Shark Tank US | Is Pawnix's Product Too Niche? 

4:33 The fact Kevin looked at his notes means he wrote down the dog's name 🥺

As soon as Emma slipped out of that thing on her own I'd be out.

Pity Barbara wasn't there, she would tell how much she likes dogs, that she has a dog, and how extremely useful this product is....and then she would be out)

The dog during the pitch just keeps looking at the floor like, "Put me down please" 🤣

I think the best part is the sharks starting call her, her dogs name. The woman’s name is Kristin 😅

How the sharks cared that the dog was limping was adorable

The way she's holding the dog is grinding my gears

This product would sell like crazy in Hawaii. Fireworks are unbelievable on New Years and many people have to board their dogs on the other side of the island just to avoid the panic and stress it causes them! I really hope this product takes off and can help pups out here in Hawaii.

the way she was carrying her and she's 15!!!!???? poor emma

I feel like the sharks grossly underestimate how much money people spend on their pets. It’s insane

I liked that she took feedback positively. Beautiful personality. Thoughtfully designed product. Wish her luck 😊

I think it's a great concept. Yes, it needs to be affordable for most pet parents. Even renting a pair for an event should be an option.

No one is spending $200 on something that solves a slight inconvenience for 4 hours of one day out of the entire year… especially when it really only affects certain areas of the country and certain dogs. Where I live, the fireworks aren’t that crazy, and my dog doesn’t really care. You really need the right dog, in the right environment, and the right pet owner who needs or can afford it. Neat idea, but for those reasons, I’m out.

“You will be back in”, she said to Lori. LOL

The head gear didn't seem to fit very well plus it is expensive.

I had a cat that literally went out to chill in the middle of the yard to watch the fireworks go off lol. Totally chill...paw licking and everything

It needs to be $50-75 at most. At $19.99-29.99 it would fly off the shelves.

200 bucks for one night a year is way to much

Hahahahahahah did someone else notice how Lori calls her Emma? (That’s the dog’s name) 5:56

Maybe sell the tech separately as an option. I use noise cancelling for my pup (just the very loud window ac unit) and it works ok.

ROBERT SOUNDS LIKE AUNT TINA LAUGHING 🤣

“We’re gonna take into consideration all the feedback, and come back stronger than ever” It took everything she had to make herself say this

When my dogs get a little upset by loud noises I just pet them for the 15-30 minutes those loud noises last. Which calms them

00:33 "the 4th of July" 🖐️ lol

"the problem is that your product actually helps the dog and is expensive, when you could make a product that's much cheaper that doesn't help them, but market it like it does" is basically what the judges are saying

1:15 and 1:24 you can clearly see that Robert is a wild sea lion in disguise 😆

If this was cheaper, this could have been BIG.

Happy hoodies are $8-16. Groomers use them when drying dog to help with the blow dryer.

One of the sharks should've made a loud sound to see if they could spook the dog and prove it doesn't work

Kevin wasn't kidding. That dog was high as a kite.

I couldn't keep watching because the way she was holding the dog, no support for the back end at all. It goes against my grain.

I don't blame the sharks at all, this is extremely niche... even if you live in an area where fireworks are common, or thunderstorms occur often... many dogs aren't even bothered by it.

I FULLY agree!!! U don’t even Need the electronic part of it! Just the head piece itself is Perfect as it is!

During 4th of July a bunch of people were setting off fireworks in the neighborhood my aunt's dogs all go loose and ran away we got into our vehicles to look for the dogs they were in town running around in the road they were acting confused and barking at everyone, fireworks makes some dogs go absolutely nuts so I see why this product exists! Thanks!

My dogs are terrified of fireworks. This is a real problem for most dog owners. I can see a lot of ppl being interested in this. It may take some getting use to for the dogs but no different than muzzle training or leash training,I would think.

When my sister's dog was freaking out on the Fourth of July, I figured it was because she thought the noises were right outside the wall, and I tried letting her out into the yard so she could look around and see that the noises were far away, and she did calm down. I don't know if I was right or not, but it worked at least in that case.

do we notice how lori and mark both called her emma … which is her dogs name …

I think its more traumatized for the dogs for not able to hear the surrounding and be strapped with a tool on their ears.

1:23 I almost thought there was another dog in the studio who started barking

I could see this being a huge product for places like Coachella, or EDM festivals in general. Dogs living near Airports. The markets are niche, yeah, but there's quite a few of them. I think the sharks overlooked that in my opinion.

I wish I had this with my old dogs. I would have definitely paid the $199.99 because having my dogs jump into my window and braking both the window and his leg ended up costing me thousands of dollars

I moved to the country and my dog gets so scared from gun shots all the time. This is the first product I would genuinely test to help my pup.

Everyone don’t hold your dog like this they hate it support their back and neck 🙏🏽

Lori just called Kristen; Emma haha 😄 the only thing more ridiculous than the item is naming a pet with a person name. 🤣

I never understood this. I trained 3 different dogs to ignore fireworks. None of them were phased by them. Most of the anxiety in animals is created by their human. Be better.

Imagine paying that much money for something that happens a few times a year. If you live in an area where thunderstorms or fireworks are common your dog is almost certainly used to it

The whole time she held the dog like a prop. If that was "her" fur baby, she would have held it in front of herself to support it. And that stagger when it got up , drugged up pup

This is confusing in many levels. 1) why only focus on dogs? Cats also have sensitive ears! 2) is this meant for dogs that go to fireworks with their owners or if they're in the house? Because having a carrier that can be sound proof for a pet to be in for a couple hours during fireworks makes more sense than headphones... That way you can get the cat market too.

too niche? that’s a huge problem for dog owners, my own dogs don’t suffer from this, but many home dogs have serious anxiety and others have passed from heart attacks due to stress… i think that could be a big market

She should change the design so it fits well and doesn't fall off, and offer a sound dampening foam version for $30-40 as a lower end alternative to her product line.

Thundervests/shirtdoes the same thing minus the hearing aspect (reduces anxiety and stress) and those are less irritating for the dog and plenty times cheaper. Don’t see the point of this product much

This dog is abused, can barely walk, has conjunctivitis, and the way she was holding her...

Have two dogs. One goes nuts with fireworks. Other has a problem with just loud sounds in general. Thought this would be great for Christmas until she said 200. So 400...okay bye. Pretty sure my Bose Headset with noise cancelling was near 250-350 and its used daily.

Mark: "She looks good for her age!" Kirsten: "Why thank you." Mark: "I wasn't talking about the dog ... " (awkward silence)

Lorrie called her Emma 😂 her name is Kirsten.

happy hoodie exists and is way cheaper. does the job.

great thoughts at the end from the entrepreneur. She’s a winner through and through. Great job.

They kept calling her by the dog's name 😂

At $200 I will just buy my dogs CBD dog treats to keep them calm during fireworks and storms 😂

That is really neat. Keep your dogs inside during events or anytime you can’t monitor them. Get anxiety meds and sedatives from a vet, make sure to get a full panel blood test for health reasons first.

I’d give it a try… my dog gets seizures with fireworks. The vet gave us a pill, now the pill gives him seizures…

I think it can make money. Have you seen dog owners lately they're absolutely nuts about their pets.

This is an upgraded happy hoodie

The dog said everything that needs to be said. They don't want to be forced to wear this crap on their head.

This woman is nuts. That poor dog not only very obviously doesn't like having it in its head, that little doggy got scared once she put that giant thing on. The dog was way more comfortable in that environment pre-headphone. Plus, the dog isn't going to understand why the thing is being put on them.

My dog was freaked out by thunder and fireworks. This may have helped him. Eventually, he became deaf and was calmer overall.

God bless Emma and Kirsten. So many dogs suffering from Loud noises. My dog would uncontrollably shake for hours and and developed terrible arthritis. Sharks were right about a cheaper option but they should have invested.

I know we spend way too much on our pets. But there's that line we (well, at least for me) don't cross because it's too silly. This is too silly. And too expensive, might I add.

The dog has obviously been under lots of tests, those sad eyes say everything! Let the animals live naturally!

*STOP TORTURING YOUR DOG!*

$200....yeah sure

It amazes me that the sharks have no concept of how much money people will spend on their pets. Most people give their dogs some type of sedatives during storms and fireworks, and over time that becomes costly. This would be a one time expense....I think they were short sighted on this

I think it’s more feeling than noise

Just don't take your dogs to 4th of July parties and during thunderstorms lock dogs up in a safe room. Save $200 for party supplies .

I would have one - my pit bull is terrified of fireworks. $200? I love her to death, but that price is insane. It's easier to just be sure we are home and all 170 pounds of her can curl up in my lap and feel safe for free. The price is just insanely high!!!

Wait I thought the entrepreneur's name is Kirsten not Emma..thats the dog's name..

Did Lori call the pitcher Emma ??? Thats is the dog's name 😂😂😂😂😂

They should try to take them to kennels/dog boarding Houses, doggie day camps since a lot of their owners tend to drop them off for certain holidays. They could rent them or buy them there like an add on. That would be a great strategy. Plus lots of pet owners is great advertising aka word of mouth!

I agree with the sharks. I’m an audio engineer, sure the phase cancellation headset is cool, but is it necessary… creating earmuffs which already exist would be nice. Plus not just dogs are afraid of loud noises. My cats are scared as hell from fireworks. Seeing it’s just for dogs 🤷‍♂️ I’m out

I feel like the happy hoodie solves this problem for dogs but for much cheaper

stop holding that damn dog like that

Here’s what I would do, take out the active noise, cancellation, because I doubt that any level of active noise cancellation will be able to help with fireworks and things that she’s most likely targeting, and make it a passive noise, cancellation system, model it after the noise, canceling headphones that they use in new, demolition, and construction work, high-quality noise, canceling headphones, like that I really good, they also really expensive, but they can be cheaper than the active noise, canceling type of headphones, both to make, and buy, and they would be way more effective, what do you need to do is, look into it material that can you absorb or block, more sound, and designs that can dissipate more sound, may I suggest a silencer, like he would find on the end of military weapons, you won’t be able to reduce the noise completely, but the point is to reduce it to a sufficiently tolerable level, for different dogs.

A niche of a niche of a niche, Robert? If you live near a beach (at least on the east coast), fireworks go off all the time. And this wouldn't just be for fireworks. This would be great for travel, too. Dogs need treating and training to accept harnesses sometimes, too. I think if the helmet were designed more like a harness, it would work better and not fall off so easily. The price point is a bit high, too, but it's definitely a good idea and not as niche as described.

When a dog has a last name, he is no longer a dog but a fragile snowflake that gets carried around in shoulder bags and wouldn't last 10 minutes in the street. It's a shame what these pet owners do to their animals.

Noise cancellation is not what they need. Noise reduction would have been better and cheaper . Dogs need to hear surrounding sounds

Petoskey Michigan aye? That’s where I’m from lol

Oh dear... I kinda get it as have spent last 30 years putting fire and pyrotechnic shows, my last dog loved fireworks and bangs etc....

That poor dog is not comfortable being held that way. She is not supported properly. Do better please.

My dog just curls up next to me and the cat when there is fireworks, would never even consider spending 200 bucks buying something I'll use twice a year (new years and 4th of july).

not all of them calling Kirsten Emma :D

Pretty sure the vibration along with the noise is what freaks dogs out. I don't see this working for my dog at all

I don't think dog people understand that people who aren't dog people just simply sent care. this is a privileged product because in history animals have never needed this so its basically something humans just want for their dogs, not something the dogs need

Put your dog inside during the 20 min of fireworks

200$ for something that could be a one or two time use… is just pointless !

Entrepreneur was smiling during the feedback, but you could tell she was dying on the inside (as I would be, Shark feedback can suck).

What is wrong with people ?

The drugs are wearing off 😂😂 man I never would of thought she did that

I think the sharks were right on this one.

This is amazing. My dog is scared of the fire alarm testing

Most useless product of all time!