Rolex is now selling overpriced and pre-owned watches | ROLEX CPO PITCH MEETING 

Finally someone on RU-vid calling this out for what it is. Everyone is going on about how this is going to CHANGE EVERYTHING when in fact it's just Rolex getting a piece of that hot inflated grey market action. Rolex doesn't care if the retail market sucks for normal people. This changes nothing.

You never actually own a Rolex. You merely look after it for the next buyer.

So basically Rolex took inspiration from car dealerships 🤣 They make most of their money from CPO, warranty, and repairs. Loved the video, appreciate you shining the light!

And the Oscar for best actor in a corporate role goes to... Jenni Elle!

Imagine Ryan George actually making a Jenni Elle pitch meeting showing how it was super easy barely an inconvenience for her to just copy the idea. 😂

“We’ve already did a left handed gmt” lmao

Oh, being able to make a profit selling on the 1st hand and 2nd hand market is TIGHT! Taking advantage of the consumers will be super easy, barely an inconvenience.

JENNI! I feel a sense of doom. As a watch repairer, I can see Rolex pulling it's repair parts off the market to ensure this programs works. Watches needing service will go through a local registered AD and after a 6 month wait, you get your watch back serviced, for a pretty penny of course.

Well said, ALITA BATTLE ANGEL. 🤣. I decided some time ago, that I ain't never ever bying any rolex full stop . In fact i am boycotting this greedy registered as a charity brand .

I totally hate you for introducing me to Pitch Meetings. I've been binge watching the series like hell over the past few days 😂

Everyone is missing another very important piece of the puzzle. This will be yet another way to carry favor from the ad. In addition to purchasing pieces you may not want in order to get the piece you do want, ads will now also suggest you trade your watch back into them (at a significant loss) in order to reach your “lofty” goals.

Pitch Meeting x Jenni Elle 😂. Always a win

Naively, when I first heard about this scheme, I thought this might be Rolex’s way to undercut the flippers and the grey market….meaning, prices could drop, demand drop off and eventually, average Joe’s could get a chance to get their hands on their holy grail Batman or Sub. However, so far, and I hope i am proven wrong, but this seems to be Rolex’s way of saying when it comes to flippers and grey marketeers, I don’t want to beat them, I want to join them. With prices in ADs for approved watches now higher than at grey dealers, the flippers and grey dealers position has been strengthened and average Joe’s chances of getting a Rolex grail piece at retail is further away than ever. It’s time for people to wake up and see there are so many better watches out there at much much better value. The consumer needs to start treating Rolex ADs with the same contempt that Rolex ADs treats them.

“Cashing in is tight” 🤣 love it

This is one of the reasons why I have no intention whatsoever of buying a Rolex. The main reason is of course is that I can't afford one. And that is mainly because they are way overpriced. Plenty of other excellent watch brands out there for way better value.

when I started following Watch prices the Rolex Submariner -used was going for $5000 USD. as a salesman told me, we don't know where this watch market will go, we are just on the ride with everyone. as long as we pay $10,100.00 Dollars for a Stainless Steel dive watch Rolex will crank them out. I have my one and done Rolex and I am pretty much done. Great Video Jenni .

Jenni really got all the classic phrases from the movie pitch meeting channel, can be more hyped in voice to create that funny atmosphere.

In 2011, I bought a 3 year old Rolex Milgauss for £3500. Sold it in 2015 for £4000, due to personal reasons, thinking I'd be able to get another at a later date at roughly that price if I wanted. How wrong I was. Love Rolex watches, but I'm not interested in playing the AD game or paying ridiculous prices on the grey market. Omega might not have the same "luxury" appeal Rolex have, but they make equally great watches which look good, perform brilliantly and, above all, can easily be bought brand new or pre-owned at reasonable prices. Rolex no longer have my attention, and I'm sure I'm not the only watch enthusiast no longer bothering with them.

Thank you for pointing out how ridiculous all this is.

lol... it's funny watching all the RU-vid channels do their take on this announcement ... in a nutshell, nothing is going to change.. 3 years minimum age means flippers are alive and well!

Changes everything: Customer: I want to buy a Rolex Pepsi. AD: Certainly, would you be trading in? Customer: Possibly, I have Rolex sub. AD: Pepsi will cost $10750 less part exchange of $5000. You can pay today $5750. Customer: I saw maybe my sub was worth $10-12000?? AD: $5000 would be the part exchange value. Customer: I think I’ll hold on to my sub and just take the Pepsi. AD: Certainly, we can add you to the wait list. Customer: What happened about pay today? AD: Pay today price related to part exchange. We of course would need to check your watch beforehand, which would take a short period and new Rolex inventory is of course always changing.

These guys at Wolex are diabolical

The fact that Rolex would even do this is enough for me to never purchase another one… I’m starting to see them almost the same as I do DeBoers

"So we can keep making money on the same watch for ever and ever?" "Yes, sir, we can!" "Wow, wow wow... Wow."

Rolex selling used will only drive up prices. There will be less supply thru gray market and rolex sure isnt going to sell for less than gray market and include a warranty. So many other watches to get from other brands...thats the solution.

Very entertaining and factually correct. The AD will offer you less for a trade-in then what a grey market dealer would offer, and have you buy a CPO (used) Rolex for more then the current model (new & which you cannot get from the AD). It will be interesting to see how Rolex executes the model, and if this increases the supply of CPO in the AD's showcases or not. A better solution is for Rolex to increase the supply of new watches without flooding the market. So maybe a new customer waits one year to get a new watch, but it is the one the customer really wants. Let's see if Rolex really does roll out the program to all AD's worldwide, and how well it is received by customers.

This was a perfect balance of being hilarious & informative! 💯😂

Beat response to Rolex shenanigans to date! 😆 🤣 😂

Rolex is the only brand in the world where you will buy a refurbished product more expensive than the new one from their own authorized dealer. Brilliant!!! 😅😅😅😅

"Tight." AND "I love pennies! Especially when they're pretty." BAWAHHAHWAAHWAHWHAAAAAAAAA! 😂

I love the skit. Thank you Jenni. While the market situation that Rolex has cultivated gives ample fodder for parody, let us be honest, in many cases we, as watch enthusiasts, might as well be mocking ourselves. Many of us, as watch lovers, have contributed to the overinflated prices of Rolex.

Brilliant for the AD’s!!!!!! Instead of selling them to the grey market through the back door,now they can sell it to the end consumer through the front door!!!

Plot twist: even after this whole ordeal we STILL won’t be able to get a Daytona. Ever.

Not just a great commentary on Rolex's nonsense, but also a great homage to a funny channel! 10/10 🔥

When this news dropped I was hoping you would do another Pitch meeting cuz Pitch meetings are tight!! 🤣🤣👏

…”lose a kidney or two” killed me 🤣🤣🤣 Keep ‘em coming, Jenni. Taking a piss out of Rolex will make you famous.

Great skit. I smiled the entire video. I love the, "What?" "What?"

Rolex has never lost money underestimating the stupidity of watch collectors, especially Rolex watch collectors LOL!

This is Rolex throwing some pennies to the AD's by CPO, not sure it will make much difference to the grey market. Great presentation ❤

My fave Jenni video ever. I love the way she says Rolex, the /r/ sound. And she says it quite a lot here

Hilarious! Jenni hits it outta the park! 🤣🤣🤣

Ha Ha, Hollywood calls

Nicely done, what a racket! 🙄🙄🙄🙄

What stopps them from marketing their own new watches as "pre-owned" and sell them for even higher prices?

you forgot the best part! now the ad can tell the next customer, "sorry I can't sell you that watch for MSRP today... there is a VERY long wait-list. But..... I can sell you this slightly used one of the exact same model today for 3x as much!" 🤦🏼‍♂️

I may have misunderstood, but it seems to me that I could go to a Rolex AD, and see a nice GMT in the window - new, next to a sticker saying that the watches are for show, not purchase as there is not stock. In the next cabinet is a used GMT for sale (serviced and certified) for about 50% more cost that the new one in the window that's not for sale. Strong brand or not, this is going to test the patience of any customer. Perhaps this latest plan, is actually intended to sell more Tudor...!

“…of course we can put you on a wait list for a submariner, all you have to do is buy one our overpriced used Datejusts from the counter over here “

"What?" "WHAT?" This was seriously funny.

Tight 😂

Jenni- that thumb picture of you with the big eyes is giving me nightmares 😳

Bravo! So clever and funny Jenny! One of the most entertaining things I've seen on RU-vid...So.....Yes Please to more of the same whenever the mood strikes you as I think that there are one two crazy overpriced and crazy designed watches out there that could use the Jenny Elle treatment.

Hahahaha!! That was tight! Super easy, barely an inconvenience. 😃

It would be interesting to see how the market adjusts to the CPO program. Meanwhile is so fun watching this videos and seeing how Rolex is becoming into such a huge meme

Come on... That's unfair... After all it's all Non-profit 🤣🤣🤣

If they cared about thier clients then they would increase stock. But we get this instead. Thanks Rolex for joining in on the problem you created. Like wtf

This might be the first watch-themed RU-vid video I have seen that made me LOL. Well done!

Relive the million dollar question at 3:05! Exec: “But who would do that, though?” Pitch guy: “What?” Exec: “What?” Pitch guy: “Anyways…”

Jenni, with that big suit on you truly put David Byrne to shame. Bravo!

No more Rolex for me 🎉

So if we don't buy a Rolex then we don't feed the greed. It's a conundrum. If only there was a clear answer.

By having a part in pre owned market, they also can control how much used watch is circulating in the market.

Haha! So funny! I appreciate the info on this Jenni. I love these pitch meeting videos!

I was confused before I watched this. Now I'm totally confused. Can't wait to see what happens. GREAT video, JL!

the best skit ever hahaha love it

So Whrolex is going to lease me my watch to enjoy?

I'm just surprised that this wasn't introduced years ago.

This was such an informative and interesting way of explaining what Rolex is up to... not to mention pretty darn adorable haha

Rolex makes us fools , they advertise products which are not available in ad's retailers

This is how all of this looks to me Jenni: Rolex is taking the Apple “ecosystem” scheme. Making you captive with them beginning to end. Getting in the list for months/years to get a watch you like, eventually (if you get bored of it) selling it to Rolex so they can resale the same “refurbished-Rolex certify watch” (CPO) more expensive than a new watch from the same model and even more expensive than the worse price of a gray market dealer has to offer (19,000 US for a no date submariner and 62,000 for a panda Daytona in Bucherer). In such way that they are legitimizing the gray market and taking a substantial bite from it. In a few years Rolex will be the only company able to repair/service one of their watches through their ADs by not selling the repair parts needed to independent watchmakers, again, repeating the Apple way. Thanks for the great video

Seems like a desperate attempt to prevent the falling prices in the open market.

Brilliant Jenni

Rolex becomes more of a joke with each passing year

Hysterical, Jenni…! Thanks for calling BS on Rolex. Keep it up!

"But who would do that though?" "What?" "What?" "Anyways...." 😂😂🤣🤣

Top grade satire! Thanks for a proper laugh!

I explained this exact theory to a breitling AD, he told me that I was wrong.. well guess im not !

This is really funny and heartbreaking at the same time. I used to really want a Rolex Explorer, but seeing how the brand changed these years I can't stand having a watch of a brand that does THIS to their customers.

Rolex is truly becoming a joke in the watch world. Granted - a hyped joke, but a joke. Unless selling your watch to the dealer would give you an instant access to a new piece at retail, and unless the prices of the used watches are set up by Rolex on a realistic level (compared to the NEW watch) based on condition this is just going to be a pathetic move from Rolex. Not trying to solve any problems with the flippers but only adding fuel to the fire.

Jenni predicted it, Milgauss discontinued today!

So judging by the prices I've seen on their site Rolex is now saying not only is it ok to over charge for pre owned watches but that the prices out there are not high enough.....yet one more reason I will never buy another Rolex

That’s exactly what they are doing!!!great job ❤

Rolex isn’t profiting at all other than whatever the AD pays for the certification. The AD’s make more on new watches than selling preowned because they still have to source them from the existing secondary market. This is for keeping prices up to keep the new watches sold far out in time. Why is this so hard for people to grasp.

You should get that suit fitted, it looks like that kid who borrowed a suit from thier dad for an interview.

So you’re paying the same price that you would on the gray market for a used watch that’s been serviced and certified. The problem is…?

Nice parody on Pitch Meetings! Funny stuff.

Sooooooooooo well done! Can't stop laughing. And I love the 'hard time pronouncing names'! Spot on analysis as well as some stellar acting skill!

I LOVE THESE!!! so funny

Fools and their money will soon be parted.

I love the pitch meeting videos!

Ill get Tissot PRX powermatic 80 instead.

Just do these .... ripping on rolex is gold.

Haha nice homage of Pitch Meeting! I was wondering why the thumbnail had the big eyes until it started playing 😂

Rolex has done an amazing job marketing. “Let’s make Rolex hard to get.” “Now let’s grow Tudor brand.” Rolex as a company is genius. And many have bought into this. Not Money.

I bet people will still buy a Rolex at a premium price even if it emits radioactive gamma rays and causes death.

Sooooo true!!! Thank you for explaining for everyone

Jenni knows more than Rolex

Fortunately, I don’t want a Rolex EVER! So this will not affect me. By the way Jenni, nice suit😂.

So , a Rolex AD will possibly have stock , but used stock , and it will cost more than a new model that you can't buy anyway ? I'm in the wrong business.

Puck Rolex, I hate the image of the brand now even if they make the best mass produced watches

Well most ADs I have walked into have a jewelry store attached to it with pre-owned Rolexs for sale with their insane markup on it. Why would any AD who has a jewely store purchase it and send it to Rolex and have Rolex ship it back to them for them to sell it again?