henrik

@user-qp2lo3nb2s Год назад

This video is phenomenal to understand the foundation of Agile! every time a PM struggles with execution, come-back to this.

@yagnatalakola4009 6 лет назад

Great demo. I have been looking for something like this for two days - short, and clear visual depiction of Product Owner role and responsibilities. Thank you +Henrik!

@goneballistic 8 лет назад

that was a tremendously condensed and ridiculously well done primer on agile roles and responsibilities. thanks for doing that.

@cutflow2 2 года назад

@teodortodorov4381 Год назад

@@cutflow2 this a hella late response so maybe u alrd found out, but basically: agile is the more all-encompassing term for the project style that is adaptive to changes. Scrum is one of the most commonly used methodologies within that project style: the others being Kanban, Lean, & XP I believe. Basically, within agile they can probably go into scrum, but probably not vice versa.

@RichardGriffiths1 2 года назад

Even though I've been working as a product owner for a couple of years, this video summarised the whole Agile development process so perfectly it actually helped reinforce my own internal model of what I do - well done!

@AndriyCivic Год назад

I first saw that there was 2012 mentioned which now is 10 old, and thought `oh no, I need some newer stuff`. But somehow I kept watching and it's really cool and up to date. Thanks, man! Great stuff 👍👍👍👍

@balasudhakarvoleti1360 3 года назад

I am subscribing to your channel man. What clarity you gave in just 15min. You are just doing social service to people.

@danloomis 9 лет назад

Fantastic and very approachable presentation...job well done Henrik! My company (very large networking company) is going through an Agile IT transformation and I'm forwarding this video to everyone that is willing to listen.

@DiegoSusa 9 лет назад

Amazing how you managed to explain so many key PO/Agile ideas, so clearly and shortly. Simply remarkable!

@Lambyplayz72014 Год назад

The fact that only NOW I've come across this video really knocks the wind outta my pipes. Excellent content. Thanks a million for the resource.

@carloskorten574 2 года назад

This is one of my favorite reference videos for anyone who is new to Agile. Thank you so much for this video. One comment on the subtitles: there is a spot where Henrik says "Technical Debt" and the subtitles show it as "Technical Death". These are similar in meaning, but Technical Debt has more specific implications.

@KevinMatheny 10 лет назад

I've had this video recommended to me several times, and finally got around to watching it yesterday. I've since watched it two more times and shared it with my team, and I'm berating myself for not having watched it sooner. It's a great summary of the key points of agile software development approaches, and should be required watching for everyone involved in a transition to agile development. Thanks, Henrik. Nice work.

@KristenWomack 10 лет назад

Yes. Thanks for sharing Kevin!

@cutflow2 2 года назад

@blair5475 Год назад

@@cutflow2 Scrum is a type of Agile

@michaelbosch7627 7 лет назад

I've watched this video several times, and learn something each time. The estimation segment is inspiring. I tell all my Agile buddies about this clip -- thank you!

@josecastillo714 Год назад

As a former PO I have to say that this video is GREAT! I have never been able to summarize the work of a PO or the Agile process so good and easy to understand yet including everything that involves the work... then I saw this video! Thank you for sharing this!!

@satheesanvarier2734 6 лет назад

If you have missed this; never tell 'Oh! , I missed this somehow' again ! Great common sense ... greater manifestoes ... greatest presentation . Thank you very much.

@MichaelRWolf 4 года назад

This video continues to stand the test of time!!! For me, it reached the epitome of what a great video can be from both a production perspective and also content curation. It has a fast pace, tight dialog, crisp hand-drawn graphics, and keen insights that bridge theory and practice. I've watched it dozens of times, and have learned something each time, both about Agile Product Owners, and also about production technique and technical presentations. Bravo!!! This video deserves the 2.1M views it's gotten. And... on the dark side. The unintended consequence of the success of this, and other "Spotify Model", videos is that WAY TOO MANY companies are adopting "The Spotify Model". They see the clarity, insight, and practicality of this video and forget that their real world situation requires of them a phrase made popular by IBM -- THINK! This is a wonderfully clarifying video about an amazingly complex world, and people are getting wooed into not thinking.

@jingyilai6039 7 лет назад

Have to say this is one of the best videos that I have ever watched. Made it clear how agile works and it is like suddenly all the fog has gone and I have a clearer picture. Thank you for sharing the video for free and it really deserve a billion views!!!!

@sharaddevre3102 5 лет назад

This is killer man. This is just so beautiful and you took only 15 minutes to tell so much stuff with so much simplicity. Hats off!

@narendrabhide8824 3 года назад

One of the best lectures I have come across. Too much in too small time without losing any bit - amazing.

@HundahlNiels 10 лет назад

You professional communication skills are amazing. Thank you so much for sharing this little piece of art :-)

@master-swami 7 лет назад

This is the best description of Agile Product Ownership I have ever watched. Thank you very much for this!

@vikasgupta1303 2 года назад

This is EPIC! You just nailed it everything in 15 mins, can't thank you enough for producing something that gonna help people in many coming years

@nomansattar9282 4 года назад

Hi Henrik, this is one of the best short video of Agile Product ownership. Kudos for explaining this so well and beautifully illustrated too. This has to be seen by every Product owner,s Agile coaches and Scrum Masters

@alvinsanders6804 2 года назад

This was the best damn breakdown I've ever seen. I don't know how you got me excited and terrified at the same time. Well done.

@PrafullOnUTube Год назад

Pure gold ✨️ what a great crispy clear picture you had that is 9y ago!! Hats off 👏

@romankorf4973 2 месяца назад

I worked in agile projects for a bit and I have seen many videos, tutorials and all the things to describe the role of the product owner compresensively. And I have to say, this 11 year old video sticks it to the point. I very much like the style and way the video tells the story. Best I have seen. Thanks alot.

@romankorf4973 2 месяца назад

I am not a native english speaker so please dont complain about my english. It is what it is :)

@NealChampion 4 года назад

I've just played this video to a new team, and new to Agile, in 2020. I first used it with a team back in 2013! It is still so incredibly relevant and accessible.

@DanielsPengetips 5 лет назад

Amazing video! I have a job interview for PO coming up and this was incredible useful.

@parthibanpachaiappan3522 2 года назад

As you stated, Less is more..... Exactly true in this case of providing great introduction to Agile in Less time with more details .... Worthy 15 mns of all time !!!! Thanks!

@heybhagavan 4 года назад

Good job Henrik. Not too many videos on RU-vid have kept it at such a sweet spot of dept and length. You kept this at enough dept and length that this can be used to teach Agile at any level from a fresher to a seasoned PMs to even management guys. Keep up the good work.

@PaulHeidema 9 лет назад

This is a great video, Henrik. It was Michael Sahota who pointed me to it. Since then, I have shown it to many people in many organizations to help them understand Scrum and the role of the Product Owner. Fantastic video!

@cutflow2 2 года назад

@PaulHeidema 2 года назад

@@cutflow2 Good question. The Product Owner term is more often connect to Scrum as this is an official term. Scrum is one of the many frameworks of Agile including Extreme Programming, OpenAgile, Crystal Clear and others. Agile is a set of value statements and principles. I like to explain it like this. Agile is the being (the thinking) and each of the frameworks are the doing (the action). I hope that this helps.

@cutflow2 2 года назад

@@PaulHeidema oh man this definitely is powerful and clears it up. I appreciate it fam. Your explanation is truly amazing. “Agile is the thinking and the framework is the doing” in the most simplest form this is amazingly well put. And I am guessing kanban, FDD, are other examples of frameworks. Which framework do you use and for what role

@matthewblott 10 лет назад

Excellent presentation. I've been searching for a decent short video to show colleagues and they've all been poor. Most spend half the time talking about other systems and their deficiencies (which when you want a short tutorial is annoying) and then present a series of bland slides displaying predictable buzzwords. This was to the point, expertly presented with useful and imaginative animation.

@henrikkniberg 10 лет назад

Hey, thanks for the great feedback. Glad you like it!

@slavden 6 лет назад

The best ever explanation of story points at the very beginning (for all team) and rest is gold for PO :)

@cutflow2 2 года назад

@@henrikkniberg do you have LinkedIn ?

@kjellkod2 2 месяца назад

I think I've shown this video to every single new company I've come to ... as an input to discussions of how we can be more efficient. Great video Henrik.

@Vladislav888 5 лет назад

4:20 "that's a hard job" That's a huge understatement. This person must be a business expert(as in, the product knowledge), an excellent analyst and a marketing expert. And you need to perform an analysis almost on the fly, without weeks or months of research. It's almost impossible, and rare people who meet these criteria probably have something better to do.

@ALhajrasAlgdiry 4 года назад

This is gold, thank you sir.

@eronduvictor1850 6 месяцев назад

Yes, boss! This was incredibly useful. I accidentally stumbled on one of those timeless pieces of information on the 25th of November, 2023 🙌

@enigma_steve 5 лет назад

Mindblowingly simple yet comprehensive explanation. Kudos, Henrik!

@JobinAugustine 9 лет назад

Awesome.. love this.. Thanks for sharing Knowledge.

@davidchen9604 4 года назад

Impressive this is a 7-years-old video, yet still so true in today.

@roopekolu8241 4 года назад

still missing design team ;)

@lionellerner 3 года назад

@@roopekolu8241 you could day it's implied they're part of the development team

@Farhancanopyone 4 года назад

Wow! Definitely one of the best Agile Product Ownership videos I have seen. Thank you for taking the time to out this together.

@teddytariku 11 месяцев назад

I came across this video after being referred by the Google/Coursera course 'Agile Project Management'. I must say, it serves as a pivotal resource for aspiring Scrum Masters or anyone seeking to grasp the essence of agile in just 15 minutes. This video is particularly valuable for executives who are familiar with the term but require a concise and persuasive explanation on the benefits of adopting agile methodologies, specifically the Scrum framework, for effective project management.

@javasoccernut 6 лет назад

LOL. I was sent here to watch this as part of my training. In many instances we are doing the opposite of what this video says.

@GStubbe 8 лет назад

We have to study this video for our exam! Great video, well explained ;)

@famousartistry7536 10 месяцев назад

10 years later and this is still gold. Thank you

@NuclearBuddah93 Год назад

This man's video made all the pieces fall into place, thank you!!

@TheKirillfish 2 года назад

This is great, but isn't it a little bit disturbing that both stakeholders and PO are depicted happy and at large, and developers are faceless and inside a bottle?

@pmsuccess 4 года назад

Dear Henrik I am Roger Chou, CSP, CLP from Taiwan. I want to translate this video subtitles into the Chinese version for free because of the contribution to the Agile community. Please confirm I can make this contribution.

@gudavasantgv 3 дня назад

That's a god level explanation under 16 minutes!

@versastyledio 7 лет назад

Very impressed by the accuracy of the information provided. Thanks for this. The product ownership role is key to deliver the right outcomes for the beneficiary of the project result.

@pedro4D1 9 лет назад

Hi, great video. can you tel me the software are you using to draw and record the video?

@Krakerskanaal 9 лет назад

did you find out already?

@pedro4D1 9 лет назад

Krakerskanaal No :(

@henrikkniberg 9 лет назад

Pedro Bustamante Dude, read the description of the video :)

@ender1864 8 лет назад

+Henrik Kniberg RTFM ;) Awesome video btw. Thank you so much.

@RichardHelliwell 6 лет назад

"Tools used: Artrage (drawing program), Wacom Intuos 5 (drawing tablet), Screenflow (screen & audio capture)."

@ammaral-attar2705 Год назад

who came frome coursera 🙂

@chris26499 2 месяца назад

😂😂😂

@santiagovelasquez5667 3 года назад

One of the most amazing and engaging videos I have ever seen when it comes to learning something new. Thank you for this! Very straightforward, clear, and interesting.

@henighariani6 3 месяца назад

Still pure gold after 11 years. Thanks for doing that Henrik.

@ViralKiller 9 лет назад

is a story a program feature?

@richardchaven 9 лет назад

***** One or more stories represent the functionality of a feature (almost always more than one)

@ziadbaha1699 3 года назад

Who’s here from Minecraft??

@OskarPiano 2 года назад

I strongly believe that key aspects that make this a great talk, video, presentation are: 1) obviously well chosen highly valuable pieces of knowledge, 2) INCREMENTAL, friendly INCFOGRAPHIC coordinated in time with laying out the pieces 3) order of those pieces which minimizes need for covering dependencies between them AND maximizes infographic use when the dependencies have to be covered.

@kanikasharma7076 Год назад

Hands down compliments to this very well explained video. The visuals make it much easier to transcribe all that information in just 15 minutes. thank you for the awesome work!

@gamasierra 2 года назад

I just found this video and I have to agree with everyone else, this is probably the best video on YT explaining the Agile process, it's 9 years old and still valid! Kudos!

@helikopter1231 Год назад

As a software engineer - that technical depth bit and unable to predict hit right home. I wish the business would watch your video tbh. You are currently preaching to the choir hahaha. Loved it

@misskaur_hkc2841 4 года назад

Absolute beauty! I was never so clear about these things so far. Thank you for sharing your wonderful knowledge in such an adaptable fashion.

@JunaidAslamHakeem 4 года назад

This is the best ever video I've come across on Agile. No IT employee should die before watching this video. A ton of gratitude to you sir!!

@chuckaikman9025 3 года назад

This is still my favorite video to introduce Agile to folks. I've used it numerous times, and every time I review it, it reinvigorates and solidifies my passion for agile practices.

@mlair_tv6973 2 года назад

This video was a tremendous help. I passed by PSPO-I exam first try with >90%. The whole time I was taking the test I had your drawings in my head because it really helped me connect all the dots and use logic to answer the questions. Same goes for the Scrum Master in a nutshell video. Thank you so much for taking the time to make these videos!

@SimonNadolski 5 лет назад

Great clear explanation of agile product development in a nutshell. It's unbelievable how much core knowledge you managed to compress into 16min video. Thanks!