Running Out Of Places To Put Ads...What Now?

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Over the past years, you’ve probably noticed way more ads all across RU-vid and far fewer ways to effectively block them. As RU-vid grows into a mature platform, RU-vid is having to shift their focus from growing their audience to better monetizing their existing audience which of course includes more ads. But, this model can only take them so far. Eventually, social media platforms will become so ad-ridden that people will no longer want to use the platforms, at least not as much. Not to mention, adding more ads is very much a diminishing returns strategy when it comes to monetizing social media. That’s why social media platforms are pivoting to direct monetization efforts, specifically subscriptions. RU-vid has had RU-vid Premium for years now but more recently Facebook jumped onto the bandwagon as well with a paid premium version of Instagram. This video explains the evolution of social media monetization and the future of subscriptionized social media.
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Timestamps:
0:00 - Ads Galore
1:58 - The Friction Of Ads
5:57 - Adless Social Media
9:09 - The Inevitable Fate
Thumbnail Credit:
Chip Somodevilla / Getty
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Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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Опубликовано:

6 июн 2024

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Комментарии : 739

@Dexter01992 2 месяца назад

Sustainable? It's not sustainable. The problem is not that these companies need to make profits. It's that they demand to make "multiple times" more profits than previous time, well aware that eventually it becomes matemathically impossible. Yet they keep on promising their investors that they will make "much more money than last already very profitable year". At this point they stopped offering a product rendering the compromises acceptable and are instead going all out with worse quality services while also putting any additional form of monetization everywhere, of which people are simply fed up like no tomorrow. Just today I went to help my old neighbour lady with her brand new laptop to add some stuff here and there... It was *impossible* to navigate in certain pages due to ads completely preventing me to do anything. It is insane.

@user-lv8mj1ms9n 2 месяца назад

Agree. Totally agree its Insane!!!!

@ShanaGarrett Месяц назад

Infinite growth in any system (biology, finance, agriculture) is impossible. Yet they continue to preach it as though it is a fact of success.

@haviper Месяц назад

They raised ad rates a lot more hence the trend of profits continuing so far

@yeetboi268 Месяц назад

@@ShanaGarrett your comment is the literal definition of 'poor people mindset'. It is possible if you work hard and smart enough.

@princeinparis Месяц назад

you do realize we live on a planet with finite resources and by mere nature our growth is sky-high, but eventually finite?

@TheKaijuComplex 2 месяца назад

Jokes on them, im always willing to cancel. We need to take our power back

@FacePlant1324 2 месяца назад

I only really use youtube. I wouldn't pay for a adless social media service if they are still selling my data.

@LogicallyAnswered 2 месяца назад

Fair enough

@LiveType 2 месяца назад

Not quite right, they don't "sell" your data. Your data is effectively worthless by itself and nobody but law enforcement would be willing to pay just for your data. Also if they did sell your browsing habits why would said customers then go to Google when they could cut out the middleman and target you directly? Yeah it's more effort but the conversion rate is typically an order of magnitude or more higher. Google's trick is that they bundle your data alongside billions of others and then obfuscate it behind a dashboard which said customers can use to filter based on thousands of different metrics that Google collects and calculates for what type of user they think would be willing and able to pay for their product/service. The magic occurs due to scale and Google's effective monopoly in various online services.

@dhayes907 2 месяца назад

I don't use social media. They still sell my info through "ghost" accounts

@Kaede-Sasaki 2 месяца назад

Just a thought, but why don't the companies use AI to play the ads so they can generate more revenue? Im sure they can figure out how to click the box saying I'm not a robot and to identify traffic lights by now. And, according to VPN sponsorship ads (embedded ads that can still exist in the ad free versions), VPNs are unattributable which means the people giving the ads cannot trace it back to the company (eg youtube, facebook).

@FacePlant1324 2 месяца назад

@@Kaede-Sasaki When you click the I am not a robot check box it is doing bunch of stuff in the back ground to check if you are a robot like how you use the mouse operating system and many other things

@IAsimov 2 месяца назад

It's the rise and rot of empires. Cable was good, until ads and overmonetization flooded it, and now you can count with one hand the people that still watch it. Social media and RU-vid will face the same fate, and people will leave it in droves, or be smart enough to find better, more fun alternatives. No human being deserves to have half of their free time, meant to wind down and have fun, to be littered with the visual and auditory garbage that are ads.

@KRYMauL 2 месяца назад

These companies need to increase profits to grow their stock prices and make your retirement account bigger.

@CorinnaAtHome 2 месяца назад

👏👏👏

@dh510 2 месяца назад

The solution to that problem already exists: User tracking to serve relevant advertisements. By showing people stuff they are actually interested in buying, you should be making more money than by spamming them to death with useless scam and junk ads.

@viktorakhmedov3442 2 месяца назад

@@KRYMauL HA! LOL x 1000. When was the last time share price was proportional to actual earnings in tech!?!?

@user-lv8mj1ms9n 2 месяца назад

@@dh510 You have zero knowledge or insite What you are claiming about. Haha what fundamental wrong preditictions. Im Engineer., i have seen the data, and its the opposite what you are claiming. Which im glad over it. And no the average person buy product or service when they need. Which is a FUNDAMENTAL product development based on psychology and demand and need. Which you clearly 100% lack in knowledge or any Common sense as the average normal functional brain with functional rational and logical thinking that avarage person has her, but it seems you strongly lack with those capabilities and basic functions. No you have absolute 100% wrong in your statements.

@autumnmatthews3179 2 месяца назад

I have to confess I've started paying for RU-vid premium but I'm watching a lot more videos because of it

@HShango 2 месяца назад

Same here

@icarusc44 2 месяца назад

Same

@ericknunez8069 2 месяца назад

You could get the same features of YT premium and more with Revanced

@sarethdarva 2 месяца назад

IIRC, creators get paid more per watch minute from Premium subscribers than with ads. So it's actually one way to support creators better than clicking on ads.

@UmbreonMoonlight 2 месяца назад

@sarethdarva honestly it's well worth the price with all the stuff you get from yeat it should be part of the base but it's not that bad they need money to run the servers after all

@yummyherbicide7296 Месяц назад

RU-vid pushed everyone onto ad blockers by trying to force ads at every opportunity

@BellaHyrule 2 месяца назад

How many goddamn subscriptions do they think we can pay for???? Every single thing now is a subscription or a “pay us to stop annoying the shit out of you with ads”

@thewhitefalcon8539 Месяц назад

to be fair they can't really do it any less than that. One subscription per company.

@refluxroadmap Месяц назад

Exactly. We actually have a decent amount of money and the subscriptions are out of hand. They need a federal law controlling those and my prediction is that will come.

@IlyasSahnoun 2 месяца назад

just imagine in your mind a free version of youtube 10 years in the future where you get 100 temu popup ads every minute 🤣

@LogicallyAnswered 2 месяца назад

😂

@gaara4667 2 месяца назад

That’s death of the platform if that happens.

@viktorakhmedov3442 2 месяца назад

@@gaara4667 RU-vid died the day Google bought it.

@charlech 2 месяца назад

Imagine Adblock

@IlyasSahnoun 2 месяца назад

@@charlech If youtube is already banning accounts for using the extension, i don't think it would do anything in 10 years...

@Benicemedia 2 месяца назад

Most IG users accidentally click on ads with no intent to buy

@LogicallyAnswered 2 месяца назад

I think there algorithms are pretty good at detecting accidental clicks

@1AEGIS 2 месяца назад

Question: does MOST of those who use ig, can afford to buy RANDOM USELESS things? Answer: most probably most can't. So, why advertise? big companies can afford to lose money, because they gain social media presence. Example: cola puts ads on ig. You don't buy from link in their bio (lol?), but when u go to shop in your city, it puts in your head that they are huge and you should buy with them

@ssozimichael2532 2 месяца назад

@@LogicallyAnswered no, they just charge for clicks, my business struggled on instagram for this reason

@someone-mn8or 2 месяца назад

The only time I have ever clicked on an ad on instagram was when it was an organization I didn't like and I just wanted to cost them money

@shreyashraj 2 месяца назад

@@someone-mn8or Well you are pure evil but I like that

@bruce-le-smith 2 месяца назад

we already had an era of ad-less social media, that is how/why it started. so glad I quit insta a few years back, my life didn't end, and my happiness increased

@xpointer483 Месяц назад

And just like you, most people will stop using RU-vid and all other social media when they realise that these greedy companies went too far with their monetization. People aren't stupid to let these companies do whatever they want. Remember cable TVs already became unpopular before the advent of these streaming sites? They were already started to be called idiot box back in early 2000s.

@JonatasAdoM 9 дней назад

Same in cities that ban billboards. Nothing of value is lost.

@gabe_0x 2 месяца назад

ReVanced, uBlock Origin, Firefox, Plex, etc... Advertising is inherently cancer, and I'm happy we have these kinds of tools to remove them. Ads don't belong anywhere at any time. Ever. If a business model relies on ads, it doesn't deserve to exist.

@LogicallyAnswered 2 месяца назад

Dang, savage take haha

@jeltoninc.8542 2 месяца назад

Based

@marvnch 2 месяца назад

are you going to willingly sign up to the ad-free tiers then?

@gabe_0x 2 месяца назад

@@marvnchAbsolutely! I'm more than happy to pay for content I enjoy. If I pay money in any way at all for a product, there better not be a single ad shown to me in any way.

@marvnch 2 месяца назад

@@gabe_0x good that you hold a consistent view on this 👍 i somewhat agree but i feel like most people aren't as willing to pay for services so it's a necessary evil to keep sites alive (for example, I'm more than willing to see a few ads for a news article as I won't pay for every single news outlet I read from).

@ericknunez8069 2 месяца назад

Revanced enjoyer here. No one is going to make me watch or click an ad ever again

@Sinistar1983 2 месяца назад

Its a beauty to use. Especially as I hate shorts with every fiber.

@giant80000 2 месяца назад

And when revanced stops working lbry will be big enough to replace RU-vid.

@Sinistar1983 2 месяца назад

@@giant80000I'll just go back to newgrounds if all else fails

@robertoXCX 2 месяца назад

@@Sinistar1983that's a nuclear option I can get behind. Newgrounds was the best

@OriginalContent89 Месяц назад

@@Sinistar1983Omg, yes. I can't stand shorts!

@cetriyasArtnComicsChannel 2 месяца назад

the whole point of not paying for cable was to skip these ads. if its going back that but just over the internet, than its the same exact thing, even watching it over TV. personally, I 'll watch a lot less. the more breaks in a story or show, the more fustrated I get and rather work on hobbies, or borrow from the library. Music streaming will be whats left for me since ads between songs makes more sense

@bruce-le-smith 2 месяца назад

yep, I remember how excited I was to cut the cable and start getting Netflix DVDs in the mail. honestly if some little start up just repeated that service I would probably go back to it. as you say working on creating with hobbies instead of consuming media is a much healthier life, and the public library system is a really great service.

@malcolmx61 2 месяца назад

On demand streaming services and cable networks with a fixed broadcast schedule are nowhere near the same because they have ads. Just because YOU personally bought Netflix because they had no ads doesn't mean that's the reason everyone did, there are plenty of people who don't care about ads and signed up to be able to watch their favorite shows whenever they want instead of waiting for a specific time every week.

@viktorakhmedov3442 2 месяца назад

@@bruce-le-smith I am going to start downloading RU-vid videos using a utility that works awesome (afraid to say what it is for they'll ban it) and burn them into DVDs and then rent them out. Thanks for the idea! Going to call it "TubeBuster".

@JonatasAdoM 9 дней назад

And they don't even bother to provide the service. At least cable installs the cable to your home and maintains it. Streaming? You're paying for the internet infrastructure AND for the service. Uber does not give you the car, you have to use your own Social media has the users making the content and they're the ones that profit. Does it make any sense to you? It doesn't to me.

@danielgomez2503 2 месяца назад

Why would we pay to watch influencers 😂

@KRYMauL 2 месяца назад

Isn't that what a movie or the news is?

@Drawperfectcircles 2 месяца назад

… you mean you won’t do that, right? Because some people do pay to watch influencers.. movies, tv, concerts and other live performances and shows like gaming conventions.

@Drawperfectcircles 2 месяца назад

… you mean you won’t do that, right? Because some people do pay to watch influencers.. movies, tv, concerts and other live performances and shows like gaming conventions.

@KRYMauL 2 месяца назад

@@Drawperfectcircles They pay because they like an influencer, not because they have to. I feel like there's a difference here.

@YYmmmYY Месяц назад

@@Drawperfectcircles if it's in person sure but not online. The day Instagram starts charging is the day it collapses

@hefoxed 2 месяца назад

For some, paying for premium probably saves them money (that they're not buying on crappy advertised products -- Instagram is much easier to use via their app then browser, but which hard to block ads on so lot of folk don't block the ads). For concerned parents, disabling ads on any platform their kid has access to is likely very desirable. They're advertisements would be worth more if there wasn't so many scams and poor quality products. Companies should be somewhat liable for what is advertised on their platform so they need to weed out scams.

@JonatasAdoM 9 дней назад

Companies already profile their customers, they have the responsibility of combing the ads that kids get served. If someone has the impulsivity to buy advertised products, ads are the least of their concerns. They make the adless experience better on purpose (that's why there are free trials). Same as games create grind to make you pay to skip. Your last point reinforces why adblockers exist. These companies are dumb. They shoot themselves on the foot trying to earn more, losing all in the long run. Ads would be loved (they're targatted) if they 1 Acually Worked! 2 Did not lead to unknown/infected pages 3 Were proper made, instead of being psychological manipulation 4 Did not get in the way, because they know you will ignore otherwise.

@shadowninja6689 2 месяца назад

The problem with trying to block users from "skipping" sponsorships is RU-vid or whatever platform has to do it, and why would they do that? They aren't making any money off of those sponsorship deals, and it could piss off a ton of their users and cause them to ditch it in favor of another platform that doesn't block them from skipping ahead in videos. This fear sounds a lot like the fear that RU-vid will put ads into RU-vid Premium, even though it raises the question "what are you paying for exactly if RU-vid Premium suddenly doesn't take away the ads?".

@tonydarcy7475 2 месяца назад

You could say the same thing about creators - if they don't make money, why would they make content? Then if the content is all garbage, then the users leave too as they can't find anything worth watching.

@Slav4o911 2 месяца назад

Ads are not what you think they are. Ads are a way to brainwash you, paying to remove ads will work only initially when enough people get on the premium RU-vid, they'll just put ads there. Remember the cable TV, it's not that was free yet it became full of more and more ads over the years.

@thewhitefalcon8539 Месяц назад

They'll do it like Netflix where you have to pay at all to get any service and pay more for no ads.

@OriginalContent89 Месяц назад

@@tonydarcy7475YT was built on people making videos for the fun of it. People made videos on whatever they were passionate about and it showed. Now videos are just the result of someone clocking in for the day and making whatever the algorithm will push

@frederickclause2694 Месяц назад

@@OriginalContent89 And that's why when you find an amateur made video it's usually more entertaining.

@gabrielebianchi8976 2 месяца назад

I personally don’t think that paid social media will last for long unless they have an a free version. At the first sign of a recession the social media subscription will be the first thing to be cut off the budget. I think however, if that’s the future we might see new competitors in video plaforms and making the content free would be the easiest way to undercut the profit-driven giants. - - - By the way, as soon as I find an add annoying I start interacting with it, as they wreck my user experience at least they will support the platform and I get to know all the products that I have to avoid like the plague.

@cinthiaMP 2 месяца назад

if they do this, it'll be the necessary push i need to finally remove social media from my life. literally the only social media i can see myself paying for is youtube

@dhayes907 2 месяца назад

That's where I'm at right now. Its worth it.

@bruce-le-smith 2 месяца назад

I'd probably drop youtube too and maybe go to Brilliant or Nebula

@soccerguy2433 2 месяца назад

YT is the only "social media" I use. No FB no IG no Twitter

@RoyalPain_isaG 2 месяца назад

Well mastodon does not have adds because every instance owner pay for their own hosting. No corp involved.

@myhandlewastakenandIgaveup 2 месяца назад

I would rather the creators on youtube make money off of ads than youtube but thats why I pay for youtube premium.

@KRYMauL 2 месяца назад

Why not just use an adBlocker.

@rodh1404 2 месяца назад

Many creators are sponsored these days. Although personally if I see a product that's sponsored by a RU-vidr, I immediately think it's very overpriced and poor quality, so I usually put those products on my "do not buy" list.

@FUGP72 2 месяца назад

What does that do, do you think? Google is still taking the same percentage of your premium subscription $$ than they are from advertising. And why do you think Google should host all this content for free? Please tell me you are at least educated enough to know that there is a REASON why top RU-vidrs still stay on RU-vid when they have enough money to host their own content, make deals with advertisers and keep 100% of the revenue. The answer is simple...they would take a HUGE pay cut if they did. Google has still never once made a profit on RU-vid. They lose BILLIONS a year on it, actually. Even with the supposed unfair split they take. Fucking hell, Millennials and Gen Z'ers..you HAVE to grow up at some point and stop being entitled toddlers. Don't you realize this sense of entitlement is one of the reasons why your generations have such a high suicide rate. And also why no one is sad about that fact? No..the world should NOT cater to you. You are NOT special, and you never will be.

@lefton4ya 2 месяца назад

To add to this creators say they make way more (10+ x) per view from premium members than non premium

@myhandlewastakenandIgaveup 2 месяца назад

@@rodh1404 i don't buy sponsored item often either but those sponsorships free up creators to be artisticly free rather than defined by the alghorithms current whims...

@dhayes907 2 месяца назад

End surveillance advertising. Not only is it bad for people, it outsources government surveillance to 3rd party companies who do not follow the same rules as governments.

@Jeniveve Месяц назад

I can’t remember the last time I watched a RU-vid ad… I am a person that would pay to not see ads.

@TheLexikitty 2 месяца назад

Honestly Premium is my most used sub by far and if I used any other platform this much I’d be happy to pay. But I’m also not big on most other entertainment and hate ads more than anything.

@1AEGIS 2 месяца назад

meta ceo used to be people's hero when he started his facebook and now became the most hated social media owner

@viktorakhmedov3442 2 месяца назад

I don't know, Elon is pretty up there too. If you still consider "X" or whatever to be "social media" and not a hate speech echo chamber.

@FUGP72 2 месяца назад

When was Zuckerberg ever considered a hero? He was hated right off the bat as a disgusting misogynist, considering Facebook was started as a way to rate women.

@frederickclause2694 Месяц назад

I believe that it's called greed. Also corporate America only cares about this quarter. There's no such thing as a long term plan any more.

@FUGP72 Месяц назад

@@frederickclause2694 And your partial high school eduation has told you this? Well...that partial high school education and I read some random interne site once.

@frederickclause2694 Месяц назад

@@FUGP72 Thanks for the laugh, I needed that.

@Sound_.-Safari 2 месяца назад

Cashflow negative but still has YT premium gang 👇

@thisaccountisuseless864 Месяц назад

This mf bought RU-vid premium 🫵😂

@johnmccarthy9529 Месяц назад

I unsubscribed when they stopped calling it youtube red

@mikairu2944 2 месяца назад

The dramatic music on this is fucking hilarious when you take a step back and think for a second we're just talking ad business

@LogicallyAnswered 2 месяца назад

😂

@rawlvee 2 месяца назад

it does the job tho sub consciously we are engaged till u realize

@JonatasAdoM 9 дней назад

Society runs on advertisement now. I think is pretty severe

@Talon97 Месяц назад

Firefox browser Ublock Origin extension Return RU-vid dislike extension Privacy Badger extension Sponsorblock extension Dark mode extension An absolute dream setup. No need for the scam that is YTP and clean, streamlined experience both on RU-vid and general web browsing.

@user-zc1zh9we2h 24 дня назад

And firedox with these extensions is also available on mobile(Android)

@Morpheus-pt3wq 2 месяца назад

As a direct result of this, many people who don´t pirate stuff today, will resort to piracy. AGAIN. Everybody is sooo obsessed with making money, nobody bothers to make viewer´s experience worth the ad hassle.

@ElisasThoughts 2 месяца назад

Whelp, guess I'll pirate.

@repatch43 2 месяца назад

What this push to get people to pay for ad-less will do is make the vast majority realize what an absolute waste of time most of these platforms are, and DRAMATICALLY kill active user counts. Note, this is NOT a bad thing. I look forward to the day where social media is nothing but a bad dream. For services that ACTUALLY have worth I have zero problem paying. RU-vid is something I've paid for for years, it's easily one of the most valuable subscriptions I have.

@stephenjones5051 2 месяца назад

Looks like Roku might be looking at feeding you ads when you pause the media that you are playing. This might be on top of what you are paying the streaming services.

@personzorz Месяц назад

I bought 2 dumb TVs to keep in my closet for after my current one fails, and then after that one fails

@MasonSheffield 26 дней назад

I'll never buy another Roku anything if they do this.

@profficialgaming 2 месяца назад

I pay for RU-vid premium. Think I have for about 2 years. I also moved max and paramount subs directly to RU-vid. Since RU-vid is 90% of what I watch it made sense. Mostly I stay because it comes with yt music which got me to cancel Spotify after 10 years. So for 6 bucks more than I was paying for Spotify I get yt without ads. The reason I started I. The first place? Ads would wake me up due to the huge volume difference when I was sleeping. Cause I always fall asleep to RU-vid. So ads are now gone

@jer1776 Месяц назад

If I'm paying for social media, they better not be selling my data.

@vritrakanha 2 месяца назад

Some of the early viewers of this video 😎 Love your content, just keep going.

@LogicallyAnswered 2 месяца назад

Thank you bro!

@Nikki_the_G Месяц назад

Because billions a year just isn't enough.

@TheMattVideoBlog 2 месяца назад

i’ve had youtube premium for years cause i hate ads so much. if they put unskippable ads IN premium, i would just quit youtube

@jakeadams2562 2 месяца назад

You’ve got some of the best takes on YT imo great work 🙌

@c0lutch 2 месяца назад

Roku has patented (or it’s still pending) an HDMI port that will automatically detect when you click pause and then load ads onto your tv until you unpause. So for example, if you pay for Prime with no ads and click pause while watching Invincible, you’ll start having ads play on your TV. Louis Rossman has a video on it

@refluxroadmap Месяц назад

I'm glad they have a patent. That means no one can copy them - so when I switch my travel to another platform, Roku can go screw themselves.

@rocky.c.s 2 месяца назад

1:16 Google +😂😂😂

@millersadventure 2 месяца назад

super intresting. i was on facebook this morning. and i signed off because there was soo many adverts and no posts from my friends. there was heaps of suggested content but actually nothing from the people i followed .

@FirstnameLastname-dl7dm Месяц назад

I live in an area where theres practically no ads for my area on youtube

@poldek1337 2 месяца назад

i Have never in my life bought something from an ad

@macctosh 2 месяца назад

that's not the aim of an advertisement. it's to imprint itself into your subconcious so that a year from now when you see the advertised item you get Deja Vu ( where have I seen it before but can't remember when or where ) that's why ads are terrible for teens/children!

@dopemusic6414 2 месяца назад

That's not totally accurate

@FUGP72 2 месяца назад

That is all fine and good, but plenty of people have. Believe it or not, the advertising agencies are run by people FAR smarter than you. With far more education and experience in the industry. And they also have actual data...not just their feelings. So they can see that when they advertise, their sales increase and their revenue increases by more than they paid for the advertising. If they didn't, they wouldn't advertise.

@sys935 2 месяца назад

What about meals you buy , tshirt , accessories , technology such as android brand new phone , mobile games purchases , online / offline store shop , pet shop

@roar Месяц назад

Well yeah you only shop at the flea market

@RealLaone 2 месяца назад

Can't believe there used to be a time where social media was authentic. Now everyone is trying to sell you something

@DayTripTookItTo10 2 месяца назад

Fr, good times

@alpinejonny 2 месяца назад

It was kind of a blip honestly.

@lets-disagree-peacefully 2 месяца назад

Great video man. Awesome analysis

@LogicallyAnswered 2 месяца назад

🙏

@dark_elf_wizard 2 месяца назад

i do already pay for youtube premium. if i do see ads on any platform or in any app, most ads are low quality games or just scams. so i do not really look at the ads, if i watch i watch only to see if there is a way to skip, if it makes annoying sound i just turn the sound off. so yes i would pay for no ads, but only if i use the platform enough.

@jkapown Месяц назад

Part about TV commercials coming w/cable subscriptions isn't really valid in Ametica because nobody watches "Live" unless it's sports so commercials get fast forwarded w/DVR.

@MAC... 2 месяца назад

I pay for youtube premium.. have for years... But I don't want to pay for ad-free on instagram or Facebook, since the ads I receive through them are often enough the only way I discover useful or interesting products or services... The key thing I want.. is I want control of ads... I hate mid or end roll force ads on facebook videos and will often close the video straight away as a result (which then causes fb to barely show me that ad type).. Just make the ads skippable if they don't grab my attention... treat them like another piece of content that gets to pay to target people like me instead of the algorithm feeding me based on what I typically interact with...

@bvd_vlvd 2 месяца назад

The thing that separates RU-vid from TV is that you can't install uBlock and SponsorBlock on TV. With the rise of atrocities on different platforms, tech savvy users will switch to web version and use debloating extensions which will rise in popularity and numbers as sites become worse. Although Instagram will be an interesting case since its web version is one of the least functional, severely stripped down sites in general, not just in social media sphere. You can't even receive multiple photos in the DMs or post a story. I wonder if it's all connected and intentional.

@bigbe3tsdrumming 2 месяца назад

An "I honestly don't know the grief" but, when RU-vid Red released many, many years ago. I jumped on that bandwagon and have been a subscriber to that paid service since then and even still now since its renaming to RU-vid Premium.

@daveshiroma 2 месяца назад

Platforms can enforce sponsorship free or skipable sponsorship segments (auto or not) for premium members and share a portion with creators.

@MickdeRaad 2 месяца назад

RU-vid on smart tv has become a chore to watch. Every videos had about a 60 second unskippable series of ads for every 10 minutes watched or so.

@OpEditorial Месяц назад

Paying to use these services was always going to be the inevitable business model. As someone whose been paying for RU-vid Premium for a few years now, (yes, I know there's ways around the ads, and no, I dont care) watching ads now on RU-vid feels foreign and weird. It's also extremely rare that I'd be tempted to buy anything seen in a commercial on any platform, even the ones that track me to the point they know my blood type. But the naturally ad free experience is the way to go, even if I still have to fast forward through some sponsor message.

@hugoCastellnaos 2 месяца назад

if it ever get to the ads on ads i just go back to the library.

@D.von.N 2 месяца назад

Since ads often contain malware, there might be laws to force broadcasters/streamers, that clickable ads must be blockable by users, for their own security. I don't expect the services to check up every single ad for malicious code. Even an app in the MS app store contained a trojan. You would expect all apps there are vetted, right?

@balpreetsingh6834 2 месяца назад

Great video as always

@LogicallyAnswered 2 месяца назад

Thank you as always Balpreet!

@sisandatech 2 месяца назад

Whats an advice for indie app developers on how to monetise their apps? Since users hates ads and have subscriptions fatique

@FUGP72 2 месяца назад

Ads. They work. Plain and simple.

@tkidd250 2 месяца назад

The sad reality is if the advertisers leave influencers will be the most impacted as they will want to go to places that have a healthy audiences and have more power as to where they invest. I'm curious to know what the conversion rates are partnering with influencers as it helps with brand awareness but does it equal to an increase in sales etc?

@HudsonHandel 2 месяца назад

The writing has been on the wall for a long time.

@Mohamedamine-ob4qc 2 месяца назад

You're wrong on the point that instagram or any other social media charges advertisers only when user click on a specific ad or do an action it's charges the advertisers for each "impression" aka ad view and their algorithms optimize the cost to get the action the advertiser wants (buying stuff or simply interaction with the post) by showing the ad to the most likely people to interact with the ad or perform a specific task

@theuniquez9342 2 месяца назад

I remember when RU-vid can no ads years ago, now ads are everywhere, even tiktok is implementing more ads.

@abassembatya 2 месяца назад

My revanced stopped working like a week back and I have to revert to original RU-vid... Those two days of using original RU-vid app were the longest. I had to find a way to work on my revanced. It's working better now.

@xpointer483 Месяц назад

If people get forced to watch ads AND pay money at the same time, I can tell you that most people will stop opting for this altogether. Remember cable TVs already became unpopular before the advent of these streaming sites? They were already started to be called idiot box back in early 2000s. Why? Because cable TVs had started to provide less value for their time and money by bombarding more and more ads in exchange of bland shows. Companies aren't stupid, but people aren't stupid either. They know when to stop supporting such predatory tactics. Also, lets not take away the prospect of smaller companies filling up the space that these greedy companies will leave behind in search of more predatory tactics. People will most likely move to smaller services if these greedy companies make it unbearable.

@tbranch227 2 месяца назад

RU-vid premium is totally worth it. Your time saved is immense and removing the distractions is really helpful. If you spend a 1-2 hours a day on youtube per day, I'd say it's a must. You'll see more content and it's a much better experience.

@MissInformer Месяц назад

Personally, me and my household got the premium family plan back when double ads and unskippable ads started being a thing regularly. And the reason is just the sheer amount of stuff on RU-vid. TV networks have YT accounts and have posted full length episodes or full feature documentaries over the time the platform has been around. I can watch the entire How It's Made series on the TV networks own page, then get bored and watch one of the movies that comes included with premium, and probably get bored again and go watch a small content creator doing a video essay or reacting to memes or something like that. The sheer diversity of types of content is what made the ~$8 for a three way split on the family plan worth it. And before that the $10 was justified for similar reasons. This is basically the only platform I interact with on a regular basis, because this is predominantly a video streaming site more than a social media in the sense of Facebook or even snap chat. I haven't been on either in about 5 years so I don't know what they look like anymore but I never liked them back then and it sounds like it got worse.

@duaynecollins9994 Месяц назад

I go out of my way to not purchase any product that I’ve seen an ad for.

@sibusisomalunga9381 Месяц назад

There is a metric that you use to determine when accidental clicks are made. Typically with very high bounce rates. So Ads quality are based off of their ability to retain users post engagement. The CTR is a pretty good metric but there are other metrics which are more effective like cost per action or even Cost per impression that I would typically refer to when judging quality. That being said, I don't think ads platforms are dying on Social Platforms. Probably evolving as brands can't always rely on influencer sponsorships for awareness and sales campaigns, the landscape is too broad and will not be as effective as the targeting options that are currently provided. I think brands would probably use social media as a funnel to store users data and retarget them via other means.

@spikerlj 2 месяца назад

I pay for RU-vid Premium because I got spoiled during the old days of Google Music. Every time I have to see a commercial on someone else's account I cringe

@tyreni Месяц назад

I wouldn't mind the ads so much if they were EVER relevant to me. I barely scrape by on medical disability, yet the algo gives me thousands of car adverts a month.

@christeys5942 Месяц назад

I think they should be able to sponsor a video so they show the ad and then you have the logo in the bottom right corner and you pay as an advertiser for the logo placement

@IanHobday 2 месяца назад

I pay for Premium instead of using adblock because RU-vid content is worth it. However if RU-vid starts allowing unskippable sponsors, I will stop paying for Premium and will instead use the inevitable apps that get around the blocks.

@MowjiSukisyo-TheOneAndOnly Месяц назад

Advertising as a whole has crept into our lives in so many ways. Social media is one of the latest. Go outside and go to a shopping mall. Not only the stores itself use advertising billboards, people walk around with bags with the name of a store or brand on it. People wear clothing with the name of the brand on it. The one reason only why your car carry the name and the type on its back is also for advertising. Seeing it being used is gently poking you to get it too. And the more you see it, the more you are willing to buy it or shop there. If you advertise too much, people get insensitive about it. Once you have take that good looking around for advertising in any way, remember how much your mind normally block automatically.

@adamspencer5142 10 дней назад

Yeah, cable is a good example of subscription and advertisement revenue but that why people have / are fleeing from it. If the paid version has un-skippable ads people will switch to the free version or change platforms.

@aaronkhowell 2 месяца назад

I wonder what happens when someone comes up with a browser plugin that automatically clicks on or interacts with ads instead of blocking them. Especially if it could do so dozens or even hundreds of times. If ads become worthless to buy, sites will be forced to find an alternative.

@FUGP72 2 месяца назад

Say goodbye to RU-vid then. They ALREADY lose billions of dollars on it. IT has never once turned a profit for Google. So, they would not keep it going. Then all these creators would have to find real jobs with huge gaping holes in their resume. Often with no education. Oh...at first, Google might just change the 60-40% split to 40-60% Then to 30-70. Then 20-80. At that point, creators would leave anyway.

@thewhitefalcon8539 Месяц назад

This exists. I forgot the name.

@MBunn-uf1we Месяц назад

@@thewhitefalcon8539 adnueasum

@brendanwiley253 2 месяца назад

Adless social media potential future except Roku has now patented a way to notice when a device connected by hdmi to your tv is paused and will give you ads there. Litterally companies finding a way to push ads on your star wars dvds from 2004.

@kolopius 2 месяца назад

Best video i've watched on RU-vid this year!

@EmmanuelPerez88 2 месяца назад

I’d only pay if I had to since I work in digital marketing. But it’s getting written off at least at that point

@mikemcmike6427 2 месяца назад

RU-vid premiums well worth it for me. I use it at the gym, audio while I drive and constantly watch it at home daily. There’s more content on it than literally all top 5 streaming sites like Netflix combined and creators upload daily. Plus the time I save per month not watching ads probably adds up to hours. I’d be dumb not to pay for it

@asabovesobelow333 2 месяца назад

😂

@Talon97 Месяц назад

This MF bought RU-vid premium 👆🤣

@ZeroPrime_Reviews Месяц назад

The good thing to come from this is that ad blockers will just continue to get better and better.

@BlackChanter Месяц назад

The idea that you need to skip ad after it finishes is frustrating like hands be wet and can't skip and they keep pushing more ,i hate these media now for real

@us3rG Месяц назад

Growing up it took 30 minutes to watch a ten, fifteen minute show, im used to ads, its time to get snacks, piss breaks.... Google is the only thing that can force cash out of me. Ive stopped paying RU-vid ever since creators started advertising themselves. Reddit was the worst ive paid for

@bashmahs 2 месяца назад

Havent seen any ads on phone or pc in many many years. Threw out tv more than 10 years ago.

@Shimeih 2 месяца назад

Demand camera access to monitor and make sure that people are paying attention to ads😂😂😂

@szymex22 2 месяца назад

I think Social media in general is an anti competitive market, it’s incredibly hard to get anything new out there, as users are looking for the content and for their friends to be there, not for the platform. Facebook and RU-vid can chill with their bad decisions as they know the users will stay. Switching to payment based business model could disrupt this situation as more people could be looking for the cheaper option, not necessarily the best.

@AbdFattah Месяц назад

I have been paying YT premium for over a year. However short while ago my kids were watching YT on someone else's TV which doesn't have premium. Instantly they asked about the ads it shows. Yeah I'm not gonna stop paying for premium anytime soon.

@tikinn 2 месяца назад

I think social media as a platform is a lot more different than TV. It's much easier and cheaper to create your own social media website than to create a new TV channel. If people will start to really dislike current social media giants, we might see new services rise up.

@ChickenMcThiccken Месяц назад

it makes perfect sense. now 30 minute tv show will be 1 hour long with ads.

@williamf.buckleyjr3227 Месяц назад

Skipping ads is now REFLEXIVE. And they CAN'T force it. People will just leave.

@SearNRivers 2 месяца назад

RU-vid is the only even remotely close thing to social media I use; and you can easily block anything you don't want to see with some moderate amount of effort.

@HarvestStore 2 месяца назад

Great video.

@anamariabot2367 2 месяца назад

hello ! are u in USA or India ?..I enjoy your content ...

@AskMiko 18 дней назад

1:29 Ads on FB are still scrollable so unless the ads are forcing viewers to watch; getting people to pay not to see ads feels primitive

@chadakoin1 16 дней назад

With youtube premium, you also get youtube music, which eliminates the need for tunes.

@DreadnoughtDave 2 месяца назад

I have YT Premium because I don't want the ads. I can still watch the content without that sub.

@JustMortHandle Месяц назад

I've been paying for RU-vid Family for a while now, and it's great, no need to find workarounds to skip ads on my TV that might not work all the time. However, for social media? I might consider paying for it if I get better privacy, but not in the double-digits, that's just stupid.

@5daboz 2 месяца назад

So ... what happens when they figure out they can charge you with subscription AND still show adds, like Netflix (or so I heard)?

@LogicallyAnswered 2 месяца назад

Inevitable

@itsnevy 2 месяца назад

Literally Amazon Video and Hulu.

@Kaede-Sasaki 2 месяца назад

@thewhitefalcon8539 Месяц назад

Actually they do but if they get caught they get sued and lose billions.

@eyepatch6719 2 месяца назад

uYou+ ios ipa not working , Any recommendations on youtube ipa without ads with sponsor block

@jasonzola3590 2 месяца назад

I am actually watching a lot less RU-vid. I have seen quite a few creators leave or post their videos elsewhere. I would rather directly support then pay RU-vid. Let RU-vid be the funnel but otherwise forget those leeches

@apelsinuke 27 дней назад

platforms were "free" to use because the product was the user. it's not only about ads, it's also about data (which was allegedly sold right and left) and marketing algorithms which they have perfected because of users. there's also ai training now, where did they take all those billions of photos and messages/conversations? from social network platforms (interactions and data created by users, for free). if i am forced to pay for social networks and stuff, but can still use stuff like skype and zoom for free - it'll be enough for me. if free skype and zoom and such will also require subscription - well, i'm already paying subscription to my phone mobile network carrier so i'll be using that, like sms, and for chatting with my international friends - i guess, i can use emails. i wasn't born with a smartphone in my hand so i know life without electronic gadgets is perfectly livable.