Sarah Willingham Imposes On Jones-Meaden Alliance | Dragons’ Den 

She's also a really nice person.

....and fit as a butcher's dog.

She has great legs too

I would have to say Sarah is one of my favourites

i don't know why people chose greedy investers, sarah is the better for his business

Amazing answer indeed! Can totally relate from my professional experience on this as well...

It defo was

Sorry but what did he say? Can't understand him😣

Jessica J he didn’t have a lisp when he was talking about his crisps 😂😂 I know , it’s poor . I have nothing else

Yes it was impressive and showed that he knows what he's doing.

k

LOL!

😂😂 I think you might be right

It’s probably his back bedroom

😂

It's 10% shared with Peter (20% total) or 15% alone, which makes sense, because Deborah and Peter have contacts/ventures in common, so they can trust each other, and it would be less work for each.

@@ZazooEel57 she LITERALLY never said “15% if i go in alone.” she ACTUALLY said “you’re not getting an offer from me unless peter’s in.” 😑

@@Niggalodeon323 Exactly

@@Niggalodeon323 i tell you hwat, my ninja

@@ZazooEel57 Watch the video again and come back to this thread

this argument makes no sense at all because her offer is for the same numbers. Dragons aren't just a contacts list

@@siweq1986 They basically are... Hence why when they're fighting to get the investment that's pretty much all they tout - "I have contacts in X, I can get you into Y". They're multimillionaires with dozens of investments, from the "what happens after the den" episodes it looks like they don't do much more than open doors or provide some admin assistance. Though the newer dragons seem to be more hands on.

There is honor in business. No way a good businessman that Jones is, would switch out to sarah when debrah was the one asking for Jones in the first place :)

dragons can bring more to the table than just the money they have connections and they will share them because it benefits them if your business is doing ok and they know someone in the industry who they can put you into contact with THEY WILL because it benefits them to do so it brings more revenu into your buisness which means they make more money this is what alot of people dont realise the dragons dont run pump and dump operations loan sharking out money once they get a chunk of your buisness they treat it like there business and they will do everything to nurture and grow there investment to make it earn as much as it possibly can do they care specifically about your buisness no thats just a side effect but they have a interest in seeing your buisness succeed and you have a interest in suceeding too so it works out for both parties

Repent of your sins and follow Jesus Christ Almighty

So true n funny.

I like Sarah, but I like that touker had the grace to congratulate Deborah and peter

Thanks for your response

She was FEWMIN

Sarah's negotiation tactics didn't work for her on this occasion. However, She does make up for that weakness in other areas. 🍑

Same my friend

You and me both pal

She keeps messaging me so I don’t think it’s the dragons because I’m watching too

I'm in the same boat BUT I'm running out of episodes

Definitely. I keep saying “just one more and I’ll stop…I promise” 😂

brilliant idea, pubs and clubs are exactly where I'm most likely to try out new snack brands, not in the supermarket when I'm bagging the same stuff off the shelves i do every week

Yes extra sales + brand exposure!

Lmfao wats wrong wiv u 😂

hahahahah

I think there's no business in this and Am Oot LMAO

It's ''I'm oat'' boss

@@netweed09 no, its oot, and im oot

mmmm ha

Which is strategic, of course. She's gonna play hard with the one doing the pitch but to drive a hard bargain with a dragon partner, that's not good strategy long term. Especially not when they already have businesses together.

Sadly pitchers don't see through their mind games and instead of taking honest lad Touker they go for an eccentric pimple head Jones.

But he was proposing buying back equity starting at 25%, he didn't want to give way 30% initially.

So pleased Sarah kicked out Debra in her pitch!

M8, sorry but she's so Jenny 2.0. I've just never seen her invest. ''Foodie Queen'' , pfff sorry sitting all cute there is not going to fool anyone when Touker can beat you to secure deals like Bad Brownie owning just one partial food store. That's when I really lost faith in her. I mean, she's wise enough to know who's around here, so why not bid aggressively?

Well Jenny is similarly cast out.

Agree

@@netweed09 She's a millionaire pal something that you'll never be so what's the point in acting the big man on yt when she's got millions racking in every year

@@netweed09 she bid and won on the gin subscription club

But the deal changed. 15%initially and then 10% when they receive their return. It's quite different honestly

Deborah was never going to give any money. She simply wanted to get the ball roling.

But then they discovered the 'kicking and screaming' issue and it became a little more tricky for her to accept.

Greedy lol

Yeah "We're miles apart at only 12.5%" she was just asking for 15%.

Her name just isn’t as big so a lot of people don’t pick her

Catering is a far cry from the snack industry...

"worked"... I wouldn't hire a worker, would you? She's an entrepreneur.

Everyone jokes about Jenny not making offers... Fair enough. But I don't remember Sarah making many... And when she does, they seem half-hearted and not committed. In her favour, I will say that she's almost always very pleasant with the entrepreneurs..

@@RockyDave Sarah is too unknown and new. Jenny is a meme because she's been doing it for ages, Sarah needs time.

Yeah, I mean the guy was trying to negotiate a deal he would be comfortable with... isnt that the point?

She can be a cow sometimes

The issue they had was that he kept offering lower and lower numbers, the 10% was something deborah suggested not knowing peters point of view. Then after everyone else came in started with 15% together and then after he saw how bad an idea that was to suggest went up to 10% but the moment he failed to articulate what he wanted and just said 15% told Deborah and Peter that he really didn't want to give away equity. Also what the comments seem to forget is that he said 12.5% each but he'd want to buy them down to like 5% each which just isn't worth it.

Repent of your sins and follow Jesus Christ Almighty

She is the biggest crook in the den, albeit the most charming one as well.

But she guesses she'll settle for 10% while also getting her money back

Yea exactly follows blindly

"Her master", hahahaha love it.

Soniboy84 that would’ve been risky to the post where peter and Deborah would probably drop out

Deborah gets offended quickly. I remember one time she left because she didn't want to be plan B.

You smashed it that is his weakness.

Thank u mister hindsight

I was thinking the exact same thing they wanna play hardball then get Sarah and Touker to play ball and see how they fight each other to a lower percentage. And this is Sarah's specialty hands down. I can see why she was salty that she lost out to those two, especially Peter who specializes in telecommunications and not food and beverage. I wonder it Deborah anticipated Sarah's move and decided to join forces with Peter as the lesser of two evils.

the dragons are there to make the most for their investment. if you think she's being disingenuous, then theyre ALL being disingenuous, because they could all accept less than what they say they can. she just started off negotiations poorly, she's not being disingenuous

True, she offered 20% on condition that Peter would share, it was Peter that insisted on 30%, I know it's a starting point at 5% but 6x is just plain outrageous for a business with this traction. Sometimes staggers me the amount they offer for businesses without any track record, there's no consistency. I used to think the "Den" was the best but now I prefer Shark Tank, especially the Australian version. The investors are much more amenable, they are just as savvy but so much more pleasant when the way they handle people and the investments are huge compared to the Den. I've read too many stories about some of the investments on DD being changed into loans for Equity especially from James Caan. www.dailymail.co.uk/news/article-1303097/Dragons-Den-winner-reveals-80k-promise-fact-loan--26-500-emerged.html After reading this and others relating to his "investments" I can't watch the episodes with him in it

That's not being disingenuous, that's just being a crook😂

it's not abhorrent, it's just reading the situation and seeing that the other person was willing to budge, which he clearly was. was a mutual agreement, and she got more out of it than she was initially expecting.

@@wge621 She only got more out of it because of Peter.

aye

The other dragons may as well not be there. Peter is being very greedy.

and that's why we have pronouns. JK XD

But Sarah is not Peter's "mate".

@@AbhishekSanyalTGV JK Rowling? XD

@@tomodomo1000 I meant 'just kidding'😅

*Poop time

@@bradfowler23 huh?

He should of went with Sarah

It was more of a disappointment at the guy's unwillingness to even thing about what she said. And she was right - he should have switched directions then and get into pubs, bars etc, which she could have helped him with. He was forced to change to this too late - now he is bust. Supermarkets sell on offer most often and margin is minuscule. She told him this, but he didn't even use his head - he continued to bang about Saintsbury's...

woah, that is a shocker, he was in Asda etc etc selling 1000s a bag a week, in 2016 he changed direction completely www.insidermedia.com/news/north-west/new-direction-for-dragons-den-crisp-company went away from supermarkets to pubs/coffee shops/hotels

@@jonathanm2690 Thanks Jonathan!

@@jonathanm2690 That's cause supermarkets sell on offer MOSTLY. So his margins for those 1000s bags are MINUSCULE. He should have gone at pubs, restaurants, bards, hotels - which Sarah suggested and could have helped him with. He was too stubborn to even consider it then. He was forced to switch direction cause of the margins, but too late. and went bust.

Yeah I really struggled to see what that was all about after watching it right through until the end and not seeing any of that "disgusting" food, just the guy's crisps. Can anyone spill any beans?

Rick DX I believe it was from other presentations. A “people often come in with terrible food” montage to demonstrate the risk of it.

Bill Anderson It was horribly presented like they intentionally put that in to deceive the audience since they were pitching about crisps in the episode

I wanna know what episodes those are from I wanna see them tell an entrepreneur their food is disgusting to their faces XD

@BS Handle Created The dragons had to ask 'what is it?' at the end of the the pitch, so not really

@BS Handle Created Yeah he really landed himself in the palms of their hands there. They were toying with him.

@Rahul Ramkissoon it wasn't a perfect pitch, he forgot to talk about the type of product that he was offering

No, it really wasn’t. It was a shambles but he had a good presence and knowledge of the market. His negotiations were totally unprofessional. Go to business school 👍🏼

@scoot manke you're right, I'm clueless. I wish I was as business savvy as you. Thank you for gracing my comment with a reply o great all knowing business guru

His negotiation was awful, worst I've ever seen on this show.

The deal didn't go through after the show

@@SiLoMixMaster that doesnt surprise me it still feltl awkard all round

Thats called a master manipulator, which can also be considered a scum bag piece of trash

*Grammar corrected* It's clever but I'm not sure it is something to be admired. I'm kind of glad for the guy that the deal didn't go through after the show

That's why he's been on the Den longer than any of the others

Exactly-she’s a greedy woman

😂😂😂your right ffs then she goes on about kicking and screaming wtf are you on about when he agrees at the end at 30% very reluctantly she doesn’t say he’s kicking and screaming then

He made an idiotic decision IMO.

@@nathanbarnes8535 he turn the investment down after the show

Does anyone make any serious cash in supermarkets??!

@@killler240 really??

@@HarrymanGR yeah he sent the crisps to the CEO of Sainsbury's by himself. Not sure what followed afterwards as I never reed the article, but ironically he started targeting pubs after which meant he should have went with Sarah..

Really!?

The World dissolved roughly the same time too XD

@@liamsouthwell27 yep, look at us now. Lockdowns, anti-social distancing, wearing face muzzles and other ludicrous restrictions. All of which has nothing to do with health, just the opposite. It's about the (not so) Great Reset. A fake pandemic based on a fake test for a fake virus.

John Lagan and you my friend are part of an even bigger virus that unfortunately we can never vaccinate against

I just read that too... company is dissolved now... real shame that he missed the mark with Sarah... I guess he went in there looking for one specific area.... versus looking for something sustainable and diverse.

Mr Taugue REALLY knew his deal!

Peter didn't mean a word of it, it's classic dragon sociopathic negotiation to force the guy

🤣🤣🤣

🤣🤣🤣

I agree... They've made so many deals together in the den, I wonder what percentage have actually been successful?

There business people what you expect t there in the game of making money

You don't become filthy rich by being nice and fair!

100%

@@Bor-Time you can but like additioanl 1000% effort amd hardwork than the others

Don't worry your little self about it, you'll never be in that position😂

Repent of your sins and follow Jesus Christ Almighty

She's not in this episode so that's not relevant is it

@@oliprj8676 It's relevant because it's Jenny!

That was because she could see the guy didn't want to give up more than 10% total, definitely not 25% total.

@@DJcyberslash Either way it makes no sense to be happy with a smaller percentage and not happy with a higher percentage for the same money.

@@seanjosephhayes she was upset about the negotiations, not the equity. She initially wanted 10%, then got to hear from the entrepreneur during the negotiations that he really really didn't want to (which is why she made the kicking and screaming comments). She still wanted equity but not if the guy really didn't want to give up 20% (10% to her, 10% to Peter) and definitely not 25% when his goal was 10% total. The pitches take 3hrs and are edited down to 10 minutes 😎

The company dissolved in March 2020.

Summoned up very well

Lol totally