Seriously. It's a fucking burger. You can NOT make that taste anything special by itself on a plate like that. There is no magic there. A good burger happens with the combination of ingredients, the great bread, etc. Eating a burger by itself on a plate no matter what magic you think you have is the most boring, uninspiring, waste of beef. You don't find people eating it that way for a reason. You would rather just opt out of beef and eat something else at that point.
Up next, he will get a bun out of the bag, if he can find the bag. He will totally blow your mind how he separates the bun at precisely the right second.
The hair The slim black leather watch The turtle neck The matching black apron The parchment paper top layer The inability to find a spatula The 45 degree angle spatula maneuver The top secret pepper salt and garlic mix The 2 minute 35 second cook time The highly designed and engineered patent pending smash tool The man The myth The legend
I think he's referring to the fact that a lot of smash burger joints have finished burgers which you can only taste the cheese, bun, sauce and pickles. Every smash burger joint I've been too is exactly like that, can't taste the beef amongst too much of everything else. (And probably because their patties end up dry and crumbly)
I don’t often flip burgers at my restaurant, but when I do, I flip them with a metal spatula at exactly 45 degrees of angle. I am: The Most Interesting Man In The World.
It seems like everyone watched this video on a bad day or something. The guy actually explained very well how to cook the burger and why he uses this method. It made me want to try it.
Underrated comment. I was literally thinking the exact same thing. He either didn't want to be called out for it and have the anti-msg train all over him, or thought he could be all slick with his "Natural Magic" secret lol
This guy knows what's going on. You clearly define your product so that there is consistency. When I worked fast food they had this manual that described in great detail how every sandwich should be made and how it should taste, down to the level of how far apart the pickles should be. The way he's describing making the burger here is pretty close to how that manual sounded when you read it. Employees won't necessarily listen, but if you define those standards and push for that consistency you'll at least move in that direction.
Someone gets it. I worked in a Subway franchise as a student and they were rigorous in making sure sandwiches were being made to their standard method right down to the sequence of actions. One day we had an assessment and the manager (who hated me) asked her favourite employee, who was a nice lady and a very good and diligent worker to be fair, to make the sandwiches for the assessor and she completely fucked up the formula and we failed even though most customers would have been perfectly happy with the sandwich she made. The manager was crestfallen for a week. It was glorious.
@@EOTA564 You actually see the consequences of NOT doing this with these virtual chains like Beast Burger or whatever it's called. You look at the reviews and a lot of the complaints boil down to a lack of consistency. It's one way and then it's another way next time. No one is following the standards and the customer notices it and the word is out.
Yeah everyone in the comments is giving him crap and the comments are truly hilarious, but in all honesty it’s strict adherence to consistency that earns repeat business to any restaurant so I can respect his presentation.
Do you see your hand with the watch? That is your left hand. Since that is your left hand, we can surmise that the other hand is your right hand. Coincidentally, your left hand corresponds to the left direction. But you are not going to the left. You are also not going to the right. Can you see the tall building just behind me? That is the place that you are looking for.
Some people are driven by the quest for perfection, some people are driven to mock people with idiotic cracks that speak volumes about their own depth....guess which one you are?
45 degree angle, ultra-engineered smashing tool, two minutes and thirty- five second cook time....Dude acting like he split the atom, yet somehow overlooked the need for a hair net.
Exactly my problem with CEO types like this. Out of touch a-holes is what they are. They couldn’t last one hour on the line without being lost as hell.
@@gamer3ed484 Why is he an asshole, beyond your obvious animosity toward CEOs? He developed the processes and his employees managed to utilize them just fine in daily operations.
Tom has the fashion sense of the late Steve Jobs (legend), the hair of 1980 Flash Gordon (legend), and the personality of your average ex-husband (legend in his own mind).
Before flipping burger: 1) Don't breathe 2) Tighten butt muscles 3) Make sure no chance of rain 4) Spatula is in line with Jupiter 5) Wifi signal strength is strong
Scramblieggs That’s craziness! It’s takes a 45 degree spatula to lock in all that caramelized goodness. Did you have a 🐢 neck on? You can’t just 43 degree your way through it-that’s a good way to burn down the house.
@@alanross2482you clearly wouldn't recognise a good burger if it hit you in the face. That's the perfect cook, getting as much maillard reaction as possible.
So to address everyone's points: 1. He is not the boss of the place. He own a whole chain of restaurants and is visiting this one. Think of it like Col.Sanders visiting a KFC and cooking chicken for the employees. 2. Although he almost definitely did not invent the smashburger, he sure as hell capitilized on it's popularity. 3. He did not know where the spatula was because he does not work there. He is visiting one of his chains. 4. Yes he does sound like a douche. 5. Whether is really is a douche is debatable. 6. Yee-yee ass haircut
Actually work for this company they are patented smashers, just replying to someones message here. My coworkers and I have a theory that it’s just a wig 😭
Highly engineered my ass! It looks like something you make in 1st year metalwork at highschool. Also 10 seconds in America is different to other parts of the world 😂
@@gholmes4917 They probably did go through several prototypes for shape and depth so it could make a consistent burger at all their locations of the right type of cook on the burger that they wanted to sell.
@@vanillacokesucks Not it doesn't. When you want it to come out exactly the same at every location you need something better than that. The biggest and most obvious benefit is that this will press down the patties to the exact same thickness every time. Give a high turnover workforce a brick to do the job, one that's spread over multiple locations, and it will never be consistent.
We had a Dairy Cheer when I was a kid. The big sign said, "Home of the Smashburger". That place was AWESOME. The breaded, deep fried mushrooms was my favorite thing, along with a Smashburger and Coke.
Carnage Pool be that as it may, it's still all fresh ingredients never-frozen extremely cheap and most of their ingredients are made in the house such as their buns, Thousand Island spread, Etc... and the service is the best because they pay their employees 15 an hour with a 401k benefit and paid vacations hence why their service is so good because their staff is treated so well. Gordon Ramsay loved it so much that when he left he went through the drive-through and got another Double-Double to go
He sure did takes a small ball of burger smashes the hell out of it making it large an paper thin an sells for special prices because it's a smash burger 😂😂😂😂😂😂😂
Hopefully he holds his workers to a higher standard. Those gloves had raw burger meat on them and he managed to touch pretty much everything with them - seasoning container, utensils, plates, etc
Having worked in fast food I can't help but think about how much the staff had to clean every nook and cranny of the kitchen before they made this video lmao
I love how everyone is talking smack. This man has a PHD in food chemistry; that why he talks the way he does. He’s a genius, created a famous food-chain, and has a LOT more money than any of us.
@@Dan-yh4uz Smashburger does not taste anything like 5 Guys though. 5 Guys makes a dang good burger and their fries are awesome too. Smashburger is decent at best. At least the ones around Houston anyway. That is why they have not survived the market here while 5 Guys has opened more locations.
