Here it is folks, the commercial you've always remembered but never had proof of: the Air Conditioning commercial aired by Sears in the 90s. After exhaustive research and countless hours of going through old videos, I found it.
I think the reason Sears is going out of business is because for over a decade they thought their primary demographic for central air conditioners was 6-15 year olds watching cartoon reruns while on summer vacation.
The guy's face lights up when he realizes he has an opportunity to be a hero in this situation. "I'll call now," he says reassuringly. Finally someone depends on him for something (his wife can't call sears herself for some unaddressed reason). His life has meaning now. Cool.
+Herbivore 710 - Independent Women by Destiny's Child was released around that time. They were already promoting that women are independent. This woman was just lazy.
lmao. This commercial, the nickelodeon magazine commercial, and that stupid learn french from fuzzy commercial were on literally every commercial break.
you mean the fucking Nickelodeon Magazine for Kids commercial with the kid mowing the letters into the lawn? Truth be told, I always really did want one of those magazines
in the fast-paced, mercurial world we live in, where commercials come and go every few months -- this commercial was like a guidepost, unchanging, giving us all a sense of security, for what had to be more than a decade.
Instead of calling Sears for a new air conditioner, Mr. Fuck Boy decides to order twelve fascinating issues of Zoobooks for $19.95 in hopes of scoring the bonus elephant issue, a colorful collection of animal stickers, and the tiger poster.
how was this single commercial so damn ubiquitous that every one of us remembers every line. it was on every channel that i watched in the 90s. it was on fucking nickelodeon. what does a fucking 8-year-old want with an air conditioner?
The RU-vid algorithm really is good. You watch a voice actor interpret the open-ended dialogue of a random unnamed '90s Sears commercial four different ways ONE TIME and suddenly RU-vid decides that '90s Sears commercials are all you want on your front page.
This commercial created a hilarious game among my friends. Here's how it works: If someone ends a sentence with the word yesterday you then repeat the word back to them as a question... yesterday?.... Yesterday you said you'd call sears. They are then required to finish the conversation by responding with "I'll call today." "You''ll call now." "I'll call now."
I saw this on tumblr and I was like "There's no way I'll remember a Sear Air Conditioner Commercial." It took about three seconds to start talking along with it.
+kablamoid96 Why did this commercial always play on Nick? I remember seeing it during the day. Like an 8-year-old doesn't have the buying power for one of these.
+ljcteehee You didn't have the buying power for anything as a kid, the commercials were targeted for kids and adults who have to listen to their kids watch cartoons all day.
Of course we are. Although I'm one of those who actually recognized the ad when they did it (as soon as Stephen said tomorrow would be hotter, I knew what it was).
The dutch angles, the use of yellow lighting, the wardrobes, even the lady's hair all indicate that she cannot live another day without air conditioning.
Not only am I from 2001, I'm also not American, so this flew over my head completely. I still thought it was really funny, but hearing that it was a recreation made it so much better.
This def played in the early 2000's lol I remember because I'd also waiting around for Toonami xD but yeah maybe by the time you had seen a TV commercial this AD was more rare.
This ad was a staple of my childhood in the 1990s; it aired during the "Nick in The Afternoon" Summer programming block (with "Stick Sticky") on Nickelodeon for at least 2-3 years. I can't believe this ad is so noteworthy for so many other people.
So, is Sears bankrupt because they're still paying for airing this add 750,286,183 times, or are they bankrupt because they stopped airing such a magnificent ad? I can't decide which.
