Iwatched this advert while playing cards with my three brothers we range from 51to 60.very strange but all 4 of us think it's one of the best adverts in years. Who is the great actor and the music. Who ever came up with this is a very very clever person👍👍
Thanks for sharing your feedback, and we're sorry to hear you feel that way. We're passing all the feedback we receive onto our team, so will make sure to include yours as well.
We're so pleased you think so, Anna! That's exactly how we think ageing should be viewed. We'll pass your kind words back to the team, it'll make their day.
I love this advert Saga - "dont call me old fashioned, just pour me one" - I will use this catch phrase next time I am at the pub chatting to the younger generation. This advert make's me as an "oldie" feel young again. I love the way the guy gives the lady a cheeky nod as if to say - "helloooooooo" I love the way the guy is showing that over 50s are cool, with their "retro" clothing and classic cars. I just love it, and this is one of Sagas first adverts ever that make the older generation feel young at heart again. Well done Saga on this ad.
Thanks for letting us know, David! We're so pleased you liked the advert - super smooth is a compliment and a half! We'll let the team know you enjoyed it, it'll make their day.
Best response to anyone younger who says "I bet you would like to be my age again"? Use my line (as a fit 78 year old who plays better golf than most of those younger guys): "I've enjoyed what you've got, and you want what I've got, so 'no, thanks'!"
My wife showed me this advert. What a brilliant piece of work. A positive message about people of our age. It's me to a tee including the classic car. If ever there was a message saying enjoy every day and share your experience that advert summed it up. If you don't get it you haven't acquired the experience!!😁👍
Had to play this back a couple of times when he says "take this '76 Bordeaux". I love my wine and if he'd said 45, 61 or 66 I might have been ok, but 1976 didn't ring a bell as a "revered" vintage like he suggested. A quick web search showed that 1976 Bordeaux is "...several 1976 Bordeaux wines were reported to be good in their youth, but today, most are dead or dying and dried out". Hmm, not the image that Saga are trying to promote for their customers!!
We're so pleased you like the advert, Nigel! The actor is the fantastic Nicholas Farrell, and the music is Signori Toileto Italiano by Daniel Pemberton - which you might remember from The Man From U.N.C.L.E
As Guy said, it’s a MkI Jensen FF. There were only 195 made between 1966 and 1969. 383ci (6.3 litre) Chrysler V8, four-wheel drive (14 years before the Audi Quattro…) and Dunlop Maxaret anti-lock brakes. It’s a very, very nice car!
"What does old mean?" Who is this ad supposed to appeal to? Old people I guess. This just reinforces my view that Saga is for 'old' retired people. The mention of 76 (wine) is about the age of the actor. He may be experienced (today it's about new thinking, new experiences not old experience) but he's not very youthful or active. Mike Jagger is still performing in his late 70's. Being in my 50's I would not see Saga as relevant to me, or even when I am 60, more for my dad (who drove a Jenson and goes to his club weekly). I think a better strategy is to not see the age - champion ageism (the new prejudice) - see the spirit of the age. We don't want people to judge by color race, social status - so why not age too? Show me people doing things that would surprise me. Make me feel 15 years younger. "AGE IS JUST A CONCEPT'. LIVE LIFE YOUNG" as my dad (78) says, who worked in marketing and thought the ad reinforced outdated ideas of age. Nice music. Nice direction.
Thanks for your comments and feedback Chris (and for your dad's as well). We definitely believe it's time for the way that age and ageing is discussed in the UK to change. That was one of the main reasons for launching our new Experience is Everything campaign - to challenge perceptions of age that exist and celebrate the value of experience gathered.
“What does old mean “ Then show bored old lady sitting in a chair at museum !!!!! Old man same age enjoying all the finer things in life . Horrible Advert
Thank you for sharing your feedback; we're sorry you feel that way. We’ll make sure to pass your views on to our team. We launched our campaign to challenge people's perceptions of age and didn’t go into it with the intention of casting any particular gender. Our only objective was showing age, and how age can be talked and thought about differently.
Dorothy it very clearly is showing that the person in the chair has become the stereotype of old whilst the host wants to do otherwise. It has zero to do with their gender. It perhaps might have been wiser to have both be men but only to ensure Karen’s such as yourself have nothing to search through in the hope to find a grain of sand to complain about
@@SagaUK I agree with Dorothy. The ad starts with a close-up of an old lady's face, clearly designed to elicit an 'ugh!' reaction simply because she is old and not smiling. Cut to Nicholas Farrell portraying the urbane older man, the acceptable face of growing old, who 'chooses to see' the old lady in a negative light. Your ad only further entrenches negative views of old people. People are not stereotypes in themselves, it is negative attitudes based on appearance alone that create negative stereotypes. She is an old woman just sitting on a chair in a museum, with a tag round her neck. That's all the information we're given. She's a guide, possibly paid, probably volunteering, because she has an interest in culture that is not alluded to because she's old and therefore couldn't possibly have interests outside of knitting and her grandchildren. And, actually, there's nothing wrong with that, anyway. Your patronising attitude to this woman is breath-taking. All you're saying about her is 'you're being old wrong'. I had a similar objection to an earlier Saga ad that showed a woman in late middle age being driven around alone in a big American car by a bare-chested young man. The assumption being that a single woman of a certain age must be lonely and long for glamour and semi-naked boys. Ageist, sexist and singleist, all in one hit. We all get old, if we're lucky enough. Avoiding ageism should not depend on the ability to pay for fine wine and fancy cars. You should be fostering respect for all old people, not just the privileged ones. I might also add that even the most urbane old men and glamorous old women fall asleep on the couch with their mouths open. Guaranteed. Just not in Saga ads, of course.
