Shopify Store Owner Reacts To Shane Dawson BREAKING Shopify

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What's going on everyone! Considering eCommerce is the primary focus of the channel (and Shane is a favorite creator of mine), I see it only as fit to talk about the Conspiracy Palette launch that happened last month, shattering many records.
Shane Dawson spent months creating an eyeshadow palette, with the help of Jeffree Star. They took a genius approach by documenting the entire process in a video series, pulling viewers in with emotion and drama. If you ask me, everything was perfect. The way this whole thing was orchestrated.
At the product launch, over 1,000,000 palettes sold within hours (it may actually just be in 30 minutes, excluding the errors). There's a lot to learn from this as the elements in this series are things we'll begin to see a lot more of from big brands. We'll talk about being relatable & transparent mainly.
VIDEO SCHEDULE UPDATE: Twice-monthly videos. Trying to get Andrew (camera guy) to go full-time with this in 2020. I do all the editing (50+ hours per video), so having someone help with that will free up more time to produce even better content.
CREATORS FEATURED
D'Angelo Wallace
/ @dangelowallace
Joinen
• The Shane Dawson Subre...
✅ Follow Me On IG ► / chrisconradyceo
Business Inquiries: chris@chrisconrady.com
MUSIC
Music provided by EnvatoMarket / Audio Jungle. Fully licensed for use in this video.
bit.ly/2mce1iO

Опубликовано:

7 сен 2024

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Комментарии : 308

@derekcope3803 4 года назад

They made a reality show out of an ecommerce product launch.

@samaraisnt 4 года назад

when our boi Chris already deserves an Oscar in that category.

@Key_1111 4 года назад

I have no complaints!

@thatguyfromca 4 года назад

People love to feel like they are part of something bigger.

@Bvolts71 4 года назад

Thanks🙂

@matias. 4 года назад

Maslow's Needs Hierarchy Theory - Belonging

@boutqtmr1760 4 года назад

Secret of ecommerce 😏

@davidthomas6949 4 года назад

People are sad.

@benp9793 4 года назад

@Brandon De Oca No, it isn't human nature. The true Ubermensch is independent.

@javiguidet830 4 года назад

This is the most underrated channel in history of RU-vid.

@LilStylezz95 4 года назад

Javi Guid agree!

@bh4524 4 года назад

They basically figured out how to get “uncancelled”

@BecomingBenSmith 4 года назад

You've mastered this style of video. I always feel like I'm learning along as you do. Thanks for putting in all the hard work!

@ABlueDahlia 4 года назад

Make no mistake: it was extremely strategic. He can claim he was very genuine, but he was also strategic.

@Geerzy 4 года назад

Insane analysis right here, nice work! I am really curious to know if you edit your own videos because I find myself watching the entire thing without realizing it. 😅

@insanedrummer89 4 года назад

its just because when your famous its easy to be a "entrepreneur"

@fragarena9910 4 года назад

Yeah 😖

@xtra_612 4 года назад

I would like to agree but the answer simply is no , u know that every single time an influencer puch to sale he loses followers but most importantly he loses TRUST. If this guy is pushing a course u wouldn't probably watch the video

@insanedrummer89 4 года назад

XTRA _ I’m not saying they didn’t do a good job on the marketing campaign. But it’s just logic and math. A following= opportunity=money. The following is the real key not the product, marketing, or sales. Once you have the following and your advertising to the right market (usually they work together) you’ll get sales if the demand meets the price.

@affebanane3039 4 года назад

@@xtra_612 you are comparing two different products with each other. That doesn't work

@user-uh2gt6hf7b 4 года назад

XTRA _ bro what are you talking about lool every kid wants to buy stuff from their favorite influencer. Kyle Jenner, CR7 the list goes on

@habsfan1994 4 года назад

I think the first video I commented on was the sock series where I said something like “You are like the Shane Dawson of Shopify videos”. Your editing and story telling was super good and interesting, reminded me a lot of Shane’s series!

@ChristianAlbrecht 4 года назад

Turning RU-vid videos into Netflix series... 🔥

@mattsmith7407 4 года назад

😂

@adviceforimprovement4141 4 года назад

So true hahahahahHAHA

@paulschubert4444 4 года назад

dope

@comedytv5144 4 года назад

Better than GAME OF THRONES!!!

@zyrans1971 4 года назад

Truthfully

@eternalmastery 4 года назад

The conspiracy makeup success is a conspiracy... lol

@Keefe. 4 года назад

I actually didn’t realize you didn’t have 100k...the production value of ur vids is so high

@martinsafo-frimpong7465 4 года назад

Your editing is the best of the best your definitely the pioneer of these types of videos within the shopify space. 2 questions I have for you - Do u edit yourself or hire someone? And why did you decide on posting only twice monthly?

@InvolvingChris 4 года назад

Twice monthly is really all I can handle right now. At least until I can find someone pretty experienced to help out with the editing. 18 min videos usually take 50+ hours of planning / filming / editing. Love every minute of it though

@alphamediauk 4 года назад

Chris Conrady i had messaged you on instagram about editing your videos. If you get back to me we could talk it through

@gabrielpinto1 4 года назад

Chris Conrady didn’t know you did all your editing plus running all your business you inspire me 💪🏼

@yaboybert_2077 4 года назад

Martin Safo-Frimpong it’s to build up hype for every video

@martinsafo-frimpong7465 4 года назад

I see, thanks for the answer

@Bearskinbear 4 года назад

Chris is out here using the same dramatic music as Shane. Don't know if it works with this different style content. Great video though, I love how you explain your thought process

@nikkiyef 4 года назад

Your style of video is like 1 out of 5 ppl that I actually can sit through and watch. It’s rly hard for me to keep that attention in other videos from other ppl. Great job 😊🎉

@gastonmeragonzalez4049 4 года назад

Get a shot everytime Chris says "AND ..."

@davidliu4608 4 года назад

Another really cool analysis Chris and Julia. Hahahah Julia’s reactions to you about your first videos were hilarious 😂😂 From a POD perspective, just an idea, but something to take away from this would be to collaborate with RU-vidrs...on their own product in your store? Instead of the typical sponsored merch kind of thing, it would actually be a kind of “we made this with x” series of videos. A “making of” series with someone you collab with, would be a really interesting thing for both yourself and the influencer (who is always looking for new content to do). Anyway, keep up the good work and always love your videos!

@mrbombastikalime9867 4 года назад

Most certainly building a brand is the way to go for long the term and for an exit as you have a real marketable product. In this situation its all about clout and thats what everything really boils down to, if people see clout they want it, even if it isn't a good product. After spending a decent amount on drop-shipping I can rightfully say building your own product and brand is the best thing to do and grow it for the long term and then exit, dropshipping just isn't sustainable and i'm not a fan of that loop of constantly finding more products to sell that aren't mine. 2020 is going to be interesting.

@quantumfzx 4 года назад

You don't always have to sell products that aren't yours. First start off selling products that aren't yours and then use the pixel data from that niche you sold in to promote a new product of your own creation in the same niche. It's all about that data homie. If you have the data you can test your next winner so easy.

@christelsreviews7929 4 года назад

keen to chat on insta?

@mrbombastikalime9867 4 года назад

@@christelsreviews7929 Hi there, why's that?

@christelsreviews7929 4 года назад

@@mrbombastikalime9867 well like minds ,to connect and to see wat other entrepreneurs are trying out there

@MRoesterreicher1 4 года назад

If supplier puts your Logo on a product that isn't yours, it's still dropshipping.. There are evergreen products.

@Aristocob 4 года назад

I don’t get their appeal, but your video was interesting and I appreciate you taking the time to walk through what you learned.

@mariannamb2702 4 года назад

That’s exactly why I love your videos. Because of you’re relatable. Watching all those “entrepeneur youtubers” driving their lambos 🙄 it just makes me cringe

@eyubkarmazov5038 4 года назад

I love how Selena Gomez just makes a casual appearance on 9:04 😂

@denoftools 4 года назад

Ok, so say you are sourcing product from individual producers what is your rule of thumb for profit margins. In B&M business it's 40% but you must be running way slimmer than that. You said you grossed 6M in sales but the net was around 400k. That is a net profit margin of around 7% but what were your operating costs? Great video and I hope you do more with the channel.

@xzed4736 4 года назад

Finally. Been waiting for your video like waiting for another movie episode lol

@StuffedBox 4 года назад

How do you prevent this video from not getting a copyright strike when you mostly showed Shane's clips?

@InvolvingChris 4 года назад

Fair Use allows for it in circumstances such as this... reporting / teaching

@natashadame4397 4 года назад

I bought the Conspiracy palette too. I'd say I enjoyed and was inspired by the whole process (I love product development especially cosmetics), but what pushed me to buy the palette was the personal touch that Shane put on the products. How they named the eyeshadows cracked me up. It's fun, it's personal, not boring and basic like most eyeshadows' name in the market. I feel like I own a piece of both him and Jeffree. Also from product design point of view, the product is beautiful. The pyramid packaging, the quality of the eyeshadow pigments, I feel like aside of getting a merchandise from an idol, I also get a quality product.

@bryanramirez1280 4 года назад

Chris talking about Shawne making you feel like you're part of the community while having a conversation with Julia in a way that makes me feel part of their conversation.

@JordanWelch 4 года назад

Great video Chris, really good insight on the Shane series. Def one of the most important moments in eCom history!

@vivilopez7199 4 года назад

Is there any way you can make a video explaining the taxes when running an ecommerce store. It'll be very helpful😁

@Dingeman_ 4 года назад

Every video I just notice myself staring at Chris his nice face while he overflows me with information

@ronnierascal12 4 года назад

Hey Chris, I'm 27 and find your videos extremelely inspiration. You make it pretty clear that with the right level of knowledge and common sense on digital marketing funnels, then eccom really can be a success starting from your PC. Are you going to be doing any 'how-to' videos, such as creating click funnels for a given product and any nurturing sequences? Thanks.

@itskeke-wk8ng 3 года назад

So glad I found your channel. I have very short attention span I watch 2 mins max of a video on 2x speed. I watched this at 1.25x and the whole way through. Thanks for actually catching my attention-very hard thing to do lmao

@equalscash9388 4 года назад

This is definitely the Netflix of Shopify. Production value of your videos is so high, everyone in this space should take notes. Just amazing...

@samuelnemetsky4088 3 года назад

I've never purposely turned on the "bell" for any youtuber. But holy shit, your content is by far the best I've ever come across. Hope to see you post again soon.

@lit3plumber12 4 года назад

Most companies today invest more than half their profit into advertising. It shouldn't be this way. A good product will get recognition advertisement or not, just by word of mouth. All of these products being shoved in our face is, at the least, irritating. And a huge stimulation of economy.

@Flaubert 4 года назад

I can finally say: I subbed before he even hit 100k. This channel is the most underrated on YT! 💕

@Lot 4 года назад

nah broo ur editing is fire and not boring.

@nataliekidd2135 4 года назад

You know something I really like is the way lush has series explaining how they make things. They are making products that are going on the shelf the next day.

@etunimi11 4 года назад

I got a notification for my first sale for the day while watching this lmao

@MDC2020 4 года назад

Jeffery Star is one scary looking person. Looks like Lord Voldemort bought a wig and experimented with Kylie Jenners make up. Who would have thought if companies are transparent and relate able to customers...it just might work. Duh. People don't like being just a number or a cog in a wheel. Another good video Chris. keep it up man I enjoy them all.

@itskeke-wk8ng 3 года назад

Loool omg

@whatwouldaido3170 4 года назад

Amazing series! And the edits are even better like a lot have already said. What camera and lens are you using if you don’t mind? Bit of a videography geek :)

@itschappy 4 года назад

Chris, absolutely love your videos man! Do you think you'll ever sell your Turned Yellow store?

@readmycomment3157 4 года назад

You've cracked the formula for these videos, i'm addicted and just want more now!

@timtim2500 4 года назад

Ahh so now I know why your videos are so good and "relating" ... you got inspiration from their series! God job Chris! 😃

@DavidTrinidadGMG 4 года назад

You make great videos! Question: Why do you use Ghost Hunting music in the background? lol

@dwaynegraham5213 4 года назад

I swear Chris Conrad is like 2 months from a RU-vid Superstar blowup. Your videos are awesome, content is amazing and you are definitely making ppl want to work harder as well

@Loulydollx3 4 года назад

People specially Jeffree s fans are sheeps that’s why they bought those palettes

@Omar-ir4gk 4 года назад

yeah, like, they're sheeps in a good way. i think people value him because he's really upfront and honest but also entertaining. like, they wouldn't buy a palette just because he puts one out, but rather se if it's worth they're money and they know it will be good because he invests more into his product with lower profit margins, putting more (than other companies) into the product rather than trying to produce them as cheap as possible.

@hotspills3092 4 года назад

Hey Chris, Can I know what music you're using in the background? I really loveee this style of editing 😂

@kevinr5437 4 года назад

Love the way you make your videos! they are different and so interesting

@jap102189 4 года назад

Got here by googling “Shopify owner reacting to Shane Dawson pallet launch” after jefree’s head banging vs the glass window lol 😂.

@pubbets7290 4 года назад

Your video production and editing are fantastic! Did you study these techniques are is it self taught?

@underdogmedia1802 4 года назад

Chris’ content strategy is golden. I never watch long RU-vid videos but watched this because of how engaging it is. Another good video 👍

@KamoriGoat 4 года назад

Hey Chris Conrady! Can you do a video on how to know when its time to manage multiple dropshipping stores, or if you have to many? I'm also curious if you have any stores that have overlapping market segments? Do you feel narrow niche stores do better than broad ones?

@BBOYWORLD 4 года назад

thanks for the new clip 🎖

@affebanane3039 4 года назад

Writing big numbers in the thumbnail also plays a big role.

@casperschive 4 года назад

Hey Chris, Ive started a phone case store and made a few sales. Ive tested and learnt about shopify and facebook ads alittle and now I want to try switching to a trendier product. How do you start the process of looking for the right product, also I think I want to target my country, Norway.

@Lalalala-pn4yy 4 года назад

Thank you for sharing all this knowledge with me. Please keep posting videos about projects that you find interesting so we can learn from them as well and about print on demand. You are my official mentor.

@jeromecheangyueliang7208 4 года назад

Great video, Chris! Live streaming has been becoming a norm recently for several big e-commerce brands to add transparency for their audience. This builds trust and customers just listen and follows whoever they trust the most. A great case study on China live streaming will be awesome.

@ThomasPotter 4 года назад

Are there any print on demand for 3D printing for shopify

@KingGaming-ii7cs 4 года назад

I love your serie with the puppy socks/canvases

@BaxterPersse 4 года назад

Definitely the most revolutionary launch of all time. Very inspiring and motivating especially for my own 10k per month store.

@anonymoussound2696 4 года назад

Dude it’s just fun to watch u, as let’s face it ur a bit of a nerd and that’s nice to see. Plus it’s within a business market and u are not trying to sell us things or being super over the top 😄

@custorio 4 года назад

What program do you use to manage all your social media contents as well as boosting allocations?

@gareonconley1956 4 года назад

1:57 nothing like shopify has ever seen? How is it then possible that yeezysupply literally fucks up every drop and the whole site is down for like a week after that EDIT: switched 1:51 to 1:57

@angry.sparrow 4 года назад

Hey there! I really like your videos! keep them coming! But can you make a video (or comment) on whats on your bookshelf? I'm very curious to see what have you read. Cheers!

@sanacme 4 года назад

I checked out out lulupup.com there are no products and famprints.com doesn't exist. I always wonder how could someone close a store that is bringing a lot of business.

@appinovate3946 4 года назад

I love you guys so much. Thanks for sharing this.

@izzKeet 4 года назад

Hi Chris, enjoying your content and your journey. I'd like to float an interesting challenge for you. A lot of your products are "nice to have" or luxuries. Things that we don't necessarily need but fulfil an impulse want for. I would love to see you apply your skills, knowledge and current audience to a product that solves a problem, going from concept to market. It'd be great to see a challenge like this unfold and even better if it brings a positive outcome to the world that would be even more awesome!

@pravinbhorge7 4 года назад

Which exactly videos are they showing the product launch? Shane youtube channel has like 8 one hour videos!!!

@isabelserra1837 4 года назад

It’s brilliant how incredible content you guys give! Thank you for sharing and keep doing videos like this!! 💞

@faris12341 4 года назад

love your videos man you’re gonna really take off soon you’re on the right path just keep uploading

@Plant-Man 4 года назад

But what’s your store. Where’s the link to your 7 figure Ecom store

@joshturner4359 4 года назад

This is going viral Very well done video :)

@mikaeldoust 4 года назад

This is GOLD!!! Keep up with the value 👏🏻

@mjm3091 4 года назад

It's horrendous when there are allegations that he did orchestrated the dramas that sold his videos.

@marcella4882 4 года назад

I never comment on videos, but I really really want you to know that I enjoy your great videos. We see the effort you put in! Keep it up! -Big fan from Germany

@joulou9006 4 года назад

thank you so much for making this great content.....I can't imagine how much time you had put in there.... ))

@liam3071 4 года назад

1:25 woops chris slipped his words

@DeanKnox7 4 года назад

really gotta stop with the camera in your face while video calling her. have that dude pointing the camera at you while your talking to her also point his camera at your phone instead. really distracting and I bet it makes her feel weird on the other end as well.

@InvolvingChris 4 года назад

We don't really think too much about it.. but it's good to hear feedback!

@zigmundo 4 года назад

@@InvolvingChris or just FaceTime her on that huge iMac infront of you lol

@nicolasford9969 4 года назад

Can you do a video breaking down how you create Facebook ads and how you use them to drive traffic to your store/site? Love the videos man.

@joebazooks 4 года назад

wheres a link to the makeup campaign videos??

@Nyperia 4 года назад

Yeah certainly helps to have 40 million subscribers on youtube (combined), and that most of that audience would probably buy shit (think Kylie Cosmetics) just cause its from a person they follow all the time. 🤷‍♂️ But congrats to them anyway, even though I am not a fan of people like Jefree Star.

@Key_1111 4 года назад

And the quality. They showed the quality of the products as well.

@Key_1111 4 года назад

@-- You have to watch Shane's series about everything.

@boosatech 4 года назад

50 hours of editing per video? It shows. Keep up the great work

@Nyperia 4 года назад

After watching till 13:41 I have one word to describe this best: Supreme - scarcity at its best, some items sell out in a matter of 0.3 seconds.

@poisedhoneii5524 4 года назад

Can you do a turning $1 to $10k video?

@gilbertomorales2201 4 года назад

You should make more videos ! You are the only Dropshipper I watch !

@ecovalco.resell4054 4 года назад

Great editing m8!

@weblistingo327 4 года назад

I just came here by searching pod

@HjalmarsProjekt 4 года назад

Insanely smart way to use their already big audience. Saw they do something similar, but in a smaller way, on a wix.com ad

@drago7410 4 года назад

Hey Chris, So im setting up a store currently. I will be selling personalized items. How can i make it so when the customer uploads a picture - i will send that to my designer who will cartoonify it :D What is the most efficient way to do this? im using Shopify and Printful

@1987luisj 4 года назад

Not related question. Do you have a list of the books on your shelf? 🤔

@belindagarridodesigns7598 4 года назад

Question : when you first started running your “test” ads to collect data you set the price point to $25 a day - did you do this because that’s the frequency that shows the proper amount of results or did you choose this $ amount because that’s the general price of the product ?

@Key_1111 4 года назад

That's like the lowest you should test at from what I've learned. Most say arleast $30 to test.

@cobbledev9045 4 года назад

Mate what happened? When are the new videos coming out? YOu removed the trailer for your new series that was supposed to come out the 18th of January!

@NawazAlamgir 3 года назад

audio jungle @2:56 cant even pay for your soundfx lol

@redsn0LIVE 4 года назад

Im getting like 500 visitors a day with no one even adding to cart and a professionally made website. Shit pisses me off. Fuck Shopify and ecom

@ijexx 4 года назад

Thank you for your videos. They are very educational and keep my attention!

@stancuflorin 4 года назад

Well I guess I will go watch the series, I didn't know all the details, thanks for making a video about it.

@lalalovely309 4 года назад

You said "only 2,000 vistors to your store at a time" as if that's bad😜😜 Shoot, If I get 5 people, I'm happy! Lol

@uncurledink1952 4 года назад

Chris I hope I’m not spamming your comment section but if you can get influencers on TikTok to promote your store it would work brilliantly, that’s a hidden gem for you if you haven’t already found it just like this channel is a hidden gem for me

@Noel-wt9qo 4 года назад

Uncurled Ink Have you tried it out yourself? You cant post any links on there, youd have to make them go to ones instagram and from there to a store. Or just post a link and have then manually type it in

@Noel-wt9qo 4 года назад

Interested in hearing your response

@uncurledink1952 4 года назад

Noel I have not tried it myself, I do not have a store set up just yet, I keep going back and forth on what products I want to sell, I really want to go the personalization route but I also want to test out simple drop shipping from AliExpress first. I think that if a influencer advertises the product well enough and shows it off and then asks them to check out their Instagram for the link then it will be no problem. Or maybe if you created a company tiktok, and posted your content on there and had the user @storeaccount for your product then you could put the website link in your description and as long as it’s a simple link then it shouldn’t stop a whole lot of people from visiting