the whole thing starting at 0:10 is just perfection, the way he holds the beer all clumsily with two hands while staring into space and making the noise.
happy to report ive started doing this whenever i take my first sip in front of people. i nearly choke laughing but i dont care im dedicated to this stupid bit
1:01 - Woodford Reserve is my favourite bourbon and quite frankly, I think it should be mandatory to make that noise if you're going to be hauling off the bottle like that.