Sire S7 Electric Guitar: A Beginner's First Impression 

It’s all very subjective.. I own a fender reissue 59 which is in excess of 2 k and much prefer this .. I think what we have remember they are similar but very different also . Fender for the most part use vintage inspired pick ups and they are very thin sounding and bright . This has decent high ends but much more body . When playing both I certainly feel this has a solidity and feels more expensive .. But as said they are different guitars so depends what you prefer .

Tone is in the fingers.

I would just change the pickups. That's what I'm doing with my Sire T7. I'm putting in Fender Custom shop '51s. You can put some Custom shop Fat '50s or any other pickup based on the tone you're looking for in that Sire S7 that would make it sound sweet.

I must disagree with the fact that you praised the construction of the guitar, then raved about its tone. If the construction and materials of a guitar are good, the sound and tone are expected to be good too. It may not be to your liking, you may be a beginner guitarist as you said you are, but it can't be so bad that it can only be fixed with an FX processor. That doesn't make sense. Besides, Sire never created a guitar that sounds bad so far. You seem to be highly biased about it. For the viewers like me who are curious about the tone of the guitar (since you haven't played it, you only showed it) I can safely say that there's absolutely nothing wrong with the tone of this guitar. It sounds great, it feels great. It's a great guitar, especially for its price range. It dominates the strat guitars in its class. It's better than most Squiers, Fender Player (which costs 200$ more, Fender Player Plus (which costs way more) etc. I love Fenders and the brand, but to be perfectly honest, you need to pay thousands of dollars to have a Fender like this. You can hear the tone of it in another videos on RU-vid.