I attribute most of my product insights to a group of Nike employees referred to as “EKINS”. More of this in the video. It is however the Ekins who shared details of upcoming releases and kept me deep in the fold for the love of the product. One of my favourite EKIN sessions was the revelation of Nike Shox. For the 1st time, I saw the R4, BB4 and XT4 was on the same evening and they just looked so futuristic and progressive. I needed to have all of them. The filming of this episode too me straight back.
Enjoy watching as much as I did making this story.
22 авг 2024