What's going on everyone! Considering eCommerce is the primary focus of the channel (and Shane is a favorite creator of mine), I see it only as fit to talk about the Conspiracy Palette launch that happened last month, shattering many records.
Shane Dawson spent months creating an eyeshadow palette, with the help of Jeffree Star. They took a genius approach by documenting the entire process in a video series, pulling viewers in with emotion and drama. If you ask me, everything was perfect. The way this whole thing was orchestrated.
At the product launch, over 1,000,000 palettes sold within hours (it may actually just be in 30 minutes, excluding the errors). There's a lot to learn from this as the elements in this series are things we'll begin to see a lot more of from big brands. We'll talk about being relatable & transparent mainly.
VIDEO SCHEDULE UPDATE: Twice-monthly videos. Trying to get Andrew (camera guy) to go full-time with this in 2020. I do all the editing (50+ hours per video), so having someone help with that will free up more time to produce even better content.
CREATORS FEATURED
D'Angelo Wallace
/ @dangelowallace
Joinen
• The Shane Dawson Subre...
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Business Inquiries: chris@chrisconrady.com
MUSIC
Music provided by EnvatoMarket / Audio Jungle. Fully licensed for use in this video.
bit.ly/2mce1iO
7 сен 2024