In this video, Eliot Harper explains Einstein Engagement Frequency and Einstein Engagement Scoring. Additionally he provides an overview of Einstein Split Activity and Einstein Send Time Optimization.
Is there an update to the content? It looks like there have release changes to the UI and capabilities since July e.g. Commercial classifications only, 28 day lookback period, etc.
Thank you for your question! This webinar was recorded in June 2020 and indicates the available functionality at the time. Please refer to the platform release notes at help.salesforce.com/articleView?id=mc_rn_release_notes.htm&type=5 for details on recent updates and enhancements.
How can I use einstein data in an ad hoc send, so say if I wanted to target only loyalosts how could I send to them? When I look at the einstein predictive scores DE it doesnt contain a subscriber key?
I'm not sure why the subscriber key is absent from this DE. You would need to write a query to join the _Subscribers data view on the email address field, where Email_Address in the Einstein_MC_Predictive_Scores DE matches EmailAddress in _Subscribers
You can but you shouldn't. This is explained in the documentation help.salesforce.com/s/articleView?id=sf.mc_anb_einstein_engagement_scoring_data_extension.htm&type=5
