@@justbeyondthecornerproduct3540 are you really asking me to source evidence that can correlate this ad to reduced deaths.......are you really that daft?
@@stuartkelly3106 I mean idk how many people think but something tells me people that would actually need an Ad to change their habits while driving might not necessarily work idk I was just raised right like I physically could not be in a car without wearing a seat belt it's like losing a wheel on a car
I think people dying in a car accident from looking at their child in the back are a very low percentage of the total amount of accidents. More are caused by speeding, substance abuse and of course, using your smartphone at the wheel. Sure it's a strong ad, but it targets a really really a narrow audience.
@@caleidoo This is targeting all distracted driving. Distracted driving does make up a large portion of vehicle incidents. Eating, talking, adjusting the radio, using your phone. Its all distracted driving. This example just hits harder
she is always looking back at her child, she looks back with a half smiling face at her photograph, she looks back whilst climbing croagh Patrick perhaps seeking forgiveness, she looks back at the mothers pram, looks back at her room, looks back at her grave, looks back at her hospital bed and then looks back at her. each time the grief on her face getting worse. such thoughtfulness and purpose in 40 secs.
Now this gets the point across without any shock value needed. Very effective and beautifully conveyed message that says such with just a simple gesture of the body.
I think this is one of the best road safety adverts because it doesn't do what all of the others do. It doesn't rely on shock and horror, instead it's melancholy and heartbreaking. The focus isn't on the immediate aftermath of the accident, it's about how this woman's entire life has been coloured by what happened.
Did anyone notice how in the first shot (or last, if watching backwards) that she's smiling? I think she's happy that it's ending and that they'll be reunited soon.
Well...if you're suggesting that there is no Heaven, then think about this -- the result's still the same either way: they're both at rest. :) If believing in Heaven gives people the will to keep living, then I think that's a beautiful thing...regardless if Heaven is real or not. (And I do believe in Heaven, by the way.)
+briLady7 of course. It would be nice to see the ones we love again, when we die. It is a comfort for those who have lost, but it's also incentive for jihadist to suicide bomb. But this is a conversation for another time. The opening shot in this advert of her in her death bed (presumably) looking forward to seeing her child again is heartbreaking to think about. To cling to that memory and that loss her whole life would be almost unbearable.
It's definitely one of the best road safety ads I've ever seen, in fact it's one of the most powerful you ever will see. Many road safety ads are shocking and voyeuristic. This one is nuanced; you do see a range of emotions developing in reverse, and yes, you nearly have to watch it a few times to get a handle on the context of each scene. The first one does indeed have a split second smile, as if the woman has faith in her hope she'll soon see the child in the afterlife and seek forgiveness; the shot of the woman on the bed clutching the toy is coupled with music that strays into discordance…it's like we are viewing a person disintegrating through the years of guilt, remorse and loss they've borne. Credit to the actresses involved too, they manage to convey those myriad emotions very subtly and beautifully. It's rare that an ad moves me almost to tears, but i can say that this one has.
Watching on first time i had a thought that the message of the short is "don't look back and relive every moment you did, live for present". And only at the end i realized that the story about safety when driving. This is wonderful. How do they combine theese two such a different thoughts in one short film. Very philosofical.
This is a very touching and powerful advertisement. I love driving but it should never become just an easy thing you do without focussing on it. I have had a couple of passengers in my car who were suprised by how bad of a listener I am while driving. But as a driver you first priority always has to be reacting to the events around you.
This ad is about a woman who almost died in a car crash at the start u see her old in then it goes old to young in then it shows the part when she crash and how she crashed was by looking at her kids
You know your kids are in the car, so you don't have to look to see if they are still there. It's weird because I haven't seen a car crash once in my life! Is that a good thing or not??!!
