Samsung Commercial: Director’s Treatment vs. End Result

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We'll take a look at the treatment I made for Samsung and compare it to the final commercial.
00:00 - intro
00:31 - how I got this job
01:47 - agency brief vs. my treatment
02:40 - the treatment
03:42 - camera work
04:36 - lighting + color
05:27 - set design
05:54 - characters
06:30 - wardrobe
06:46 - director's treatment 101
07:13 - storyboards
09:38 - editing
09:55 - sound design
10:26 - the end result
#nurniazfilms #directing #treatments #pitching

Опубликовано:

30 июн 2024

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Комментарии : 279

@sasheto 11 месяцев назад

Finally something meaningful and valuable on RU-vid. Something different from 'what's in my camera bag', 'how to shoot' and 'how to make xxxx $ in one week'. Huge thanks dude, really appreciate sharing your experience and knowledge with us!

@nur-niaz 11 месяцев назад

Thank you! I’m glad it was helpful 🫡

@Hingaflips 11 месяцев назад

Wow really great execution. Thanks for taking us behind the scenes with this, as others mentioned your treatment is top notch. Excellent choice of text and images. And whoever did your set design knocked it out of the park!

@JackSather 10 месяцев назад

My lordt your an absolute design BEAST.

@mathieurabary 11 месяцев назад

Man you have no idea how helpful it is to watch and listen to your whole creative process! Thank you for taking the time to sharing your experience and knowledge 😁

@nur-niaz 11 месяцев назад

Hey Mathieu! My pleasure!

@remyarcher4641 11 месяцев назад

Love your work man!

@TheLshyne 10 месяцев назад

I stumbled across your channel a few days ago and I really appreciate the content you put out. I think it’s great that you demystify the process of shooting a commercial, this is something I want to get into.

@goforlogan Месяц назад

Does anyone else appreciate how soothing and pleasant his voice is? Instant calm.

@spideys2 11 месяцев назад

I have no words… this video was insanely well done and inspirational. This is the level production needs to be operating on to be taken seriously in the industry. Thank you for this, very helpful information!

@beatzxneekz 10 месяцев назад

Thank you for sharing your skills!! This was amazing and super informative. Love your treatments along with the execution!

@aarongarcia3078 11 месяцев назад

Can't thank you enough for this! Purchased and downloaded your director's treatment, one of your templates and your Samsung Brief (which you gave for free!) So much value in what you offer esp for someone like me that doesn't know where to start 🙏🏽

@SteveMcGillis 11 месяцев назад

Kind of shocked at the agency output. From my experience the agency treatment would be closer to what you made initially, and we would seek you out for the execution and collaborate on how to make it better. Awesome to see you take what's on the page and add SO much to it. Dope vid!

@nur-niaz 11 месяцев назад

Thank you Steve! 🙏✨ They’re not always like that but it’s what makes it an interesting case study.

@ntjengetisibanda1853 9 месяцев назад

Amazing value from this video. You're doing ana amazing job with every video you get out here. Learning a lot from you. Thank you.

@loryana2 11 месяцев назад

Cool workflow !

@lena___ 11 месяцев назад

absolutely amazing

@davismac283 9 месяцев назад

This is super helpful. I'm trying to get into shooting commercial as well. I will follow up with some of your works. Thank you

@goncalocaseiro4649 10 месяцев назад

Awesome inspiration and incredible pre-production!!

@user-pm2yn1hn2v 5 месяцев назад

I love the treatment and the final product! It's amazing to see how there are people like you who's very creative.

@piusgyagenda 11 месяцев назад

This is so creative and amazing work

@bhapampa Месяц назад

You do amazing work! Very inspiring videos.

@dorianodefeudis 11 месяцев назад

The amount of value you provide is insane man. I truly appreciate you putting all this content & info out for us! I really (hope to) see your channel growing A LOT. 🙂

@nur-niaz 11 месяцев назад

I appreciate that!

@DynamicPhil84 11 месяцев назад

WOW... just wow!! Clear and clean process, love how impactful the text and images are in the brief, you clearly put in the time. Lighting, colors, framing, and sound design were all TOP NOTCH in the final commercials. Seriously great work!! Inspiring!

@nur-niaz 11 месяцев назад

Glad you enjoyed it!

@MirrorImageMediaInc 10 месяцев назад

Loveddd this. Thank you for sharing!!

@mrgrilo28 11 месяцев назад

I'm a Brazilian Director and your channel is a light for me!!!!!!!! Help me so much!

@darkknightwithanidea1845 11 месяцев назад

Nice work ! Simple, easy & clean

@egyhanart 11 месяцев назад

Thanks for sharing it. Really appreciate.It's very helpful. Great result, congrats!

@nur-niaz 11 месяцев назад

My pleasure!

@KaiVertigoh 11 месяцев назад

So glad I found this channel! Very informative, and a story well-told. Gained a new subscriber, and fan Nur! 🙌🏼

@nur-niaz 11 месяцев назад

Awesome! Thank you!

@hassansiddique8509 8 месяцев назад

Awesome treatment, I really love 1st and 2nd one. Thank you so much for all the value you provided.

@nur-niaz 8 месяцев назад

Glad it was helpful! 🙏

@StaceyAmour 10 месяцев назад

Loved how you said how you got the job

@Editxor 11 месяцев назад

Absolutely Brilliant Work

@SirRelith 10 месяцев назад

Nice job! All 3 were great, but I love the second one most. Good luck on your future shoots!

@DennisBrion- 10 месяцев назад

amazing video I have no words to describe how perfect this looks.

@nur-niaz 10 месяцев назад

Wow, thank you!

@based_gh0st 11 месяцев назад

the way you bring the viewer to another world is creative, and the way it snaps back to reality in a comforting way is nice. the set design is awesome too. great work!

@nur-niaz 11 месяцев назад

Thank you so much 🙏

@codylarosa 11 месяцев назад

Incredibly valuable and unique content. Thank you for making this.

@nur-niaz 11 месяцев назад

Glad you enjoyed it!

@alokduttapandey2153 11 месяцев назад

This is just sheer brilliance, Nur! Kudos! You've got one more followers in the list of your followers worldwide.. I'm sure I'm gonna learn a lot from you! Thank you so much for doing what you're doing.. :)

@nur-niaz 11 месяцев назад

Thank you so much!!

@dhyanverco 11 месяцев назад

Love what you're putting out. Would be interesting to hear how budgets get worked out with a director's treatment, and a production agency, and ad agency

@nur-niaz 11 месяцев назад

That’s a brilliant idea for a video! Thank you!

@danielmacy 10 месяцев назад

that's awesome!!! I really love this commercial *_*

@stmz7768 10 месяцев назад

Wow so inspiring and helpful ! Thanks

@nur-niaz 10 месяцев назад

So glad!

@ProximoK 10 месяцев назад

The second one is really great work.

@JonnyMorfoulis 11 месяцев назад

Such a great video - as someone who runs an agency and a VFX/Animation company, seeing your process was really refreshing as you had a simple idea yet it was very creative and effective visually for the campaign. Great work and keep up the awesome videos.

@nur-niaz 11 месяцев назад

Glad it was helpful!

@Jacob-kf8ri 10 месяцев назад

Literally just found your youtube channel, watched about 5 minutes, found your treatment guide, and purchased it lol. Got a music video I'm working on and really want to elevate the quality of it.

@nur-niaz 10 месяцев назад

Thanks for the support!

@p2mthedirector 11 месяцев назад

Thank you so much for revealing your process. The end result is great.

@nur-niaz 11 месяцев назад

Thanks for watching!

@TheFAILBLOG100 11 месяцев назад

This is so helpful. And such beautifully crafted spots!

@nur-niaz 11 месяцев назад

🙏

@HabeebKolawole 11 месяцев назад

Been planning some spec ads myself, this helps alot. Thanks for making it

@nur-niaz 11 месяцев назад

My pleasure!

@juanignaciocali 11 месяцев назад

Your work is awesome! Thanks for sharing!!

@nur-niaz 11 месяцев назад

Thanks for watching!

@guillermocastellanos1967 10 месяцев назад

Great job,

@PatrickHanson1 10 месяцев назад

Bro, your content has so much usefull information! Good stuff 🤩 (Thank you)

@nur-niaz 10 месяцев назад

Happy to hear that!

@rupertshean 10 месяцев назад

Great work.

@abgrafix 11 месяцев назад

man your treatments itself are a work of art . Love them

@nur-niaz 11 месяцев назад

Thank you!

@Vu.ng1411 5 месяцев назад

Three results video is match with brief of brand, that is the most important as a director for satisfied brand and also as well as their audience

@two4mediapng 5 месяцев назад

Man you stand out from the rest. Thank you for sharing ur wealth of knowledge on this plus the free copies of your documentation work. You're my new favorite RU-vid channel.

@nur-niaz 5 месяцев назад

I appreciate that!

@RonaldReidJr 11 месяцев назад

You are doing gods work!

@buddyfx7026 11 месяцев назад

That's dope bro, thanks for sharing so much!

@IREAcademy 10 месяцев назад

Great job and nice explanation of your process 💪

@foggymossstudio 11 месяцев назад

Beautiful images! Love it!

@nur-niaz 11 месяцев назад

Thank you! Cheers!

@sier127 9 месяцев назад

You said that the writer of the brief wasn't very experienced in writing screen play and the script wasn't very visual. But then you said that you stoked that the original brief has a simple concept that let you concentrate on the nitty-gritty. Good treatment 👍

@nur-niaz 9 месяцев назад

you write whatever it takes to win the gig. it's a cutthroat game out there. and im trying to be as honest as possible on this channel with my viewers.

@Kdontmiss_ 11 месяцев назад

Bro you are a blessing🙏🏿❤️ thanks for sharing the treatment💯 What do you use to create storyboards?

@LinasDirbaDarbus 11 месяцев назад

love your posters man :D

@nur-niaz 11 месяцев назад

😂😂😂

@elisonbartolomeuu 11 месяцев назад

missed you & your wisdom bro! love for no gatekeeping ✅

@nur-niaz 11 месяцев назад

🙌

@GabrielScindian 10 месяцев назад

Thanks for sharing

@anisalalbekova637 10 месяцев назад

Видео было полезным и приятным для просмотра.Спасибо большое💖.Желаю вам ещё больше увлекательных проэктов и неиссякаемого количества идей.😊😊😊

@diff_______ 10 месяцев назад

Amazing!!

@abhishekmani6325 11 месяцев назад

Every bit of this video is so insightful.🙆

@nur-niaz 11 месяцев назад

Thank you!

@isaiahnkansah4302 11 месяцев назад

Thanks for sharing. Great job

@nur-niaz 11 месяцев назад

Thanks for watching!

@grusso13 10 месяцев назад

Our reference from Diesel, love it

@Vatoum 10 месяцев назад

Amazing my friend!!!! 🎬🖤

@gro3a 10 месяцев назад

Shout out to the sound designer - the first story is my fave and the energy achieved with the music and sfx is great. Love the cut back to silence at the end. How did you like doing the 30s stories? Sometimes it cramps the story but in this case every thing seems to fit. Great explainer of how much work goes into pitching before you even get the job. Nice stuff ✌

@nur-niaz 10 месяцев назад

Thanks! I find 30sec to be great when you’re trying to paint a simple situation with a simple setup and payoff. Also cool when making a super fast paced edits where each cut is 1-2 seconds on average.

@aitben_ 11 месяцев назад

Helpful 🙌🏻

@Paulvisuals 10 месяцев назад

Amazing…story well interpreted..and dope

@nur-niaz 10 месяцев назад

Appreciate that

@Palestina041 10 месяцев назад

Amazing content 💙

@nur-niaz 10 месяцев назад

Glad you think so!

@joshherumdp 11 месяцев назад

such a cool video man!

@nur-niaz 11 месяцев назад

Thanks a ton!

@agudal8503 11 месяцев назад

Great one

@TLFILMS 10 месяцев назад

Excellent ! Just found you via this vid. I subscribed

@nur-niaz 10 месяцев назад

Enjoy!

@AGAPIl 11 месяцев назад

So valuable! Thank you

@nur-niaz 11 месяцев назад

You're so welcome!

@shamraut3476 11 месяцев назад

Amazing content and really helpful for beginners and advertisements are also awesome ❤

@nur-niaz 11 месяцев назад

Glad you liked it!

@shamraut3476 11 месяцев назад

@@nur-niaz Yes I liked It get knowledge about pitching and what is the director statement. I even made a commercial for competition of one brand, would you like to see.. and could guide me.

@viceroyce 11 месяцев назад

Amazing vid!!!!

@nur-niaz 11 месяцев назад

Glad you enjoyed it

@ziifau_director 10 месяцев назад

Hi there, thanks for this.

@TheMonochromeMemoirs 11 месяцев назад

Great video. Could you do a video on how to select the type of colors and color grading you want to go with for each video? Lots of people talk about how to do the actual color grading but no one talks about their process in coming up with a direction for the colors they want to go with

@nur-niaz 11 месяцев назад

Great suggestion! Thanks!

@paradise___studio 11 месяцев назад

really love the whole process and the insights you're sharing. I'm curious: starting the video without music, just with sounds, how does it perform on socials? i love the approach and the idea behind, just have the feeling that most of the viewers don't have the time to wait for something to happen, if it doesn't happen instantly. hope this make sense. best henning

@nur-niaz 11 месяцев назад

They usually make cut downs that are essentially short versions of this. Those start with music right away. IMO different viewers react differently and it’s a matter of taste. I’m on the other side of the spectrum and if something tries to catch my attention too hard I almost always skip.

@LouisBiddy 11 месяцев назад

Great job 💚

@nur-niaz 11 месяцев назад

Thank you! Cheers!

@ericgoku2432 11 месяцев назад

This is amazing I learned a lot. Please can you release the raw behind-the-scenes of the whole production with commentary? I also watched The Samsung AddWash Supercut on your vimeo channel together with the Coca Cola add and I was blown away by your style of storytelling. Please can you make a content on how that commercial came about just like this one? I'm happy to subscribe to your channel and will be buying your Director's Treatment ebook definitely. Great work bro, keep it up.

@nur-niaz 11 месяцев назад

I’m feeling dumb for not hiring a behind-the-scenes videographer for an uncut video like that. Definitely will do the next time I’m on set.

@muhammadvikky 11 месяцев назад

I have found some fantastic content that I really love!

@nur-niaz 11 месяцев назад

Glad you enjoy it!

@ABHISHEKSHARMA-nc8li 10 месяцев назад

thnx bro

@monktv4090 11 месяцев назад

Wait did you shoot the biotherm video…that was such an amazing advert. I have downloaded it and keep watching it for inspiration. Great work BTW.

@nur-niaz 11 месяцев назад

Hey. No Biotherm was just a video I referenced when describing our set design. I didn’t direct it.

@dymcozzy 11 месяцев назад

New subscriber from South Africa

@CarlosVixil 11 месяцев назад

Incredible sound design and imaging. And also great rhythm. I didn't get "it" until I saw the man sleeping and looked at my noisy A/C. Still I found the message to be purely abstract or suggestive, not that I could ever do any better it's such an airy concept.

@ethaneskilson 11 месяцев назад

Cool video!

@AaronRahlogo 11 месяцев назад

Clean!

@pavelkireev7329 10 месяцев назад

крутая работа, мужик. очень высокий уровень и недурная эстетика, с таким скиллом можно и кино снимать

@Daylight-ro 11 месяцев назад

Great graphic design on the treatment. And the copy is also really clear, direct and convincing. You have so many skills, not to mention drawing the storyboards. 👏👏👏

@nur-niaz 11 месяцев назад

🙏🙏

@impatrickt 11 месяцев назад

nice shirt

@TheNoisehouse 11 месяцев назад

Thanks so so so much for creating and sharing this, invaluable information!! One question, what do you use for Storyboarding?

@nur-niaz 11 месяцев назад

Thanks! I use Procreate

@BenKlevers123 10 месяцев назад

"when you see those agency scripts, you can tell" YES ! :D

@WayneLiriano 10 месяцев назад

this si SOOOO COOL

@vladm4798 11 месяцев назад

Really good video man! What do you use for storyboards? Thanks.

@nur-niaz 11 месяцев назад

I have a video on that, look it up. Normally I use my iPad and my own 3x2 template in ProCreate

@rohanrjoshiimakemyvid7285 10 месяцев назад

Aesthics are bang on

@monktv4090 11 месяцев назад

Great video. Can you also do a video on how to create a portfolio to become a director. How to market your self as a director.

@nur-niaz 11 месяцев назад

Yeah ’ve been thinking about making a video like that in the near future! Thanks 🙏

@YesPixels 10 месяцев назад

Wow what a helpful video. Thanks so much. Was it color graded with a 16mm Film Emulation? Which camera was it shot on? Thx so much

@nur-niaz 10 месяцев назад

Arri Alexa 35. Yep we tried to emulate 16mm Kodak Vision.

@wayney5214 4 месяца назад

I must've been watching a different commercial. I thought the treatment worked really well and feel like the agency steered it away from your vision. Didn't like the product shots, the sound design or the stiff acting, also saw that they managed to shoehorn that neon in there too. The warm light concept was a good one and didn't need it. DP did a great job and set design was good also. Maybe I'm fussy but wouldn't have settled for those takes. However it's tough when you're a hired gun, trying to please clients yet manage your own vision. I think you did a good job overall although a directors cut I feel would have been much better. Great channel, I learned a few things and will be watching out for more...

@MisterMotel 10 месяцев назад

what are those awesome lights behind you on the wall? they look so good

@nur-niaz 10 месяцев назад

They’re just wall mounted bedside lights.

@SinchanPaul 11 месяцев назад

🎯 Key Takeaways for quick navigation: 00:40 🎥 The director had to create a director's treatment for a Samsung commercial on short notice, and it was a medium budget social media spot. 01:34 📝 The director's treatment took a minimalistic approach, focusing on clean air as a metaphor for the product. 03:57 💡 The director consciously chose static locked-off shots and dynamic lighting to match the minimalist theme of the commercial. 08:13 🎬 The storyboard for the commercial emphasized recognizable characters and used visual references to convey the story to less visual clients. 10:07 🎵 The commercial started without music, using careful sound design and ambient sounds to create intrigue before introducing the music later. Made with HARPA AI