Sir Mix-a-Lot Explains How Publishing Beats Out Royalties 

MORE INDUSTRY TIPS FROM THE OG'S PLEASE......

Guys like Mix-A-Lot and Young MC are stellar examples of how even a single smash hit can have you eating forever.

Every time that I hear this brother speak, I have more and more respect for him.

I handed you the pen you wrote that with. lmao

This why Diddy still owns Biggie publishing to this day. That's why the LOX had to fight for years to get theirs from Diddy. Its the most lucrative long term money in the music business.

One thing that amazes me is that you got all these kids that want to do music but none of them read books about how the music industry works. All You Need To Know About The Music Business by Donald Passman covers all the basic stuff on how you make money in the music business as an artist. This book first came out in 1994 and has like 9 editions over the years. The first story in the book is how the Happy Birthday Song is a 2 million dollar a year business because everytime you hear it in a TV show or movies the publishers gets a check. I bought this book and it immediately made me money because it told me how to license a song to cover it and sell it legally like you see all these RU-vid musicians do. This was back in 2007-2008 when hardly nobody was doing this shit. You can license a song for 9.1 cent a copy from the Harry Fox Agency and now it's multiple services that do it and do your own version and sell it on iTunes and put it on Spotify and everything.

You never know when a movie might ask to use your song for its soundtrack and either blow up a song that was once irrelevant or spark new life into a old hit.

Sir mix alot has aged really well 😄

I was in the studio with you, whatchu talking bout? I handed you the pen! LMAO

This dude is just as much of a legend as any other emcee from the 80s and 90s plus he wrote and produced em

Funny how the man who built his fame on ass shaking basically the god father of ratchet musc is the most genius in the game..

Mix a lot has always been a cool dude ran into a few times when i lived in Seattle

Mix A Lot is such a G when it comes to this game. Serious. Look back at his BOX-TALK and Rap City interviews in the early 90s. He BEEN talking like this. "The JR Ewing of Seattle"

Mix-a-Lot has always been a brilliant black man.

Its worth it to make your own beats because u get 100% of publishing rights instead of 50%

Sir Mix A Lot is a real one. I reached out to him on Myspace bacc when it was a popular outlet. He gave me permission to remake his classic record, "Posse On Broadway" . All he wanted to do was hear the finished song 3efore releasing it. He didn't ask for money or who I was.

This man has lived and will live comfortably without having to work the rest of his life off of ONE song. Mad respect

Golden tools needed to survive in this industry

Man I wish I could sign to Sir Mix A Lot.. This dude need to teach a class. I've learned more in 3 mins than of at least the last few years of watching b.s. youtube vids on the record industry..

Love hearing interviews like this. It actually made me sit and listen to him. Young musicians should take advice from men like Mix alot cause im pretty sure he went through hell and back when it came to music industry business.

More interviews like this please, we need more sir mix-a-lots and less bobby schmurdas

*Subliminal* some of my favorite artist say no, you" can't touch this" then they go broke.... hmmmm, who said you can't touch this, AND went broke.... hmmm. Hip hop trivia

That's why it's important to produce quality music that will be timeless, people like Bob Marley, Michael Jackson, 2pac etc, their estate and producers are eating for life. One name who is eating! Daz Dillinger! He produced most of 2pac and Dr Dres Work, that nigga is cashing in on the lowkey but he stay bummy as hell on purpose!

Sir Mix-a-Lot is correct in this. Here is an example: The most famous holiday song in the US is "The Christmas Song", originally recorded by Nat King Cole in 1946. The last I heard, before Nat Cole's widow died a few years ago, the Nat Cole estate received about $90,000 a year from that one song, that is only played for about a three week period each year. But Nat Cole did not write the song, Mel Torme and Robert Wells wrote the lyrics and the music. Nat Cole's estate is only paid for his performance of the song. The estates of Mel Torme and Robert Wells is paid for "every" performance and use of the song and lyrics, so if the Nate Cole estate receives $90,000 per year, the Wells and Torme estates received significantly more. Another example is the Motown song catalog, Jobete. When Berry Gordy sold Motown for $61 million, he did not sell Jobete. He sold it later for in excess of $330 million.it is the song catalog that really matters, because it covers any version of the song and music, and all artists who perform it, not to mention usage in TV, movies, commercials, elevators, etc.

Love how he said not gunnu name...then said can't touch this lol

You have to learn the business side don't be no fool

This is the shit we need to see.

you struck gold with this interview Vlad. This information is priceless and it needs to be heard.

Hammer was good until he gave all his money away to his ppl.That's what did it.

vlad this is what we want to see...

Wisdom has no Expiration Date This is Timeless......

I respect his intelligence and insight. I love that song! It is a permanent item on every playlist I own, even on those old IPods in the junk drawer in the kitchen. I know the lyrics by heart and I sing part of them quite often, every time I see one..."Yeah baby...". It is one of those songs that can last for generations. Thank you my brother.

Mix a lot got dat paper

Larry is the white guy people think he's funny a real estate investor makes a lot of money 👌💯 triple OG Sir Mix-a-Lot

This guy is not only incredibly talented, but smart as hell and knows his industry cold.

He was talking about Hammer, lol. That's what the song "Can't touch this" is about! 😂😂

I heard that Kashiff has a good book about the music industry. Might be good to look into

PUBLISHING IS A TYPE OF ROYALTY!!!!!!! He is talking about the difference between the immediate master related royalties vs the composer and songwriter royalties you have to go and get yourself through publishing companies or publishing administrators and PROs

Yeah... we need about 2 million more insightful videos like this Vlad

That intelect shines quietly. You cant see it like gold and diamonds. Its low key. There is no one jockking for shiny trinkets. There is no ego involved. Do your thing player. Real wealth!

When I was trying to "make it" in the mid 80s, I had already figured out that owning the masters and publishing was key. I grew up with the Beatles and Apple Records, and Zeppelin and Swan Song, so I understood that owning the recording AND owning the publishing were key. Too bad I never got the chance to make any money in the industry. :)

For people wondering. You can go online n get books like Make Music Make Money n Music Business Publishing 101... it behooves you to read them books mayne

Valuable info for me. I'm starting my own publishing company very soon to protect & make full profit from my upcoming Album.

These young Rappers needs to learn from this!!!!!!!!! Learn what you earn!!!!!

He look better now than he did back in the 90s. Thats what happens when you own your own songs. You dont have to bust your ass, being out on tour constantly, getting tired and looking old.

Wow, I had no idea "Don't cha" by the Pussy Cat Dolls came from a Mix-A-Lot song. Cool !

I like this interview, he's definitely a smart guy. I wish it was a little more clear what the difference is between getting money from royalty checks and getting money from publishing (I'm guessing that means owning the songwriting credit). Also. I was unclear on what it means that you need to payback the label before you can get future money? I know it was a short clip without time to explain all that, but the music "business" is fascinating.

Straight up G, from independence to major labels and back. Pimpin' the music game.

Definitely an advanced lesson in publishing because I have more questions now than I did in the beginning.

The late great Sam Cooke owned his publishing catalog. Then he found out his accountant and a so called trusted friend forged his signature to steal them away. Just when he was going to hire a lawyer to get them back he died under very mysterious circumstances. SMDH.

year 2020. had to come back to this video right here. Gems being dished out. Why is this video not over 1 million views is beyond me

Sir Mix-A-Lot learned a lot about the business after the fact and what it did it made himmore mature in the industry because a lot of people really don't know this type of information and then when you have somebody like him that is actually telling you the ins and outs about the industry.9 Stars✨✨✨✨✨✨✨✨✨

people who say that mix only had 1 hit song don't know what they are talking about he was a multi time platinum recording artist before baby got back and had several hits before and after

He needs to be on Shark Tank.. Blown Away by how intelligent this man is.. love his.music🎶.. still a big Sir Mix-A-Lot fan😎.

I remember Jay Z made reference to publishing in one of his songs years ago. I think that was part of his deal when he bought out his partners in Rocafella, that he keeps the publishing, Paid!

Someday I will start my own record label and make my own beats to get publishing rights. I am a member of ASCAP. Great video.

EVERY artist needs to watch this here!!!

"Everything You'd Better Know About The Record Industry" by Kashif Saleem is an excellent book to read on this topic. A bit dated, but the perspective the book was written from (an actual working musician with first hand knowledge of the game from the artist and executive perspective) makes it invaluable.

That comment about I was in the studio. Was about David Ford. I use to work with him and he told us the stories .

I like how he went the money route with a potential law suit. Instead of suing and shutting the money off for a potential lump sum, he went with the long term guaranteed revenue.

The last little "You can't touch it" nice

Ha! He said "not gon say no names", but followed up with "cant touch it"😅. #Hammer

They don't want you to own your masters because they rather you be the slave Big up to a legend from my hometown! Kicking that knowledge

best video in a while. good shyt.

Good info, from a business man!

Vlad you need to get him on for a much more lengthy interview! Definitely believe this man has much to say and contribute to those coming up.....

And that's why people in 2015 may see Sir Mix Alot driving around in a Lamborghini in Seattle from time to time lol

Met bruh when I worked at chipotle in colma, on the Sf side of the Bay Area. Cool dude, real humble. Keep prospering, taking notes.

If anyone don't know this, they deserve to be ripped off. This is the business side of the Music Business.

Fuck what you say lil bastards about him good or bad. This man was all about his music and went to the next level with his cars that many at the time most could not even pronounce Gemballa nor even know what it was. btw...the cover album of Mack Daddy was the 1st Lamborghini Diablo to hit the USA and put it on a album cover while rocking the most expensive sneaker at that time....Reebok Pump!

Vlad, I need an in-depth, best industry practices interview on here w/Mix-A-Lot, what's up?

These are the interviews I like to see on VLAD TV...something that promotes thought..and you can learn from...need more of these..

“I handed you the pen you wrote that with!” LOL

Yo this is crazy. And Mix look good too, you can tell he still eating good and living nice.

My anaconda don't want none unless you got FUND$ hon!...drop those scientifics of the publishing Sir Mix.

I was impressed when I visited my friend mixalot at his home and saw his recording studio. I knew he wasn't a one hit wonder but about business and getting his paper. PEACE!

Take me to school mix. Much respect for that dude.

One hit wonder. Still getting a check for it. That's dope

One of the best business interviews!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Wow man! I like when an artist is smart & shares what's in their mind. Very interesting to see another side of famous rappers like that, thank you Mix-A-Lot!!!

For a guy who became famous for a song about butts, he sounds like a very intelligent dude

I'm from Seattle...... I remember Anthony doing DJ gigs at boys and girls clubs dances in the area. Dick's drive in - posse on Broadway. 7 Rainier - metro bus.

And everyone if the new artists especially the hip hop ones in 4 years are broke and in debt..but baby got back Will continue to just keep making money for him

game! less thug-bragging, more knowledge, Vlad!

I played keys on the Pussycat dolls song "Stick with you". I have a Grammy nomination for that. Also played on Beyonce's "Still In love" from her B-Day Album. I have a Grammy for that. Work your songs. I have my own projects on spotify, Tidal & apple music. I'm working my songs. He is right!!!!!

Great information!!! Straight to the point!! Brother still looking good after all these years!!!

That's why I don't understand why some artists sell all their publishing n original records then years later like R. kelly cry n say they broke¿¿¿ They do it for the money not thinking of the future and how more $$$$$$ they can make then regretting it later.

Smart man he was about his business then and is rich now

Experience is the best teacher, he told u he blew his 1st big check, bn young, most cats gonna spend, but u better get yo head in the bizness real quick. Peace

Sir Mix predicted TK Kirlandisms before us all...”I handed you the pen you wrote that with” 😂 sounds like something TK would say

Thank you. All these artists especially black ones who think you don't need an education. Listen and learn it is the music BUSINESS. Artists should take businesses courses before getting into the industry. Sir Mix A Lot leveraged one or two songs and don't have to work for the rest of this life because he was smart with his business.

Sir Mix alot very intelligent had the right people around him and did his homework thats why he is not broke today Smart man

One of Vlad's better interviews. It proves that rap and hip hop isn't all about guns, ass, and drugs.

i handed you the pen you wrote that with lol real shit

And now you know why Sir Mix-a-Lot isn't on tour but still keeps making money and jamming everybody's radios. :)

He's smart. keep your publishing for has long has u can!!

Took me only few seconds to like and pay attention to what he is saying, A lot to learn here... Nothing like listen to those who have done something, share where they went wrong and and show how things can improve..

"i was in the studio yo.""i brought the chicken wings for you" 😂

One word "WOW"

"You cant touch it" 🤔🤔 "You cant touch this" 🤔🤔 Must have been talking about MC Hammer 😂😂